Belami eCommerce
Belami eCommerce operates 26+ niche e-commerce websites in the home improvement sector — including lighting, ceiling fans, outdoor heaters, patio products, furniture, and décor — serving consumers across the US and Canada. It also licenses its proprietary platform and offers EaaS, digital marketing, logistics, and web development to other retailers.
- Company typePrivate
- Founded2002
- HeadquartersSacramento, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Belami eCommerce does
Belami eCommerce is a Sacramento, California-based privately held e-commerce operator and services company founded in 2006. The company runs a portfolio of 26+ niche online retail websites focused on the home improvement vertical, spanning designer lighting, furniture, ceiling fans, outdoor heaters, patio products, and home décor. Its flagship and longest-running brand is 1stoplighting.com, supplemented by acquired-and-retained storefronts such as BaileyStreetHome.com, HomeClick.com, PatioHeatAndShade.com, and CanadaLightingExperts.com, plus a dense cluster of manufacturer-specific expert sites (Kichler, Quoizel, Hinkley, Crystorama, Casablanca, Bromic, Galtech, and others) targeting brand-keyword organic search. The portfolio serves consumers across the United States and Canada.
The technology foundation is a proprietary e-commerce platform that Belami describes as the core of its operations, enabling the company to operate and service multiple online businesses from a shared stack with emphasis on customizability and configurability. Beyond captive retail, the company offers an e-Commerce as a Service (EaaS) line that externalizes the platform to other retailers and vendors, complemented by digital marketing services (PPC, email, remarketing, SEO, affiliate, social), web and software development, creative services (logo, web/UX design, video, print), and proprietary shipping logistics covering US and Canada distribution. Geographically, the company is US-domiciled with cross-border Canadian fulfillment; commercially, the business is concentrated in the home improvement consumer segment with a secondary, unspecified B2B services segment.
Belami eCommerce firmographics
Firmographics- Name
- Belami eCommerce
- Legal name
- Belami e-Commerce
- Website
- https://www.belamiecommercesolutions.com/
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Belami eCommerce operates 26+ niche e-commerce websites in the home improvement sector — including lighting, ceiling fans, outdoor heaters, patio products, furniture, and décor — serving consumers across the US and Canada. It also licenses its proprietary platform and offers EaaS, digital marketing, logistics, and web development to other retailers.
- Ownership category
- akta.pro rank
Belami eCommerce industry classification
Industry- Product category
- Online Home Improvement Retail
- NAICS
- Furniture and Home Furnishings Retailers (4491), Home Furnishings Retailers (44912), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), All Other Home Furnishings Retailers (449129)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Home, Furniture & Home Improvement Online Retailers (CRAFADAE)
- akta.pro secondary industries
- Storage, Ladders & Material Handling Retail (Ladders, Carts, Shop Storage) (CRAIADAM), Outdoor & Landscape Lighting Retail (Path, Flood, Security, Deck) (CRAIAHAC), Outdoor Window Shades & Awnings Retail (Exterior Shades, Retractable Awnings) (CRAIAKAH)
Keywords
Where Belami eCommerce is headquartered
LocationHeadquarters
- HQ city
- Sacramento
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Belami eCommerce business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Online Retail Sales: Direct product sales through multiple e-commerce websites including 1STOPLighting.com, BaileyStreetHome.com, CanadaLightingExperts.com, PatioHeatAndShade.com, HomeClick.com, and dozens of specialty niche sites. Products include designer lighting, furniture, outdoor heaters, and home décor.
- E-Commerce as a Service (EaaS): Providing e-commerce services and platform capabilities to other businesses, enabling them to operate online retail operations.
- Digital Marketing Services: Digital marketing services including PPC, Email Marketing, Remarketing, SEO, Affiliate Marketing, and Social Media marketing offered to clients.
- Logistics Solutions: Shipping logistics services helping retailers and vendors profitably distribute products within the US and Canada.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Belami eCommerce product offering
Product offeringCore offering
Belami eCommerce operates a portfolio of online retail websites selling home improvement products including designer lighting, furniture, outdoor heaters, and home décor, primarily through brands such as 1STOPLighting.com, BaileyStreetHome.com, HomeClick.com, and PatioHeatAndShade.com. The company also provides E-Commerce as a Service (EaaS), digital marketing, web and software development, creative services, and logistics solutions to other retailers and vendors in the US and Canada.
Product overview
Belami e-Commerce operates as a multi-brand e-commerce platform and online retailer focused on the home improvement industry. The company runs a proprietary e-commerce platform that serves as the foundation for operating and servicing a collection of 26+ online retail websites. The product portfolio includes: the core proprietary e-Commerce Platform, 7 primary consumer-facing retail brands (1STOPLighting.com, BaileyStreetHome.com, CanadaLightingExperts.com, InnovaHeaters.com, PatioHeatAndShade.com, HomeClick.com, InfratechHeatersUSA.com), and 19 specialty expert websites (lighting experts, ceiling fan experts, heater specialists, and outdoor product retailers). Services offered include Online Retail, e-Commerce as a Service (EaaS), Digital Marketing, Web and Software Development, Creative Services, and Logistics Solutions. The network specializes in home improvement products ranging from designer lighting and furniture to outdoor heaters and home décor.
Differentiator
Problem solved
Functional benefit
Products and services
- 1STOPLighting.com Online retail website selling designer lighting products to consumers in the US and Canada.
- BaileyStreetHome.com Online retail website offering home furniture and décor products to consumers.
- CanadaLightingExperts.com Online retail website specializing in lighting products for the Canadian market.
