Cocojojo
Cocojojo is a California-based manufacturer and online retailer of organic skincare, haircare, and body care products, operating a direct-to-consumer retail storefront and a B2B wholesale and private-label contract manufacturing division serving beauty brands in over 30 countries.
- Company typePrivate
- Founded1998
- HeadquartersIrvine, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Cocojojo does
Cocojojo (legal entity COCO JOJO LLC) is a privately held California-based manufacturer and online retailer of organic cosmetic and personal care products, founded in 1998 by owner Youssef Gabriel. The company operates from Irvine, California, with seven operational facilities across Orange County supporting vertically integrated in-house formulation, sourcing, testing, and manufacturing. It serves two distinct end markets: individual consumers via the cocojojo.com/retail e-commerce storefront, and B2B customers including beauty brands, manufacturers, spas, salons, and cosmetic formulators via the cocojojo.com/wholesale division, with claimed reach across 30+ countries.
The company's core capability is a PharmD-led R&D operation that has produced 11,000+ proprietary formulations spanning skincare (encapsulated serums and creams with actives such as multi-peptides, exosomes, PDRN, copper peptides, ceramides, and marine collagen), haircare, body care, botanical oils, USDA Organic products, and specialty treatments. Manufacturing is conducted in a GMP/cGMP-certified facility with USDA Organic, ISO, FDA, Cruelty-Free, and Non-GMO certifications. The B2B division supplies 1,000+ raw ingredients and finished product bases in gallon, pail, and drum sizes alongside private label, white label, and contract manufacturing (OEM/ODM) services with reported 3-day production turnaround and 99.7% on-time fulfillment.
Revenue is generated through four streams: retail product sales (unit pricing $12.99–$64.99 with free US shipping over $85), wholesale bulk ingredient sales (unit pricing $41.99–$480.95 per gallon), private label and white label manufacturing, and contract manufacturing services (custom quote-based pricing on multi-year contracts). The company supports retail demand through a points-based loyalty program (V1) and a commission-based Brand Ambassador Program targeting creators and skincare professionals. Distribution is split between owned US e-commerce (retail) and global B2B wholesale/private label. Revenue is not publicly disclosed and no external funding rounds have been recorded.
Cocojojo firmographics
Firmographics- Name
- Cocojojo
- Legal name
- COCO JOJO LLC
- Website
- https://cocojojo.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Cocojojo is a California-based manufacturer and online retailer of organic skincare, haircare, and body care products, operating a direct-to-consumer retail storefront and a B2B wholesale and private-label contract manufacturing division serving beauty brands in over 30 countries.
- Ownership category
- akta.pro rank
Cocojojo industry classification
Industry- Product category
- Organic Cosmetics Manufacturing and Beauty Products
- NAICS
- Piece Goods, Notions, and Other Dry Goods Merchant Wholesalers (424310)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Oral Care Distribution (CRAOAEAJ)
Keywords
Where Cocojojo is headquartered
LocationHeadquarters
- HQ city
- Irvine
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Cocojojo business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Retail Product Sales: Direct-to-consumer sales of premium organic skincare, haircare, body care, and beauty products through e-commerce storefront. Products include moisturizers, facial oils, toners, serums, and wellness formulas. Pricing ranges from $12.99 to $64.99 for retail products.
- Wholesale Bulk Ingredients: B2B wholesale supply of raw materials including oils, butters, extracts, peptides, surfactants, and cosmetic ingredients in gallon, pail, and drum sizes. Serves brands, manufacturers, spas, salons, and formulators. 1000+ ingredients available.
- Private Label Manufacturing: End-to-end private label and white label solutions for beauty brands. From formulation to final packaging with quality at scale. Custom branding on high-quality essential oils, skin and hair care products.
