What Hepper does

Hepper is a privately held, direct-to-consumer pet products brand headquartered in Florence, United States, founded in 2007 and operating with a 1-10 person team under CEO Simon Treulle. The company designs, markets, and sells modern cat furniture, feeding accessories, scratching products, toys, grooming utilities, pet care, and home care items through its own e-commerce storefront at hepper.com and a secondary Amazon store, serving design-conscious cat and small-dog owners who want pet products that complement contemporary home interiors. The portfolio is anchored by three trademarked or patented flagship SKUs — the Nest Bed, Pod Bed, and NomNom Cat Bowl — supplemented by a long tail of toys, collars, harnesses, clippers, water fountain filters, shampoos, conditioners, colognes, a stain and odor eliminator, and a litter additive priced between $7.99 and $136.50 per unit, with free shipping and no subscription component. Distribution is exclusively DTC and marketplace-based (no disclosed retail or wholesale partners), marketing relies on a vet-authored editorial blog, organic social on TikTok, Instagram, X, and Pinterest, and earned media features in lifestyle and news publications including Apartment Therapy, People, BuzzFeed, USA Today, House Beautiful, LA Times, Independent, Elle Decor, and Metropolis. The business model is one-time unit sales with no recurring revenue, supported by IP protections (patents, trademarks, and registered designs) on the flagship furniture and feeding products.

Name

Hepper

Legal name

Hepper

Website

https://hepper.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Hepper is a private, direct-to-consumer pet products brand selling modern cat furniture, feeding accessories, toys, grooming, pet care, and home care items through its own e-commerce site and Amazon, serving design-conscious cat and small-dog owners.

Ownership category

akta.pro rank

Product category

Pet Supplies

NAICS

Pet and Pet Supplies Retailers (45991)

SIC

Retail-Furniture Stores (5712)

akta.pro primary industry

Pet Supplies Omnichannel (CRAFAEAJ)

akta.pro secondary industries

Pet Bedding, Crates & Carriers Retail (CRALAHAF), Pet Gear & Feeding Station Organization (HSAFAJAJ)

Keywords

• Cat furniture
• Pet supplies
• Cat beds
• Pet accessories
• Pet care products

Headquarters

HQ city

Florence

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Product Sales: Hepper generates revenue through direct online sales of pet supplies including cat beds, bowls, scratchers, toys, pet care products, and home care items. Products are sold as one-time purchases with no subscription component. Revenue is earned at point of sale with free shipping on all orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Hepper designs, manufactures, and sells modern, design-forward cat furniture and pet supplies directly to consumers. Its core product line centers on three distinct cat bed designs (Nest Bed, Pod Bed, Just A Box), a patented whisker-friendly NomNom Cat Bowl feeding system, a 3-position adjustable Hi-Lo Cat Scratcher, and a broad assortment of cat toys, grooming tools, collars/harnesses, pet care products (shampoo, conditioner, cologne), and home care solutions (bio-enzyme stain and odor eliminator, litter additive).

Product overview

Hepper is a direct-to-consumer pet supplies brand offering a curated portfolio of modern cat furniture, feeding accessories, grooming tools, and home care products. The core product line centers on three distinct cat bed designs (Nest, Pod, and Just A Box), complemented by the NomNom whisker-friendly feeding system with replacement dish accessories, the Hi-Lo adjustable cardboard scratcher with replaceable parts, and a diverse toy collection including kicker toys, catnip-infused chew toys, interactive toys, and stick toys. Additional offerings include utility products (cat nail clippers, harness and leash sets, hemp breakaway collars, water fountain filters), pet care grooming products (shampoos, conditioners, cologne), and home care solutions (stain and odor eliminator). The portfolio is designed to be form-and-function combined, with vet collaboration informing product development and a focus on modern aesthetics suitable for contemporary home environments.

