ToeSox

Name

ToeSox

Legal name

Thirty Three Threads, Inc.

Website

https://toesox.taviactive.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Athletic Socks

NAICS

Footwear Manufacturing (3162), Shoe Retailers (45821)

SIC

Footwear, (No Rubber) (3140), Retail-Shoe Stores (5661)

akta.pro primary industry

Casual & Lifestyle Footwear (CRAAACAB)

akta.pro secondary industry

Athletic Footwear Manufacturing (Running/Training/Court) (IMAOAIAA)

Keywords

• Five-toe grip socks
• Athletic grip socks
• Pilates accessories
• Yoga grip socks
• Barre footwear

Headquarters

HQ city

Vista

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Direct Product Sales: One-time purchase of grip socks and athletic footwear accessories. Products sold at price points ranging from $14 to $24 per pair. No subscription model observed.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

ToeSox designs, manufactures, and sells five-toe grip socks for studio fitness activities including Pilates, Barre, and Yoga. The product portfolio is anchored on a proprietary five-toe design with grip soles, offered in multiple fits (Low Rise, Ankle, Crew), materials (Ultra Fine Knit, Organic Cotton, antimicrobial Tec), and toe-coverage styles (Full Toe and Half Toe). Sales occur primarily through a direct-to-consumer e-commerce storefront at toesox.com, supplemented by a wholesale program for studios and retail partners.

Product overview

ToeSox is a fitness apparel company specializing in five-toe grip socks designed for studio workouts including Pilates, barre, and yoga. The product portfolio centers on the core five-toe grip sock design available in multiple styles (Full Toe and Half Toe/Open Toe) and various collections including the Core Collection, Ultra Fine Knit Collection, Organic Cotton Collection, The Bare Collection, and ToeSox Tec (antimicrobial performance line). Products are available in multiple fits including Low Rise, Ankle, Crew, and Leg Warmers. The company offers an E-Gift Card product and a Pro Program for fitness professionals. The five-toe sock design features grip soles, eliminates bunching and friction between toes, and supports natural foot movement during exercise.

Differentiator

Problem solved

Functional benefit

Brands

• ToeSox Tec: Antimicrobial grip sock collection featuring technology for enhanced hygiene.
• ToeSox Sport

Products and services

• Full Toe Grip Socks Five-toe grip socks covering all five toes, available in Low Rise, Ankle, Bellarina, Mia, Luna, Elle, Slouch, Ivy, Melody, and Ultra Fine Knit variants with non-slip grip soles for studio workouts.
• Half Toe Grip Socks Five-toe grip socks with open heel and exposed toes for natural foot movement, available in matching style variants to the Full Toe line.
• ToeSox Tec Collection Antimicrobial five-toe grip socks featuring Tec technology for odor control and enhanced hygiene during high-intensity studio workouts.
• Ultra Fine Knit Collection Premium line of five-toe grip socks with ultra fine knit fabric for enhanced comfort, breathability, and a barely-there feel.
• Organic Cotton Collection Eco-friendly line of five-toe grip socks made from certified organic cotton materials.
• The Bare Collection Minimalist five-toe grip socks designed to provide a barely-there feel during practice.
• Core Collection Essential five-toe grip socks forming the core product line for studio workouts including Pilates, barre, and yoga.
• Leg Warmers Accessory leg warmers designed to complement ToeSox grip socks for added warmth and style during workouts.
• E-Gift Card Digital gift cards available in variable denominations for gifting ToeSox products to others.
• Pro Program Professional program offering benefits, discounts, and exclusive access for fitness instructors and studio professionals.
• ToeSox Sport Sport-specific grip socks for athletic activities beyond studio practice.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• TaviminorOthersSister brand under parent company Thirty Three Threads, Inc. Tavi is mentioned as a related brand, sharing corporate ownership with ToeSox.

Scale indicators1 record

Recent moves2 records

Expansion highlights4 records

Direct peers

• Stance: Stance is a design-forward premium sock brand selling lifestyle, athletic, and studio socks through DTC and wholesale, directly comparable to ToeSox on product category, channel strategy, and target demographic of style-conscious active consumers.
• Bombas: Bombas is a leading DTC sock brand built on mission-driven marketing and multi-product sock assortment, comparable to ToeSox on DTC-first distribution, premium price-to-margin approach, and sock-category specialization.
• Happy Socks: Happy Socks is a design-led sock brand selling colorful, lifestyle-positioned socks globally through DTC and wholesale, comparable on assortment breadth within the sock category and consumer experience focus.
• Feetures: Feetures is a performance sock specialist selling athletic compression and running/training socks via specialty retail and DTC, directly comparable to ToeSox on athletic-use-case positioning and use of differentiated construction (compression/toe-separation).
• Balega: Balega is an athletic performance sock manufacturer selling running and training socks through specialty running retail and online, directly comparable to ToeSox on athletic-functional positioning and specialty-channel distribution.

Broad incumbents

• Nike: Nike is the largest global athletic apparel and footwear company with broad grip sock and studio fitness product lines, comparable as a broad incumbent that competes with ToeSox in the same end-use cases but from a vastly wider portfolio and global distribution.
• Adidas: Adidas is a global athletic apparel and footwear giant with studio and training sock offerings, comparable as a broad incumbent competing for the same active-lifestyle customer dollars with deeper marketing and distribution reach.
• Lululemon: Lululemon is a premium yoga and athleisure apparel brand that sells grip socks as part of its studio accessories assortment, directly comparable to ToeSox on the yoga/Pilates customer base and premium-positioning strategy, with much broader apparel scope.
• Alo Yoga: Alo Yoga is a premium yoga/athleisure apparel brand with strong studio-channel presence and grip accessory SKUs, comparable to ToeSox on targeting the yoga/Pilates studio demographic and DTC-led premium pricing.
• Outdoor Voices: Outdoor Voices is a DTC-first activewear brand targeting style-conscious women in studio fitness settings (yoga, Pilates, barre), comparable to ToeSox on target demographic and DTC channel mix, though with broader apparel assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/ToeSoxInc
• Facebookfacebook.com/ToeSoxInc
• Instagraminstagram.com/toesox
• Pinterestin.pinterest.com/toesox
• Xx.com/ToeSox
• LinkedInlinkedin.com/company/toesox

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ToeSox