Purity Woods

What Purity Woods does

Purity Woods Inc. is a privately held, direct-to-consumer e-commerce brand headquartered in Geneva, Illinois, that formulates and sells USDA Certified Organic anti-aging skincare products and a single ingestible supplement. Founded in 2021 by Brian and Iwona Vaszily, the company operates a coordinated six-product daily regimen (Pur-Radiance Face Cleanser, Age-Defying Skin Exfoliator, Elastin Boost Hyper-Lift Serum, Age-Defying Dream Cream, Age-Defying Night Cream, and Age-Defying Eye Cream) plus Organic B Complete, priced individually at $44–$69 after discount and $199 for the Complete Replenishment Bundle. The core technical differentiator is a proprietary maple leaf extract formulation (three maple varieties in the serum) grounded in 2018 University of Rhode Island research on elastase inhibition for elastin protection, complemented by botanical actives such as bakuchiol, tremella mushroom extract, camu camu, and mango seed butter.

The business is a single-channel DTC operation distributed from a warehouse in McHenry, Illinois, with manufacturing in Canada and the United States, and ships to the U.S. (free), Canada ($11), and internationally ($15). Revenue is generated through one-time purchases, pre-configured bundles, and a month-to-month subscription/auto-renewal program, supported by a 60-day money-back guarantee. Customer acquisition runs through paid channels (Google, Facebook, Bing, Pinterest), content marketing/SEO, an influencer program, a Facebook community, and PR features in Vogue, Forbes, USA Today, and a 'World's Greatest' TV segment; brand credibility is reinforced by an ongoing endorsement from Dr. Joel Fuhrman, M.D. The company is bootstrapped with no disclosed venture or private equity investment, maintains Leaping Bunny cruelty-free certification alongside its USDA Organic certification, and partners with One Tree Planted on a per-order tree-planting program.

Name

Purity Woods

Legal name

Purity Woods Inc.

Website

https://puritywoods.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Purity Woods is a privately held direct-to-consumer e-commerce brand that formulates and sells USDA Certified Organic anti-aging skincare products and a vitamin supplement, targeting primarily women aged 45+ and clean beauty consumers via its own online storefront.

Ownership category

akta.pro rank

Product category

Organic Anti-Aging Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Food (Health) Supplement Retailers (456191)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Natural/Organic & Clean Skincare (CRABAAAH)

akta.pro secondary industries

Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB), Herbal & Botanical Supplements (CRADAGAD)

Keywords

• Organic skincare products
• Anti-aging skin care
• USDA certified organic
• Botanical skin care
• Clean beauty skin care

Headquarters

HQ city

Geneva

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. E-commerce Product Sales: Direct-to-consumer sales of USDA Certified Organic skincare products through their online store. Products are sold as one-time purchases or through subscription/automatic renewal programs. Revenue is generated from individual product sales and bundle packages with volume discounts.
2. Subscription/Recurring Billing: Month-to-month subscription model offering periodic charges (monthly) to customers' chosen payment method without further authorization, providing recurring revenue stream. Subscribers can cancel anytime through account settings, email, or phone contact.
3. Bundled Product Packages: Pre-configured bundles such as the Lift & Illuminate Bundle and Complete Replenishment Bundle offering discounted pricing compared to individual product purchases, driving higher average order values.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels13 records

Core offering

Purity Woods manufactures and sells a USDA Certified Organic anti-aging skincare line featuring its flagship Age-Defying Dream Cream alongside an Eye Cream, Night Cream, Elastin Boost Hyper-Lift Serum, Skin Exfoliator, Pur-Radiance Face Cleanser, and a supporting Organic B Complete supplement. The company distributes exclusively direct-to-consumer through its own e-commerce store, offering one-time purchases, month-to-month subscriptions, and pre-configured bundled regimens. Differentiated formulations center on proprietary maple leaf extract complexes for elastin support, bakuchiol as a plant-based retinol alternative, and replacement of petroleum-derived ingredients with botanical occlusives.

Product overview

Purity Woods offers a coordinated USDA Certified Organic anti-aging skincare line consisting of six core products designed for a complete daily regimen: Pur-Radiance Face Cleanser (cleansing), Age-Defying Skin Exfoliator (2-3x weekly exfoliation), Elastin Boost Hyper-Lift Serum (targeted elastin support), Age-Defying Dream Cream (day moisturizer), Age-Defying Night Cream (overnight repair), and Age-Defying Eye Cream (delicate eye area treatment). The portfolio is anchored by the flagship Age-Defying Dream Cream, which features maple leaf extracts as a key differentiator alongside collagen-boosting botanicals like camu camu and bakuchiol. The company also offers Organic B Complete supplements and various bundled packages. Products are cruelty-free (Leaping Bunny certified) and marketed with a 60-day money-back guarantee.

Differentiator

Problem solved

Functional benefit

Brands

• The Age-Defying Dream Cream: Flagship product - moisturizer featuring nature's most powerful elastin-boosting, collagen-boosting, and moisturizing botanicals
• The Age-Defying Eye Cream
• The Age-Defying Night Cream
• The Age-Defying Skin Exfoliator
• The Elastin Boost Hyper-Lift Serum
• Pur-Radiance Face Cleanser
• Organic B Complete
• The Organic Healthy Aging Company

