Catit
Catit is a global cat care brand under Rolf C. Hagen Inc., offering feline nutrition, smart pet devices, litter, toys, furniture, and grooming products. It serves cat owners across North America, Europe, and Asia-Pacific via retail, distributor, and direct e-commerce channels, with a connected PIXI smart device ecosystem as its technology differentiator.
- Company typePrivate
- Founded1999
- HeadquartersBaie-d'urfe, Canada
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Catit does
Catit is a global cat care brand owned and operated by Rolf C. Hagen Inc., a diversified pet products conglomerate headquartered in Baie-D'Urfé, Quebec, Canada. The company specializes exclusively in feline products spanning two main categories: Cat Nutrition (wet food under Catit Cuisine and Catit Recipes, dry food including freeze-dried enriched varieties, and a broad treats portfolio) and Cat Care (smart devices, fountains, feeders, litter, toys, furniture, grooming, and carriers). Founded in 1999, Catit serves cat-owning consumers across North America, Europe, and Asia-Pacific through a hybrid distribution model combining direct e-commerce at catit.us with regional pet retail and distributor networks.
The company's technological center of gravity is the PIXI Smart Design Series, an ecosystem of Wi-Fi-enabled, app-controlled devices that includes smart feeders (including a vision-enabled model with integrated camera), UV-C stainless steel drinking fountains, programmable fountains, a smart mouse-shaped pet monitoring camera with treat dispensing, a smart vacuum food container, and a smart litter box. The brand is structured across sub-brands including PIXI (smart hardware), Senses (interactive toys and activity circuits), Vesper (cat furniture and trees), Cuisine and Recipes (nutrition lines), and Go Natural (sustainable pea-husk litter).
Catit's business model is consumer goods-driven, generating revenue primarily through one-time product sales of consumables and hardware across food, treats, litter, accessories, and smart devices. The company invests in community engagement via the My Cat Exclusive monthly digital magazine, the Kings & Queens cat gallery, and region-specific social media accounts, which serve as brand-loyalty and top-of-funnel marketing channels. Pricing is not publicly disclosed; products are sold via retail and direct channels in 9 languages. The company maintains no public listing, has no disclosed funding rounds, and reports no individual revenue figures as a brand within its parent conglomerate.
Catit firmographics
Firmographics- Name
- Catit
- Legal name
- Rolf C. Hagen Inc.
- Website
- https://catit.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Catit is a global cat care brand under Rolf C. Hagen Inc., offering feline nutrition, smart pet devices, litter, toys, furniture, and grooming products. It serves cat owners across North America, Europe, and Asia-Pacific via retail, distributor, and direct e-commerce channels, with a connected PIXI smart device ecosystem as its technology differentiator.
- Ownership category
- akta.pro rank
Catit industry classification
Industry- Product category
- Cat Care Products
- NAICS
- Dog and Cat Food Manufacturing (311111)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Dry Kibble (Dog & Cat) (CRADAFAA)
Keywords
Where Catit is headquartered
LocationHeadquarters
- HQ city
- Baie-d'urfe
- HQ country
- Canada
- HQ region
- North America
Offices9 records
Markets served
Catit business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Cat Food and Nutrition: Wet and dry cat food products under Catit Cuisine, Catit Recipes, and Catit Signature brands, including specialized formulas for kittens, adults, indoor cats, weight control, and senior cats
- Cat Treats and Snacks: Treat products including Creamy, Creamy Bitz, Creamy Superfoods, Creamy Cups, Nibbly, Nuna, and Freeze-Dried treats
- Smart Pet Devices: PIXI smart product line including fountains, feeders, cameras, and vacuum food containers with app connectivity
- Cat Care Products: Grooming tools, litter boxes, litter, toys, furniture, and scratchers
- Community Magazine: Free My Cat Exclusive digital magazine with newsletter subscription for customer engagement
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Catit product offering
Product offeringCore offering
Catit manufactures and sells a broad range of cat-focused products including food, treats, smart devices under the PIXI line, toys, furniture, litter boxes, grooming tools, and general cat care accessories. The brand operates under parent company Rolf C. Hagen Inc. and sells through its own website (catit.us) and retail/distributor channels worldwide.
