LaunchTech Communications
LaunchTech Communications is a Baltimore-based PR and analyst relations agency serving technology and cybersecurity companies. Founded in 2015, the firm operates as a wholly-owned subsidiary of CyberRisk Alliance, providing retainer-based communications services from startup to IPO.
- Company typePrivate
- Founded2015
- HeadquartersBaltimore, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What LaunchTech Communications does
LaunchTech Communications is a Baltimore-based public relations and analyst relations agency founded in 2015 by Wayne Schepens, specializing exclusively in serving technology and cybersecurity companies. The firm operates as a wholly-owned subsidiary of CyberRisk Alliance (CRA) following an acquisition completed on June 27, 2023, with Schepens continuing as Managing Director. The agency delivers a portfolio of six integrated communications services — media relations, analyst relations, messaging and content, awards and speaking, social media, and special projects — supplemented by the Jumpstart Program, a structured five-month engagement designed for emerging cybersecurity and technology brands.
LaunchTech Communications firmographics
Firmographics- Name
- LaunchTech Communications
- Legal name
- LaunchTech Communications
- Website
- https://golaunchtech.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LaunchTech Communications is a Baltimore-based PR and analyst relations agency serving technology and cybersecurity companies. Founded in 2015, the firm operates as a wholly-owned subsidiary of CyberRisk Alliance, providing retainer-based communications services from startup to IPO.
- Ownership category
- akta.pro rank
LaunchTech Communications industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Public Relations Agencies (54182)
- akta.pro primary industry
- Technology & B2B PR (MPAAADAC)
Keywords
Where LaunchTech Communications is headquartered
LocationHeadquarters
- HQ city
- Baltimore
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LaunchTech Communications business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- PR and Communications Services: LaunchTech earns revenue through retainer-based professional services engagements. Services include media relations, analyst relations, messaging and content development, awards and speaking programs, social media management, and special projects (research reports, company/product launches, marketing consultation). Engagement terms are customized and scalable from early-stage startups through IPO-stage companies. No product-based or usage-based revenue.
Go-to-market motion3 records
Distribution channels2 records
Marketing channels7 records
LaunchTech Communications product offering
Product offeringCore offering
LaunchTech Communications is a public relations and communications agency that provides media relations, analyst relations, messaging and content development, awards and speaking programs, social media management, and special project support to technology and cybersecurity companies. Services are delivered as customized retainer engagements scalable from early-stage startups through publicly traded enterprises, and are anchored by a structured 60-day kickoff that includes messaging workshops and PR plan development.
Product overview
LaunchTech Communications is a PR agency offering a suite of professional communications services, not a unified software platform. The core service portfolio consists of six main offerings: Media Relations, Analyst Relations, Messaging & Content, Awards & Speaking, Social Media, and Special Projects. These services work together as an integrated communications engine designed to enhance brand visibility and credibility for technology and cybersecurity companies. The Jumpstart Program provides a structured five-month engagement combining these core services for emerging and growth-stage brands. All services are customizable and scalable to meet the needs of companies ranging from startup to IPO.
Differentiator
Problem solved
Functional benefit
Products and services
- Media Relations Earned media coverage in mainstream and industry publications through proactive pitching, rapid response, news jacking, and competitor tracking. Targeted at technology and cybersecurity companies seeking brand visibility.
- Analyst Relations Customized strategy for analyst introductions, briefings, and relationship building, including Gartner and Forrester engagement management. Designed for technology and cybersecurity vendors seeking third-party validation from industry analysts.
- Messaging & Content Distills complex technical concepts into digestible corporate messaging, including press releases, byline articles, blogs, and collateral and website copy. Targeted at technology and cybersecurity companies needing clear positioning.
- Awards & Speaking Identification and execution of award submissions, speaking engagements, panels, and webinars to build brand trust and authority through third-party validation. Targeted at technology and cybersecurity brands seeking market credibility.
- Social Media Dynamic social media content mix including profile management, content planning, real-time posting, and influencer engagement across LinkedIn, Twitter/X, Facebook, Instagram, and YouTube. Targeted at technology and cybersecurity companies building stakeholder engagement.
- Special Projects Research and surveys, company and product launch services, business coaching, and marketing consultation. Targeted at startups launching new offerings and established brands producing research reports or solidifying industry leadership.
- Jumpstart Program A five-month concentrated, high-impact engagement combining core elements of media relations, analyst relations, corporate credibility programs, and curated CISO introductions. Designed for emerging and growth-stage cybersecurity and technology brands.
Quantifiable outcome
- Companies served successfully since 2015 with multi-year average client retention
- +2 more outcomes
Companies that use LaunchTech Communications
Customer profileNamed customers18 records
Ideal customer profiles2 records
LaunchTech Communications technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
LaunchTech Communications partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Silver Jacket CommunicationscoreSilver Jacket Communications, founded by Angelique Faul in 2019, is a leading PR and strategic communications agency serving cybersecurity companies with a vast network of CISOs, industry analysts, and media. The partnership was formed under the CyberRisk Alliance umbrella to enhance client offerings for both firms. Silver Jacket brings complementary service portfolios enabling clients to benefit from expanded resources and CRA's CISO network access. Angelique Faul continues in her current capacity working alongside Wayne Schepens and the LaunchTech team.
