What Global Eagle Company does

Global Eagle Company (DBA: GECBTS / Business Transformation Specialists) is a privately held professional services and training-content firm founded in 1993 and headquartered at 100 West Big Beaver Road, Suite 200, Troy, Michigan, with a secondary mailing address in Romeo, Michigan. The company provides business assessment, transformation, and sustenance services alongside a proprietary training platform called the Knowledge Transfer & Retention System®, which is designed to capture tribal knowledge before it exits an organization and to standardize employee onboarding and performance. Its core intellectual property consists of four registered trademarks — Knowledge Transfer & Retention System®, Prepared Employees®, Pulse Learning®, and Rooted Learning® — supporting a library of more than 3,000 workplace training courses delivered through 3–7 minute microlearning (Pulse Learning®), 1+ hour deep-learning (Rooted Learning®), and live instructor-led interactive formats.

The business operates two distinct revenue mechanics. The enterprise channel delivers customized training development and business consulting (assessments, transformation, system sustenance across IT, HR, EH&S, Quality, Operations, Finance, Engineering, and other domains) through a direct sales motion and a Request-for-Proposal process, sold primarily to aerospace, defense, manufacturing, healthcare/medical device, and government clients. The consumer/SMB channel operates a self-serve e-commerce storefront selling pre-packaged course library bundles (HR Compliance, Leadership, Cyber Security, Software, Life Skills, Career Skills, Active Threat, Pandemic, and full library of 2,500+ courses) at price points from roughly $24.99 to $125+, plus annual subscriptions for enterprise libraries with seat pricing as low as $6 per employee per year for safety training.

The company claims a delivery footprint spanning North America, South America, Europe, Asia, India, and Africa across more than 50 participating countries, with content delivered in diverse languages and cultures, and a reported installed base of more than 2 million online learners. Workforce scale is reported at 51–100 employees, and no outside funding rounds, acquisitions, or institutional investors were identified; the firm appears to be bootstrapped and independently operated.

Name

Global Eagle Company

Legal name

Global Eagle Co. & Prepared Employees®

Website

https://businesstransformationspecialists.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Global Eagle Company is a privately held Troy, Michigan-based consulting and training firm that delivers business transformation services and a 3,000+ course Prepared Employees® training library to enterprise, government, and consumer buyers across more than 50 countries.

Ownership category

akta.pro rank

Product category

Business Consulting & Corporate Training Services

NAICS

Management Consulting Services (54161), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Strategy & IT Advisory (BPAEAAAA)

akta.pro secondary industries

Corporate Strategy Advisory (BPAHADAA), Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG), Governance & Board Effectiveness Advisory (BPAHAFAC)

Keywords

• Business transformation consulting
• Workplace compliance training
• Tribal knowledge capture
• Microlearning course library
• Employee skills development

Headquarters

HQ city

Troy

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Pre-built Course Bundle Sales: Sale of pre-packaged training course bundles through e-commerce storefront. Products include Active Threat Skills Preparation Bundle ($24.99+), Career Skills Preparation Bundle ($65.00+), Coronavirus & Pandemic Planning Bundle ($38.00+), Entire Course Library Bundle ($125.00+), Life & Career Skills Bundle ($98.00+), Life Skills Bundle ($45.00+), Software Skills Bundle ($30.00+), and various mixed bundles ($33-$55).
2. Customized Training Development Services: Co-design, co-develop, co-implement, and maintain both physical (onsite) and virtual training campuses, training rooms, and training practice areas. Services include customized video development, body of knowledge creation, curriculum sequencing, and knowledge retention assessment development.
3. Business Consulting Services: Consulting services including company assessments, business transformation projects, and system sustenance services covering IT, HR, EH&S, Quality, Operations, Production Control, Engineering, Program Management, Procurement, Finance, and Marketing/Sales domains.
4. Safety Training Subscription: Safety training courses priced as low as $6 per employee per year, providing ongoing access to EH&S compliance training content.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Global Eagle Company provides business transformation consulting and corporate training through its proprietary Knowledge Transfer & Retention System® and a Prepared Employees® library of over 3,000 courses covering HR compliance, environmental health and safety, leadership, cyber security, and software skills. Its offerings include whole-company assessments, project-based transformation and sustenance services, customized training development, and pre-built course bundles sold via a self-service e-commerce storefront for individual and homeschool buyers.

Product overview

Global Eagle Company offers a business transformation consulting and training platform through its Knowledge Transfer & Retention System® and Prepared Employees® course library. The core offering consists of over 3,000 workplace training courses delivered via multiple formats: Pulse Learning® (3-7 minute microlearning modules), Rooted Learning® (deeper 1+ hour courses), and Online Interactive Learning (live instructor-led sessions). Training categories span HR compliance (792 courses), Leadership & Management (864 courses), Environmental Health & Safety, Cyber Security (67 courses), and Software (2,397 courses). The company also provides business consulting assessments covering 11 operational areas with over 1,000 data points, transformation project services, and customizable training development. A consumer e-commerce offering provides course bundles ranging from single-topic packages to full library access with 2,500+ courses.

