Right Now Heating, Air Conditioning, Plumbing & Electrical

What Right Now Heating, Air Conditioning, Plumbing & Electrical does

Right Now Heating, Air Conditioning, Plumbing & Electrical is a multi-trade residential and light commercial home services company headquartered in Boise, Idaho, founded in 2001 and operating from nine service locations across Idaho and Washington. The company delivers HVAC, plumbing, and electrical services under a single brand, with 24/7 emergency response, a 'Family Plan' recurring maintenance program, and aggressive promotional pricing (e.g., $49 A/C tune-ups, $100 off HVAC repairs, up to $1,500 off system replacements). Service delivery is direct-to-consumer via phone, online scheduling, and field dispatch from regional branches.

The underlying technology stack is conventional home-services equipment: industry-standard HVAC, plumbing, and electrical repair techniques, plus hydro-jetting (2,500 PSI) and waterproof camera diagnostics for sewer work, and a small specialty product line including the PureWash ozone laundry system, ductless mini-splits, geothermal heat pumps, EV home chargers, and smart home integration. The company sells and services equipment from more than 20 brands, including Rheem, Carrier, Lennox, Trane, Goodman, American Standard, and AprilAire. No proprietary AI, software platform, or patent portfolio is disclosed.

Right Now's revenue model combines transactional service revenue, hardware sales (equipment and parts), 0%-APR 60-month financing on qualifying purchases, and a modest recurring maintenance subscription. The customer base is fragmented residential homeowners in Idaho and eastern Washington, with a secondary commercial segment. Since 2021, the company has been owned by Tampa-based Apex West Region Holdco, and since that ownership change it has accumulated 23 of the 33 total consumer complaints filed with the Idaho Attorney General since 2019, culminating in an AG investigation opened April 10, 2025 and a transparency-focused settlement running through 2028.

Name

Right Now Heating, Air Conditioning, Plumbing & Electrical

Legal name

Right Now Heating and Air Conditioning

Website

https://rightnowheatcool.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Right Now Heating, Air Conditioning, Plumbing & Electrical is a Boise-based multi-trade home services company operating nine locations across Idaho and Washington, delivering residential and light-commercial HVAC, plumbing, and electrical service, installation, and financing since 2001 under PE ownership.

Ownership category

akta.pro rank

Product category

Residential HVAC, Plumbing & Electrical Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (238220), Plumbing, Heating, and Air-Conditioning Contractors (23822)

SIC

Electrical Work (1731), Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

HVAC Service, Maintenance & Repair (BPABACAA)

akta.pro secondary industries

Residential HVAC System Installation (Furnace/AC/Heat Pump) (HSAOAGAA), HVAC System Cleaning & Coil Service (Indoor Units) (HSAOAHAK), Plumbing (Residential & Commercial) (EDAOACAA), Expansion Tank, Circulator Pump & Zone Valve Service (HSAOACAG), Duct Sealing, Insulation & Airflow Balancing (HSAOAIAH)

Keywords

• Residential HVAC services
• Plumbing repair services
• Electrical contracting
• Heating air conditioning
• Home services

Headquarters

HQ city

Boise

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. HVAC Services: Revenue from air conditioning and heating services including repairs, tune-ups, installations, and replacements. Services offered 24/7 with emergency response capabilities.
2. Plumbing Services: Revenue from plumbing services including water heater services, drain cleaning, sewer cleaning, frozen pipe repair, faucet replacement, toilet repair, bathtub/shower services, water softeners, and water filters.
3. Electrical Services: Revenue from electrical services including EV home charger installation, ceiling fan, circuit breaker, emergency electrical repair, electrical switches and outlets, standby generators, hot tub wiring, and panel upgrades.
4. Equipment and Parts Sales: Revenue from selling and installing HVAC equipment, water heaters, water softeners, water filters, and related home comfort products. The company offers financing options for larger purchases.
5. Maintenance Plans: The company offers a Family Plan that includes a 16-point furnace tune-up and ongoing maintenance services to generate recurring revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Right Now Heating, Air Conditioning, Plumbing & Electrical provides residential and light-commercial HVAC, plumbing, and electrical services across Idaho, eastern Washington, and Oregon. Offerings include repair, installation, and replacement of air conditioning, heating (furnaces, heat pumps, geothermal), plumbing (drains, sewers, water heaters, softeners, filters, PureWash), and electrical systems (EV chargers, generators, panels, smart home), supported by 24/7 emergency response and 0%/60-month financing.

