Paran Homes
Paran Homes is a privately held regional homebuilder founded in 2010 that designs, builds, and sells new single-family homes, townhomes, and 55+ villas across five communities in Metro Atlanta and Nashville, serving individual homebuyers, active adults, and REALTOR partners.
- Company typePrivate
- Founded2010
- HeadquartersRoswell, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Paran Homes does
Paran Homes is a privately held residential homebuilder founded in 2010, headquartered in Roswell/Sandy Springs, Georgia, with operations across Metro Atlanta and Nashville, Tennessee. The company designs, constructs, and sells new single-family homes, townhomes, and villas through five named communities — Creekwood (55+ active-adult villas in Powder Springs, GA), High Shoals (Dallas, GA with 100% financing), Pointe North (basement homes near Atlanta), Traditions of Braselton (Jefferson, GA), and Shelton Square (Murfreesboro, TN) — plus a portfolio of move-in ready spec homes priced between roughly $389,900 and $632,604. Its core platform is conventional new-construction homebuilding with a sales and marketing layer that includes community sales centers, an online home search portal, a REALTOR partner program, a NorthStar Mortgage Advisors preferred-lender relationship, and an RWC-backed structural and workmanship warranty program.
The underlying technology stack is light: the company operates a commodity website with home search, an online offer submission portal, an AI-assisted home value estimator, and a virtual-staging service for sellers, all of which are standard digital marketing tools rather than differentiated proprietary systems. The competitive premise is built on "intelligent land acquisition" and a data-driven negotiation team that the company claims allows it to deliver quality homes at affordable price points in school-rated, highway-accessible locations — outcomes reinforced by industry awards including OBIE Awards and HomeAid Atlanta's 2016 Builder of the Year.
Paran generates revenue through one-time home sales at per-unit pricing ranging from the high $300s to the $600s+, with ancillary revenue from a small set of seller-side services (instant cash offer, list-with-us brokerage, virtual staging) and referral traffic from the REALTOR channel. The go-to-market motion is sales-led, combining direct in-community sales agents with a channel-partner program for licensed real estate agents; the company does not disclose unit volume, revenue, or funding, and operates without disclosed institutional capital. Customer segments are diversified across general homebuyers, 55+ active adults, gated-community buyers, and REALTOR partners, with no single enterprise buyer concentration.
Paran Homes firmographics
Firmographics- Name
- Paran Homes
- Legal name
- Paran Homes
- Website
- https://paranhomes.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Paran Homes is a privately held regional homebuilder founded in 2010 that designs, builds, and sells new single-family homes, townhomes, and 55+ villas across five communities in Metro Atlanta and Nashville, serving individual homebuyers, active adults, and REALTOR partners.
- Ownership category
- akta.pro rank
Paran Homes industry classification
Industry- Product category
- Residential Homebuilding
- NAICS
- New Housing For-Sale Builders (236117), Residential Building Construction (2361)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Land Subdividers & Developers (No Cemeteries) (6552)
- akta.pro primary industry
- Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD)
Keywords
Where Paran Homes is headquartered
LocationHeadquarters
- HQ city
- Roswell
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Paran Homes business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- New Home Construction and Sales: Paran Homes generates revenue through the construction and sale of new single-family homes, townhomes, and villas in communities across Metro Atlanta, GA and Nashville, TN. Revenue is generated through one-time home purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Creekwood - From the High $300's in Powder Springs, GA |
| Unit Pricing | Pay-as-you-go | High Shoals - From the Low $400's in Dallas, GA with 100% financing available |
| Unit Pricing | Pay-as-you-go | Pointe North - Basement Homes from the High $400's |
| Unit Pricing | Pay-as-you-go | Traditions of Braselton - From the High $400s in Jefferson, GA |
| Unit Pricing | Pay-as-you-go | Shelton Square - From the $600s in Murfreesboro, TN (Final Opportunities) |
| Unit Pricing | Pay-as-you-go | Move-In Ready Homes |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Paran Homes product offering
Product offeringCore offering
Paran Homes is a new construction homebuilder that designs, builds, and sells single-family homes, townhomes, and Active Adult 55+ villa communities across Metro Atlanta, GA and Nashville, TN. The company operates five named residential communities (Creekwood, High Shoals, Pointe North, Traditions of Braselton, and Shelton Square) and supplements them with move-in ready inventory homes. Complementary seller-side offerings include listing representation, instant cash offers, home valuation, and AI-powered virtual staging services.
Product overview
Paran Homes is a new construction homebuilder offering single-family homes, townhomes, and ranch-style homes across Atlanta, GA and Nashville, TN markets. The company's core product portfolio consists of five named residential communities (Creekwood, High Shoals, Pointe North, Traditions of Braselton, and Shelton Square), supplemented by move-in ready inventory homes and Active Adult 55+ age-qualified villa communities. Adjacent services include home search/listing platforms, digital offer submission, home valuation tools, seller agent services, instant cash offers, virtual staging, and RWC-backed warranty programs. Financing is facilitated through a partnership with NorthStar Mortgage Advisors.
Differentiator
Problem solved
Functional benefit
Products and services
- Creekwood Active Adult 55+ gated community in Powder Springs, GA featuring elegant open floor plan villas with clubhouse amenities. Pricing starts from the high $300s.
- High Shoals Single-family home community in Dallas, GA (Paulding County) offering 100% financing options for qualified buyers, starting from the low $400s.
- Pointe North Basement home community offering homes from the high $400s in the Atlanta metro area.
- Traditions of Braselton Single-family home community in Jefferson, GA (Jackson County) starting from the high $400s.
- Shelton Square Townhome community in Murfreesboro, TN (Rutherford County) starting from the $600s, currently in final opportunities phase.
