Better Proposals
Better Proposals is a UK-based, bootstrapped SaaS platform that lets freelancers, agencies, SMBs, and enterprise sales teams create, send, track, sign, and collect payment on interactive web-based proposals, replacing Word, PDF, DocuSign, and Typeform workflows with a single integrated system.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Better Proposals does
Better Proposals (legal entity: Advantix Technologies Limited, Company Number 08961263) is a UK-registered, 100% bootstrapped SaaS company that provides a web-based proposal management platform for freelancers, small and mid-sized businesses, agencies, and high-volume enterprise sales teams. The software replaces a stack of disconnected tools (Microsoft Word, Excel, PowerPoint, Canva, InDesign, PDF attachments, DocuSign, Adobe Sign, Typeform, Calendly, Dropbox) with an integrated workflow covering proposal creation, interactive web-based delivery, document analytics, digital signatures, automated follow-up nudges, client onboarding, payment collection, and team permissioning. The product is hosted on AWS infrastructure with ISO27001 and SOC2-certified data centers, AES256 encryption, hourly backups, and supports 40+ third-party integrations including Salesforce, HubSpot, Pipedrive, Zoho, Stripe, PayPal, GoCardless, Slack, Intercom, and Zapier.
The platform is modular, organized around six workflow stages (Create, Send, Follow Up via Nudge, Get it Signed, Onboard, and Manage Teams) and ships with a library of 260+ pre-designed document templates for proposals, contracts, quotes, statements of work, brochures, and job offers. Pricing follows a tiered subscription model: Starter at $19/month, Professional at $49/month, and a custom-priced Enterprise tier with a 10-seat minimum and annual commitment. Distribution is primarily product-led growth via a 14-day free trial with no credit card required, supplemented by an enterprise demo path and an affiliate program via FirstPromoter. Marketing is content-driven and explicitly human-authored (no AI-generated content), with Proposal University (two video courses), free books, guides, the Proposal Breakdown video series, and a blog/YouTube presence.
The company is founder-led by Adam Hempenstall (CEO) and Sabrina Barron (CTO and Head of Development), operates as a 100% remote organization with team members across the UK, US, Croatia, South Africa, and Turkey, and claims over 10,000 paying customers including enterprise accounts such as United Rentals, Aspen Dental, Sharp, Teaching Personnel, and Thor Companies LLC. The company has never raised external capital and reports 10+ years of profitability, citing $500 million in customer business facilitated through the platform in the trailing 12 months.
Better Proposals firmographics
Firmographics- Name
- Better Proposals
- Legal name
- Advantix Technologies Limited
- Website
- https://betterproposals.io
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Better Proposals is a UK-based, bootstrapped SaaS platform that lets freelancers, agencies, SMBs, and enterprise sales teams create, send, track, sign, and collect payment on interactive web-based proposals, replacing Word, PDF, DocuSign, and Typeform workflows with a single integrated system.
- Ownership category
- akta.pro rank
Better Proposals industry classification
Industry- Product category
- Proposal Management Software
- NAICS
- Software Publishers (513210), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Process & Case Management Low-Code Platforms (HDAEAKAE)
Keywords
Where Better Proposals is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Better Proposals business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans: SaaS subscription model with tiered pricing plans (Starter, Professional, Enterprise). Monthly and annual billing options. Annual subscriptions offer discounted rates. Revenue is recurring and predictable based on subscriber count and plan tier.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter Plan - Entry level for freelancers and small teams |
| Subscription | Monthly | Professional Plan - Mid-tier for growing businesses |
| Subscription | Annual | Enterprise Plan - High-volume senders and large teams |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels10 records
Better Proposals product offering
Product offeringCore offering
Better Proposals is a web-based SaaS platform that enables businesses to create, send, track, sign, and manage professional business proposals, quotes, contracts, and client onboarding documents. The platform replaces traditional document tools (Word, PDF attachments, DocuSign) with an integrated workflow featuring 260+ templates, real-time proposal tracking, embedded digital signatures, live chat, automated follow-ups (Nudge), and integrated payment collection.
Product overview
Better Proposals is a web-based proposal management software platform organized as a modular system with a core document creation and delivery engine supplemented by interconnected workflow modules. The primary workflow spans six stages: Create (proposal creation using templates), Send (interactive web-based delivery), Follow Up via Nudge (automated follow-up system), Get it Signed (built-in digital signatures), Onboard (post-signing client onboarding), and Manage Teams (team permissions and control). The platform is complemented by a Template Library offering 260+ professionally designed templates for proposals, contracts, quotes, brochures, statements of work, and job offers. Additional offerings include Proposal University for educational courses on proposal writing and design, and integrated payment processing through Stripe, PayPal, and GoCardless. The platform integrates with 40+ third-party tools including major CRMs (Salesforce, HubSpot, Pipedrive), project management tools, live chat platforms, and automation services via Zapier.
Differentiator
Problem solved
Functional benefit
Products and services
- Better Proposals Core Platform Web-based proposal management software enabling businesses to create, send, track, and manage professional proposals, quotes, contracts, and other sales documents with interactive features, digital signatures, and payment collection.
- Proposal University Educational platform offering two courses, Proposal Writing University and Proposal Design University, teaching best practices for writing and designing effective business proposals through video lessons and quizzes.
Quantifiable outcome
- Customers have generated $500,000,000 in business through Better Proposals in the last 12 months
- +2 more outcomes
Companies that use Better Proposals
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Better Proposals technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration37 records
Feature8 records
Better Proposals partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- StripecorePayment processing integration allowing customers to collect credit card payments directly through proposals. Stripe Payments Europe, Ltd. is based in Dublin, Republic of Ireland.
