Name

Avanza Externalización de Servicios

Legal name

AVANZA EXTERNALIZACIÓN DE SERVICIOS, S.A.

Website

https://avanzasa.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Avanza Externalización de Servicios is a Spanish privately held B2B outsourcing company founded in 2003, providing retail trade marketing, industrial/logistics process outsourcing, and HR services to enterprise clients in Spain and Portugal through a 350+ person field network and proprietary TAYLOR management platform.

Ownership category

akta.pro rank

Product category

Business Process Outsourcing Services

NAICS

All Other Business Support Services (561499), Other Support Services (5619)

SIC

Services-Facilities Support Management Services (8744), Services-Management Services (8741)

akta.pro primary industry

Business Process-Aligned IT Outsourcing (ITO + BPO Integrated) (BPAEAMAJ)

akta.pro secondary industry

Telesales & Inside Sales Outsourcing (B2B/B2C) (BPAAADAE)

Keywords

• Business process outsourcing
• Field marketing services
• Trade marketing solutions
• Industrial outsourcing services
• Retail merchandising services

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Outsourcing Services: B2B outsourcing solutions for industry, retail trade marketing, and human resources. Services include field sales, merchandising, installations, promotions, data collection, mystery shopping, and industrial process management. Revenue generated through service contracts with enterprise clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Avanza Externalización de Servicios provides B2B outsourcing of services and processes across three integrated business lines: Retail & Trade Marketing (field marketing, merchandising, mystery shopping, point-of-sale execution with a 350+ professional field network), Industry & Logistics (end-to-end supply chain auxiliary processes using Lean and agile methodologies), and Talento Avanza (HR outsourcing including selection, hiring, and talent management). Service delivery is supported by the proprietary TAYLOR technology platform for planning, management, and customized reporting.

Product overview

Avanza Externalización de Servicios operates as an outsourcing solutions integrator offering three interconnected service lines: Retail & Trade Marketing (field marketing with a 350+ professional network and TAYLOR proprietary platform), Industria y Logística (end-to-end supply chain and industrial process outsourcing using Lean and agile methodologies), and Talento Avanza (HR services with internal IT development capabilities). The TAYLOR platform serves as the shared technology backbone across all business lines, providing integrated planning, management, and reporting. The portfolio is unified under the AvanzaOutsourcing Solutions brand as an integrated offering of innovation, technology, and talent.

Differentiator

Problem solved

Functional benefit

Products and services

• Retail & Trade Marketing Field marketing and retail trade solutions for enterprise retail clients, encompassing data collection (mystery shopper, ad hoc studies, digitalization, audits), PLV implantation, GPV (tactical visits), and promotion services (promoters, sales, image, tastings) delivered through a dedicated field network of 350+ professionals.
• Industria y Logística Industry and logistics outsourcing solutions covering the full supply chain including procurement, loading/unloading, receiving, production, warehousing, order picking, shipping, reverse logistics, and quality control, applying Lean methodology and agile project management for enterprise clients.
• Talento Avanza Human resources and talent management outsourcing services including personnel selection, hiring, attraction, and motivation of organizational talent, supported by an internal IT department developing software using SCRUM methodology and a cybersecurity area.
• AvanzaOutsourcing Solutions Avanza's overarching outsourcing solutions brand integrating innovation, technology, and talent for sustainable environments across industry, retail trade marketing, and human resources. Functions as the integrated umbrella offering positioning Avanza as an outsourcing solutions integrator for enterprise clients in Spain and Portugal.

Quantifiable outcome

• 8,000 periodic visits conducted regularly for GPV service with specialized database by sector
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Logistics Partner (unnamed)coreStrategic or Co-development PartnerStrategic logistics partner for over 10 years enabling 360° traceability of services. The partnership allows for last-mile delivery optimization to point of sale, managing dedicated fleet operations for merchandise and materials distribution.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Salesland: Iberian sales-outsourcing and field-marketing specialist with a comparable promoter and point-of-sale execution model. Most directly comparable on the Retail & Trade Marketing vertical and on multi-sector commercial-outsourcing delivery, with similar Iberian geographic focus.
• Servinform: Spanish BPO provider specializing in back-office, contact-center, and document-management outsourcing. Most directly comparable on the BPO/process-outsourcing business model and Iberian enterprise customer base, though Servinform is more contact-center and document-led versus Avanza's field-marketing and industrial emphasis.
• Konecta Group: Spain-headquartered BPO and customer-experience outsourcing group with significant Iberian and LATAM operations. Closely comparable on outsourced service delivery, enterprise contract structure, and multi-country footprint, though primarily contact-center oriented.

Emerging players

• Eurofirms Group: Spanish staffing and HR solutions group with which Avanza shares the 'Avanza by Eurofirms' brand lockup. Highly comparable on the HR/talent-outsourcing axis and shares geographic focus on Iberia, though Eurofirms is broader and primarily staffing-led rather than field-marketing-led.

Broad incumbents

• Eulen Servicios Generales: One of Spain's largest outsourcing and facility-services groups, offering field services, logistics support, and auxiliary industrial staffing. Directly comparable to Avanza's Industry & Logistics and field-services lines, but at substantially larger scale and broader service portfolio.
• Randstad España: Global staffing and HR-services leader with full Iberian operations. Comparable on the Talento Avanza HR-outsourcing value proposition and on field-marketing staffing, but operates at much greater scale with broader geographic and vertical coverage.
• ManpowerGroup España: Multinational staffing and workforce-solutions provider competing for the same enterprise outsourcing RFPs in Spain and Portugal. Directly comparable on HR outsourcing and workforce-managed services, with substantially larger balance sheet and brand.
• Adecco España: Global staffing leader with significant Iberian market share across HR outsourcing, industrial staffing, and retail services. Comparable end-to-end on the talent-solutions dimension, with stronger international reach but less specialized field-marketing focus than Avanza.
• Hays España: International recruitment and workforce-solutions firm with established Iberian presence. Comparable on the Talento Avanza HR/recruitment outsourcing dimension, with greater premium-segment focus and weaker industrial and field-marketing exposure than Avanza.

Regional players

• Impacto Omnichannel (formerly Sitel Spain): Spanish customer-experience and contact-center BPO provider offering omnichannel outsourcing to enterprise clients. Comparable on BPO service model and enterprise sales motion, with overlap in retail and telco verticals though centered on contact center rather than field services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Key highlights6 records

Customer concentration

• Xx.com/agrupalia
• LinkedInlinkedin.com/company/1167377
• Facebookfacebook.com/avanzaoutsourcing

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avanza Externalización de Servicios