Lighting New York
Lighting New York is a private U.S. e-commerce retailer of residential and commercial lighting, ceiling fans, furniture, and outdoor products, serving retail consumers and trade professionals via LightingNewYork.com, the proprietary Beacon AI visual search tool, and a dedicated Pro Program.
- Company typePrivate
- Founded1994
- HeadquartersSelinsgrove, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Lighting New York does
Lighting New York is a private U.S. e-commerce retailer operating the LightingNewYork.com storefront for residential and commercial lighting, ceiling fans, furniture & decor, and outdoor products. The company curates a catalog of 216,627+ SKUs across 185+ brand partnerships including Kichler, Visual Comfort, Hinkley, Crystorama, Savoy House, Currey & Company, Hubbardton Forge, and Troy Lighting, supplemented by a registered brand identity "Light Visions" under which its AI tooling is delivered. Founded in 1994 and headquartered in Selinsgrove, Pennsylvania, the company employs 51-100 staff and is led by CEO Derek Kloostra.
The core technology stack is e-commerce-first, with the proprietary Light Visions AI platform powering Beacon, a customer-facing visual search tool launched in February 2026. Beacon enables shoppers to upload fixture images and receive visually similar product matches, accounting for nuanced attributes such as fixture scale, silhouette, finish, and design style. The company has publicly disclosed that Beacon users convert at approximately 45% higher rates and generate nearly three times more revenue per user than traditional site search users, and the tool was recognized with the 2026 Newsweek AI Impact Award in the AI Brand & Retail category.
The business model is transaction-based, generating revenue through product sales across the four core categories. Pricing is unit-based with broad promotional discounting (current promotions include up to 60% off for 4th of July sales and brand-specific markdowns), free shipping on orders over $49 within the contiguous United States, and a 150% price match guarantee. The company serves two principal customer segments: retail consumers purchasing through the website, phone, and live chat channels, and trade professionals (interior designers, builders) served through the Pro Program with discounted trade pricing, dedicated account management, free shipping, and risk-free returns. International shipping is available on a contact basis. Operational compliance posture includes CCPA compliance, SSL-encrypted transactions, and WCAG 2.1 / Section 508 accessibility commitments.
Lighting New York firmographics
Firmographics- Name
- Lighting New York
- Legal name
- Lighting New York
- Website
- https://lightingnewyork.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Lighting New York is a private U.S. e-commerce retailer of residential and commercial lighting, ceiling fans, furniture, and outdoor products, serving retail consumers and trade professionals via LightingNewYork.com, the proprietary Beacon AI visual search tool, and a dedicated Pro Program.
- Ownership category
- akta.pro rank
Lighting New York industry classification
Industry- Product category
- Lighting Retail
- NAICS
- Furniture and Home Furnishings Retailers (4491)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Indoor Lighting Fixtures Retail (Ceiling, Wall, Pendant, Chandeliers) (CRAIAHAA)
Keywords
Where Lighting New York is headquartered
LocationHeadquarters
- HQ city
- Selinsgrove
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lighting New York business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Product Sales: Lighting New York generates revenue through the sale of lighting fixtures, ceiling fans, furniture, and outdoor products. The company operates a transaction-based model with 216,627+ products across multiple categories including lighting (171,445 products), furniture & decor (39,923 products), fans (4,223 products), and outdoor (1,259 products).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with promotional discounts |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Lighting New York product offering
Product offeringCore offering
Lighting New York operates an online e-commerce store (LightingNewYork.com) selling residential and commercial lighting fixtures, ceiling fans, furniture and decor, and outdoor products from 185+ brand partners including Kichler, Visual Comfort, Hinkley, Crystorama, and Savoy House. The catalog spans more than 216,000 SKUs, with differentiated trade pricing, dedicated account support, and free shipping available through its Pro Program for designers and builders.
Product overview
Lighting New York is a residential and commercial lighting retailer operating a unified e-commerce platform (LightingNewYork.com) supplemented by value-added services. The core product portfolio spans lighting fixtures (chandeliers, pendants, wall lights, lamps), ceiling fans, furniture & decor, and outdoor products. The company differentiates through its AI-powered visual search tool called Beacon, built on the proprietary Light Visions™ AI platform, which enables customers to find products by uploading images. Additional services include a Pro Program for trade professionals with discounted pricing and dedicated account management.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Beacon AI-powered Image Light Finder users convert at approximately 45% higher rates and generate nearly three times more revenue per user compared to traditional site search users
- +1 more outcomes
Companies that use Lighting New York
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Lighting New York technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature2 records
Lighting New York partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- KichlercoreKichler is a featured brand partner offering indoor and outdoor lighting, landscape lighting, and ceiling fans. Current promotional offers include up to 40% off select Kichler designs. Kichler has been a lighting industry leader for over 85 years.