- PayPalcorePayment processing integration enabling PayPal payments from proposals. Headquartered in London, United Kingdom.
- GoCardlesscoreDirect debit payment integration for recurring payments and bank transfers. Headquartered in London, United Kingdom.
- SalesforcecoreCRM integration (advanced and standard) allowing proposal data sync with Salesforce CRM, including opportunity management and customer data synchronization.
- HubSpotcoreCRM integration (advanced and standard) for HubSpot users, enabling proposal creation directly from HubSpot contacts and deal data.
- PipedrivecoreNative CRM integration with Pipedrive for pipeline management and proposal workflow synchronization.
- Zoho CRMcoreNative CRM integration with Zoho CRM suite for customer data and proposal management.
- ZapiercoreAutomation platform integration connecting Better Proposals with 5,000+ applications. Enables custom workflows for follow-ups, notifications, and data synchronization.
- IntercomcoreCustomer communication platform used for in-app support and live chat. Dublin-based Intercom, Inc. is also used as Better Proposals' own customer support tool.
- AWS (Amazon Web Services)coreCloud hosting infrastructure provider. AWS infrastructure is ISO27001 and SOC2 certified, providing secure and reliable platform hosting.
- GooglecoreGoogle Analytics and Google Fonts integration. Dublin-based Google, Inc. provides analytics sub-processing services.
- SendGrid (Twilio)coreEmail delivery infrastructure for sending proposals and notifications. SendGrid, Inc. is based in Denver, Colorado, USA.
- FirstPromoterminorAffiliate marketing platform for referral program. Based in Talmaciu, Sibiu, Romania. Enables partners to earn commissions for referring new customers.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Better Proposals competitors and assessment
Company assessmentDirect peers
- PandaDoc: Direct competitor offering proposal, contract, and e-signature workflows with built-in payment collection. Closest functional peer with overlapping CRM integrations and a similar horizontal SMB-to-enterprise go-to-market.
- Proposify: Direct competitor in the proposal software category, offering template-based proposal creation, e-signatures, and analytics. Competes head-to-head for the same freelancer and agency customer segments.
- Qwilr: Direct competitor focused on interactive, web-based proposals and quotes with design-led templates and built-in e-signatures and payments. Competes for similar SMB and mid-market buyers seeking interactive proposal experiences.
Broad incumbents
- DocuSign: Broader incumbent dominating the e-signature category with the DocuSign Agreement Cloud. Competes with Better Proposals' built-in signature feature and is listed by Better Proposals as a tool its product replaces.
- Adobe Acrobat Sign: Broader incumbent from Adobe's document cloud offering e-signature and document workflow capabilities. Competes for the signature portion of the proposal workflow and is named as a displaced tool on Better Proposals' own homepage.
- HoneyBook: Broader incumbent in the SMB client workflow space combining proposals, contracts, invoicing, and payments for service businesses. Overlaps with Better Proposals' freelancer and small agency segments with a fuller back-office suite.
Emerging players
- Loopio: Specialized in RFP response management and proposal automation for mid-market and enterprise sales teams. Overlaps with the proposal authoring and content-library use cases, particularly for organizations responding to formal RFPs.
- Bidsketch: Earlier-stage proposal software targeting freelancers and agencies with template-driven proposals and e-signatures. Closely comparable on freelancer/SMB focus, though narrower in scope than Better Proposals.
- Jotform Sign: E-signature and form-building offering from Jotform that competes for the signature and form-collection portion of the proposal-to-onboarding workflow, especially among SMBs already in the Jotform ecosystem.
Regional players
- Practice Ignition: Proposal and engagement-letter platform for accountants, bookkeepers, and professional services firms, with integrated billing. Comparable workflow (proposal-to-payment) but concentrated in the professional-services vertical.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Better Proposals social profiles
Digital presenceBetter Proposals compliance and trust
Trust signalCompliance4 records
Better Proposals financial estimates
Financial estimateRevenue estimate
Valuation estimate
Better Proposals leadership team
Management profileNumber of profiles
Profiles2 records
Better Proposals funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Better Proposals M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Better Proposals
What does Better Proposals do?
Better Proposals is a web-based SaaS platform that enables businesses to create, send, track, sign, and manage professional business proposals, quotes, contracts, and client onboarding documents. The platform replaces traditional document tools (Word, PDF attachments, DocuSign) with an integrated workflow featuring 260+ templates, real-time proposal tracking, embedded digital signatures, live chat, automated follow-ups (Nudge), and integrated payment collection.
Is Better Proposals a public or private company?
Better Proposals is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Better Proposals founded?
Better Proposals was founded in 2016. It employs 1 to 10 people.
Where is Better Proposals based?
Better Proposals is headquartered in London, United Kingdom, in the Europe region.
How does Better Proposals make money?
One revenue line is on record: subscription Plans.
Who are Better Proposals's main competitors?
Direct peers on record are PandaDoc, Proposify and Qwilr. Broad incumbents are DocuSign, Adobe Acrobat Sign and HoneyBook. Emerging players are Loopio, Bidsketch and Jotform Sign. Practice Ignition is listed as a regional player.
Does Better Proposals have an API?
Yes. Better Proposals exposes a public API. Developer documentation is at betterproposals.io/resources/api.
What industry is Better Proposals in?
Better Proposals's product category is Proposal Management Software. Its primary akta.pro industry code is HDAEAKAE, Process & Case Management Low-Code Platforms. Its NAICS code is 513210 and its SIC code is 7372.