What Audika Group does

Audika Group operates a retail hearing care chain in Italy through its legal entity Udicare S.r.l., functioning as a wholly-owned subsidiary of the Danish publicly-traded Demant Group. The company runs 135+ dedicated hearing centers across Italian cities, supplemented by 150+ service points in smaller municipalities, supported by 100+ certified audiologists and an operational headquarters in Cusano Milanino. Audika serves individual consumers with hearing loss and their families, with sub-brand coverage extending to the German-speaking South Tyrol via the AudioVita network.

The core offering combines hardware and professional services. The hardware portfolio centers on three proprietary branded product lines — Audika Blink Air (premium receiver-in-canal with Auracast Bluetooth connectivity and 20-hour battery life), Audika Blink mini (AI-supported compact device with brain support features), and Audika Blink (advanced flagship) — complemented by traditional form factors spanning IIC, CIC, ITC, ITE, miniRITE, BTE, BTE Plus Power, and BTE Ultra Power. Underlying technology leverages Demant Group's hearing healthcare R&D platform, including digital signal processing, directional microphone noise reduction, wireless streaming, and app-based remote adjustment. Professional services include free hearing tests, hearing aid fitting and calibration, 30-day free trial, ongoing repair and maintenance, remote consultation via app, tinnitus management programs, and an extended warranty plan (Sorglos-Service).

The business model is direct-to-consumer retail: customers are acquired through walk-in traffic, free hearing test promotions, online search and booking, phone inquiries (800 24 09 11), referrals, and clinic partnerships. Revenue is generated from hearing aid sales, bundled lifetime service contracts, and financing transactions through partners Cofidis and PagoDil, with premium pairs accessible at approximately €50/month installments. Audika operates exclusively in the Italian domestic market with no disclosed international expansion beyond the domestic network.

Name

Audika Group

Legal name

Udicare S.r.l.

Website

https://audika.it

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Audika Group, through its Italian subsidiary Udicare S.r.l., operates a 135+ center retail hearing care chain offering hearing aids, audiology services, and lifetime aftercare. A wholly-owned subsidiary of Denmark's Demant Group, it serves individuals with hearing loss across Italy.

Ownership category

akta.pro rank

Product category

Hearing Healthcare Retail

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL)

akta.pro secondary industries

Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI), Audiology & Hearing Diagnostic Centers (HLAFAKAH)

Keywords

• Hearing healthcare services
• Hearing aids retail
• Audiology services
• Hearing care centers
• Hearing aid fitting

Headquarters

HQ city

Smørumnedre

HQ country

Denmark

HQ region

Europe

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hearing Aid Sales: Sale of hearing aid devices across multiple form factors (IIC, CIC, ITC, ITE, miniRITE, BTE, Plus Power, Ultra Power). Pricing varies by technology level and features. Includes brand names Audika Blink Air, Audika Blink mini, Audika Blink, and other branded devices.
2. Professional Audiology Services: Hearing tests (free), hearing aid fitting, calibration, adjustment, maintenance, and ongoing after-sales support included with device purchase. Continuous rehabilitation phase from purchase through device lifetime.
3. Financing Plans: Installment payment plans through partner Cofidis (Ratenzahlung/Ratendarlehen) and PagoDil with EC card/Postamat/credit cards. Enables customers to pay monthly for hearing aids.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Audika Group operates a retail hearing care chain of 135+ owned centers across Italy, selling digital hearing aids across multiple form factors (IIC, CIC, ITC, ITE, Mini RITE, BTE, Plus Power, Ultra Power) including proprietary Audika Blink branded lines. The company bundles hearing aid sales with professional audiology services — free hearing tests, fitting, calibration, remote adjustment via app, repair, maintenance, and lifetime after-sales support — and offers a 30-day free trial plus installment financing through Cofidis and PagoDil partners.

Product overview

Audika Group is a hearing care retail chain operating in Italy under the Demant Group umbrella, offering a comprehensive portfolio of hearing aids and audiological services. The product portfolio centers on three main branded hearing aid lines: Audika Blink Air (premium RIC with Auracast™ and 20-hour battery), Audika Blink mini (compact AI-supported), and Audika Blink (advanced flagship), complemented by traditional unbranded form factors including IIC, CIC, ITC, ITE (in-ear models), and mini Rite, BTE, BTE Plus Power, BTE Ultra Power (behind-ear models). The offering extends beyond devices to include professional services such as free hearing tests conducted by certified audiologists, hearing aid fitting and adjustment (including remote app-based adjustments), repair and maintenance, a 30-day free trial program, flexible financing options via Cofidis, and an extended warranty plan (Sorglos-Service). Additionally, online hearing self-assessments and tinnitus management programs are available. The company operates over 135 hearing centers across Italy with more than 100 audiologists.

Differentiator

Problem solved

Functional benefit

Brands

• AudioVita: Hearing centers operating as part of Audika hearing centers network in Italy (primarily in Alto-Adige, Trentino, Friuli Venezia Giulia, and Veneto regions).

