InvictaWatch.com
InvictaWatch.com is a privately-held Swiss-heritage watch brand (founded 1837) operating 100+ owned retail stores globally, selling 30+ watch collections plus smartwatches, jewelry, eyewear, fragrance, and tequila through retail, e-commerce, and international distributors.
- Company typePrivate
- Founded1837
- HeadquartersHollywood, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What InvictaWatch.com does
Invicta Watch Company of America, Inc. (InvictaWatch.com) is a privately-held watch brand and vertically integrated retailer. The company traces its origin to 1837 in Chiasso, Switzerland, and is now headquartered in Hollywood, Florida, under current private owner Raphael Picard and CEO Eyal Lalo. It sells more than 30 distinct watch collections alongside smartwatches (I-TECH line, powered by Cubitt technology and featuring AI Coach), lab-grown diamond jewelry (Diamonds by Invicta), eyewear, fragrances, and lifestyle accessories, with retail price points spanning $395 to $4,595+ MSRP.
Product technology centers on proprietary in-house movements, including the IM-Q quartz and IM-A automatic calibers, and specialized case constructions such as the bubble dome crystal, Flame Fusion crystal, and patented Kraken bracelet designs. The I-TECH smartwatch collection extends the portfolio into connected wearables through a third-party technology partnership. Operationally, the company is supported by the TM Brands LLC subsidiary structure and the Yellow & Green sustainability initiative, alongside the Invicta Care Foundation.
Commercially, Invicta operates a dual B2C/B2B model. It distributes through 100+ owned retail storefronts worldwide, direct e-commerce (invictastores.com and Amazon), and a global network of regional distributors. The company has signaled diversification beyond watches via a tequila launch (July 2025), celebrity collaborations (including an NFL partnership with Jason Taylor), and continued cross-category expansion into jewelry, eyewear, and fragrance, positioning the brand as a broader lifestyle platform.
InvictaWatch.com firmographics
Firmographics- Name
- InvictaWatch.com
- Legal name
- Invicta Watch Company of America, Inc.
- Website
- https://invictawatch.com
- Company type
- Private
- Founded year
- 1837
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- InvictaWatch.com is a privately-held Swiss-heritage watch brand (founded 1837) operating 100+ owned retail stores globally, selling 30+ watch collections plus smartwatches, jewelry, eyewear, fragrance, and tequila through retail, e-commerce, and international distributors.
- Ownership category
- akta.pro rank
InvictaWatch.com industry classification
Industry- Product category
- Watches and Timepieces
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Jewelry Retailers (458310), Electronics and Appliance Retailers (4492)
- SIC
- Retail-Jewelry Stores (5944), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)
- akta.pro primary industry
- Watch Retail (Authorized Dealers, Boutiques, Omnichannel) (CRAKADAL)
- akta.pro secondary industries
- Watch & Timepiece Retail (CRAKAGAD), Watch Manufacturing (Movements, Cases, Dials, Assembly) (CRAKADAJ), Jewelry, Watches & Luxury Omnichannel (CRAFAEAH), Pre-owned, Vintage & Certified Pre-owned Watches (CRAKADAM)
Keywords
Where InvictaWatch.com is headquartered
LocationHeadquarters
- HQ city
- Hollywood
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
InvictaWatch.com business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Watch Sales: Primary revenue from sale of watches across multiple collections ranging from entry-level to premium Reserve tier. Products sold through owned retail stores, e-commerce, and global distributor network.
- Diamonds and Fine Jewelry: Sale of IGI-certified lab-grown diamonds and fine jewelry including tennis bracelets, stud earrings, pendants, necklaces, and rings.
- Fragrance Products: Sale of Collector's Edition and Classic Series fragrances made in France, bottled in USA, targeting male consumers.
- Eyewear and Accessories: Sale of eyewear collection translating watch design qualities into superior eyewear, plus jewelry collection from Taxco, Mexico featuring handcrafted silver pieces.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Mini Ring Watch - Ladies Quartz Collection |
| Unit Pricing | Pay-as-you-go | Aviator Collection - Men's Quartz |
| Unit Pricing | Pay-as-you-go | Reserve Collection - Premium Automatic and Quartz |
| Unit Pricing | Pay-as-you-go | Reserve Excursion - Luxury with Lab-Grown Diamonds |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
InvictaWatch.com product offering
Product offeringCore offering
InvictaWatch.com is the digital storefront for Invicta Watch Company of America, Inc., a Swiss-heritage watchmaker founded in 1837 that designs, manufactures, and sells over 30 distinct watch collections ranging from entry-level quartz to premium automatic timepieces, alongside smartwatches (I-Tech), lab-grown diamond jewelry, eyewear, fragrances, and lifestyle accessories. The company operates its own retail, e-commerce, and global distributor channels worldwide.