Differentiator

Problem solved

Functional benefit

Products and services

• Hepper Nest Cat Bed An elevated circular cat bed with a soft-touch molded EVA foam shell and Sherpa fleece liner. Features a wraparound design with rounded sides for leaning and a wide lip for chin resting, a machine-washable liner, and supports cats and small dogs up to 17 pounds.
• Hepper Pod Cat Bed A comforting elevated tower cat bed with a soft-touch molded foam shell and Sherpa fleece liner. Features a four-leg base with non-slip rubber pads, a larger 8.5"x8.5" door entry, and a removable top for open or enclosed use. Supports cats and small dogs up to 25 pounds.
• Hepper "Just A Box" Cardboard Box Cat Bed A cardboard box bed with whimsical interior illustrations, designed for cats to scratch, play, and nap in. Includes a plush bed insert for comfort and is transformable into a cardboard playground with cutouts.
• Hepper NomNom Cat Bowl A whisker-friendly cat bowl with two 10oz stainless steel dishes on a PP plastic tray with a wide lip to catch crumbs and drips. Shallow 4"x5"x1" deep dishes prevent whisker fatigue and chin acne, with a raised design for ergonomic eating posture.
• Extra Dishes for Hepper NomNom Cat Bowl A set of two replacement food-safe stainless steel dishes for the NomNom Cat Bowl. Each dish holds 10 ounces, is dishwasher safe, and features the same whisker-friendly shallow design.
• Hepper Hi-Lo Cat Scratcher A 3-position adjustable cat scratcher with a solid birch plywood frame, powder-coated metal core, and dense B-flute cardboard scratching surface. Configurable in High, Low, and Lower positions to extend cardboard life and prevent boredom, with replacement cardboard parts available separately.
• Hepper Plush Mouse Cat Kicker Toy A durable long cylindrical kicker toy with bite-resistant fabric and durable stitching. Features a small bell and cotton/catnip filling, designed for aggressive play with cats that kick and claw.
• Cat Nut Cat Chew Toy A catnip-infused chew toy shaped like a doughnut, handmade with durable fabric materials. Available in 6 different style options (Heart, Oreo, Star, Stripe, Watermelon) at 4"x4" dimensions.
• Cuppa Tea Cat Chew Toy A catnip-filled teabag-shaped chew toy made from 55% Linen and 45% Cotton with a cotton string. Infused with USDA organic catnip from the USA, available in Green tea and Milk tea colors.
• Fish & Chews Fish Cat Toy An interactive fish-on-a-rod toy with a wooden handle, wool/cotton/polyester fish, and 31-33.4 inch string. Triggers hunting instincts through dynamic movement and is machine washable on a cold gentle cycle.
• Hepper Catnip Stick Cat Toy A 100% organic catnip-filled stick toy with double-bagged, bite-proof construction. Handmade in the USA with a double-lined exterior for durability, available in Blue, Cream, and Grey pastel colors.
• Hepper Cat Nail Clipper Set A 3-in-1 professional grooming set including medium and small nail clippers with stainless steel blades, adjustable safety guards, a spring mechanism, and a hidden nail file. Includes a black storage pouch and is available in Blue and Grey.
• Hepper Cat Harness and Leash Set A step-in cat harness made from velvet fabric and breathable air mesh with quick-release buckles, reflective stripes, and adjustable Velcro straps. Includes a 150cm leash, available in 5 sizes (XXS to XL), and is machine-washable.
• Hepper Hemp Breakaway Cat Collar A breakaway cat collar made from 100% natural hemp webbing. UV-resistant, mold-resistant, and breathable, with adjustable metal slip-locks, a removable jingle bell, and dimensions of 7-11" x 1/2". Handmade in the USA.
• Hepper Replacement Filters for Cat Water Fountain A 4-pack of replacement filters for the Hepper Stainless Steel Cat Water Fountain. Each pack contains sponge, cotton fiber, and triple-action filters, with each pack lasting 2-4 months.
• Hepper Colloidal Oatmeal Pet Shampoo A pet shampoo formulated with colloidal oatmeal for gentle cleansing of cats and dogs.
• Hepper Pet Conditioner (Cucumber & Aloe) A pet conditioner with cucumber and aloe formulated for post-shampoo coat care of cats and dogs.
• Hepper Advanced Bio-Enzyme Pet Stain & Odor Eliminator Spray A bio-enzyme based spray designed to eliminate pet stains and odors from home surfaces, formulated for use by pet owners.

Quantifiable outcome

• Products maintain 4.9/5 star average ratings across hundreds of verified customer reviews

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Petstages: Petstages designs and sells cat and dog enrichment products (toys, scratchers, interactive play) through retail and online channels. It overlaps with Hepper's toy, scratcher, and utility categories.
• Catit: Catit designs and sells a broad range of cat toys, scratchers, beds, and lifestyle products online and via major retailers. It competes with Hepper across multiple cat product categories with broader distribution.
• Pioneer Pet: Pioneer Pet manufactures and sells cat fountains, beds, scratchers, and pet care accessories through online and retail channels. It overlaps with Hepper's cat furniture, utility, and home care categories.
• Catastrophic Creations: Catastrophic Creations designs and sells themed, modern cat furniture (cat trees, scratchers, beds) directly to consumers online. It overlaps with Hepper's cat furniture focus and DTC channel strategy.
• Tuft + Paw: Tuft + Paw is a direct-to-consumer premium cat furniture brand offering modern cat trees, beds, and scratchers with a design-forward aesthetic. It is the closest direct competitor to Hepper in positioning, target customer, and product category.
• Whisker: Whisker (maker of Litter-Robot) is a DTC pet tech brand selling premium, design-conscious cat products directly to consumers. It targets the same design-aware cat parent segment as Hepper with broader scale and brand recognition.
• Armarkat: Armarkat manufactures and sells cat trees, towers, beds, and scratching furniture online. It competes with Hepper in the cat furniture category with broader, more affordable selection.
• Molly and Friends: Molly and Friends sells modern, handcrafted cat furniture (cat trees, towers, beds) directly to consumers. It competes directly with Hepper in the design-forward cat furniture niche.

Emerging players

• Hauspanther: Hauspanther is a cat lifestyle brand and blog that curates and sells modern cat products. It overlaps with Hepper's target customer (design-conscious cat owners) and content-led discovery model, though it is smaller in owned product.

Broad incumbents

• Frisco (Chewy private label): Frisco is Chewy's flagship private-label brand covering beds, scratchers, toys, bowls, and apparel for cats and dogs. As a broad pet supplies incumbent, it competes with Hepper on price and selection across nearly every category Hepper serves.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HepperOfficial
• Instagraminstagram.com/HepperOfficial
• TikToktiktok.com/@hepperofficial
• Pinterestpinterest.com/HepperOfficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hepper