Products and services

• Audika Blink Air Premium receiver-in-canal (RIC) hearing aid with Auracast Bluetooth connectivity, 20-hour battery life with portable power bank, and discreet in-ear design. Features intelligent sound processing and AI-based support for brain health. For adults with mild to severe hearing loss seeking the latest technology.
• Audika Blink mini Compact hearing aid with AI-supported brain support and full personalization. Designed for ease of conversation and discreet wearing. For adults seeking a small but powerful hearing solution.
• Audika Blink Advanced hearing aid featuring intuitive listening experience, brain support technology, noise management, and discreet rechargeable design with handheld control options.
• IIC (Invisible-in-Canal) Hearing Aids Nearly invisible custom-made hearing aids that fit inside the ear canal. Automatically adapt to sound environment without manual adjustments. Suitable for mild to moderate hearing loss.
• CIC (Completely-in-Canal) Hearing Aids Custom-made hearing aids that fit completely in the ear canal with optional manual control button. Suitable for mild to moderate hearing loss.
• ITC (In-the-Canal) Hearing Aids Custom-made hearing aids that sit in the ear canal with longer battery life than smaller models. Features optional wireless streaming and directional microphone for improved speech understanding in noise. Suitable for moderate to severe hearing loss.
• ITE (In-the-Ear) Hearing Aids Half-shell or full-shell hearing aids that fit in the outer ear. Longer battery life than canal models and suitable for significant hearing loss. Volume and program adjustment available.
• Mini RITE (Receiver-in-the-Ear) Hearing Aids Discreet RIC-style hearing aids positioned behind the ear with a thin wire and speaker in the ear canal near the eardrum. Suitable for mild to severe hearing loss with superior sound quality.
• BTE (Behind-the-Ear) Hearing Aids Traditional behind-the-ear hearing aids with a thin tube connecting to an earpiece. Suitable for all types of hearing loss with longer battery life and easier controls.
• BTE Plus Power Hearing Aids Powerful behind-the-ear hearing aids for severe to profound hearing loss with long battery life, Bluetooth connectivity, and volume/program controls.
• BTE Ultra Power Hearing Aids Ultra power behind-the-ear hearing aids designed for profound hearing loss with various support options and lifestyle adaptability.
• Hearing Test Services Free comprehensive hearing assessments conducted by certified audiologists including otoscopy, tonal testing, speech testing, and same-day results with personalized consultation.
• Hearing Aid Fitting and Adjustment Professional calibration and fitting of hearing devices by certified hearing care specialists, including remote adjustment services via app for latest technology devices.
• Repair and Maintenance Services Ongoing technical support, regular maintenance, cleaning, and repair services for hearing aids throughout the device lifetime.
• Audika Sorglos-Service (Extended Warranty) Extended warranty plan that extends guarantee to 36 months, provides discounted replacement for theft/loss, and includes twice-yearly receiver replacement for RITE/miniRITE devices.
• Tinnitus Management Program Sound therapy programs and hearing aids with built-in tinnitus masking features designed to reduce the impact of tinnitus on daily life.

Quantifiable outcome

• Free hearing test with same-day results
• +4 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Demant GroupcoreOthersGlobal hearing care conglomerate that owns and coordinates Audika Italy (operated by Udicare Srl). Founded by William Demant who created the first hearing aid to help his wife Camilla. Demant Group provides technology, brand support, and strategic direction for Audika operations worldwide.
• CofidisminorChannel Partner/ Reseller/ DistributorFinancial partner providing installment payment solutions (Ratenzahlung/Ratendarlehen) for hearing aid purchases. Offers installment plans from 12 months for customers up to 90 years old without guarantor. Enables affordable access to hearing aids through financing.
• PagoDilminorChannel Partner/ Reseller/ DistributorPayment partner enabling installment purchases using EC card, Postamat, or major credit cards. Offers payment plans starting from 6 months for hearing aid financing.
• Audika Global NetworkminorStrategic or Co-development PartnerInternational network of Audika-branded hearing care companies across 20+ countries including Australia, Belgium, Denmark, France, Germany, Switzerland, Spain, Sweden, New Zealand, and others under Demant Group umbrella.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Amplifon: Italy-headquartered, publicly listed global hearing aid retail leader operating stores across Europe, the Americas, and APAC. Most direct competitor to Audika in the Italian retail market with similar DTC, fitting, and after-sales model.
• Specsavers Hearcare: UK-based optical retailer that has expanded into hearing care services in-store across multiple countries. Comparable as a multi-country optical/hearing retail chain with shared in-store service and audiology expertise.
• Miracle-Ear: US franchised hearing aid retail chain offering hearing tests, fittings, and after-sales service. Comparable as a large-scale dedicated hearing aid retail chain with similar service-and-device model.
• Beltone: GN Group-owned hearing aid retail brand with owned and franchised centers across North America. Comparable as a dedicated hearing aid retailer with similar fitting, adjustment, and after-sales service offering.
• Costco Hearing Aid Centers: Warehouse-club hearing aid retail service operated in selected countries, selling hearing aids at competitive price points with on-site fitting. Comparable as a high-volume hearing aid retailer with a service-led model.

Broad incumbents

• Sonova: Swiss-listed global hearing healthcare group (Phonak, Unitron, Hansaton) combining hearing instrument manufacturing with retail and audiology services. Comparable as a vertically integrated hearing healthcare incumbent overlapping with Audika's category.
• WS Audiology: Joint venture of Widex and Sivantos (Signia) brands, offering hearing instruments and retail/audiology services globally. Comparable as a large-scale hearing healthcare incumbent with overlapping product portfolio and retail presence.
• GN Hearing (ReSound): Hearing aid division of GN Group, manufacturer of ReSound and Beltone hearing instruments with associated retail channels. Comparable as a manufacturer-incumbent whose Beltone brand competes in the hearing aid retail category served by Audika.
• Starkey Hearing Technologies: US-based hearing aid manufacturer and retailer operating branded retail outlets globally. Comparable as a vertically integrated hearing healthcare company combining device manufacturing with physical retail.

Emerging players

• MDHearingAid: US-based DTC online hearing aid retailer focused on affordable, direct-to-consumer devices with remote support. Comparable as a lower-cost DTC hearing aid channel threatening the economics of traditional center-based retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/audika.italia
• LinkedInlinkedin.com/company/11075699

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Audika Group