Be Well Primary Care
Be Well Primary Care is an independently owned DFW-based medical practice operating seven clinic locations, delivering adult primary care plus cash-pay aesthetics, hormone, IV therapy, weight loss, and behavioral health services to commercial, Medicare, and self-pay patients.
- Company typePrivate
- Founded2017
- HeadquartersFort Worth, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Be Well Primary Care does
Be Well Primary Care is an independently owned medical practice founded in November 2017 by Dr. Radhika Vayani (DO) and Chet Vayani, headquartered in the Dallas-Fort Worth Metroplex. The practice delivers adult primary care to patients aged 16 and older across a mix of commercial insurance, Medicare, and self-pay arrangements, anchored by seven DFW clinic locations: Alliance/Fort Worth, Azle, Bridgeport, Denton, Keller, Saginaw, and an upcoming Argyle site opening in late August 2025, with a Denton relocation to a larger standalone building planned for August 2026. Core services include preventive care, wellness exams, chronic disease management, immunizations, allergy testing, and hospital/surgical clearance, supplemented by Remote Patient Monitoring and Chronic Care Management programs for Medicare beneficiaries.
The practice operates a diversified service portfolio that extends well beyond traditional primary care into higher-margin cash-pay verticals. These include BioTE Hormone Pellet Therapy and Testosterone Replacement Therapy, Be Well Cosmetic Aesthetics (Jeuveau, Dysport, Restylane fillers, and MicroPen EVO micro-needling), an IV Infusion Therapy program (Super Immune, Power, Standard, Neuro-Recovery formulas) that expanded to four new locations in 2024, medically supervised weight loss using Wegovy, Ozempic, Mounjaro, Zepbound, and self-pay Semaglutide, Elite Physicals, and behavioral health treatments including TMS Therapy and Ketamine Infusion. A line of pharmaceutical-grade supplements is sold through shop.bewellprimarycare.com and across all clinics.
The technology stack is conventional healthcare infrastructure: eClinicalWorks EMR/PM for clinical records and practice management, healow for online scheduling, HealowPay for patient bill payment, and LeadConnector for lead capture. Revenue mechanics combine insurance-billed fee-for-service primary care, Medicare RPM/CCM reimbursements, per-procedure cash-pay aesthetics, hormone, IV, and weight-loss services, multi-cycle IV infusion packages, supplement e-commerce, and ancillary administrative fees ($100 no-show, $50 after-hours call, $40 letter/form). GTM is D2C through clinic visits and online booking, augmented by community partnerships with local school districts and employers, content marketing, social media, and patient testimonials. The practice is privately held by its co-founders with no disclosed institutional investors or parent company.
Be Well Primary Care firmographics
Firmographics- Name
- Be Well Primary Care
- Legal name
- Be Well Primary Care
- Website
- https://bewellprimarycare.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Be Well Primary Care is an independently owned DFW-based medical practice operating seven clinic locations, delivering adult primary care plus cash-pay aesthetics, hormone, IV therapy, weight loss, and behavioral health services to commercial, Medicare, and self-pay patients.
- Ownership category
- akta.pro rank
Be Well Primary Care industry classification
Industry- Product category
- Primary Care Services
- NAICS
- Offices of Physicians (62111), Offices of Physicians (except Mental Health Specialists) (621111)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Independent Primary Care Practices (HLAFAGAA)
Keywords
Where Be Well Primary Care is headquartered
LocationHeadquarters
- HQ city
- Fort Worth
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Be Well Primary Care business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain, Others
Revenue model
- Primary Care Services: Fee-for-service healthcare delivery billed through insurance plans including Medicare, commercial carriers, and Medicare Advantage plans. Services include preventive care, wellness exams, chronic disease management, and treatment services.
- Specialty Services: Additional revenue from hormone replacement therapy, aesthetic cosmetic injections, IV therapy, weight loss medications, and elite physicals. Some services may be cash-pay while others are insurance-covered.
- Supplements: Sale of pharmaceutical-grade supplements including collagen, hormone support, thyroid support, skin-hair-nails, and weight assist products available at all clinics and online.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | No-Show Fee |
| Unit Pricing | Pay-as-you-go | After Hours Call Fee |
| Unit Pricing | Pay-as-you-go | Letter/Form Completion Fee |
| Unit Pricing | Pay-as-you-go | Cosmetic Injections |
| Other | Multi-year contract | BioTE Hormone Pellet Therapy |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Be Well Primary Care product offering
Product offeringCore offering
Be Well Primary Care is an independently owned medical practice delivering comprehensive primary care services to adults 16 and older, including preventive health, wellness exams, chronic disease management, and treatment services. The practice supplements its core primary care offering with specialty service lines such as BioTE hormone replacement therapy, aesthetic cosmetic injections, IV infusion therapy, weight loss programs, Medicare Remote Patient Monitoring and Chronic Care Management, elite physicals, immunizations, allergy testing, TMS therapy, and ketamine infusion therapy. Services are delivered across seven Dallas-Fort Worth area clinic locations, with pharmaceutical-grade supplements sold through the Be Well Shop online and in clinics.
