Fram
Fram (fram^) is a Sweden-Vietnam hybrid software development and IT services firm delivering custom SaaS, web, mobile, e-commerce, DevOps, and AI implementation for European and Asian enterprises and startups from delivery centers in Ho Chi Minh City and Da Nang, operating as an engineering subsidiary of the Ardelin group (formerly IPS Solutions AG) since 2022.
- Company typePrivate
- Founded2013
- HeadquartersUppsala, Sweden
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Fram does
Fram (commercially styled fram^) is a Sweden-Vietnam hybrid software development and IT services company founded in 2013 in Ho Chi Minh City. It delivers custom software across SaaS, web, mobile, e-commerce, DevOps, system performance optimization, and AI implementation for European and Asian clients, delivered primarily from engineering centers in Ho Chi Minh City and Da Nang with a Swedish cultural overlay and client-facing presence in Stockholm. Technology stacks span mainstream enterprise frameworks (PHP Laravel, .NET, NodeJS, Python/Django, Ruby on Rails, ReactJS, React Native, Kotlin/Spring Boot, Swift, Java) plus cloud-native infrastructure (AWS, Azure, Kubernetes, Docker, Terraform, Ansible, Chef, Puppet) and an emerging AI layer using RAG pipelines with FAISS/Qdrant vector databases, OCR (Tesseract/Google Vision), and third-party LLMs (OpenAI, Google Gemini).
The business runs on three engagement models — fixed-price Professional Digital Consultancy (Start-up, Custom, All-inclusive tiers), recurring Digital Managed Services and Dedicated Teams billed monthly with full HR/legal/payroll handled by Fram, and a Venture Tech Partner model for startups combining paid development with SAFE-equity conversion. GTM is sales-led with quote-based pricing (no public rates), enterprise field sales, free-consultation CTAs, and inbound content marketing funnels. Customer segments span SaaS/technology companies, enterprises in financial services, healthcare, telecom, retail/e-commerce, education, and government, alongside early-stage startups.
On 14 July 2022 Fram divested its IT Development business unit to Germany's IPS Solutions AG, which rebranded to Ardelin in 2025; Fram now operates as a privately held engineering subsidiary within the Ardelin group alongside IPS, Avaelgo, and N47. Beyond services, Fram operates Nordic Coder (an in-house IT academy with 1,500+ graduates), and majority-owned digital ventures DragonLend (SME lending) and Wowmelo (BNPL payments).
Fram firmographics
Firmographics- Name
- Fram
- Legal name
- Fram LTD
- Website
- https://wearefram.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Fram (fram^) is a Sweden-Vietnam hybrid software development and IT services firm delivering custom SaaS, web, mobile, e-commerce, DevOps, and AI implementation for European and Asian enterprises and startups from delivery centers in Ho Chi Minh City and Da Nang, operating as an engineering subsidiary of the Ardelin group (formerly IPS Solutions AG) since 2022.
- Ownership category
- akta.pro rank
Where Fram is headquartered
LocationHeadquarters
- HQ city
- Uppsala
- HQ country
- Sweden
- HQ region
- Europe
Offices4 records
Markets served
Fram business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Professional digital consultancy and project services: Fixed-price or project-based consulting, discovery, architecture, design, and bespoke custom software development engagements with one-time and milestone-driven billing.
- Dedicated development teams: Long-term, recurring monthly retainer for dedicated engineers and teams hand-picked per client, with target engagements of 1+ years and full management, HR, and payroll handled by Fram.
- Digital managed services: Recurring managed services covering consultancy, dedicated development, ongoing operations, QA, content management, security, and AI specialists delivered from Vietnam offices.
- Venture Tech Partner / equity-backed builds: Hybrid startup engagement combining paid development with SAFE-equity conversion at the next funding round, plus business advisory, MVP, and end-to-end product build services.
- DevOps managed services: Recurring DevOps consulting, implementation, and ongoing support engagements including CI/CD pipelines, infrastructure-as-code, and cloud operations management.