- Contract Manufacturing (OEM/ODM): Custom formulation and contract manufacturing services for pharmaceutical and cosmetic companies. 3-day fast production turnaround. 100% client satisfaction rate with 87% long-term partnership retention.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail consumer products from $12.99 to $64.99 |
| Unit Pricing | Pay-as-you-go | Wholesale bulk ingredients and formulations from $41.99 to $480.95 |
| Other | Multi-year contract | Private label and contract manufacturing services |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Cocojojo product offering
Product offeringCore offering
Cocojojo is a vertically integrated manufacturer and seller of organic cosmetic and personal care products. The retail division sells finished skincare, haircare, body care, and wellness products directly to consumers through cocojojo.com. The wholesale division supplies bulk raw materials (oils, butters, extracts, actives), private label manufacturing, and OEM/ODM contract manufacturing services to beauty brands, spas, salons, and formulators in 30+ countries, with a 3-day production turnaround.
Product overview
Cocojojo operates as a dual-channel beauty company offering both retail organic beauty products and wholesale raw materials/ingredients. The retail arm provides a comprehensive skincare line including encapsulated serums (Multi-Peptide, Advanced Multi-Peptide, Marine Complex), encapsulated creams (Multi Peptide Complex + Golden Flakes, Exosome + Multi Peptide, Marine Collagen, Cica + Green Tea, Ceramide + Multi Peptide, Copper Peptide + Hyaluronic Acid, Vitamin C + Vitamin E), foaming cleansers (Centella Asiatica, Amino Acid, Panthenol, Herbal Extract, Green Tea & Aloe Vera, Lavender, Rose), specialty serums (Brow, Lash, PDRN), eye creams, facial oils (Jojoba, Rosehip), hydrosols (Lavender Mist, Rose Water), and Vitamin C Radiance Cream. The wholesale division supplies bulk raw materials including natural oils (Argan, Jojoba, Rosehip, Avocado, Apricot Kernel, Apple Seed, Almond), butters, waxes, peptides, acids, active ingredients, emulsifiers, humectants, and finished product bases (Niacinamide Serums, Retinol Serums, AHA Toners, Massage Oils, Cleansing Oils, Hair Serums, Shampoo/Conditioners) available in gallon, pail, and drum sizes. The company also offers private label, white label, and contract manufacturing services with turnaround times as low as 3 days. Additional programs include a retail loyalty program and brand ambassador program.
Differentiator
Problem solved
Functional benefit
Products and services
- Multi-Peptide + Centella Asiatica Encapsulated Serum Peptide-powered encapsulated serum with Centella Asiatica for enhanced skin penetration and effectiveness; sold retail for personal skincare routines at $24.99.
- Multi Peptide Complex + Golden Flakes Encapsulated Cream Encapsulated cream featuring multi-peptide complex with golden flakes for luxury skincare formulation; sold retail at $29.99.
- Centella Asiatica Extract Foaming Cleanser Foaming cleanser with Centella Asiatica extract for gentle yet effective facial cleansing; sold retail at $19.99.
- Marine Complex Encapsulated Cream Encapsulated cream with marine-derived ingredients for advanced skincare benefits; sold retail at $29.99.
- Advanced Multi-Peptide Encapsulated Serum Advanced peptide serum in encapsulated delivery system for targeted anti-aging benefits; sold retail at $24.99.
- Amino Acid Cleansing Complex Foaming Cleanser Foaming cleanser formulated with amino acids for gentle, skin-compatible facial cleansing; sold retail at $19.99.
- Exosome + Multi Peptide Encapsulated Cream Advanced encapsulated cream combining exosome technology with multi-peptide complex for enhanced skin rejuvenation; sold retail at $29.99.
- Panthenol Foaming Cleanser Foaming cleanser with panthenol (vitamin B5) for moisturizing and soothing facial cleansing; sold retail at $19.99.
- Marine Collagen + Multi Peptide Encapsulated Cream Encapsulated cream combining marine collagen with multi-peptide complex for skin firming and anti-aging benefits; sold retail at $29.99.
- Herbal Extract Foaming Cleanser Foaming cleanser with herbal extracts for natural, gentle facial cleansing; sold retail at $19.99.