Differentiator

Problem solved

Functional benefit

Products and services

• Knowledge Transfer & Retention System® A proprietary, trademarked system that captures tribal knowledge before it exits the company and standardizes employee actions and outputs for self-accountability to company and customer requirements. Designed for enterprise managers seeking to reduce time spent on training, retraining, and re-retraining, and to enable new employee onboarding efficiency.
• Prepared Employees® Courses A library of over 3,000 workplace training courses spanning HR compliance, EH&S, leadership, cyber security, and software skills. Delivered through video, audio, and interactive modules with knowledge retention assessments, used by over 2 million current online learners across HR, leadership, safety, and software topics.
• Client Customized Training A service co-developing bodies of knowledge, learning objectives, retention assessments, and synchronized targeted curriculum with clients. Includes video sequencing, audio voice-over in any language, and customized filming to deliver customer, facility, product, process, service, and positional-specific training content.
• Business Assessment Services Whole-company assessments providing data-based truth about current state health across 11 areas covering over 1,000 data points, including IT, HR, EH&S, Quality, Operations, Finance, Engineering, and Marketing. Used by enterprises to baseline organizational health before transformation engagements.
• Transformation & Sustenance Services Project-based business transformation services including organizational structure alignment, process mapping, work standardization, and ERP system integration, paired with ongoing system sustenance to maintain improvements. Sold to enterprises through direct sales and RFP processes.
• Active Threat Skills Preparation Bundle A 4-course bundle from $24.99 covering active threat awareness, responding to threats, life-saving medical training, interaction with first responders, and post-event coping for all ages. Sold as a one-time perpetual license through the company's e-commerce storefront.
• Career Skills Preparation Bundle A bundle of over 1,000 courses for career preparation from $65.00, targeting ages 12 years to adult and covering workplace skills and professional development. Sold as a one-time perpetual license.
• Coronavirus & Pandemic Planning Skills Preparation Bundle A 39-course bundle from $38.00 covering pandemic preparedness, crisis management, business continuity, and organizational risk management for all ages. Launched in March 2020 as part of the Organizational Risk Management Series and sold as a one-time perpetual license.
• Entire Course Library Bundle Complete access to over 2,500 courses from $125.00 across all training categories including HR compliance, safety, leadership, cyber security, and software skills. Sold as a one-time perpetual license.
• Life & Career Skills Preparation Bundle A bundle of over 1,100 courses from $98.00 combining life skills and career preparation for ages 12 years to adult. Sold as a one-time perpetual license.
• Life Skills Preparation Bundle A bundle of over 150 courses from $45.00 covering life skills for all ages, including health, wellness, and personal development. Sold as a one-time perpetual license.
• Software Skills Preparation Bundle A bundle of over 1,300 courses from $30.00 covering software applications including Microsoft Office, QuickBooks, Google Apps, and other business software for all ages. Sold as a one-time perpetual license.

Quantifiable outcome

• Safety training costs as low as $6 per employee per year
• +2 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Coursera for Business: Coursera for Business is an enterprise learning platform offering thousands of courses from top universities and companies. It competes with GEC for enterprise L&D spend, particularly in software and leadership training.
• LinkedIn Learning: LinkedIn Learning (Microsoft) is a broad enterprise incumbent offering a vast course library with deep LinkedIn integration. It competes for the same professional development and skill-training budgets GEC targets with its 3,000+ course library.
• Udemy Business: Udemy Business provides enterprise access to a massive course marketplace. Its software and business skills catalog directly overlaps with GEC's 2,397 software training courses and career skills bundles.
• Cornerstone OnDemand: Cornerstone provides enterprise talent and learning management software. It competes with GEC's LMS-style delivery and is frequently selected for compliance and onboarding training at large enterprises.

Direct peers

• Skillsoft: Skillsoft is a direct competitor offering enterprise compliance, leadership, and technology training via subscription. It overlaps directly with GEC's HR compliance, leadership, and cyber security course libraries and competes for the same enterprise buyers.
• GP Strategies Corporation: GP Strategies delivers performance improvement, customized training, and business transformation consulting to large enterprises — a near-identical business model to GEC's consulting-plus-customized-training offering, including aerospace and manufacturing clients.
• BTS Group AB: BTS is a business transformation consulting and learning solutions firm serving large multinationals. Its combination of strategy execution consulting and customized experiential learning directly parallels GEC's transformation and training integration.
• AllenComm: AllenComm is a corporate training and custom learning solutions provider serving regulated industries. Its customized training and compliance expertise directly parallels GEC's customized training and EH&S offerings.

Emerging players

• Pluralsight: Pluralsight focuses on technology skills training for enterprises and developers. It is a more specialized emerging player overlapping with GEC's software training segment, particularly for engineering and IT departments.
• Docebo: Docebo is an AI-powered enterprise LMS with a strong learning content marketplace. It overlaps with GEC's cloud-based LMS delivery and competes for enterprise training platform spend.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/gecbts
• LinkedInlinkedin.com/company/global-eagle-company
• Instagraminstagram.com/gecbts
• Xx.com/btschesterfield

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Global Eagle Company