What Johnson Naylor does

Johnson Naylor is a London-based interior architecture and design practice founded in 1990 by Brian Johnson and Fiona Naylor and operating from a studio in Clerkenwell. The firm delivers full interior architecture services — space planning, detailed design, construction documentation and FF&E specification — for residential developments (apartments, penthouses, amenity spaces, common parts, entrance lobbies, marketing suites and show apartments) and selective commercial/cultural work. Its client base is concentrated in UK institutional property development, with repeat engagements for Greystar, Berkeley Homes/St. James, Ballymore, Canary Wharf/Qatari Diar, Argent/King's Cross Central, Helical Bar/Baupost and London Square, alongside one evidenced international project for Magnum Photos in Paris.

The practice employs 20+ in-house professionals spanning Architects, Interior Designers, Furniture Designers, Graphic Designers, and dedicated FF&E specialists, enabling integrated delivery from concept through to specification within a single open-plan studio. Its technology stack is human-capital intensive: the core deliverable is bespoke interior architecture rather than a productized platform, with no disclosed software, AI tooling or proprietary methodology beyond an established approach to material lifecycle and contextual design. A wholly-owned sister brand, Make & Place, extends the offering downstream into curated furniture procurement and styling for residents and investor purchasers.

Revenue is generated through project-based professional services fees, with no publicly disclosed pricing or recurring revenue model. The firm is a Certified B Corporation, registered as a Limited Liability Partnership (Johnson Naylor LLP, company number OC335931) in England and Wales, and operates with no external institutional capital, no parent company, and a stable partnership structure led by Founding Partner Fiona Naylor and Managing Partner Joel Geoghegan.

Name

Johnson Naylor

Legal name

Johnson Naylor

Website

https://johnsonnaylor.co.uk

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Johnson Naylor is a London-based interior architecture and design practice founded in 1990, delivering space planning, design and FF&E specification for major UK property developers and select commercial clients, with a 20+ person in-house studio in Clerkenwell.

Ownership category

akta.pro rank

Product category

Interior Architecture & Design Services

NAICS

Interior Design Services (54141), Interior Design Services (541410)

akta.pro primary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

Keywords

• Interior architecture
• Interior design
• Residential development design
• FF&E specification
• Space planning services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Interior Architecture and Design Services: Professional design services for residential and commercial interior architecture projects, including apartments, amenities, common parts, and marketing suites. Revenue generated through project-based fees for design and architectural services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Johnson Naylor is an interior architecture and design practice delivering inventive, contextual and elegant design for residential and commercial developments. The firm provides full interior architecture services from space planning and design through to construction information and FF&E specification, working primarily on apartments, amenities, common parts, entrance lobbies, and marketing suites for major UK property developers. The practice also operates Make & Place, a sister styling and furniture procurement service for residents and investors.

Product overview

Johnson Naylor offers a single unified service focused on interior architecture and design for the built environment. Their core offering comprises full interior architecture services (space planning, design, construction documentation, FF&E specification) for residential developments, complemented by Make & Place, their styling and procurement sub-product that allows residents and investors to achieve finished interiors. The company works primarily on large-scale residential projects including apartments, amenities, common parts, and marketing suites across London's major development sites.

Differentiator

Problem solved

Functional benefit

Brands

• Make & Place: Provides residents and investor purchasers the ability to achieve a curated, considered, and complementary interior that responds to the interior architecture.

Products and services

• Interior Architecture and Design Services
• Make & Place

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Make & PlacecoreStrategic or Co-development PartnerSister company that provides residents and investor purchasers the ability to achieve a curated, considered, and complementary interior that responds to the interior architecture. Provides furniture and styling services for show apartments and residential developments.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Richmond International: UK-based interior design firm specialising in luxury hotels, residential and marine projects. Comparable as a UK heritage design practice serving premium residential and hospitality developer clients.
• Bowler James Brindley: London interior design practice focused on luxury residential, hospitality and commercial projects. Comparable in service scope, London-centric geographic focus and design-led positioning.
• Kelly Hoppen Interiors: London-based luxury interior design brand delivering high-end residential and commercial projects. Comparable as a UK interior design practice serving premium residential clients, with a stronger consumer brand.
• Waldo Works: London design studio producing high-end residential, hospitality and workplace interiors. Comparable in project typology (apartments, hotels, restaurants) and high-end positioning.
• Studio Indigo: London architecture and interior design studio delivering residential, hotel and commercial projects in the UK and internationally. Comparable as a multidisciplinary design firm of similar scale working on premium UK developments.
• Conran and Partners: London-based architecture and interior design practice with a long heritage in residential, hospitality and mixed-use developments. Directly comparable to Johnson Naylor in scale, client base (UK developers) and interior architecture service offering.
• Goddard Littlefair: Award-winning London interior design studio specialising in high-end residential, hotel and restaurant interiors. Closely comparable in project type, premium positioning and developer/hospitality client base.

Broad incumbents

• Hirsch Bedner Associates (HBA): Global hospitality-focused interior design firm with extensive residential and hotel project portfolio. Comparable for the residential and amenity design work Johnson Naylor delivers for developers, but at substantially larger scale.
• Yabu Pushelberg: Globally established interior design firm with offices in New York and Toronto, delivering luxury residential, hotel and retail projects worldwide. Comparable in premium residential and hospitality design services but at significantly larger scale and international reach.

Emerging players

• Reardon Smith Architects: London architecture practice with interior design capability focused on residential, hotel and commercial developments. Comparable as a UK design firm working with major developers on residential schemes, though with an architecture-led rather than interior-led orientation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Johnson Naylor