MakePlace.
- Company typePrivate
- Founded2014
- HeadquartersCairo, Egypt
- Headcount—
- GTM typeB2B
- OfferingServices
What MakePlace. does
MakePlace is a privately held Egyptian mixed-use real estate developer founded in 2014 by Eng. Khaled Saeed, succeeding Urban Developments' roughly 20-year operating history. The company develops residential, commercial, administrative, and medical real estate across two Cairo corridors — New Cairo/5th Settlement (East) and Sheikh Zayed (West) — with a portfolio of 11 projects carrying an aggregate inventory valued at 11 billion Egyptian pounds. Notable projects include Golf Central (111,616 sqm co-developed with Palm Hills Development), Radium (18,500 sqm open-air commercial complex with Saudi Egyptian Developer), V90 (with Ahly Sabbour), and Atom (66,000 sqm mixed-use development with Tameer Egypt/Urban Walk).
The company's core product is purpose-built mixed-use real estate — combining residential apartments, retail/F&B, office space, and medical facilities within integrated developments — sold via a direct-to-consumer model using project brochures, request-callback forms, and on-site sales teams. Pricing is quote-based on individual units rather than publicly disclosed rates. MakePlace differentiates through co-development partnerships with four major Egyptian developers, providing access to land, capital, and credibility, and through stated commitments to timely delivery and design quality overseen by a CDO and CCO.
MakePlace is founder-controlled with no disclosed external investors, private equity backers, or institutional shareholders. Leadership consists of Founder Khaled Saeed, CCO Amr Fayez, CDO Abdelrahman Al Zamly, and two Sales Directors (Omar Mamdouh, Ahmed Tayseer). The company has 1,000+ stated clients and is actively operating, with recent 2023 launches and a careers page indicating hiring across project management, architecture, finance, and marketing disciplines. No AI/ML, software platform, or technology product components are part of the business model.
MakePlace. firmographics
Firmographics- Name
- MakePlace.
- Legal name
- MakePlace
- Website
- https://makeplacedev.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Ownership category
- akta.pro rank
MakePlace. industry classification
Industry- Product category
- Mixed-Use Real Estate Development
- NAICS
- Commercial and Institutional Building Construction (23622), Commercial and Institutional Building Construction (236220), Nonresidential Building Construction (2362)
- SIC
- Land Subdividers & Developers (No Cemeteries) (6552)
- akta.pro primary industry
- Retail & Mixed-Use Commercial Construction (IMAFACAB)
- akta.pro secondary industries
- Multi-Family Residential Construction (Apartments, Condos, Townhomes) (IMAFABAB), Design-Build / EPC General Contracting (IMAFAAAD), Urban Planning & Master Planning (BPAHAKAD)
Keywords
Where MakePlace. is headquartered
LocationHeadquarters
- HQ city
- Cairo
- HQ country
- Egypt
- HQ region
- Africa
Offices1 record
Markets served
MakePlace. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Real Estate Unit Sales: Revenue generated from selling residential and commercial units across multiple development projects. Units include apartments, retail spaces, administrative offices, and medical facilities. Projects span 2010-2019 with inventory valued at 11 billion pounds.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
MakePlace. product offering
Product offeringCore offering
MakePlace develops mixed-use real estate projects in Egypt's New Cairo and Sheikh Zayed markets, selling residential apartments, commercial retail spaces, administrative offices, and medical facilities across a portfolio of named developments. The company executes projects independently and through co-development partnerships with established Egyptian developers such as Palm Hills Development, Saudi Egyptian Developer, Ahly Sabbour, and Tameer Egypt.
Product overview
MakePlace is an Egyptian real estate developer offering a portfolio of mixed-use projects across New Cairo and surrounding areas. The portfolio includes commercial complexes, administrative spaces, medical facilities, retail centers, and boutique business developments. Projects are located in both East (Atom, Radium, V90, 9 Yards, Cloud Nine, Agora, VGK) and West (The Lane, Hale Town, Golf Central) regions. Notable collaborations include Cloud Nine with Palm Hills, Golf Central with Palm Hills Development, and Atom with Urban Walk by Tameer. The company has an inventory valued at 11 billion pounds across 11 projects.
Differentiator
Problem solved
Functional benefit
Products and services
- Cloudnine
Companies that use MakePlace.
Customer profileSegments3 records
Ideal customer profiles3 records
MakePlace. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MakePlace. partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and major.
- Palm Hills DevelopmentcoreJoint development partner for Golf Central project, a mixed-use masterpiece spanning 111,616 sqm with premium commercial and administrative units. Also collaborated on Cloud Nine project.
