Keller Supply Company
Keller Supply Company is a family-owned wholesale distributor of plumbing, HVAC, pool and spa, hydronics, and fire protection products, serving contractors and retailers through 70 branches across nine western US states.
- Company typePrivate
- Founded1945
- HeadquartersSeattle, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Keller Supply Company does
Keller Supply Company is a family-owned wholesale distributor of plumbing, HVAC, pool and spa, hydronics, and fire protection products, founded in 1945 by Howard Keller in Seattle, Washington and currently led by CEO Nick Keller. The company operates 70 branch locations across nine western US states (Washington, Oregon, California, Nevada, Utah, Idaho, Montana, North Dakota, and Alaska) and is ranked as the nation's 20th largest plumbing supply wholesaler and the 34th largest privately held company in Washington State. Its core go-to-market is a 60-person field sales force visiting contractor job sites combined with branch-based counter sales and 20 Keller Kitchen and Bath Showcases that let customers specify products hands-on. The company represents more than 1,000 manufacturers across seven product divisions and holds a Kohler distributorship dating to 1951. A proprietary Remote Entry System provides web-based ordering, inventory lookup, and pricing, while a company-owned truck fleet and direct-from-manufacturer drop shipping handle fulfillment. A 2,500 sq ft Training Center with live-fired HVAC, ductless, and hydronic equipment supports both employees and customers. Customer segments span residential plumbing contractors, commercial/industrial contractors (including major projects such as hospitals, stadiums, refineries, and laboratories), HVAC contractors, pool/spa dealers, hydronics specialists, fire protection contractors, and home improvement centers/retailers. The business model is traditional B2B wholesale distribution with quote-based commercial pricing, consolidated billing for multi-location accounts, and no disclosed subscription, SaaS, or recurring software revenue.
Keller Supply Company firmographics
Firmographics- Name
- Keller Supply Company
- Legal name
- Keller Supply Company
- Website
- https://kellersupply.com
- Company type
- Private
- Founded year
- 1945
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Keller Supply Company is a family-owned wholesale distributor of plumbing, HVAC, pool and spa, hydronics, and fire protection products, serving contractors and retailers through 70 branches across nine western US states.
- Ownership category
- akta.pro rank
Keller Supply Company industry classification
Industry- Product category
- Wholesale Plumbing and HVAC Distribution
- NAICS
- Hardware Merchant Wholesalers (423710), Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (42373)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI)
Keywords
Where Keller Supply Company is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices58 records
Markets served
Keller Supply Company business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Wholesale Distribution - Plumbing Products: Wholesale distribution of plumbing supplies to contractors and retailers. Company stocks and distributes products from over 1,000 manufacturers across 70 branch locations.
- HVAC Products Distribution: Distribution of heating and air conditioning products through 22 branches featuring Keller Air division. Products include Rheem, Samsung, Bradford White, and other major HVAC brands.
- Leisure/Pool & Spa Products Distribution: Distribution of pool and spa products serving the western United States, Alaska, Hawaii, and Canada. Products include pool packages, pumps, filters, heaters, and deck equipment.
Go-to-market motion2 records
Distribution channels7 records
Marketing channels7 records
Keller Supply Company product offering
Product offeringCore offering
Keller Supply Company is a wholesale distributor of plumbing, HVAC, pool and spa, hydronic heating, and fire protection products operating 70+ branches across nine western U.S. states. The company stocks and distributes products from over 1,000 manufacturers to plumbing contractors, mechanical and industrial contractors, HVAC contractors, pool/spa professionals, and home improvement retailers, supplemented by 20 Kitchen and Bath Showcases and a Remote Entry System for online ordering.
Product overview
Keller Supply Company is a wholesale distribution company offering a portfolio of seven product divisions spanning residential plumbing, commercial plumbing, leisure/pool and spa products, HVAC (Keller Air), hydronics, and fire protection. The company operates over 70 branch locations across nine western states with 20 Keller Kitchen and Bath Showrooms for product display. Digital services include a Remote Entry System for web ordering and inventory checking, plus Bill Pay functionality. The company also operates a dedicated Training Center for hands-on HVAC and hydronics education. The divisions function as distinct product lines unified under the Keller Supply brand, with the Residential and Commercial Plumbing divisions serving as the core offerings supplemented by specialized HVAC, Leisure, Hydronics, and Fire Protection divisions.
Differentiator
Problem solved
Functional benefit
Brands
- Keller Air: HVAC division offering heating and air conditioning products, available at 21-22 branches with product lines including Rheem, Samsung, Bradford White, and Honeywell.