- PatioHeatAndShade.com Online retail website selling patio heaters and outdoor shade products to consumers.
- HomeClick.com Online retail website offering home décor products to consumers.
- InnovaHeaters.com Online retail website selling outdoor heaters to consumers.
- InfratechHeatersUSA.com Online retail website specializing in Infratech infrared heaters for the US market.
- e-Commerce as a Service (EaaS) End-to-end e-commerce enablement service using Belami's proprietary platform, provided to other retailers and vendors who want to operate online retail businesses.
- Digital Marketing Services Professional digital marketing services including PPC, email marketing, remarketing, SEO, affiliate marketing, and social media marketing offered to clients.
- Web and Software Development Web and software development services using proprietary technology to build and maintain e-commerce systems.
- Creative Services Creative design services including logo/identity design, web and UX design, video and audio production, and print and graphic design.
- Logistics Solutions Proprietary shipping logistics services helping retailers and vendors profitably distribute products within the US and Canada.
Companies that use Belami eCommerce
Customer profileSegments2 records
Ideal customer profiles2 records
Belami eCommerce technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Belami eCommerce partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Belami eCommerce competitors and assessment
Company assessmentDirect peers
- Beyond Inc. (Overstock): Beyond Inc., formerly Overstock, is an online home furnishings and furniture retailer. Comparable to Belami in selling furniture and home décor online, with broader catalog scale.
- Lighting New York: Lighting New York is a large online specialty retailer of ceiling fans, lighting fixtures, and home décor. Directly comparable to Belami's lighting and ceiling fan expert sites (e.g., Fanimation, Casablanca, Craftmade).
- 1000Bulbs.com: 1000Bulbs.com is an online specialty lighting retailer offering a broad catalog of fixtures, bulbs, and electrical products. Comparable to Belami's lighting-focused e-commerce sites in assortment and online-first model.
- Lamps Plus: Lamps Plus is one of the largest US specialty lighting retailers with strong online presence. It competes head-on with Belami's lighting-expert portfolio for designer and decorative lighting purchases.
- Wayfair: Wayfair is the leading online retailer of home furnishings and décor, competing directly with Belami's consumer-facing portfolio (lighting, furniture, home décor). It is the primary scale competitor in Belami's core categories.
- Lumens: Lumens is a leading online retailer of modern lighting and home décor, having absorbed YLighting. Comparable to Belami's design-lighting and décor sites including 1STOPLighting.com and BaileyStreetHome.com.
- Build.com (Lowe's): Build.com is an online home improvement retailer (now owned by Lowe's) specializing in lighting, faucets, and home fixtures — directly overlapping Belami's lighting-and-home-improvement specialty sites and broad assortment strategy.
- Hayneedle (Walmart): Hayneedle is an online home furnishings and outdoor retailer (now part of Walmart/Jet.com). Directly comparable to Belami's patio, outdoor heating, and home décor sites such as PatioHeatAndShade.com and BaileyStreetHome.com.
Broad incumbents
- Amazon Home: Amazon is the dominant broad-line online retailer with a deep home improvement, lighting, and furniture catalog. It is not a niche specialist but sets the competitive ceiling for pricing, logistics, and assortment in Belami's categories.
Emerging players
- Shopify: Shopify is the leading e-commerce platform powering independent retailers globally. As Belami offers E-Commerce-as-a-Service using its proprietary platform, Shopify represents both an indirect competitor to the EaaS offering and a potential technology benchmark.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Belami eCommerce social profiles
Digital presenceBelami eCommerce financial estimates
Financial estimateRevenue estimate
Valuation estimate
Belami eCommerce leadership team
Management profileNumber of profiles
Profiles1 record
Belami eCommerce subsidiaries and ownership
Company hierarchySubsidiaries7 records
Belami eCommerce funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Belami eCommerce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Belami eCommerce
What does Belami eCommerce do?
Belami eCommerce operates a portfolio of online retail websites selling home improvement products including designer lighting, furniture, outdoor heaters, and home décor, primarily through brands such as 1STOPLighting.com, BaileyStreetHome.com, HomeClick.com, and PatioHeatAndShade.com. The company also provides E-Commerce as a Service (EaaS), digital marketing, web and software development, creative services, and logistics solutions to other retailers and vendors in the US and Canada.
Is Belami eCommerce a public or private company?
Belami eCommerce is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Belami eCommerce founded?
Belami eCommerce was founded in 2002. It employs 51 to 100 people.
Where is Belami eCommerce based?
Belami eCommerce is headquartered in Sacramento, United States, in the North America region.
How does Belami eCommerce make money?
Four revenue lines are on record. Online Retail Sales are the primary driver. The others are E-Commerce as a Service (EaaS), digital Marketing Services and logistics Solutions.
Who are Belami eCommerce's main competitors?
Direct peers on record are Beyond Inc. (Overstock), Lighting New York, 1000Bulbs.com, Lamps Plus, Wayfair, Lumens, Build.com (Lowe's) and Hayneedle (Walmart). Amazon Home is listed as a broad incumbent. Shopify is listed as an emerging player.
Does Belami eCommerce have an API?
No public API is recorded for Belami eCommerce.
What industry is Belami eCommerce in?
Belami eCommerce's product category is Online Home Improvement Retail. Its primary akta.pro industry code is CRAFADAE, Home, Furniture & Home Improvement Online Retailers, with a secondary code of CRAIADAM, Storage, Ladders & Material Handling Retail (Ladders, Carts, Shop Storage). Its NAICS code is 4491 and its SIC code is 5700.