Product overview
InvictaWatch.com is a watch retail company offering a diverse portfolio of over 30 distinct watch collections ranging from affordable quartz timepieces to premium automatic watches, along with smartwatches (I-Tech), jewelry, eyewear, fragrances, and lifestyle accessories. The core products include the I-Tech smartwatch collection powered by Cubitt technology, the Reserve premium line, Pro Diver diving watches, and various themed collections like Kraken (sea), Mammoth (large case), and Gladiator (armor-inspired). Diversified offerings include lab-grown diamonds, handcrafted jewelry from Mexico, and the Invicta Care charitable foundation. The company operates 100+ retail stores worldwide and provides watch service/repair through global service centers.
Differentiator
Problem solved
Functional benefit
Brands
- TechnoMarine: Watch brand operated by TechnoMarine, listed in the brand navigation alongside Invicta.
- S. Coifman
- Montres Prestige
- Chase-Durer
- Activa
- Invicta Racing
- I-TECH
- Jason Taylor for Invicta
- Diamonds by Invicta
- Invicta Collector's Edition Fragrance
- The Elements Jewelry
- Invicta Eyewear
- Invicta Care Foundation
- Invicta Tequila
Products and services
- Invicta Watch Collections Over 30 distinct watch collections covering themes such as diving, aviation, motorsports, and luxury designs, sold at accessible price points from entry-level quartz to premium automatic movements.
- I-TECH Smartwatch Collection Smartwatches powered by Cubitt technology featuring 1.48" AMOLED displays, dual-band GPS (L1 + L5), heart rate monitoring, sleep tracking, stress monitoring, up to 100 sports modes, AI Coach, and Bluetooth calling, including I-TECH RACING, I-TECH, I-TECH 2 PRO, and I-TECH 2 models.
- Diamonds by Invicta IGI-certified lab-grown diamonds and fine jewelry including tennis bracelets, stud earrings, pendants, necklaces, and rings, crafted to uncompromising 4C grading standards.
- The Elements Jewelry Collection Handcrafted jewelry from Taxco, Mexico, featuring silver craftsmanship with artful compositions of rings, bracelets, necklaces, and earrings designed to pair with Invicta timepieces.
- Invicta Eyewear Collection Eyewear collection combining luxury craftsmanship with innovative design, translating dynamic qualities from Invicta watch collections into superior eyewear frames.
- Invicta Fragrance Collection Men's fragrances including the Collector's Edition (made in France, with notes of musk, leather, spice, and zest) and the Classic Series, with signature caps designed to resemble a watch crown.
- Invicta Lifestyle Collection Curated collection of everyday essentials including giftable sets and practical lifestyle items extending Invicta excellence beyond timepieces.
- Jason Taylor for Invicta Collection Limited Edition collaboration with NFL Hall of Famer Jason Taylor featuring reimagined timekeeping concepts, created in celebration of his Pro Football Hall of Fame induction.
- Invicta Watch Service Watch service including battery replacement, band sizing, service case generation, and professional repair, provided through service centers in Sandy Utah (USA), Punta Pacifica Panama, Hedel Netherlands, and Kowloon Hong Kong.
- Invicta Tequila Tequila brand under Invicta Watch Group, marking the company's diversification beyond watchmaking into the spirits industry.
- Invicta Retail Stores Over 100 Invicta retail store locations worldwide providing hands-on shopping experience with the largest selection of Invicta watches and accessories, staffed by watch experts.
- Mini Ring Watch Collection Compact 21.5mm ladies' statement pieces featuring vibrant prism colors and bold design, with miniature case sizes ranging from 17.5mm to 21.5mm.
- Aviator Collection Men's quartz Aviator watches with military-inspired design, including 49.5mm cases, military green dials, and water resistance up to 200m, priced in the mid-premium quartz segment ($795-$995).
- Reserve Collection Premium automatic and quartz timepieces featuring high-end materials, advanced complications, and proprietary Flame Fusion crystal, with models priced from $2,495 up to $4,595+ MSRP and water resistance up to 1000m.
- Reserve Excursion Collection Top-tier Reserve collection model featuring 112 lab-grown diamonds of 1.3MM each, with 49.50mm automatic movement, priced at MSRP $4,595.