- Cica + Green Tea Encapsulated Cream Encapsulated cream with Centella Asiatica (cica) and green tea for soothing and antioxidant skincare benefits; sold retail at $29.99.
- Lavender Foaming Cleanser Foaming cleanser infused with lavender for calming and aromatic facial cleansing; sold retail at $19.99.
- Ceramide + Multi Peptide Encapsulated Cream Encapsulated cream combining ceramides with multi-peptide complex for barrier strengthening and anti-aging benefits; sold retail at $29.99.
- Green Tea & Aloe Vera Extract Foaming Cleanser Foaming cleanser with green tea and aloe vera for antioxidant-rich, soothing facial cleansing; sold retail at $19.99.
- Copper Peptide + Hyaluronic Acid Encapsulated Cream Encapsulated cream with copper peptides and hyaluronic acid for hydration and skin regeneration; sold retail at $29.99.
- Rose Foaming Cleanser Foaming cleanser with rose extracts for gentle, rejuvenating facial cleansing; sold retail at $19.99.
- Vitamin C + Vitamin E Encapsulated Cream Encapsulated cream combining vitamins C and E for brightening and antioxidant protection; sold retail at $29.99.
- PDRN Serum Clinically inspired serum featuring PDRN Complex, Advanced Hydration Matrix, Barrier Support Blend, and Amino Acid Complex designed to revive dull, tired-looking skin; sold retail.
- Organic Vitamin C Radiance Cream Brightening cream formulated with organic botanical ingredients, vitamins, and antioxidant-rich extracts to revive dull, uneven skin tone; sold retail.
- Lavender Mist – Organic Organic lavender hydrosol mist for facial toning and aromatherapy benefits; sold retail.
- Jojoba Golden Oil – Unrefined Unrefined golden jojoba oil for versatile skin and hair care applications; sold retail from $12.99 to $64.99.
- Rose Water Hydrosol Rose hydrosol for facial toning and hydration; sold retail from $12.99 to $28.99.
- Instant Time Erase Eye Cream Advanced multi-peptide eye cream that temporarily tightens and smooths the eye area, with a cooling dual roller applicator; sold retail.
- Instant Eyebrows 300 Advance Serum Lightweight, peptide-powered brow serum designed to support fuller-looking brows; sold retail.
- Instant 300 Lash Advance Serum Multi-peptide complex serum formulated to support fuller, longer lashes; sold retail.
- 12% Niacinamide Serum + 2% Zinc Professional-grade face and neck serum (12% niacinamide + 2% zinc) supplied wholesale for balanced tone, reduced excess shine, and barrier-supportive hydration; $220.99 per gallon.
- Advanced Argan Hair Oil Treatment Professional-grade hair oil for salon and at-home hair smoothing routines supporting soft, shiny, manageable hair; sold wholesale.
- Advanced Refined Retinol Serum with Bakuchiol Refined cosmetic-grade retinol serum with bakuchiol for nighttime face and neck routines supporting smoother-looking texture; sold wholesale.
- AHA Toner Professional-grade exfoliating AHA toner for post-cleanse routines providing smoother-looking surface; sold wholesale at $480.95 per gallon.
- Almond Oil - Sweet Virgin Unrefined Cosmetic-grade virgin/unrefined sweet almond oil used as a fixed oil for emollient, skin conditioning, and hair conditioning applications; sold wholesale at $41.99 per gallon.
- Apricot Kernel Oil - Virgin
Quantifiable outcome
- 99.7% on-time order fulfillment rate
- +4 more outcomes
Companies that use Cocojojo
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Cocojojo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Cocojojo partnerships and signals
Strategic signalScale indicators10 records
Recent moves6 records
Expansion highlights6 records
Cocojojo competitors and assessment
Company assessmentDirect peers
- Cosmetic Solutions: Custom contract manufacturer and private label developer of skincare, haircare, and personal care products serving beauty brands. Directly comparable to Cocojojo's OEM/ODM and private-label division with similar formulation-to-finished-product capabilities.
