Nowa

What Nowa does

Nowa operates as a single-product SaaS company under the brand QuoteFlow AI, focused on AI-powered quotation generation for B2B sales teams. The platform ingests client details, services, pricing, and project requirements, then uses AI — described as generative AI combined with an optimization layer — to automatically produce structured, professionally formatted quotations with accurate calculations. Key features include a Smart Pricing Engine that analyzes product catalogues and pricing rules to suggest optimized pricing, real-time team collaboration, customizable branded templates (logo, colors, layout), and PDF/secure-link export. The platform supports OAuth-based CRM integrations that sync contact data and deal stages.

Nowa runs a product-led growth motion with a freemium tier (no credit card required) and paid subscriptions billed monthly or annually. The primary target is B2B sales teams in SMBs and mid-market companies that lack dedicated sales operations support and rely on manual spreadsheets or inconsistent formatting. Distribution is digital-first via a self-serve web application at app.nowa.ai, with marketing channels spanning the company website, LinkedIn (@navan-ai), YouTube (@navan-ai), and a documentation portal. The company is headquartered in Singapore, privately held, with 11-50 employees, and reports no publicly disclosed funding rounds, ownership structure, or revenue figures. The homepage displays placeholder metrics ("0+ businesses," "0% faster") rather than verified KPIs, and the three public testimonials use stock-looking names without associated company logos or industry information. A notable discrepancy: the firmographic description characterizes Nowa as offering training and online courses on AI, blockchain, IoT, and emerging technologies, while the actual product data, website, and about page uniformly describe the quotation generation platform, suggesting the firmographic description is outdated or incorrect.

Name

Nowa

Website

https://nowa.ai

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Nowa operates QuoteFlow AI, a SaaS platform that uses AI to generate professional, branded quotations for B2B sales teams. The product-led growth company offers a freemium tier and paid subscriptions, targeting SMB and mid-market segments with self-serve onboarding and CRM integrations.

Ownership category

akta.pro rank

Product category

Sales Quotation Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

akta.pro secondary industry

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)

Keywords

• AI quotation software
• Sales quote automation
• Proposal generation platform
• Quote management software
• SaaS sales tools

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription (SaaS): Subscription-based revenue model with monthly and annual billing options. Paid subscriptions unlock advanced features beyond the free tier. Annual billing offers cost savings compared to monthly.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

QuoteFlow AI is an AI-powered quotation generation platform that enables sales teams to create professional, branded quotes and proposals quickly. The platform combines AI-generated quote content, smart pricing calculations, OCR for scanning existing documents, CRM integrations, customizable templates, PDF export, and real-time team collaboration features aimed at shortening the quote-to-close cycle.

Product overview

Nowa operates as a single-product company offering QuoteFlow AI — an AI-powered quotation generation platform. The product is a unified SaaS tool that combines AI-driven quote generation, smart pricing optimization, team collaboration, and branded document delivery into one platform. There are no separate modules, add-ons, or sub-brands; all features (AI quote generator, smart pricing engine, team collaboration, PDF export, CRM integration, and email setup) are built into the QuoteFlow AI platform as integrated capabilities.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Significant reduction in quotation creation time (reported as minutes vs hours)

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

One partnership is on record.

• Popular CRMs (unnamed)coreTechnology or IntegrationQuoteFlow AI integrates with popular CRM platforms. Users can connect via Settings → Integrations and authorize using OAuth. Contact data and deal stages sync automatically between QuoteFlow and the connected CRM.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• PandaDoc: PandaDoc is a direct competitor in AI-powered document, proposal, and quote automation for sales teams, offering templates, e-signature, CRM integrations, and pricing workflows that overlap directly with QuoteFlow AI's scope.
• Proposify: Proposify is a direct peer offering proposal and quote creation software for sales teams, with branded templates, collaboration, and CRM integrations that closely match QuoteFlow AI's positioning for SMB and mid-market sellers.
• DealHub: DealHub provides CPQ, proposal, and contract automation for sales teams, competing head-on with QuoteFlow AI's quotation automation workflow while extending into pricing and deal management.
• QuoteWerks: QuoteWerks is a direct peer specializing in quotation and proposal software for sales teams, particularly in IT and channel selling, with CRM integrations and pricing automation similar to QuoteFlow AI.
• Qwilr: Qwilr offers interactive proposal and quote creation with branded templates and CRM integrations, directly competing with QuoteFlow AI for sales teams that need fast, polished quotation output.
• HoneyBook: HoneyBook is a direct peer providing quotation, proposal, invoicing, and contract workflows for SMB service businesses, with a similar horizontal SMB sales motion to QuoteFlow AI's freemium, PLG approach.
• Better Proposals: Better Proposals provides proposal and quote software for agencies and sales teams, with branded templates, online signing, and CRM integrations comparable to QuoteFlow AI's feature set.

Broad incumbents

• Salesforce CPQ: Salesforce CPQ is a broad incumbent in the configure-price-quote space, offering enterprise-grade quotation automation embedded in the Salesforce CRM ecosystem that competes with QuoteFlow AI's integrated CRM workflow story.
• DocuSign (with AI quoting capabilities): DocuSign is a broad incumbent in agreement and document automation that has been extending into AI-powered quote and proposal generation, competing for the same sales workflow budget as QuoteFlow AI.

Emerging players

• Tactile: Tactile is an emerging CPQ and proposal automation player focused on modern sales teams, with AI-assisted quote generation and CRM-native workflows that intersect with QuoteFlow AI's target use case.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@navan-ai
• LinkedInlinkedin.com/company/navan-ai
• Xx.com/nowalabs

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nowa