Optimove

What Optimove does

Optimove Physical Therapy & Wellness is a private, founder-owned mobile physical therapy practice founded in 2018 by Dr. Jeffrey Guild, PT, DPT, operating in the Dallas-Fort Worth metroplex. The firm delivers personalized in-home physical therapy to adults 50 and older, with three specialized service lines: balance and fall prevention, neurological disorders (Parkinson's disease, multiple sclerosis, stroke, head injury, and spinal cord injury), and vestibular conditions (BPPV, vertigo, vestibular migraine, Meniere's disease, concussion, and dizziness). Service delivery is in-person at the client's residence, removing transportation barriers that limit clinic access for older adults with mobility limitations. The practice operates under Texas direct-access rules, allowing initial evaluations without physician referral, and accepts inbound medical referrals from physicians, chiropractors, dentists, physician assistants, and nurse practitioners.

The clinical model is built on vestibular and neurological rehabilitation methodologies — including vestibulo-ocular reflex (VOR) training, LSVT BIG (Parkinson's), and NDT (stroke) — and a root-cause diagnostic philosophy that identifies underlying movement dysfunction rather than treating symptoms. Revenue is generated almost entirely through fee-for-service professional services billed per visit, with pricing agreed upfront with each client and backed by a 100% money-back guarantee; specific pricing is not publicly disclosed. The practice augments direct in-home delivery with an unusually deep educational layer: more than 100 exercise videos, six downloadable tip booklets, recurring webinars hosted by Dr. Guild, and four self-paced online courses (Basic Exercises, Novel Balance Training, Assistive Devices, and Workout Like You're Young Again) used for top-of-funnel lead capture and expertise demonstration.

Go-to-market is direct-to-consumer with a consultative sales motion: prospective patients reach Optimove by phone, text, or web form and are offered a free in-home discovery visit or phone consultation. The marketing funnel layers content (video, blog, webinars, lead magnets) above community referrals (physicians, chiropractors, dentists, caregivers, and family members). The team consists of roughly nine named professionals — five to six billable clinicians plus operations and client-liaison staff — serving a single DFW geography. No external funding, M&A activity, parent company, or geographic expansion is disclosed.

Name

Optimove

Legal name

Optimove Physical Therapy & Wellness

Website

https://optimovedfw.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Optimove Physical Therapy & Wellness is a mobile in-home physical therapy practice in the Dallas-Fort Worth metroplex, delivering specialized evaluation and treatment to adults 50+ with balance, vestibular, and neurological conditions such as Parkinson's and stroke.

Ownership category

akta.pro rank

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Physical Therapy Services: Fee-for-service physical therapy delivered in clients' homes. Services include evaluation, treatment, and follow-up care for balance problems, neurological disorders, vestibular conditions, and general mobility issues. Cost is established upfront with complete transparency.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Optimove Physical Therapy & Wellness provides personalized mobile in-home physical therapy services for adults 50+ across the Dallas-Fort Worth metroplex. Its clinical practice specializes in balance and fall prevention, neurological disorder rehabilitation (Multiple Sclerosis, Parkinson's, stroke, head and spinal cord injuries), vestibular/dizziness/vertigo therapy, and mobility care for dementia patients, augmented by free educational video courses on exercise, balance training, and assistive device use.

Product overview

Optimove Physical Therapy & Wellness is a mobile physical therapy practice serving adults 50+ in the Dallas, TX area. The company provides in-home physical therapy services organized around three core treatment areas (Balance and Falls, Neurological Disorders, and Vestibular/Dizziness issues) complemented by a suite of free educational video courses covering basic exercises, balance training, assistive device usage, and workout programs. The practice was founded in 2018 by Dr. Jeffrey Guild and operates on a direct-access model allowing treatment without referrals.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile Physical Therapy Services Personalized mobile physical therapy delivered directly to clients in their homes across the Dallas-Fort Worth metroplex, focused on neurological disorders and medically complex situations for adults 50+.
• Balance and Falls Treatment Specialized treatment program identifying root causes of balance and fall problems to create individualized solutions for adults 50+ in their homes.
• Neurological Disorders Treatment In-home physical therapy services for neurological conditions including Multiple Sclerosis, Parkinson's Disease, Stroke, Head Injury, and Spinal Cord Injuries.
• Dizziness, Vertigo, Vestibular Treatment Specialized vestibular rehabilitation therapy for dizziness, vertigo, and vestibular disorders, delivered by vestibular specialists in clients' homes.
• Mobility with Dementia Care In-home physical therapy program designed to help individuals with dementia improve their mobility, balance, and movement capabilities.
• Free Educational Video Courses for Older Adults Suite of free video courses including Basic Exercises for Older Adults, Novel Balance Training, Complete Guide for Assistive Devices, and Workout Like You're Young Again, teaching safe exercises and device use to help older adults thrive.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Luna Physical Therapy: On-demand mobile/outpatient physical therapy platform delivering PT to patients in their homes via employed and contracted therapists. Closest direct comparable to Optimove's mobile PT model, although Luna operates nationally and at broader scale.
• FYZICAL Therapy & Balance Centers: National franchise network of physical therapy clinics with explicit specialty programs in vestibular, balance, and fall-prevention therapy. Highly comparable specialization profile to Optimove, though delivered through clinic-based rather than mobile channels.

Broad incumbents

• Bayada Home Health Care: Large nonprofit home health provider offering in-home nursing, PT, OT, and rehabilitation services across many U.S. states. Comparable in-home rehab delivery model but operating at much larger scale and broader service scope.
• CenterWell Home Health (formerly Kindred at Home): Major U.S. home health and rehabilitation provider delivering in-home PT/OT/nursing to primarily senior and post-acute populations. Comparable patient population and in-home delivery but operates as a broad incumbent rather than a specialist.
• ATI Physical Therapy: Large national outpatient physical therapy chain offering orthopedic, sports, and post-surgical rehab. Comparable as a multi-site PT operator but operates clinic-based rather than mobile.
• Encompass Health: National inpatient rehabilitation and home health provider serving stroke, neurological, and complex rehabilitation patients. Comparable patient mix (neuro/rehab) at far larger scale and more clinical/regulated intensity.
• BrightStar Care: Nationally franchised home care provider offering both medical and non-medical in-home services including PT support. Comparable in-home senior-focused service model but broader and less PT-specialized.

Emerging players

• Hinge Health: Digital MSK and virtual physical therapy platform providing PT via app and remote therapists for back/joint pain. Comparable PT category and scale ambition but delivered digitally rather than in-home.
• Sword Health: Virtual musculoskeletal care platform pairing digital PT coaches with clinicians for at-home MSK programs. Adjacent competitor for patient mindshare in at-home physical therapy, but digital-first vs. Optimove's hands-on mobile model.
• DispatchHealth: Mobile in-home urgent care and acute care delivery service operating across many U.S. metros. Comparable mobile, in-home healthcare delivery ethos and senior population overlap, but focused on acute/urgent needs rather than ongoing PT.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Optimovedallasfortworth
• LinkedInlinkedin.com/company/optimovedfw

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Optimove