Wells Cargo

What Wells Cargo does

Wells Cargo, Inc. is a U.S. manufacturer of enclosed cargo trailers and specialty trailers founded in 1954 in Elkhart, Indiana, and acquired in August 2018 by American Cargo Group, Inc. (owned by the Kaufman Trailers organization). The company operates five manufacturing plants (Elkhart and Bristol, Indiana; Waco, Texas; Ogden, Utah; McAdoo, Pennsylvania) and offers more than 200 trailer models across six product categories: cargo (FastTrac, Road Force, Wagon HD, and aluminum Wagon SS lines), motorcycle (Badlander), snowmobile and ATV (SportTrac in steel and aluminum), auto (Road Force Auto and V-Front Auto), racing (MotorTrac, MotorTrac SS, MotorTrac Gooseneck, and REVV), and a premium aluminum SilverSport series. Notable engineered features include 3/4-inch PlexCore interior decking, Dexter Torflex rubber torsion axles with E-Z Lube hubs, exclusive LED wraparound tail lights, ArmorTech coated A-frame and rear-end rails, and aluminum fenderette spread-axle designs.

The business model is built on a dealer-mediated channel: Wells Cargo sells almost exclusively through a nationwide authorized dealer network in the U.S. and Canada, supported by factory-direct sales commissions, co-op advertising, trade-show presence, and a 300,000+ name direct-mail list. The company monetizes the installed base through a parts and accessories e-commerce store (store.wellscargo.com), a financing partnership with Sheffield Financial, and a 24/7 Tredit Advantage roadside assistance program powered by Urgent.ly. End customers are split between industrial and commercial businesses, recreational consumers (motorsports, snowmobile, ATV, general hauling), and government/fleet buyers. No revenue, headcount growth rate, or financial guidance is disclosed in the available source data.

Name

Wells Cargo

Legal name

Wells Cargo, Inc.

Website

https://wellscargo.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

251–500 employees

Short description

Wells Cargo is a U.S. manufacturer of enclosed cargo and specialty trailers (cargo, motorcycle, snowmobile, auto, racing, aluminum) founded in 1954, operating five plants and selling through a nationwide authorized dealer network to commercial, recreational, and government buyers.

Ownership category

akta.pro rank

Headquarters

HQ city

Elkhart

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Trailer Sales: Wells Cargo generates revenue primarily through the sale of enclosed cargo trailers across multiple product lines including cargo, motorcycle, snowmobile, auto, racing, and specialty trailers. Over 200 different trailer models offered.
2. Parts and Accessories: Online parts store selling replacement parts, accessories, and consumables for Wells Cargo trailers including lights, fasteners, seals, vents, and UltraLav products.
3. Financing Services: Partnership with Sheffield Financial provides financing options for trailer purchases, generating referral or partnership revenue from financing arrangements.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Wells Cargo designs, manufactures, and distributes enclosed cargo, motorcycle, snowmobile/ATV, auto, racing, and aluminum specialty trailers, offering more than 200 different models for industrial, commercial, and recreational buyers. The company sells primarily through an authorized dealer network in the U.S. and Canada, supplemented by a direct e-commerce parts store and customer programs such as the Tredit Advantage roadside assistance plan.

Product overview

Wells Cargo is a manufacturer of enclosed cargo trailers and specialty trailers founded in 1954, acquired by American Cargo Group in August 2018. The company offers over 200 different trailer models across six main product categories: Cargo Trailers (FastTrac, Road Force, Wagon HD, and Wagon SS aluminum lines), Motorcycle Trailers (Badlander), Snowmobile & ATV Trailers (SportTrac in steel and aluminum), Auto Trailers (Road Force Auto and V-Front Auto), Racing Trailers (MotorTrac, MotorTrac SS, MotorTrac Gooseneck, and REVV), and Aluminum Trailers (SilverSport series). Products range from entry-level FastTrac models to premium aluminum SilverSport trailers, with features including V-nose designs, ramp doors, LED lighting, Torflex axles, and various GVWR capacities. The company supports customers through a Tredit Advantage roadside assistance program and operates an e-commerce parts store.