- Saudi Egyptian DevelopermajorDevelopment partner for Radium project, an open-air commercial complex with 18,500 sqm BUA in New Cairo's 5th Settlement.
- Ahly SabbourmajorDevelopment partner for V90 commercial complex in New Cairo, spanning 6,890 sqm across four floors.
- Tameer EgyptcoreJoint venture partner for Atom project, a landmark mixed-use development set against 66,000 sqm of open green spaces in New Cairo.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
MakePlace. competitors and assessment
Company assessmentBroad incumbents
- Madinet Nasr Housing and Development (MNHD): Listed Egyptian developer with significant mixed-use and residential projects including Taj City in East Cairo. Comparable as an established Cairo-based mixed-use developer, though operating at a broader geographic and scale footprint than MakePlace.
- Emaar Misr: Egyptian arm of Emaar Properties developing large master-planned mixed-use communities in Cairo (e.g., Uptown Cairo, Mivida, Marassi). Comparable as a developer of premium integrated mixed-use projects targeting the same Cairo upper-middle buyer segment, with broader international backing.
Direct peers
- Ora Developers: Egyptian developer of mixed-use and residential projects in New Cairo, North Coast, and other locations. Comparable in target geography (New Cairo), product type (mixed-use developments), and customer segment.
- Amer Group: Egyptian developer of mixed-use and residential projects across Cairo and the North Coast. Comparable in product type (mixed-use communities), target customer, and Egyptian operating geography.
- City Edge Developments: Egyptian developer (JV involving New Urban Communities Authority and Emaar) active in East Cairo including the New Administrative Capital. Comparable as a Cairo-centric mixed-use developer with institutional JV partners delivering large-scale integrated communities.
- SODIC: Major Egyptian listed developer of mixed-use integrated communities primarily in West Cairo (Sheikh Zayed, October) and East Cairo. Highly comparable to MakePlace in product type, target customer (upper-middle residential plus commercial), and Cairo-centric operating geography.
- Palm Hills Development: One of Egypt's largest listed mixed-use developers. Palm Hills is both a direct competitor in New Cairo and Sheikh Zayed and an active JV partner with MakePlace on Golf Central and Cloud Nine, making it the most relevant comparable on portfolio overlap, geography, and product mix.
- Mountain View (DMG - Dar Al Ma'ali Group): Egyptian developer of mixed-use and residential communities across Cairo and the North Coast. Closely comparable in product mix (mixed-use compounds in East Cairo), customer base, and brand-led marketing approach.
- Tatweer Misr: Egyptian mixed-use developer active in New Cairo and the North Coast with large integrated community projects. Comparable on geography (New Cairo), product type (large mixed-use compounds), and scale tier.
Regional players
- El Gouna / Orascom Development Egypt: Egyptian master-planned community developer focused primarily on El Gouna on the Red Sea coast, with secondary Cairo exposure. Comparable in mixed-use integrated community model and premium Egyptian buyer targeting, but operates in a different primary geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
MakePlace. social profiles
Digital presenceMakePlace. financial estimates
Financial estimateRevenue estimate
Valuation estimate
MakePlace. leadership team
Management profileNumber of profiles
Profiles5 records
MakePlace. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MakePlace. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MakePlace.
What does MakePlace. do?
MakePlace develops mixed-use real estate projects in Egypt's New Cairo and Sheikh Zayed markets, selling residential apartments, commercial retail spaces, administrative offices, and medical facilities across a portfolio of named developments. The company executes projects independently and through co-development partnerships with established Egyptian developers such as Palm Hills Development, Saudi Egyptian Developer, Ahly Sabbour, and Tameer Egypt.
Is MakePlace. a public or private company?
MakePlace. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MakePlace. founded?
MakePlace. was founded in 2014.
Where is MakePlace. based?
MakePlace. is headquartered in Cairo, Egypt, in the Africa region.
How does MakePlace. make money?
One revenue line is on record: real Estate Unit Sales.
Who are MakePlace.'s main competitors?
Broad incumbents on record are Madinet Nasr Housing and Development (MNHD) and Emaar Misr. Direct peers are Ora Developers, Amer Group, City Edge Developments, SODIC, Palm Hills Development, Mountain View (DMG - Dar Al Ma'ali Group) and Tatweer Misr. El Gouna / Orascom Development Egypt is listed as a regional player.
Does MakePlace. have an API?
No public API is recorded for MakePlace..
What industry is MakePlace. in?
MakePlace.'s product category is Mixed-Use Real Estate Development. Its primary akta.pro industry code is IMAFACAB, Retail & Mixed-Use Commercial Construction, with a secondary code of IMAFABAB, Multi-Family Residential Construction (Apartments, Condos, Townhomes). Its NAICS code is 23622 and its SIC code is 6552.