Companies that use InvictaWatch.com
Customer profileSegments2 records
Ideal customer profiles2 records
InvictaWatch.com technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
InvictaWatch.com partnerships and signals
Strategic signalScale indicators4 records
Recent moves7 records
Expansion highlights6 records
InvictaWatch.com competitors and assessment
Company assessmentDirect peers
- MVMT (Movado Group): DTC-native accessible watch brand acquired by Movado Group; competes for the same entry-level fashion watch buyer with similar minimalist styling and sub-$300 pricing. Comparable as a digitally native peer targeting Invicta's younger consumer segment.
- Movado Group: Owns Movado, Concord, Coach, Hugo Boss, Tommy Hilfiger, and Lacoste watch licenses. Operates in overlapping price tiers with global wholesale distribution and direct retail; competes head-to-head with Invicta for department store and specialty watch retail shelf space.
- Daniel Wellington: DTC-first accessible fashion watch brand competing for the same millennial/Gen-Z lifestyle watch buyer at similar price points. Comparable on positioning (accessible, design-led, lifestyle-branded) though primarily online-distributed.
- Casio America: Mass-market watch brand (G-Shock, Pro Trek, Edifice) competing in similar accessible price tiers with strong global retail distribution. Overlaps with Invicta's value-tier G-Shock/Pro Diver segments and shares the multi-channel retail strategy.
- Citizen Watch: Global Japanese watch manufacturer with proprietary movements and broad price-tier coverage (Drive, Eco-Drive, Signature). Comparable to Invicta on accessible-luxury positioning, proprietary technology emphasis, and global retail/wholesale distribution.
- Fossil Group: Multi-brand lifestyle watch company (Fossil, Michael Kors, Armani, etc.) operating in the same accessible price tier with similar global wholesale and retail distribution. Most direct comparable for Invicta's mid-tier, multi-brand, omnichannel watch model.
- Seiko Watch Corporation: Japanese watch manufacturer spanning affordable to luxury tiers with strong U.S. retail presence. Comparable to Invicta on proprietary in-house movements, broad collection portfolio, and similar accessible-luxury positioning.
- Timex Group: Heritage American watchmaker offering affordable quartz and mechanical watches with global wholesale distribution. Direct comparable for Invicta's accessible price band and reliance on department store/specialty retail.
- Bulova (Citizen): American heritage watch brand owned by Citizen, offering accessible Swiss/Japanese-made timepieces. Direct overlap with Invicta on accessible price tiers, U.S. heritage branding, and mass-market retail distribution.
Broad incumbents
- TAG Heuer (LVMH): Swiss luxury watch brand owned by LVMH operating in the tier above Invicta's Reserve line. Comparable on Swiss heritage and dive/aviation/sport collections but at materially higher price points; represents the upper competitive boundary for Invicta's premium tier.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
InvictaWatch.com social profiles
Digital presenceInvictaWatch.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
InvictaWatch.com leadership team
Management profileNumber of profiles
Profiles1 record
InvictaWatch.com subsidiaries and ownership
Company hierarchySubsidiaries1 record
InvictaWatch.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
InvictaWatch.com M&A and investment
M&A and investmentM&A
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about InvictaWatch.com
What does InvictaWatch.com do?
InvictaWatch.com is the digital storefront for Invicta Watch Company of America, Inc., a Swiss-heritage watchmaker founded in 1837 that designs, manufactures, and sells over 30 distinct watch collections ranging from entry-level quartz to premium automatic timepieces, alongside smartwatches (I-Tech), lab-grown diamond jewelry, eyewear, fragrances, and lifestyle accessories. The company operates its own retail, e-commerce, and global distributor channels worldwide.
Is InvictaWatch.com a public or private company?
InvictaWatch.com is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was InvictaWatch.com founded?
InvictaWatch.com was founded in 1837. It employs 51 to 100 people.
Where is InvictaWatch.com based?
InvictaWatch.com is headquartered in Hollywood, United States, in the North America region.
How does InvictaWatch.com make money?
Four revenue lines are on record. Watch Sales are the primary driver. The others are diamonds and Fine Jewelry, fragrance Products and eyewear and Accessories.
Who are InvictaWatch.com's main competitors?
Direct peers on record are MVMT (Movado Group), Movado Group, Daniel Wellington, Casio America, Citizen Watch, Fossil Group, Seiko Watch Corporation, Timex Group and Bulova (Citizen). TAG Heuer (LVMH) is listed as a broad incumbent.
Does InvictaWatch.com have an API?
No public API is recorded for InvictaWatch.com.
What industry is InvictaWatch.com in?
InvictaWatch.com's product category is Watches and Timepieces. Its primary akta.pro industry code is CRAKADAL, Watch Retail (Authorized Dealers, Boutiques, Omnichannel), with a secondary code of CRAKAGAD, Watch & Timepiece Retail. Its NAICS code is 458 and its SIC code is 5944.