- Visual ComfortcoreFeatured brand partner offering Visual Comfort Fan Collection, Visual Comfort Modern Collection, Visual Comfort Signature Collection, and Visual Comfort Studio Collection products.
- HinkleycoreFeatured brand partner with current promotional offer of 15% off entire Hinkley line. Hinkley specializes in residential and architectural lighting for indoor and outdoor applications.
- CrystoramacoreFeatured brand partner with current promotional offer of 20% off Crystorama products. Crystorama is known for decorative lighting and chandeliers.
- Savoy HousecoreFeatured brand partner with current promotional offer of 20% off Savoy House products. Savoy House offers residential lighting, ceiling fans, and decorative fixtures.
- Currey & CompanycoreFeatured brand partner specializing in distinctive home furnishings including lighting (chandeliers, pendants, sconces, table and floor lamps, outdoor, and flush mount), as well as accent furniture and accessories. Founded in 1988 and headquartered in Atlanta, Georgia.
- Troy LightingcoreFeatured brand partner offering indoor and outdoor lighting fixtures with an aesthetic characterized as earthy-meets-sophisticated design. Products include chandeliers, pendants, wall sconces, table lamps, and floor lamps.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Lighting New York competitors and assessment
Company assessmentDirect peers
- Lumens: Online specialty retailer of designer lighting, fans, and home furnishings serving both consumers and trade professionals. Closely comparable to Lighting New York in assortment, target customer (designers and homeowners), and premium-brand positioning.
- YLighting: Online retailer specializing in modern and contemporary lighting, ceiling fans, and smart home products. Directly competes with Lighting New York in designer/decorative lighting, with similar trade and consumer customer mix.
- Lamps Plus: Long-established U.S. lighting and home furnishings retailer (Lamps Plus owns Lumens). Overlaps directly with Lighting New York across residential lighting, ceiling fans, and furniture, including a trade program and proprietary product lines.
- Lightology: Designer-focused online lighting retailer based in Chicago with a strong trade-professional program. Comparable in premium-brand assortment, designer-lighting specialization, and educational content approach.
- Bellacor: Online retailer of lighting, ceiling fans, furniture, and home décor serving residential and professional customers. Closely matches Lighting New York's multi-category home furnishings model and brand-agnostic positioning.
- Build.com: Online home improvement retailer (owned by Ferguson) with deep lighting, fan, and plumbing assortments. Comparable in pro/consumer hybrid model and broad residential brand portfolio.
Broad incumbents
- Wayfair: Massive online home goods marketplace with a substantial lighting, fan, and furniture category. Competes on selection and price scale rather than trade-focused expertise, but overlaps heavily in SKU breadth and promotions.
- AllModern: Wayfair-owned modern-design home furnishings retailer including lighting, furniture, and outdoor. Comparable in target aesthetic and direct-to-consumer e-commerce model, though broader and less trade-focused.
- Amazon Home: Dominant general e-commerce platform with a large lighting, fan, and home décor category competing on price, selection, and Prime shipping. Sets the floor on consumer expectations for price and delivery speed in this category.
Emerging players
- Schoolhouse: Design-forward lighting and home goods brand and retailer with proprietary products and a strong direct-to-consumer e-commerce presence. Adjacent in audience (design-savvy consumers, designers) but differentiated by owned product.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Lighting New York social profiles
Digital presenceLighting New York compliance and trust
Trust signalCompliance3 records
Lighting New York financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lighting New York leadership team
Management profileNumber of profiles
Profiles1 record
Lighting New York funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lighting New York M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lighting New York
What does Lighting New York do?
Lighting New York operates an online e-commerce store (LightingNewYork.com) selling residential and commercial lighting fixtures, ceiling fans, furniture and decor, and outdoor products from 185+ brand partners including Kichler, Visual Comfort, Hinkley, Crystorama, and Savoy House. The catalog spans more than 216,000 SKUs, with differentiated trade pricing, dedicated account support, and free shipping available through its Pro Program for designers and builders.
Is Lighting New York a public or private company?
Lighting New York is a private company. It is classified as unknown and is currently operating.
When was Lighting New York founded?
Lighting New York was founded in 1994. It employs 51 to 100 people.
Where is Lighting New York based?
Lighting New York is headquartered in Selinsgrove, United States, in the North America region.
How does Lighting New York make money?
One revenue line is on record: product Sales.
Who are Lighting New York's main competitors?
Direct peers on record are Lumens, YLighting, Lamps Plus, Lightology, Bellacor and Build.com. Broad incumbents are Wayfair, AllModern and Amazon Home. Schoolhouse is listed as an emerging player.
Does Lighting New York have an API?
No public API is recorded for Lighting New York.
What industry is Lighting New York in?
Lighting New York's product category is Lighting Retail. Its primary akta.pro industry code is CRAIAHAA, Indoor Lighting Fixtures Retail (Ceiling, Wall, Pendant, Chandeliers). Its NAICS code is 4491 and its SIC code is 5700.