- AI implementation services: Project and engagement-based AI consulting and delivery spanning Agentic AI, Generative AI, RAG, machine learning, computer vision, and multimodal applications, leveraged from IPS/Ardelin R&D.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Three consultancy tiers: Start-up, Custom, All-inclusive |
| Subscription | Monthly | Dedicated development team retainer |
| Subscription | Monthly | Digital managed services retainer |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels9 records
Fram product offering
Product offeringCore offering
Fram is a Swedish-Vietnamese software development services company that designs, builds, and operates custom SaaS, web, mobile, e-commerce, DevOps, and AI solutions for global businesses. It delivers work through dedicated developer teams, managed services, fixed-price consultancy projects, and an equity-backed Venture Tech Partner model, primarily from engineering centers in Ho Chi Minh City and Da Nang with Swedish engineering culture and oversight.
Product overview
Fram operates as a software development services platform rather than a single unified product, combining seven core development services (SaaS Development Services, AI Implementation Services, Web Application Development Services, Mobile App Development, eCommerce Development Solutions, System Performance Optimization Services, and DevOps Managed Services) with four engagement models (Professional Digital Consultancy Services, Digital Managed Services, Dedicated Teams, and Venture Tech Partner). Atop this service platform, Fram runs an AI PoC MVP showcase of three demo-ready products — Findly (an AI Knowledge Retrieval Chatbot using RAG with OpenAI/Gemini and FAISS/Qdrant), OCR Billing (a Personal Expense & Receipt Analyzer using Google Vision/Tesseract OCR and NLP), and VIRE (an AI Business Insight Report Generator using web scraping and LLM summarization) — that demonstrate the firm's production AI capabilities. The portfolio also includes a digital venture arm (DragonLend SME lending platform and Wowmelo payment platform) and the Nordic Coder IT school (fram^ Academy). Since the 2022 IPS Solutions AG partnership and the 2025 rebrand to the Ardelin Group, Fram's services integrate group-wide AI R&D and global delivery capabilities across the named product lineup.
Differentiator
Problem solved
Functional benefit
Brands
- DragonLend: SME lending platform; member of fram^ Group, providing faster and fairer access to finance for SMEs via bank partners and own balance sheet.
- Wowmelo
- Nordic Coder (fram^ Academy)
Products and services
- SaaS Development Services End-to-end SaaS software development covering idea management, strategy, documentation, prioritization, product development, customer feedback, and post-launch support for SaaS and digital product companies from startups to enterprise.
- AI Implementation Services
Quantifiable outcome
- Concurrent users on Lotte platform improved by 4x and average loading speed improved by 5x after Fram optimization
- +6 more outcomes
Companies that use Fram
Customer profileNamed customers32 records
Segments8 records
Ideal customer profiles4 records
Fram technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability11 records
Feature7 records
Fram partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship, core and minor.
- Ardelin (formerly IPS Group / IPS Solutions AG)flagshipFram^ is part of the Ardelin group, a global network of technology companies including IPS Solutions AG, Avaelgo, and N47. From 14/07/2022 Fram's IT Development Department continued as part of IPS Solutions AG; the group rebranded from IPS Group to Ardelin in 2025. Ardelin enhances Fram's international reach, shared delivery infrastructure, and access to frontier AI R&D.
- IPS Solutions AGflagshipIPS Solutions AG acquired Fram's IT Development business unit on 14 July 2022, with the Fram IT Development Department continuing to grow as part of IPS Solutions AG. IPS brings global 30-year software engineering scale and is the precursor to the Ardelin group.
- ELSAcoreFram partnered with ELSA to apply the ELSA Testing System, an AI-powered solution that evaluates the comprehensive English capacity of candidates to solve IT recruitment challenges.
- Nordic Coder (fram^ Academy)coreNordic Coder is an IT school founded in 2018 and part of the Fram^ group, providing practical training in Node.js, Python, Magento, UI/UX and more. It has produced 1500+ graduates via 200+ courses and 100+ events, feeding Fram's talent pipeline.
- Avaelgo (Ardelin group member)minorAvaelgo is one of the member companies within the Ardelin group, alongside IPS Solutions AG and N47, contributing to the group's combined AI, data, and digital transformation capabilities.
- N47 (Ardelin group member)minorN47 is part of the Ardelin network alongside IPS Solutions AG and Avaelgo, extending the group's technology and delivery footprint that Fram can leverage.
- Intrepid GroupcoreIntrepid was built from scratch inside and in collaboration with Fram^. The Fram leadership team co-founded Intrepid and lists it among successful spin-offs of the group, with Khang Chim as CEO & Co-founder of Intrepid Vietnam.
