Henderson Shapiro

What Henderson Shapiro does

Henderson Shapiro, Inc. (HSP) is a privately held, women-owned full-service marketing agency founded in 1996 and headquartered in Roswell, Georgia. The firm operates with a team in the 11-50 employee range and is certified as a Women's Business Enterprise by the Women's Business Enterprise National Council (WBENC) and registered as a U.S. federal contractor (CAGE Code 99CU3, UEI VWNGFENVXJB5). Service offerings span six integrated pillars: marketing strategy, branding, advertising, digital marketing (web design, SEO, PPC, email campaigns, social media), design, and book publishing, with SoMe Connect as a dedicated social media sub-brand.

The firm serves a diversified roster of enterprise and mid-market clients across healthcare and pharmaceuticals, technology and communications, building and construction, non-profit, education, municipal government, and agriculture/poultry verticals. Named logos include AT&T, Cricket Wireless, Hightail, Coca-Cola, American Red Cross, Habitat for Humanity, Emory University, Georgia-Pacific Gypsum, and the Atlanta Police Department, indicating work spans both national brands and local/regional institutions. The agency positions itself as a full-service creative partner rather than a specialized digital or media-buying shop.

Revenue is generated through project-based, quote-priced professional services engagements with no public pricing or revenue disclosure. Go-to-market is sales-led via direct outreach (new business contact: [email protected]) supplemented by a portfolio-driven website and the downloadable HSP Marketing Agency Capabilities document. The business carries no disclosed external investors, no parent company, no subsidiaries, and no M&A activity, consistent with a bootstrapped, founder/management-controlled operating model.

Name

Henderson Shapiro

Legal name

Henderson Shapiro, Inc.

Website

https://hendersonshapiro.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Henderson Shapiro is a women-owned, full-service marketing agency in Roswell, Georgia, providing strategy, branding, advertising, digital marketing, design, and publishing services to enterprise and mid-market clients across healthcare, technology, construction, non-profit, education, and government sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Roswell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Services: Full-service marketing agency providing strategy, branding, advertising, digital, design, and publishing services to clients across healthcare, technology, construction, non-profit, and other industries. Revenue generated through client service engagements.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Henderson Shapiro is a full-service marketing agency that delivers integrated marketing services across six core pillars: Marketing Strategy, Branding, Advertising, Digital Marketing (web design, SEO, PPC, email, social media), Design, and Publishing. The agency plans, creates, and executes marketing campaigns, brand identities, advertisements, digital content, typography-driven design, and end-to-end book publishing for clients in healthcare, technology, construction, non-profit, education, government, and agriculture/poultry.

Product overview

Henderson Shapiro is a full-service marketing agency offering a unified portfolio of marketing services. The core offering consists of six integrated service pillars: Marketing Strategy, Branding, Advertising, Digital Marketing (including SEO, PPC, email campaigns, and web design), Design, and Publishing. The agency also provides a social media management add-on called SoMe Connect. These services are designed to work together, from strategic planning through creative execution across digital and traditional channels, serving clients in healthcare, technology, building/construction, non-profit, and other industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Strategy Develops marketing plans and strategies that connect clients with their target audiences at every touchpoint. Provided to enterprise, mid-market, and organizational clients seeking strategic marketing direction.
• Branding Uncovers the core identity of brands and tells their story compellingly to customers. Encompasses brand development and storytelling beyond logos, colors, or typography.
• Advertising Creates compelling truth-based advertising that entertains as well as sells, designed to be impossible to ignore. For clients needing advertising creative across channels.
• Digital Marketing Award-winning digital marketing combining web design, content, and human interaction. Includes SEO, PPC, email campaigns, and social media management delivered in partnership with SoMe Connect.
• Design Typography-focused, color-conscious, spatial-relationship-driven design pieces that are unique, bold, and memorable. For clients needing collateral, packaging, POP materials, and print design.
• Publishing End-to-end book publishing services including cover design, page layout, pagination, marketing, and PR. Helps authors get their books published and distributed.
• SoMe Connect Social media management service that enhances marketing efforts through planning, developing, and executing social media strategies alongside HSP's broader digital marketing services.

Named customers22 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Brunner: Pittsburgh-based independent full-service marketing agency with similar size and integrated capabilities across advertising, digital, branding, and PR. Comparable mid-market positioning in B2B and consumer.
• TDA Boulder: Boulder, CO full-service marketing agency of similar size with comparable branding, digital, and advertising offerings. Targets B2B and consumer brands with a similar agency-of-record model.
• Brownstein Group: Philadelphia-based independent advertising and marketing agency with comparable size and full-service positioning. Targets similar enterprise B2B and consumer clients with branding, advertising, and digital capabilities.
• Mower: Syracuse, NY-based independent marketing agency (formerly Eric Mower + Associates) with comparable size and full-service offerings. Competes in similar B2B and consumer verticals with integrated capabilities across strategy, advertising, and digital.
• ab+c (A Bright Plan): Wilmington, DE-based full-service B2B marketing agency of similar size. Comparable specialization in regulated verticals including healthcare and technology, with integrated strategy, creative, digital, and content offerings.
• The Tombras Group: Knoxville, TN independent full-service agency with similar mid-market positioning. Offers advertising, digital, branding, and PR services with comparable engagement model and client types.
• Archer Malmo: Memphis-based independent full-service agency with mid-market size, offering strategy, branding, advertising, digital, and design — a near-mirror of Henderson Shapiro's service pillars. Comparable client mix in B2B and consumer verticals.
• Sagefrog Marketing Group: Doylestown, PA-based B2B marketing agency of similar size with comparable healthcare and technology vertical depth. Offers branding, digital, content, and PR comparable to Henderson Shapiro's service mix.
• Lewis Communications: Birmingham, AL-based full-service marketing agency with comparable size (100–250 employees) and similar vertical mix including healthcare, technology, and B2B. Operates in the same regional Southeast US footprint with direct overlap in target client segments.

Emerging players

• Match Marketing Group: Toronto-based marketing services firm with similar full-service offerings including brand strategy, digital, and shopper marketing. Comparable agency-of-record model with strong consumer and CPG vertical overlap.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/HSPMarketing
• Facebookfacebook.com/HendersonShapiroPeck

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Henderson Shapiro