Product overview
Be Well Primary Care is an independently owned medical practice founded in November 2017 serving patients 16 years and older in the Dallas-Fort Worth metro area. The practice operates as a unified platform of integrated clinical services anchored by Primary Care, which encompasses preventive health, detection (annual exams), treatment of chronic diseases, and hospital/surgical clearance. The service portfolio extends into specialized verticals including Hormone Replacement Therapy (BioTE pellet therapy and Testosterone Replacement Therapy via the HRT module), Aesthetic Cosmetic Aesthetics (Be Well Cosmetic Aesthetics offering Jeuveau, Dysport, Restylane fillers, and MicroPen EVO micro-needling), IV Infusion Therapy (Super Immune, Power IV, Standard IV, Neuro-Recovery), Medicare care management programs (Remote Patient Monitoring and Chronic Care Management), Weight Loss (Wegovy, Ozempic, Mounjaro, Zepbound, and self-pay Semaglutide), Elite Physicals, Immunization Services, Allergy Testing, and behavioral health treatments (TMS Therapy and Ketamine Infusion Therapy). The practice also sells pharmaceutical-grade supplements (Collagen, Hormone Support, EstroPower, Thyroid Support, Skin-Hair-Nails, Weight Assist) through the Be Well Shop. The practice manages patient records via eClinicalWorks EMR, patient scheduling through healow, bill payment through HealowPay, and lead capture through LeadConnector. Services are delivered across 6 physical clinic locations (Alliance/Fort Worth, Azle, Bridgeport, Denton, Keller, and Saginaw) with an upcoming Argyle location.
Differentiator
Problem solved
Functional benefit
Products and services
- Primary Care Comprehensive primary care services for adults 16+ including preventive health, immunizations, wellness exams, blood pressure checks, EKG, cancer screenings, annual exams, sick visits, treatment and chronic disease management for allergies, heart disease, diabetes, thyroid, depression, arthritis, and hospital/surgical clearance services.
- Hormone Replacement Therapy Hormone optimization services for men and women using bioidentical hormone replacement therapy including BioTE pellet implants and testosterone replacement therapy, with blood tests, PSA monitoring, and comprehensive lab work to determine candidacy and restore hormonal balance.
- Be Well Cosmetic Aesthetics Cosmetic injection services including neurotoxins (Jeuveau, Dysport), dermal fillers (Restylane LYFT, KYSSE, Refyne, Defyne, Restylane-L), and FDA-approved MicroPen EVO micro-needling to reduce visible signs of aging, restore volume loss, and rejuvenate the face with minimal downtime.
- IV Infusion Therapy Customized IV infusion therapy delivering nutrients directly into the bloodstream with multiple formulas including Super Immune Infusion, Power IV, Standard IV, and Neuro-Recovery. Each round consists of 12 weekly visits with clinician-led personalized treatment plans.
- Remote Patient Monitoring (RPM) Remote patient monitoring program that analyzes trends in blood pressure, blood glucose, weight, and heart rate using a cellular-enabled device provided to the patient, with monthly 10-15 minute coordinator calls. Available to Medicare patients with chronic conditions.
- Chronic Care Management (CCM) Chronic Care Management program for Medicare patients with two or more chronic conditions, providing a comprehensive care plan with monthly coordinator contact aimed at reducing ED visits, hospitalizations, and office visits while improving quality of life.
- Weight Loss Program Medically supervised weight loss program using prescription medications Wegovy, Ozempic, Mounjaro, and Zepbound (many covered by insurance), with in-clinic Semaglutide available for self-pay patients.
- Elite Physicals Comprehensive preventative screenings assessing respiratory, cardiac, neurological, cognitive, and balance functions, designed for early detection and intervention. Includes a 30-minute consultation.
- Pharmaceutical-Grade Supplements Line of pharmaceutical-grade supplements including Collagen, Hormone Support, EstroPower, Thyroid Support, Skin-Hair-Nails, and Weight Assist products available at all clinic locations and online through the Be Well Shop.
- Immunization Services Wide range of clinic immunization services for children and adults including Hepatitis A/B, Polio, Diphtheria, Tetanus, Whooping Cough, Pneumococcal, Rotavirus, COVID-19, Flu, Chickenpox, Shingles, Measles, Mumps, Rubella, HPV, and Rabies.
- Allergy Testing Allergy testing services including skin prick testing (50+ allergens), intradermal skin testing, patch testing for contact dermatitis, specific IgE blood testing, and food/medication challenge tests, plus customized treatment plans.
- TMS Therapy Transcranial Magnetic Stimulation therapy, an FDA-approved non-invasive treatment for depression using magnetic impulses focused on specific brain areas, provided at Be Well Primary Care.
