Qwilr
Qwilr is an Australian SaaS company, founded in 2014, that provides interactive web-based proposal, quote, and document automation software with e-signature, payment, and engagement analytics for sales, marketing, and customer success teams across 5,000+ customers in 80+ countries.
- Company typePrivate
- Founded2014
- HeadquartersRedfern, Australia
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Qwilr does
Qwilr is an Australia-headquartered SaaS company, founded in 2014, that sells interactive web-based proposal, quote, and document automation software to sales, marketing, customer success, and recruitment teams. The platform replaces static PDF proposals with browser-rendered documents that support embedded video, interactive pricing, live updates without resending, e-signatures, and Stripe-powered payment collection. Core product modules include an Editor for drag-and-drop content creation, Automation for CRM-connected proposal generation, Quotes for interactive pricing, Analytics & Notifications for buyer engagement tracking, QwilrPay for in-document payments, E-sign & Agreements, and Teams for content management. In October 2025 the company launched the AI Proposal Creator, a generative-AI feature that converts a website into a ready-to-use proposal template. The platform is built on AWS infrastructure and holds SOC 2 Type 2, PCI-DSS, and GDPR compliance certifications.
Qwilr operates a hybrid go-to-market combining a self-serve 14-day free trial for SMB and individual buyers, a direct enterprise sales motion featuring demos and a Salesforce-integrated Enterprise tier, and a referral partner program offering two years of revenue share. Native integrations span HubSpot, Salesforce, Stripe, Slack, QuickBooks, Zoho CRM, Pipedrive, and Zapier, supported by a public API for developer-led automation. The company reports serving more than 5,000 customers across 80+ countries, with named enterprise references including Thomson Reuters, Meltwater, Sotheby's International Realty, Morningstar, Yale, OpenTable, SiteMinder, SafetyCulture, and Drata.
Qwilr is privately held and venture-backed, with cumulative disclosed funding of approximately USD 9–10 million across a 2017 seed round, a 2020 Series A co-led by Airtree and Skip Capital (with Macdoch Ventures, Point Nine, and Right Click Capital participating), and a 2021 follow-on from Five V Capital. The company is led by co-founder and CEO Mark Tanner alongside co-founder Dylan Baskind; ex-Atlassian Ben Mackie joined as Head of Engineering in September 2020. The platform has earned multiple G2 Summer 2026 Leader badges across the Proposal, Document Generation, Contract Management, and E-Signature categories, and reports customer outcomes including 20%+ increases in win rates, 20% reduction in time to close, and 75% reduction in time spent creating sales materials.
Qwilr firmographics
Firmographics- Name
- Qwilr
- Legal name
- Qwilr Operating Company Australia Pty Ltd
- Website
- http://www.qwilr.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Qwilr is an Australian SaaS company, founded in 2014, that provides interactive web-based proposal, quote, and document automation software with e-signature, payment, and engagement analytics for sales, marketing, and customer success teams across 5,000+ customers in 80+ countries.
- Ownership category
- akta.pro rank
Qwilr industry classification
Industry- Product category
- Sales Proposal Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Q&A and Knowledge Discovery Platforms (BPAMAAAF)
Keywords
Where Qwilr is headquartered
LocationHeadquarters
- HQ city
- Redfern
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Qwilr business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription - Business Plan: SaaS subscription model providing access to proposal creation, e-signature, payments and analytics features. Includes HubSpot integration for collateral automation. Billed monthly or annually.
- Subscription - Enterprise Plan: Enterprise tier with document automation, advanced customization, dedicated account management, and native Salesforce integration. Includes premium support and custom contract terms.
- Referral Partner Revenue Share: Partners earn revenue share for two years on every new customer referred. Creates recurring income stream for channel partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Business Plan - Core proposal software with integrations |
| Subscription | Annual | Enterprise Plan - Advanced customization and dedicated support |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Qwilr product offering
Product offeringCore offering
Qwilr is a cloud-based SaaS platform that enables sales teams to create, send, track, and manage interactive web-based proposals, quotes, and sales collateral. The platform replaces static PDFs with dynamic, browser-rendered documents that embed videos, interactive pricing, calendar booking, e-signatures, and Stripe-powered payments, while capturing real-time buyer engagement analytics. It integrates natively with HubSpot, Salesforce, Slack, QuickBooks, Zoho, Pipedrive, and Zapier to automate proposal generation and CRM workflows.