- Leisure Supply
Quantifiable outcome
- Ranked as nation's 20th largest plumbing supply wholesaler
- +1 more outcomes
Companies that use Keller Supply Company
Customer profileNamed customers10 records
Segments7 records
Ideal customer profiles6 records
Keller Supply Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Keller Supply Company partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Over 1,000 ManufacturerscoreKeller Supply represents over 1,000 different high-quality manufacturers with a large selection of products. Major vendor partners include Kohler (since 1951), Rheem, Samsung, Bradford White, Hayward, Pentair, and many others across plumbing, HVAC, and pool/spa categories.
- KohlercoreKeller Supply has been a distributor of Kohler products since 1951 and continues that association with the upcoming addition of Kohler Showcases in several branches.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Keller Supply Company competitors and assessment
Company assessmentDirect peers
- Watsco: Largest US distributor of HVAC and refrigeration equipment, parts, and supplies. Closest publicly traded comparable for Keller's Keller Air HVAC division, with similar contractor customer base though at materially larger scale and with a national footprint.
- Ferguson Enterprises: Largest US distributor of plumbing, HVAC, and waterworks supplies, serving residential, commercial, and industrial contractors. Closest direct competitor to Keller's core business model, with national scale, deep contractor relationships, and a far broader e-commerce and digital procurement platform.
- Hajoca Corporation: Privately held US plumbing, HVAC, and industrial-supplies distributor operating a decentralized branch model serving contractors. Closely parallels Keller's branch-and-field-sales go-to-market motion and family-owned independence, making it one of the most directly comparable independents in the space.
- Winsupply: Cooperative-style wholesale distributor of plumbing, HVAC, electrical, and industrial supplies to contractors through local branches. Direct peer given overlapping product categories, contractor focus, and decentralized branch model; differs via its co-op governance structure.
- Pool Corporation: Largest US wholesale distributor of swimming pool supplies, equipment, and related products. Direct peer for Keller's Leisure Supply division, with a far larger national footprint and broader vendor base in the pool/spa category.
- F.W. Webb Company: Large independent US distributor of plumbing, heating, HVAC, and industrial supplies serving the Northeast and Mid-Atlantic. Direct peer in product categories and independent-ownership positioning, though geographically complementary rather than overlapping with Keller's western footprint.
- Johnstone Supply: Cooperative HVACR parts and equipment distributor serving contractors through a large US branch network. Direct peer for Keller's HVAC division given overlapping products, contractor customers, and branch-based distribution model.
Broad incumbents
- SRS Distribution: National building-products distributor focused on roofing, siding, windows, and related exterior categories. Adjacent rather than direct, but comparable in go-to-market — branch network, field sales, and contractor customer base — and a likely consolidator of family-owned distributors.
- ABC Supply Co. Largest US wholesale distributor of roofing, siding, windows, and exterior building products, serving contractors through a national branch network. Adjacent building-products peer with similar branch-and-field-sales model, though Keller's plumbing/HVAC mix is distinct from ABC's exterior-products focus.
Regional players
- Reece Group: Largest plumbing, HVAC, and bathroom supplier in Australia and New Zealand, with recent US footprint via the Morsco acquisition. Direct product-category peer to Keller, but geographically focused on Australasia rather than the Western US.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Keller Supply Company social profiles
Digital presenceKeller Supply Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Keller Supply Company leadership team
Management profileNumber of profiles
Profiles1 record
Keller Supply Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Keller Supply Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Keller Supply Company
What does Keller Supply Company do?
Keller Supply Company is a wholesale distributor of plumbing, HVAC, pool and spa, hydronic heating, and fire protection products operating 70+ branches across nine western U.S. states. The company stocks and distributes products from over 1,000 manufacturers to plumbing contractors, mechanical and industrial contractors, HVAC contractors, pool/spa professionals, and home improvement retailers, supplemented by 20 Kitchen and Bath Showcases and a Remote Entry System for online ordering.
Is Keller Supply Company a public or private company?
Keller Supply Company is a private company. It is classified as family owned and is currently operating.
When was Keller Supply Company founded?
Keller Supply Company was founded in 1945. It employs 501 to 1,000 people.
Where is Keller Supply Company based?
Keller Supply Company is headquartered in Seattle, United States, in the North America region.
How does Keller Supply Company make money?
Three revenue lines are on record. Wholesale Distribution - Plumbing Products are the primary driver. The others are HVAC Products Distribution and leisure/Pool & Spa Products Distribution.
Who are Keller Supply Company's main competitors?
Direct peers on record are Watsco, Ferguson Enterprises, Hajoca Corporation, Winsupply, Pool Corporation, F.W. Webb Company and Johnstone Supply. Broad incumbents are SRS Distribution and ABC Supply Co.. Reece Group is listed as a regional player.
Does Keller Supply Company have an API?
No public API is recorded for Keller Supply Company.
What industry is Keller Supply Company in?
Keller Supply Company's product category is Wholesale Plumbing and HVAC Distribution. Its primary akta.pro industry code is CRAOAAAI, Specialty & Gourmet Foods Wholesale Distribution. Its NAICS code is 423710 and its SIC code is 5070.