- CyberRisk AlliancecoreCyberRisk Alliance (CRA) acquired LaunchTech Communications in June 2023. CRA is a business intelligence company serving the cybersecurity community with brands including SC Media, Security Weekly, MSSP Alert, ChannelE2E, InfoSec World, Identiverse, Cybersecurity Collaborative, and others. Wayne Schepens continues as Managing Director of LaunchTech. The acquisition expanded CRA's go-to-market activation services while giving LaunchTech clients access to CRA's deep resources, media ecosystem, CISO network (2,000+ members), and the CRA Business Intelligence Unit.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
LaunchTech Communications competitors and assessment
Company assessmentDirect peers
- Silver Jacket Communications: Founded by Angelique Faul in 2019, Silver Jacket is a cybersecurity-focused PR and strategic communications agency. It is directly comparable to LaunchTech as both firms serve the same technology and cybersecurity client base and recently formed a strategic partnership under the CyberRisk Alliance umbrella.
- Walker Sands Communications: A B2B marketing and PR agency with a strong technology and cybersecurity practice offering media relations, content, and analyst relations services. Directly comparable to LaunchTech in services, target market (B2B tech), and go-to-market motion.
- Highwire PR: A technology-focused PR agency serving enterprise B2B tech and cybersecurity companies with media relations, analyst relations, and content services. Directly comparable to LaunchTech in client profile (enterprise security/tech) and service mix (PR + AR + content).
- RH Strategic: A PR and communications firm with deep focus on technology, cybersecurity, and public sector clients. Directly comparable to LaunchTech in vertical specialization (cyber/tech) and service offering (media relations, content development, analyst relations).
- Bospar: A tech PR firm specializing in B2B technology and emerging-company clients. Directly comparable to LaunchTech in focus on tech PR, startup-to-growth stage clients, and media relations services.
- Arketi Group: A B2B technology PR and digital marketing agency serving tech and SaaS companies. Comparable in serving tech-focused B2B clients with integrated PR, content, and digital marketing services similar to LaunchTech's full-service communications offerings.
Broad incumbents
- Finn Partners: A large global PR and integrated marketing agency with a dedicated technology practice serving major enterprise clients. Broad incumbent in the same space; overlaps with LaunchTech on enterprise tech cybersecurity PR but serves a much wider portfolio of verticals.
- Weber Shandwick: A large global PR firm (IPG) with a significant technology and cybersecurity practice serving Fortune 500 enterprises. Broad incumbent competing for the same large enterprise security clients as LaunchTech but with much broader industry coverage.
- Lewis Global Communications: A global communications agency with deep technology and cybersecurity practice. Compares to LaunchTech in serving enterprise tech/cyber clients with integrated PR and AR services, but at significantly greater scale and broader vertical coverage.
- Edelman: The world's largest PR firm with a substantial technology and cybersecurity practice serving global enterprises. Broad incumbent that competes with LaunchTech for enterprise cyber PR engagements but operates across all major verticals worldwide.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
LaunchTech Communications social profiles
Digital presenceLaunchTech Communications financial estimates
Financial estimateRevenue estimate
Valuation estimate
LaunchTech Communications leadership team
Management profileNumber of profiles
Profiles11 records
LaunchTech Communications funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LaunchTech Communications M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LaunchTech Communications
What does LaunchTech Communications do?
LaunchTech Communications is a public relations and communications agency that provides media relations, analyst relations, messaging and content development, awards and speaking programs, social media management, and special project support to technology and cybersecurity companies. Services are delivered as customized retainer engagements scalable from early-stage startups through publicly traded enterprises, and are anchored by a structured 60-day kickoff that includes messaging workshops and PR plan development.
Is LaunchTech Communications a public or private company?
LaunchTech Communications is a private company. It is classified as corporate owned and is currently operating.
When was LaunchTech Communications founded?
LaunchTech Communications was founded in 2015. It employs 11 to 50 people.
Where is LaunchTech Communications based?
LaunchTech Communications is headquartered in Baltimore, United States, in the North America region.
How does LaunchTech Communications make money?
One revenue line is on record: PR and Communications Services.
Who are LaunchTech Communications's main competitors?
Direct peers on record are Silver Jacket Communications, Walker Sands Communications, Highwire PR, RH Strategic, Bospar and Arketi Group. Broad incumbents are Finn Partners, Weber Shandwick, Lewis Global Communications and Edelman.
Does LaunchTech Communications have an API?
No public API is recorded for LaunchTech Communications.
What industry is LaunchTech Communications in?
LaunchTech Communications's product category is Public Relations Services. Its primary akta.pro industry code is MPAAADAC, Technology & B2B PR. Its NAICS code is 54182.