Product overview
Qwilr is a unified sales proposal and document automation platform consisting of a core product with integrated modules. The platform's core is the interactive proposal software (Qwilr) that enables sales teams to create web-based proposals and collateral. This core is augmented by seven key modules: Editor for drag-and-drop content creation, Automation for CRM-connected proposal generation, Quotes for interactive pricing, Analytics & Notifications for buyer engagement tracking, QwilrPay for payment collection, E-sign & Agreements for legally-binding signatures, and Teams for content management and collaboration. Additional use-case features include AI Proposal Creator (generative AI for instant proposal creation), Customer Onboarding Software, Mutual Action Plan Software, and Digital Sales Room Software. The platform integrates natively with major CRMs (HubSpot, Salesforce, Zoho CRM, Pipedrive), accounting tools (Quickbooks), communication (Slack), payment processing (Stripe), and supports automation via Zapier and a public API. The platform is built on AWS infrastructure and holds SOC 2 Type 2 and PCI-DSS compliance certifications.
Differentiator
Problem solved
Functional benefit
Brands
- Qwilr: Interactive proposals and analytics platform for sales teams
- QwilrPay
Products and services
- Qwilr (Core Platform) Cloud-based SaaS platform that enables sales teams to create, send, track, and manage interactive web-based proposals, quotes, and sales collateral with embedded analytics, e-signatures, and payment collection capabilities. Targeted at B2B sales, marketing, and customer success organizations of all sizes.
- AI Proposal Creator Generative AI-powered proposal generation tool that creates standout proposals instantly by converting website content into ready-to-use templates, enabling sales teams to produce proposals in seconds with consistent messaging.
- Qwilr API Public REST API that allows developers to connect their data sources to Qwilr, generate proposals programmatically, and build automated sales workflows. Documented at docs.qwilr.com and supplemented by Zapier integration for no-code automation.
- Referral Partner Program Channel program enabling referral partners (agencies, consultants, and other businesses) to earn a two-year revenue share on every new customer they introduce, with co-marketing support and priority partner assistance.
Quantifiable outcome
- 20%+ increase in win rates with Qwilr
- +5 more outcomes
Companies that use Qwilr
Customer profileNamed customers15 records
Segments10 records
Ideal customer profiles2 records
Qwilr technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability3 records
Feature10 records
Qwilr partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and major.
- HubSpotcoreCRM integration allowing users to automate proposal creation and dynamically personalize collateral with deal variables from HubSpot.
- SalesforcecoreNative Salesforce integration available on Enterprise plans for automated proposal generation and CRM data synchronization.
- StripecorePayment processing integration enabling QwilrPay for collecting one-off or recurring payments within proposals and quotes.
- SlackmajorIntegration for real-time alerts via Slack when buyers take action on proposals, including views, engagement, and acceptances.
- QuickBooksmajorAccounting software integration for financial data synchronization and billing management.
- Zoho CRMmajorCRM integration for Zoho users enabling proposal automation and data synchronization.
- PipedrivemajorCRM integration for Pipedrive users enabling proposal automation and deal data synchronization.
- ZapiermajorIntegration via Zapier enabling automated workflows connecting Qwilr to thousands of other applications.
- Referral PartnersmajorPartners who refer qualified companies to Qwilr earn revenue share for two years on every new customer. Includes co-marketing opportunities and priority support.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Qwilr competitors and assessment
Company assessmentDirect peers
- Proposify: Direct competitor in the proposal software category, offering proposal creation, e-signature, and analytics. Similar target market of sales teams needing branded proposals with tracking.
- PandaDoc: Direct competitor offering proposal, e-signature, and document automation for sales teams. Comparable on core product (interactive proposals with CRM integration, e-sign, payments) and target customer base (SMB through enterprise sales organizations).