- Ketamine Infusion Therapy Ketamine infusion therapy targeting brain regions implicated in depression and chronic pain, offered as an innovative treatment for treatment-resistant depression.
Quantifiable outcome
- Patients may see hormone optimization effects within 4 weeks of pellet insertion
- +1 more outcomes
Companies that use Be Well Primary Care
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Be Well Primary Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Be Well Primary Care partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- School DistrictsminorCommunity partnerships with local school districts to provide accessible, high-quality healthcare for their teams and promote preventive health and wellness for district employees.
- Local Businesses and EmployersminorPartnerships with local businesses and employers to support employee wellness through accessible healthcare services, helping organizations improve access to care and promote long-term wellness for their workforce.
- Biote (BioTE Hormone Pellet Therapy)coreCertified provider of BioTE Hormone Pellet Therapy using bioidentical hormone replacement therapy pellets. The practice has been providing TRT since 2017 using the Biote Method with comprehensive consultation and lab work to determine candidacy.
Scale indicators3 records
Recent moves8 records
Expansion highlights6 records
Be Well Primary Care competitors and assessment
Company assessmentEmerging players
- Marathon Health: Employer-sponsored primary care and wellness provider operating on-site and near-site clinics. Comparable to Be Well's corporate/employer partnership segment and wellness-focused service set.
- Privia Health: Physician-enablement platform supporting independent primary care practices with technology, value-based contracts, and back-office services. Comparable as both an alternative operating model and a potential partner for independent DPCs.
- VillageMD: Multi-location primary care platform offering comprehensive primary care with co-located ancillary services, similar to Be Well's integrated service model. Comparable fee-for-service plus value-based care delivery across multiple geographies.
- Cano Health: Value-based primary care operator focused on Medicare and senior patients, with emphasis on chronic care management and wellness services. Comparable to Be Well's Medicare RPM/CCM and chronic disease services.
Broad incumbents
- One Medical (Amazon): Membership-based primary care platform acquired by Amazon, combining tech-enabled access with in-person comprehensive primary care. Provides a benchmark for tech-augmented, multi-service primary care execution.
- Texas Health Resources: Large nonprofit health system serving the DFW metroplex with employed primary care physicians and extensive specialty offerings. Operates in the same geography with overlapping primary care and chronic disease management services.
- Baylor Scott & White Health: Major regional health system with a large employed-physician primary care footprint across North Texas. Directly competes for adult primary care patients in the same DFW catchment.
- Oak Street Health (CVS): Senior-focused primary care chain delivering value-based care with RPM and CCM programs. Most directly comparable to Be Well's Medicare chronic care management and remote monitoring offerings.
Others
- Aledade: Primary care physician enablement company supporting independent practices in value-based care contracts. Comparable as an adjacent ecosystem player for independent primary care practices considering such partnerships.
Direct peers
- Healthcare Associates of Texas: Independently owned multi-location primary care group serving the DFW metroplex with comprehensive services including wellness and aesthetics. Closest direct geographic and operational comparable to Be Well.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Be Well Primary Care social profiles
Digital presenceBe Well Primary Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Be Well Primary Care leadership team
Management profileNumber of profiles
Profiles6 records
Be Well Primary Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Be Well Primary Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Be Well Primary Care
What does Be Well Primary Care do?
Be Well Primary Care is an independently owned medical practice delivering comprehensive primary care services to adults 16 and older, including preventive health, wellness exams, chronic disease management, and treatment services. The practice supplements its core primary care offering with specialty service lines such as BioTE hormone replacement therapy, aesthetic cosmetic injections, IV infusion therapy, weight loss programs, Medicare Remote Patient Monitoring and Chronic Care Management, elite physicals, immunizations, allergy testing, TMS therapy, and ketamine infusion therapy. Services are delivered across seven Dallas-Fort Worth area clinic locations, with pharmaceutical-grade supplements sold through the Be Well Shop online and in clinics.
Is Be Well Primary Care a public or private company?
Be Well Primary Care is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Be Well Primary Care founded?
Be Well Primary Care was founded in 2017. It employs 11 to 50 people.
Where is Be Well Primary Care based?
Be Well Primary Care is headquartered in Fort Worth, United States, in the North America region.
How does Be Well Primary Care make money?
Three revenue lines are on record. Primary Care Services are the primary driver. The others are specialty Services and supplements.
Who are Be Well Primary Care's main competitors?
Emerging players on record are Marathon Health, Privia Health, VillageMD and Cano Health. Broad incumbents are One Medical (Amazon), Texas Health Resources, Baylor Scott & White Health and Oak Street Health (CVS). Aledade is listed as an others. Healthcare Associates of Texas is listed as a direct peer.
Does Be Well Primary Care have an API?
No public API is recorded for Be Well Primary Care.
What industry is Be Well Primary Care in?
Be Well Primary Care's product category is Primary Care Services. Its primary akta.pro industry code is HLAFAGAA, Independent Primary Care Practices. Its NAICS code is 62111 and its SIC code is 8011.