- Making Cosmetics: Wholesale supplier of cosmetic raw materials, ingredients, and bases serving formulators and brands. Directly comparable to Cocojojo's wholesale division offering bulk oils, actives, and ingredients in gallon/drum sizes.
- Bulk Apothecary: Wholesale supplier of natural oils, butters, cosmetic ingredients, and raw materials in bulk sizes to businesses and formulators. Comparable to Cocojojo's wholesale bulk ingredient distribution with similar product breadth and target customer segments.
- KDC/One: Large-scale contract manufacturer of personal care, beauty, and cosmetics products offering formulation, filling, and packaging services. Comparable as a competing private-label/contract manufacturing partner for beauty brands, though at significantly larger scale.
- MANA Products: Contract manufacturer specializing in color cosmetics and skincare for established and emerging beauty brands. Comparable private-label and OEM services targeting indie beauty brands similar to Cocojojo's Glow Labs and Botanica Beauty customer profile.
- Formulator Sample Shop: Wholesale supplier of cosmetic ingredients, raw materials, and bases targeted at small-business formulators and indie brands. Directly comparable to Cocojojo's wholesale division serving cosmetic formulators and small beauty brands.
Broad incumbents
- Drunk Elephant: Premium clean-beauty skincare brand built on biocompatible, clinically-formulated products. Comparable as a retail channel competitor in the organic/clinical skincare space where Cocojojo's Multi-Peptide and encapsulated serum lines compete.
- The Ordinary / DECIEM: Clinical ingredient-led skincare brand offering actives (peptides, niacinamide, retinoids) at accessible price points. Comparable to Cocojojo's clinical-grade serums (PDRN, Multi-Peptide, Niacinamide) with overlapping ingredient stories targeting the same educated skincare consumer.
- Tatcha: Premium Japanese-inspired clean beauty brand with botanical positioning. Comparable to Cocojojo's organic botanical ingredient story and encapsulated luxury skincare retail positioning.
- L'Oréal (Professional Products Division): Global beauty conglomerate with in-house manufacturing, contract manufacturing services, and broad skincare/haircare portfolios. Comparable as an incumbent with vertically integrated manufacturing serving both owned brands and B2B partners at much larger scale than Cocojojo.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Cocojojo social profiles
Digital presenceCocojojo compliance and trust
Trust signalCompliance6 records
Cocojojo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cocojojo leadership team
Management profileNumber of profiles
Profiles1 record
Cocojojo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cocojojo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cocojojo
What does Cocojojo do?
Cocojojo is a vertically integrated manufacturer and seller of organic cosmetic and personal care products. The retail division sells finished skincare, haircare, body care, and wellness products directly to consumers through cocojojo.com. The wholesale division supplies bulk raw materials (oils, butters, extracts, actives), private label manufacturing, and OEM/ODM contract manufacturing services to beauty brands, spas, salons, and formulators in 30+ countries, with a 3-day production turnaround.
Is Cocojojo a public or private company?
Cocojojo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cocojojo founded?
Cocojojo was founded in 1998. It employs 51 to 100 people.
Where is Cocojojo based?
Cocojojo is headquartered in Irvine, United States, in the North America region.
How does Cocojojo make money?
Four revenue lines are on record. Retail Product Sales are the primary driver. The others are wholesale Bulk Ingredients, private Label Manufacturing and contract Manufacturing (OEM/ODM).
Who are Cocojojo's main competitors?
Direct peers on record are Cosmetic Solutions, Making Cosmetics, Bulk Apothecary, KDC/One, MANA Products and Formulator Sample Shop. Broad incumbents are Drunk Elephant, The Ordinary / DECIEM, Tatcha and L'Oréal (Professional Products Division).
Does Cocojojo have an API?
No public API is recorded for Cocojojo.
What industry is Cocojojo in?
Cocojojo's product category is Organic Cosmetics Manufacturing and Beauty Products. Its primary akta.pro industry code is CRAOAEAJ, Oral Care Distribution. Its NAICS code is 424310 and its SIC code is 2000.