- GetAccept: Direct peer offering digital sales rooms, proposal tracking, and e-signature. Comparable focus on interactive buyer experiences and sales-cycle engagement tracking for SMB and mid-market sales teams.
- Better Proposals: Direct peer in proposal automation, providing interactive proposal creation, e-signatures, and tracking. Overlaps with Qwilr in targeting sales-led organizations seeking modern alternatives to PDF proposals.
- DocSend (by Dropbox): Direct competitor in document sharing, tracking, and e-sign with focus on sales materials. Comparable on analytics-driven document workflows and sales-team use cases, now part of Dropbox's broader document suite.
Broad incumbents
- DocuSign: Broad incumbent in e-signature and agreement management with an expanding CLM and document generation suite. Overlaps with Qwilr on e-sign and quote/proposal capabilities but operates at much larger scale across multiple document categories.
- Salesforce (Sales Cloud / CPQ / Quote-to-Cash): Broad CRM incumbent offering CPQ, quoting, and document generation within its platform. Competes with Qwilr at the high end by bundling proposal and quoting workflows into the broader Salesforce stack that enterprise customers already pay for.
- HubSpot Sales Hub (Quotes / Documents): Broad CRM and sales platform with native Quotes and document tools. Overlaps with Qwilr's SMB and mid-market positioning and represents a bundling threat, although Qwilr maintains deeper interactive-proposal capabilities and brand customization.
Emerging players
- Loopio: Adjacent competitor focused on RFP response management, increasingly extending into proposal automation. Comparable in targeting enterprise sales organizations that need to accelerate complex document workflows.
- Tactile (now part of Planhat): Emerging player in interactive proposals and digital sales rooms, with comparable use cases around buyer engagement analytics and deal-room experiences. Competes with Qwilr in mid-market and enterprise segments.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Qwilr social profiles
Digital presenceQwilr compliance and trust
Trust signalCompliance3 records
Qwilr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Qwilr leadership team
Management profileNumber of profiles
Profiles3 records
Qwilr funding detail
Funding detailFunding overview
Funding rounds5 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Qwilr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Qwilr
What does Qwilr do?
Qwilr is a cloud-based SaaS platform that enables sales teams to create, send, track, and manage interactive web-based proposals, quotes, and sales collateral. The platform replaces static PDFs with dynamic, browser-rendered documents that embed videos, interactive pricing, calendar booking, e-signatures, and Stripe-powered payments, while capturing real-time buyer engagement analytics. It integrates natively with HubSpot, Salesforce, Slack, QuickBooks, Zoho, Pipedrive, and Zapier to automate proposal generation and CRM workflows.
Is Qwilr a public or private company?
Qwilr is a private company. It is classified as venture growth investor backed and is currently operating.
When was Qwilr founded?
Qwilr was founded in 2014. It employs 51 to 100 people.
Where is Qwilr based?
Qwilr is headquartered in Redfern, Australia, in the Oceania region.
How does Qwilr make money?
Three revenue lines are on record. Subscription - Business Plan is the primary driver. The others are subscription - Enterprise Plan and referral Partner Revenue Share.
Who are Qwilr's main competitors?
Direct peers on record are Proposify, PandaDoc, GetAccept, Better Proposals and DocSend (by Dropbox). Broad incumbents are DocuSign, Salesforce (Sales Cloud / CPQ / Quote-to-Cash) and HubSpot Sales Hub (Quotes / Documents). Emerging players are Loopio and Tactile (now part of Planhat).
Does Qwilr have an API?
Yes. Qwilr offers an API that allows developers to connect their data sources to Qwilr and create automated workflows. The API enables connecting to the platform to generate proposals and automate sales processes. The platform also supports integration via Zapier for no-code automation. Developer documentation is at docs.qwilr.com.
What industry is Qwilr in?
Qwilr's product category is Sales Proposal Software. Its primary akta.pro industry code is BPAMAAAF, Q&A and Knowledge Discovery Platforms. Its NAICS code is 5132 and its SIC code is 7370.