Differentiator

Problem solved

Functional benefit

Products and services

• FastTrac Cargo Trailer Entry-level light-duty enclosed cargo trailer in the Wells Cargo "Smart Value" tier, designed for versatile and affordable basic hauling.
• FastTrac 8.5' Wide Cargo Trailer Value-driven light-duty cargo trailer with 8.5' width, in the Smart Value tier, suited to recreational hauling and increased cargo capacity.
• FastTrac Deluxe Cargo Trailer Entry-level cargo trailer with deluxe features including LED tail lights, PlexCore flooring, and screwless bonded exterior panels.
• Road Force Cargo Trailer Feature-rich Enhanced Value cargo trailer with a rugged tubular steel frame and LED tail lights, aimed at everyday work use.
• Road Force V-Front Cargo Trailer Enhanced Value cargo trailer with a V-nose design for improved aerodynamics and greater interior cubic capacity.
• Road Force 8.5' Wide Cargo Trailer Enhanced Value 8.5'-wide cargo trailer positioned for collectors and racers who need superior quality and durability.
• Road Force V-Front 8.5' Wide Auto Hauler Enhanced Value 8.5'-wide V-front auto hauler featuring an extra-wide 94" rear ramp door opening and a no-show beavertail.
• Wagon HD Cargo Trailer Heavy-duty cargo trailer with an enhanced chassis and frame, engineered for more than 20 years of service life in tough commercial applications.
• Wagon HD V-Front Cargo Trailer Heavy-duty cargo trailer with an aggressive V-nose (bullnose) profile for improved towability and interior cubic capacity.
• Wagon SS Aluminum Cargo Trailer All-aluminum cargo trailer designed for greater fuel economy, higher hauling capacity, and rust resistance in salt-road environments; part of the SilverSport aluminum line.
• Badlander Motorcycle Trailer Low-profile motorcycle trailer equipped with wheel chocks, floor and wall tie-downs, and Torflex rubber torsion axles for smooth transport.
• SportTrac SS Aluminum Snowmobile/ATV Trailer Aluminum mid-deck powersport trailer for snowmobiles and ATVs, with front and rear ramp doors, a hybrid mid-deck platform, and drive-over wheel boxes.
• Road Force Auto Trailer Sporty 8.5'-wide auto hauler featuring a 94" rear ramp door opening, radial tires, and LED tail lights.

Quantifiable outcome

• 15+ years of daily use service life
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Sheffield FinancialcoreGTM or Marketing PartnerSheffield Financial provides financing for Wells Cargo trailers. Since 1992, Sheffield has financed over $15 billion in consumer and commercial retail loans. Offers exclusive programs for Wells Cargo buyers at participating dealers.
• DextercoreTechnology or IntegrationDexter Torflex rubber torsion axles with E-Z Lube hubs used across the Wells Cargo trailer lineup as standard or optional equipment.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Kaufman Trailers: Kaufman Trailers is the parent organization of American Cargo Group and operates four manufacturing plants producing a broad portfolio of trailers (equipment, dump, utility, gooseneck). It is comparable as the overarching trailer-manufacturing parent with overlapping dealer relationships and operational footprint.

Direct peers

• ATC (Aluminum Trailer Company): ATC manufactures aluminum and steel enclosed cargo, car, and motorcycle trailers through a dealer network. It competes most directly with Wells Cargo's aluminum SilverSport/Wagon SS lines for premium recreational and motorsports buyers.
• American Hauler: American Hauler is another American Cargo Group brand producing enclosed cargo trailers for recreational, commercial, and motorsports use. It is directly comparable to Wells Cargo as a competing product line within the same parent portfolio.
• Pace American: Pace American is a major manufacturer of enclosed cargo, auto transport, and motorcycle/snowmobile trailers sold through a national dealer network — directly comparable to Wells Cargo across product, channel, and end-customer profile.
• Bravo Trailers: Bravo Trailers produces enclosed cargo, auto, and specialty trailers for both commercial and recreational buyers via a dealer network. It directly competes with Wells Cargo across multiple product categories and customer segments.
• Look Trailers: Look Trailers is a leading manufacturer of enclosed cargo, auto, and specialty trailers in the U.S., competing head-to-head with Wells Cargo across cargo, motorcycle, and racing trailer categories via a similar dealer-based distribution model.
• Cargo Mate / Diversified Trailer: Cargo Mate (part of Diversified Trailer Holdings) manufactures enclosed cargo, car, and snowmobile trailers sold nationwide through dealers. It is a direct peer to Wells Cargo across product mix, customer base, and distribution approach.
• Featherlite: Featherlite manufactures aluminum enclosed cargo trailers, car haulers, and recreational trailers, directly overlapping with Wells Cargo's aluminum Wagon SS and MotorTrac SS lines for similar commercial and motorsports buyers.
• United Trailers: United Trailers produces enclosed cargo, utility, and equipment trailers with a multi-plant U.S. footprint and dealer distribution model, making it a direct manufacturing peer to Wells Cargo.
• Haulmark: Haulmark is a sister brand of Wells Cargo, both owned by American Cargo Group within the Kaufman Trailers organization. It manufactures enclosed cargo, auto, and specialty trailers with overlapping product categories, customer segments, and dealer distribution channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wells-cargo-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wells Cargo