United Trailers
United Trailers is a privately held Bristol, Indiana manufacturer of steel- and aluminum-framed enclosed cargo, race, and specialty trailers, founded in 1989. It sells exclusively through an independent US and Canadian dealer network to individual consumers, commercial buyers, and motorsports enthusiasts.
- Company typePrivate
- Founded1989
- HeadquartersBristol, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What United Trailers does
United Trailers is a privately held specialty manufacturer of steel- and aluminum-framed enclosed cargo, race, and specialty trailers headquartered at a 26+ acre facility in Bristol, Indiana. Founded in 1989 by Warren Johnson (originally as United Expressline) and acquired in 2021 by long-time largest dealer Jason Dietsch, the company has produced over 140,000 trailers across 35 years of operation and employs more than 130 people at its manufacturing campus. Its product portfolio is organized across three primary lines: Cargo (UJ, UXT, UXTV, UXGN), Car Hauler/Race (Classic, Limited, Premier, Super Hauler, Extreme, with Gooseneck variants), and the Aluminum UAT line launched in 2022 (UAT, UATGN, UATV, A Classic, A Limited, A Premier), supplemented by specialty trailers for vending/concession and tool-storage use cases. Configurations span 5-Wide to 8.5-Wide widths, 8 to 52 feet in length, and Tag, Gooseneck, and Fifth-Wheel body styles, with extensive customization options covering electrical, cabinetry, interior and exterior finishes, flooring, doors, spread axles, hitches, jacks, and generators.
United Trailers generates revenue through one-time wholesale trailer sales to an independent authorized dealer network in the United States and Canada, with pricing handled on a quote basis through dealers rather than published tiers. The company does not sell directly to end consumers; the dealer channel handles sales, customer relationships, and often service and financing. End-customer segments are horizontal and fragmented, spanning individual consumers (personal hauling), commercial SMBs (landscaping, concession/vending, construction), and racing/motorsports buyers (race cars, motorcycles, snowmobiles, ATVs). The motorsports segment is the primary use case and is supported by long-standing sponsorships of USAC, IHRA, WKA, NMCA, NMRA, and the Traxxas TORC Series, leveraging founder Warren Johnson's racing background. The company holds NATM membership for industry compliance and partners with Dexter Axle as a featured component supplier.
The business is mature, privately capitalized (no institutional investors, PE, or VC disclosed), and operates without disclosed software, AI/ML capabilities, or recurring-revenue components. Growth is driven primarily by product-line extension (notably the 2022 aluminum UAT launch) and channel depth rather than new-geography or M&A activity. Strategic intent under current ownership centers on preserving brand heritage while deepening the racing-trailer franchise.
United Trailers firmographics
Firmographics- Name
- United Trailers
- Legal name
- United Trailers
- Website
- https://united-trailers.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- United Trailers is a privately held Bristol, Indiana manufacturer of steel- and aluminum-framed enclosed cargo, race, and specialty trailers, founded in 1989. It sells exclusively through an independent US and Canadian dealer network to individual consumers, commercial buyers, and motorsports enthusiasts.
- Ownership category
- akta.pro rank
United Trailers industry classification
Industry- Product category
- Enclosed Trailer Manufacturing
- NAICS
- Motor Vehicle Body and Trailer Manufacturing (33621), Truck Trailer Manufacturing (336212)
- SIC
- Truck Trailers (3715)
- akta.pro primary industry
- Trailer Manufacturing (Utility/Enclosed/Flatbed/Car Hauler) (IMACAGAA)
Keywords
Where United Trailers is headquartered
LocationHeadquarters
- HQ city
- Bristol
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
United Trailers business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Trailer Sales: United Trailers generates revenue through the manufacture and sale of enclosed cargo, race, specialty, and aluminum trailers sold through independent dealer networks in the US and Canada. Revenue is generated through one-time product sales with various customization options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom trailer pricing based on configuration and options |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
United Trailers product offering
Product offeringCore offering
United Trailers designs and manufactures steel- and aluminum-framed enclosed cargo, race, and specialty trailers from a 26+ acre facility in Bristol, Indiana. Products are sold as customizable units with widths from 5-Wide to 8.5-Wide, lengths from 8 to 52 feet, and Tag, Gooseneck, and Fifth-Wheel body styles. Distribution is handled exclusively through an independent dealer network across the United States and Canada.
Product overview
United Trailers is a manufacturer of steel and aluminum framed enclosed cargo, race, and specialty trailers. The company operates a portfolio-based product architecture consisting of three main product lines: (1) Cargo trailers including the basic UJ and commercial-grade UXT/UXTV/UXGN series for general and commercial hauling; (2) Car Hauler/Race trailers spanning from the Classic and Limited models to the Premier and Extreme race trailers, including the Super Hauler (USH) and Gooseneck (USHGN) variants designed for motorsports transport; and (3) Aluminum Trailers (UAT line) introduced in 2022, featuring the UATGN, UAT, UATV, A Classic, A Limited, and A Premier models designed to be the strongest aluminum-frame trailers on the market. The company also produces specialty trailers including Vending/Concession, Tool Crib, and UAT Splicer models. Trailers are available in configurations from 5-Wide to 8.5-Wide and from 8 to 52 feet in length, with Tag, Gooseneck, and Fifth-Wheel body styles available.