- DragonLendminorDragonLend is a member of the Fram^ Group with strong support from Fram in technology, providing SMEs with faster and fairer access to finance via 14 bank partners.
- WowmelominorWowmelo is a Buy-Now-Pay-Later fintech platform supported by technical expertise and consultancy from the Fram^ Group, partnered with 22+ merchants in Vietnam.
Scale indicators8 records
Recent moves8 records
Expansion highlights6 records
Fram competitors and assessment
Company assessmentBroad incumbents
- SoftServe: Large IT services and digital consulting company headquartered in the US with major delivery centers in Eastern Europe, offering software engineering, cloud, DevOps, and AI services. Overlaps with Fram on dedicated-team, custom-software, and AI implementation services for enterprise clients.
- FPT Software: Vietnam's largest IT services company, offering end-to-end digital transformation, software development, cloud, AI, and managed services globally. A direct competitor in the same offshore-development category but at materially larger scale, with established enterprise relationships across Europe, US, and APAC.
- Endava: Publicly listed global IT services company providing custom software, digital transformation, and managed services primarily to European and US enterprise clients. Comparable in customer profile and service portfolio, but at much larger scale and with broader geographic footprint than Fram.
- Netcompany: European IT services and digital transformation company with strong presence across the Nordics, UK, and the Netherlands. Comparable in addressing European enterprise and public-sector clients with custom software, digital platforms, and managed services, though at significantly larger scale.
Direct peers
- KMS Technology: Vietnam-US hybrid software services company providing custom development, QA/testing, and dedicated teams to US and European technology clients. Closely comparable in business model, size tier, and customer mix to Fram.
- N-iX: Eastern European software development services firm with delivery centers in Ukraine, Poland, Bulgaria, and elsewhere, providing custom software, cloud, data, and dedicated teams to European and US enterprises. Comparable in scale, service breadth, and dedicated-team GTM to Fram's offering.
- Dev.Pro: Software development services provider with delivery across Eastern Europe, Latin America, and Vietnam, focused on custom software, dedicated teams, and SaaS development. Direct overlap with Fram's SaaS, dedicated-team, and managed-services offerings.
- Coherent Solutions: US-headquartered software development firm with delivery centers including Vietnam, offering custom product development, dedicated teams, and digital transformation services. Directly comparable in dedicated-team and custom-software delivery model.
- TMA Solutions: Vietnam-headquartered software development and outsourcing company offering custom software, web, mobile, QA, and DevOps services to global clients. Highly comparable to Fram's Vietnam-delivery, project-and-dedicated-team model with similar European and US enterprise client base.
- Ciklum: Global digital services company with European heritage and delivery centers including Vietnam, offering custom software engineering, dedicated teams, and digital transformation. Comparable in dedicated-team model and European enterprise client focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Fram social profiles
Digital presenceFram financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fram leadership team
Management profileNumber of profiles
Profiles6 records
Fram subsidiaries and ownership
Company hierarchySubsidiaries3 records
Fram funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fram M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fram
What does Fram do?
Fram is a Swedish-Vietnamese software development services company that designs, builds, and operates custom SaaS, web, mobile, e-commerce, DevOps, and AI solutions for global businesses. It delivers work through dedicated developer teams, managed services, fixed-price consultancy projects, and an equity-backed Venture Tech Partner model, primarily from engineering centers in Ho Chi Minh City and Da Nang with Swedish engineering culture and oversight.
Is Fram a public or private company?
Fram is a private company. It is classified as corporate owned and is currently operating.
When was Fram founded?
Fram was founded in 2013. It employs 251 to 500 people.
Where is Fram based?
Fram is headquartered in Uppsala, Sweden, in the Europe region.
How does Fram make money?
Six revenue lines are on record. Professional digital consultancy and project services are the primary driver. The others are dedicated development teams, digital managed services, venture Tech Partner / equity-backed builds, devOps managed services and AI implementation services.
Who are Fram's main competitors?
Broad incumbents on record are SoftServe, FPT Software, Endava and Netcompany. Direct peers are KMS Technology, N-iX, Dev.Pro, Coherent Solutions, TMA Solutions and Ciklum.
Does Fram have an API?
No public API is recorded for Fram.