Product overview

Right Now Heating, Air Conditioning, Plumbing & Electrical is a multi-service home comfort company offering a unified suite of services rather than a single software product. The core offerings span four main service categories: Air Conditioning Services (including AC repair, installation, ductless mini-split systems, and duct cleaning), Heating Services (furnace repair, heat pumps, geothermal systems), Plumbing Services (drain cleaning, water heaters, water softeners, PureWash laundry system), and Electrical Services (EV chargers, generators, smart home). They work on all major HVAC, plumbing, and electrical equipment brands including Rheem, Carrier, Lennox, Trane, and others. The company operates as a local service provider with locations across Idaho and Pasco, Washington, offering 24/7 emergency service and financing options for customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Air Conditioning Services

Quantifiable outcome

• New AC units can reduce energy consumption by 20% to 50% during summer months
• +7 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor.

• RheemminorOthersProduct brand partner. The company installs and services Rheem HVAC equipment, water heaters, and related products.
• CarrierminorOthersProduct brand partner. The company installs and services Carrier air conditioning and heating systems.
• LennoxminorOthersProduct brand partner. The company installs and services Lennox HVAC equipment.
• TraneminorOthersProduct brand partner. The company installs and services Trane HVAC systems.
• American StandardminorOthersProduct brand partner. The company installs and services American Standard heating and air conditioning equipment.
• GoodmanminorOthersProduct brand partner. The company installs and services Goodman air conditioning and heating products.
• AprilAireminorOthersProduct brand partner. AprilAire provides air quality and ventilation products including air purifiers and ventilators that the company installs.
• WhirlpoolminorOthersProduct brand partner. The company installs Whirlpool water heaters, water softeners, and related home appliances.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• HomeServe USA: Home warranty and on-demand repair services company covering plumbing, electrical, and HVAC line items. Comparable in residential home repair service delivery and subscription-style recurring revenue model.
• Authority Brands: Multi-brand home services franchisor (Mr. Sparky, Benjamin Franklin Plumbing, The Grounds Guys, etc.). Comparable as a PE-backed platform consolidating residential home services trades including HVAC, plumbing, and electrical.
• Neighborly: Parent of multiple home services franchise brands (including Mr. Rooter, Aire Serv, Mr. Electric). Comparable as a multi-brand home services platform with overlapping trade categories (HVAC, plumbing, electrical).
• Carrier Corporation: Major HVAC equipment manufacturer that also operates a global dealer/installer network. Right Now is a Carrier dealer; comparable in residential HVAC category leadership and brand-tier positioning in the Treasure Valley market.
• Trane Technologies: Global HVAC equipment manufacturer with extensive Trane/American Standard dealer network. Right Now services and installs Trane and American Standard units, making this a key product-supply and brand-tier peer in residential HVAC.

Direct peers

• ARS-Rescue Rooter: Multi-trade residential HVAC, plumbing, and electrical home services platform owned by American Residential Properties (PE-backed). Closest comparable in business model: PE-owned multi-trade home services roll-up serving multiple U.S. geographies.
• Service Experts: Large HVAC and plumbing residential services company (owned by CIENA Investments). Direct comparable in residential HVAC/plumbing service delivery, technician employment model, and geographic multi-branch operating structure.
• Comfort Systems USA: National mechanical contractor providing HVAC installation, service, and plumbing across commercial and industrial markets. Comparable as a multi-branch mechanical services operator, though more commercial-skewed than Right Now.
• Roto-Rooter: Leading U.S. plumbing and drain cleaning services company with national 24/7 emergency positioning. Directly comparable in plumbing/drain service delivery, residential customer focus, and 24/7 dispatch model.
• Mr. Rooter Plumbing: Neighborly-owned plumbing franchise brand with residential focus and multi-trade service expansion. Comparable as a residential plumbing services operator with national footprint and multi-trade positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Rightnowheatcool
• Facebookfacebook.com/RightNowHeatCool
• LinkedInlinkedin.com/company/right-now-heating-and-air-conditioning
• Instagraminstagram.com/rightnowheatcool
• Xx.com/rightnowheating

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Right Now Heating, Air Conditioning, Plumbing & Electrical