- Move-In Ready Homes Pre-constructed homes ready for immediate occupancy available in various communities including Dallas, GA and Jefferson, GA. Prices range from $389,900 to $632,604.
- List with Us Real estate listing service for home sellers, including professional photography, strategic pricing, MLS syndication, and closing support to facilitate the purchase of a new Paran Home.
- Get an Instant Cash Offer Cash home purchase program allowing sellers to receive competitive cash offers for their existing home to facilitate the purchase of a new Paran Home.
Companies that use Paran Homes
Customer profileSegments4 records
Ideal customer profiles4 records
Paran Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Paran Homes partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- NorthStar Mortgage Advisors (Rachel Benton)corePreferred mortgage lender partner providing financing solutions for homebuyers. Rachel Benton, Mortgage Loan Originator with over a decade of experience, offers creative financing solutions for clients.
- HomeAid AtlantacorePartnership for community service projects including Project Playhouse, a custom-built child-sized playhouse raffled to support HomeAid's mission to build new lives for homeless families and individuals. Received 2016 Builder of the Year award from HomeAid Atlanta.
- RWC Home Buyer WarrantycoreWarranty provider offering structural defect warranty, load-bearing component coverage, and 1 full year Material & Workmanship warranty. Paran Homes underwent extensive screening process analyzing experience and financial stability to become an RWC member.
- 2-10 Home Buyers WarrantycoreNational warranty company partnership. Paran Homes recognized as 2018 Premier Builder by 2-10 Home Buyers Warranty.
- National Association of Home BuildersminorIndustry association membership providing networking and industry standards access.
- Home Builders Association of TennesseeminorState industry association membership for Nashville operations.
- Paulding Chamber of CommerceminorLocal chamber of commerce membership supporting Paulding County community.
- Henry County Chamber of CommerceminorLocal chamber of commerce membership supporting Henry County community.
- Rutherford County Home Builders AssociationminorState industry association membership for Rutherford County/Tennessee operations.
Scale indicators1 record
Recent moves7 records
Expansion highlights6 records
Paran Homes competitors and assessment
Company assessmentDirect peers
- Beazer Homes: Public homebuilder operating across the Sun Belt including Atlanta, offering entry-level and move-up production homes at similar price points. Direct competitor with comparable product positioning.
- Smith Douglas Homes: Southeast US focused production homebuilder with significant Atlanta-area presence and similar price-point strategy targeting first-time and move-up buyers. Directly comparable in scale, product mix, and geographic footprint to Paran Homes.
- Ashton Woods Homes: Atlanta-headquartered private homebuilder offering single-family homes and townhomes across the Southeast with similar design-forward positioning. Directly overlaps Paran on product, customer segment, and Atlanta market focus.
- David Weekley Homes: Large private homebuilder with significant Atlanta and Nashville operations serving move-up buyers with design-forward product. Comparable scale and positioning to Paran with stronger brand recognition in the same markets.
- M/I Homes: Public homebuilder with established Atlanta and Nashville divisions building single-family homes and townhomes for move-up buyers. Direct competitor in the same metros at overlapping price points.
- Century Communities: Public production homebuilder with active Atlanta and Nashville operations targeting entry-level and move-up buyers at comparable price points. Directly comparable product strategy and regional footprint to Paran Homes.
Broad incumbents
- PulteGroup: Top-three US homebuilder with Pulte, Centex, Del Webb, and John Wieland brands active in Atlanta and Nashville. Broad incumbent offering product from entry-level through active adult, overlapping Paran's segments.
- Taylor Morrison: Top-five US homebuilder with strong Atlanta and Nashville operations including active adult (with Darling Homes) and move-up product. National incumbent competing for the same buyer pool as Paran.
- DR Horton: Largest US homebuilder by volume with dominant Atlanta and Nashville operations, broad product line, and captive mortgage financing. Represents the scale incumbent Paran competes against in the same submarkets.
- Lennar: Second-largest US homebuilder with extensive Atlanta and Nashville presence and integrated land development plus Lennar Mortgage. National incumbent that competes with Paran across product tiers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Paran Homes social profiles
Digital presenceParan Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Paran Homes leadership team
Management profileNumber of profiles
Profiles1 record
Paran Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Paran Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Paran Homes
What does Paran Homes do?
Paran Homes is a new construction homebuilder that designs, builds, and sells single-family homes, townhomes, and Active Adult 55+ villa communities across Metro Atlanta, GA and Nashville, TN. The company operates five named residential communities (Creekwood, High Shoals, Pointe North, Traditions of Braselton, and Shelton Square) and supplements them with move-in ready inventory homes. Complementary seller-side offerings include listing representation, instant cash offers, home valuation, and AI-powered virtual staging services.
Is Paran Homes a public or private company?
Paran Homes is a private company. It is classified as management employee owned and is currently operating.
When was Paran Homes founded?
Paran Homes was founded in 2010. It employs 11 to 50 people.
Where is Paran Homes based?
Paran Homes is headquartered in Roswell, United States, in the North America region.
How does Paran Homes make money?
One revenue line is on record: new Home Construction and Sales.
Who are Paran Homes's main competitors?
Direct peers on record are Beazer Homes, Smith Douglas Homes, Ashton Woods Homes, David Weekley Homes, M/I Homes and Century Communities. Broad incumbents are PulteGroup, Taylor Morrison, DR Horton and Lennar.
Does Paran Homes have an API?
No public API is recorded for Paran Homes.
What industry is Paran Homes in?
Paran Homes's product category is Residential Homebuilding. Its primary akta.pro industry code is IMAFABAD, Spec Home / Production Homebuilding (Tract & Volume Builders). Its NAICS code is 236117 and its SIC code is 6531.