Differentiator
Problem solved
Functional benefit
Products and services
- UJ Cargo Trailer
Companies that use United Trailers
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
United Trailers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
United Trailers partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Jason Dietsch (Jason Dietsch Trailer Sales)coreJason Dietsch, a long-time dealer and racer, purchased United Trailers in 2021. He has achieved racing success in NHRA, NMCA, NMRA, ASA, and was 2004 Champion of the USA Modifieds Series. Dietsch has recommitted the company to building premier racing trailers.
- United States Auto Club (USAC)coreUnited Trailers sponsors USAC racing organizations as part of its racing industry heritage and commitment to motorsports community.
- IHRA (International Hot Rod Association)coreSponsorship relationship supporting IHRA drag racing events and participants.
- National Sprint Car Hall of FameminorSponsorship support for National Sprint Car Hall of Fame preservation and recognition efforts.
- World Karting Association (WKA)coreSponsorship of WKA karting events and competitors.
- NMCA (National Muscle Car Association)coreSponsorship partnership supporting NMCA drag racing series.
- NMRA (National Mustang Rally)coreSponsorship of NMRA racing events and activities.
- Traxxas TORC SeriescoreSponsorship of Traxxas TORC (Traxxas Off-Road Championship) Series.
- Dexter AxlecoreDexter Axle is shown as a partner/affiliate on United Trailers website, providing axle components for trailers.
- NATM (National Association of Trailer Manufacturers)coreNATM membership indicates compliance with industry standards and best practices for trailer manufacturers.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
United Trailers competitors and assessment
Company assessmentDirect peers
- Featherlite Trailers: Manufacturer of aluminum and specialty enclosed trailers including cargo, car-hauler, and race configurations; directly comparable to United's product mix and dealer-led go-to-market.
- Haulmark Industries: Established enclosed cargo and race trailer manufacturer with broad product range and dealer distribution; competes head-to-head with United in cargo and car-hauler segments.
- Wells Cargo: Long-standing US enclosed cargo trailer manufacturer with multiple width/length configurations and dealer network; directly comparable product set and customer base to United's cargo line.
- Pace American (JB Hunt Trailer Manufacturing): One of the largest enclosed cargo and specialty trailer manufacturers in the US; overlaps with United's cargo, car-hauler, and commercial gooseneck offerings through similar dealer channels.
- ATC (Aluminum Trailer Company): Manufacturer of aluminum-framed enclosed cargo, car-hauler, and specialty trailers; closely comparable to United's UAT line in materials, configurability, and target buyer.
- Intech Trailers: Specialty aluminum-framed trailer manufacturer focused on car haulers, cargo, and RV-adjacent products with custom options; competes with United in aluminum car-hauler and UAT segments.
- Triton Trailers: Manufacturer of aluminum enclosed cargo, snowmobile, and utility trailers with strong recreational-vehicle channel presence; comparable product set and dealer-led distribution to United.
- Bravo Trailers: Manufacturer of enclosed cargo and snowmobile/ATV trailers sold through dealers; directly comparable to United's cargo and aluminum specialty products in size and customer type.
- Sundowner Trailers: Manufacturer of specialty enclosed and livestock/horse trailers with custom build capability and dealer network; overlaps with United in custom-configured specialty and gooseneck segments.
Broad incumbents
- Forest River (Berkshire Hathaway): Large diversified RV and trailer manufacturer (cargo, race, utility) with extensive dealer network and Berkshire backing; broader incumbent whose enclosed trailer lines overlap with United's portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
United Trailers social profiles
Digital presenceUnited Trailers compliance and trust
Trust signalCompliance1 record
United Trailers financial estimates
Financial estimateRevenue estimate
Valuation estimate
United Trailers leadership team
Management profileNumber of profiles
Profiles1 record
United Trailers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
United Trailers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about United Trailers
What does United Trailers do?
United Trailers designs and manufactures steel- and aluminum-framed enclosed cargo, race, and specialty trailers from a 26+ acre facility in Bristol, Indiana. Products are sold as customizable units with widths from 5-Wide to 8.5-Wide, lengths from 8 to 52 feet, and Tag, Gooseneck, and Fifth-Wheel body styles. Distribution is handled exclusively through an independent dealer network across the United States and Canada.
Is United Trailers a public or private company?
United Trailers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was United Trailers founded?
United Trailers was founded in 1989. It employs 251 to 500 people.
Where is United Trailers based?
United Trailers is headquartered in Bristol, United States, in the North America region.
How does United Trailers make money?
One revenue line is on record: trailer Sales.
Who are United Trailers's main competitors?
Direct peers on record are Featherlite Trailers, Haulmark Industries, Wells Cargo, Pace American (JB Hunt Trailer Manufacturing), ATC (Aluminum Trailer Company), Intech Trailers, Triton Trailers, Bravo Trailers and Sundowner Trailers. Forest River (Berkshire Hathaway) is listed as a broad incumbent.
Does United Trailers have an API?
No public API is recorded for United Trailers.
What industry is United Trailers in?
United Trailers's product category is Enclosed Trailer Manufacturing. Its primary akta.pro industry code is IMACAGAA, Trailer Manufacturing (Utility/Enclosed/Flatbed/Car Hauler). Its NAICS code is 33621 and its SIC code is 3715.