Product overview
Catit is a comprehensive pet care brand specializing in cat products, organized into two main categories: Cat Nutrition (wet food, dry food, and treats) and Cat Care (smart devices, toys, furniture, grooming, litter, and carriers). The product portfolio includes multiple sub-brands: the PIXI Smart Design Series (app-connected smart feeders, fountains, cameras, and litter boxes), the PIXI Design Series (non-smart care products), the Senses Series (interactive toys and activity sets), and the Vesper line (cat furniture and trees). Cat Nutrition products span Catit Cuisine (premium wet food), Catit Recipes (freeze-dried enriched and entrée wet food), Catit Divine Shreds, and various treat lines including Creamy, Nibbly, and Nuna. The company also publishes the My Cat Exclusive community magazine as a customer engagement platform. Smart products like the PIXI Smart 6-Meal Feeder, PIXI Vision Smart Feeder, PIXI Smart Fountain, and PIXI Smart Mouse Camera offer app-based monitoring and programmable features for pet care automation.
Differentiator
Problem solved
Functional benefit
Brands
- Catit PIXI: Smart pet care devices including fountains, feeders, cameras, and food containers with smart technology features
- Catit Senses
- Catit Vesper
- Catit Cuisine
- Catit Recipes
- Catit Go Natural
- My Cat Exclusive
Products and services
- PIXI Smart Devices
- Cat Food
- Cat Treats
- Cat Toys
- Cat Furniture
- Litter Boxes
- Grooming Tools
- Cat Accessories
Companies that use Catit
Customer profileSegments5 records
Ideal customer profiles1 record
Catit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Catit partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Catit competitors and assessment
Company assessmentDirect peers
- World's Best Cat Litter: World's Best Cat Litter offers natural, sustainable clumping cat litter, directly competing with Catit's Go Natural pea-husk-based litter line on eco-credentials and clumping performance.
- Tiki Cat: Tiki Cat is a premium wet cat food brand focused on high-protein, human-grade recipes, competing with Catit's Cuisine and Recipes Entrée wet food lines in the premium feline nutrition segment.
- Petlibro: Petlibro makes smart pet feeders, drinking fountains, and connected devices for cats and dogs, directly competing with Catit's PIXI ecosystem on app-enabled feeding and hydration.
- Sure Petcare (Animo): Sure Petcare specializes in microchip-connected cat flaps and smart feeders; their connected-cat focus mirrors Catit's PIXI ecosystem strategy for feline pet parents.
- PetSafe (Radio Systems Corporation): PetSafe offers smart feeders, fountains, litter boxes, and pet doors — overlapping heavily with Catit's connected and traditional cat-care hardware portfolio.
- Whisker (Litter-Robot): Whisker's Litter-Robot and connected pet products compete directly with Catit's PIXI Smart Litter Box and Smartsift in the smart litter-management category.
- Petkit: Petkit produces smart pet feeders, water fountains, litter boxes, and health-monitoring devices, competing head-to-head with the PIXI smart ecosystem on global Amazon channels.
- Tuft + Paw: Tuft + Paw designs premium, design-forward cat furniture and litter boxes, competing with Catit's Vesper cat trees and furniture line in the modern/furniture-grade cat segment.
Emerging players
- Tomofun (Furbo): Furbo's pet-monitoring camera with treat dispensing competes with Catit's PIXI Smart Mouse Camera in the connected pet camera category.
Broad incumbents
- Nestlé Purina PetCare: Purina (Fancy Feast, Friskies, Pro Plan) is the dominant mass-market and premium cat food incumbent, setting category pricing and shelf standards against which mid-tier brands like Catit must compete.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Catit social profiles
Digital presenceCatit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Catit leadership team
Management profileNumber of profiles
Catit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Catit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Catit
What does Catit do?
Catit manufactures and sells a broad range of cat-focused products including food, treats, smart devices under the PIXI line, toys, furniture, litter boxes, grooming tools, and general cat care accessories. The brand operates under parent company Rolf C. Hagen Inc. and sells through its own website (catit.us) and retail/distributor channels worldwide.
Is Catit a public or private company?
Catit is a private company. It is classified as corporate owned and is currently operating.
When was Catit founded?
Catit was founded in 1999. It employs 1 to 10 people.
Where is Catit based?
Catit is headquartered in Baie-d'urfe, Canada, in the North America region.
How does Catit make money?
Five revenue lines are on record. Cat Food and Nutrition is the primary driver. The others are cat Treats and Snacks, smart Pet Devices, cat Care Products and community Magazine.
Who are Catit's main competitors?
Direct peers on record are World's Best Cat Litter, Tiki Cat, Petlibro, Sure Petcare (Animo), PetSafe (Radio Systems Corporation), Whisker (Litter-Robot), Petkit and Tuft + Paw. Tomofun (Furbo) is listed as an emerging player. Nestlé Purina PetCare is listed as a broad incumbent.
Does Catit have an API?
No public API is recorded for Catit.
What industry is Catit in?
Catit's product category is Cat Care Products. Its primary akta.pro industry code is CRADAFAA, Dry Kibble (Dog & Cat). Its NAICS code is 311111 and its SIC code is 2000.