Products and services

• The Age-Defying Dream Cream Flagship anti-aging day moisturizer with USDA Certified Organic, oil-based formula combining maple leaf extracts, camu camu, Indian gooseberry, and mango seed butter to support elastin, collagen production, and hydration while reducing the appearance of wrinkles, dark spots, and sagging. Sold to individual consumers through the Purity Woods e-commerce storefront.
• The Age-Defying Eye Cream USDA Certified Organic eye cream formulated with bakuchiol, maple leaf extracts, and turkey tail mushroom antioxidant to target fine lines and wrinkles in the delicate eye area for individual consumers concerned with aging around the eyes.
• The Age-Defying Night Cream USDA Certified Organic overnight moisturizer formulated with botanicals to support overnight skin revitalization for individual consumers following the full Purity Woods age-defying regimen.
• The Elastin Boost Hyper-Lift Serum USDA Certified Organic anti-aging serum built on a Multi-Maple Leaf Extract Blend (three varieties) with 25+ additional organic botanicals including camu camu, amla, and German chamomile, intended to protect and boost elastin levels and combat deep wrinkles in individual consumers.
• The Age-Defying Skin Exfoliator USDA Certified Organic exfoliating skincare product recommended 2-3 times weekly to increase blood flow, slow collagen and elastin breakdown, regenerate skin elasticity, and remove dead skin cells and pollutants for individual consumers following the regimen.
• Pur-Radiance Face Cleanser Gentle USDA Certified Organic facial cleanser designed to remove makeup residue, dirt, and grime without stripping hydration, intended as the first daily step in the Purity Woods skincare regimen for individual consumers.
• Organic B Complete USDA Certified Organic B vitamin dietary supplement intended to support overall health and wellness as part of Purity Woods' healthy aging product line for individual consumers.
• Lift & Illuminate Bundle Pre-configured discounted bundle combining multiple Purity Woods skincare products into a complete anti-aging routine for individual consumers, sold through the company's e-commerce storefront.
• The Complete Replenishment Bundle Comprehensive bundle offering the full Purity Woods skincare line at approximately 32% savings versus individual product purchases, sold direct-to-consumer to drive higher average order values.

Quantifiable outcome

• Better skin in 60 days or money back guarantee
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• One Tree PlantedminorStrategic or Co-development PartnerNonprofit partnership for environmental sustainability. For each Purity Woods order placed, a portion of proceeds is donated to have a tree planted in the customer's honor. Trees are targeted to areas 'in need' such as those devastated by forest fires, helping create habitats, jobs, and clean air/water. The company has helped plant over 5,200 trees in 2025 with a goal of 12,000.
• GooglecoreGTM or Marketing PartnerGoogle Analytics integration for website traffic and visitor behavior analysis. Google Ads/AdWords for paid advertising campaigns. Remarketing services to advertise to visitors after leaving the site. Email list sharing for advertising purposes.
• FacebookcoreGTM or Marketing PartnerFacebook advertising platform for remarketing and customer acquisition campaigns. Facebook group community (Natural Beauty Total Health Insiders) for customer engagement. Email list sharing for advertising purposes.
• BingminorGTM or Marketing PartnerBing advertising campaigns for customer acquisition and remarketing to site visitors.
• PinterestminorGTM or Marketing PartnerPinterest advertising and personalization for retargeting site visitors with product recommendations.
• The Art of Anti Aging, LLCminorGTM or Marketing PartnerEmail address shared with this company to ensure customers do not receive duplicate communications from both Purity Woods and The Art of Anti Aging.
• Dr. Joel FuhrmancoreOthersWorld-renowned M.D. and 7-time NY Times bestselling author who has publicly endorsed Purity Woods products after reviewing the research on ingredients. Recommends products alongside sun protection advice. His endorsement provides medical credibility to the brand's claims.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Codex Beauty: Plant-based biotech skincare brand with a clean-beauty DTC model. Comparable in plant-derived formulation and premium positioning, though smaller and more science-led in narrative.

Direct peers

• OSEA Malibu: Plant-based, vegan skincare brand with a clean-beauty DTC focus, anti-aging SKUs, and celebrity endorsement-driven marketing. Comparable GTM motion and customer persona.
• True Botanicals: Clean, non-toxic skincare DTC brand with USDA-aligned certifications, premium pricing, and a similar women-45+ anti-aging target. Closely comparable in product strategy and subscription-friendly marketing.
• Beautycounter: Clean beauty brand built on ingredient transparency, advocacy-led marketing, and consultative selling. Comparable in clean-beauty positioning and regulatory-advocacy messaging even though it is much larger.
• Tata Harper: Direct-to-consumer luxury organic anti-aging skincare brand with similar USDA-aligned natural ingredient positioning, premium pricing, and content-driven acquisition. Closely comparable in target customer (women 35-65 seeking clean anti-aging solutions) and GTM motion.
• Eminence Organic Skin Care: Organic, Biodynamic-certified skincare brand with a strong professional spa channel and premium botanical positioning. Comparable ingredient philosophy and target demographic with some overlap in DTC extension.
• Juice Beauty: USDA-organic-certified skincare brand offering botanical, antioxidant-focused formulations in the clean-beauty segment. Comparable product philosophy, certification emphasis, and anti-aging positioning.
• Annmarie Skin Care: Organic, non-toxic skincare DTC brand targeting health-conscious consumers with anti-aging botanical formulations. Closely comparable in USDA-organic-aligned positioning and content-led acquisition.
• Drunk Elephant: Biocompatible clean-beauty skincare brand with strong DTC presence, premium pricing, and ingredient-transparency narrative. Comparable in target market and brand positioning, though significantly larger and Sephora-distributed.

Regional players

• Beauty Heroes: Subscription-based clean-beauty retailer curating organic, non-toxic skincare brands. Relevant peer because it both competes for the same end customer and could serve as a discovery/retail channel for Purity Woods.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/puritywoodsorganics
• Instagraminstagram.com/puritywoodsinc
• Pinterestpinterest.com/puritywoodsinc/_shop

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Purity Woods