Crust & Crumb
Crust & Crumb is a private Northern Ireland-based food manufacturer (founded 2011) producing private-label pizzas, flatbreads, tortillas, garlic bread and baguettes — including gluten-free and vegan ranges — for major retail chains such as Tesco, Lidl, Asda, Dunnes Stores and Supervalu, and for foodservice operators, across six UK/Ireland production sites.
- Company typePrivate
- Founded2011
- HeadquartersDerrylin, United Kingdom
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Crust & Crumb does
Crust & Crumb is a private food manufacturer founded in 2011 (corporate entity Crust & Crumb Bakery Ltd registered in Northern Ireland) that produces ambient, chilled, and frozen dough-based products — primarily private-label pizza, flatbreads, tortillas and wraps, garlic bread, and baguettes — for major retail chains (Tesco, Lidl, Asda, Dunnes Stores, Supervalu, Musgrave) and foodservice operators. Headquartered in Derrylin (Northern Ireland) with production in Ballyconnell (Republic of Ireland) and Craigavon, the company operates six state-of-the-art facilities on both sides of the UK/EU border and produces approximately 5 million units per week, making it Ireland's largest and Northern Ireland's largest flatbread/garlic bread manufacturer. Its manufacturing platform is differentiated by an up to 72-hour natural fermentation process, hand-stretching techniques, an Italian-built 75 sq m wood-fired lava-stone oven fired with renewable beech wood, and a stand-alone BRCGS-certified gluten-free and allergen-free facility; product development covers premium ranges such as Tesco Finest and Lidl Deluxe alongside plant-based and free-from lines, co-developed with brands including The Happy Pear.
The company earns revenue on a B2B transaction-fee basis through own-label manufacturing, foodservice supply, and specialty products (including gluten-free and vegan), with pricing negotiated directly with retail and foodservice partners. Go-to-market is sales-led via a named sales team (Mark McCaffrey, Clive Gilpin, Shirley Hawks) and supplemented by leading trade shows (PLMA Amsterdam/Chicago, Gulfood Dubai); long-term integration with retailer private-label programmes (e.g., Tesco Finest, Dunnes Stores gluten-free Stone Baked range) creates relationship-based switching barriers. Growth, capacity, and capability expansion have been supported by public co-financing (Invest NI SFA Capital Support and European Regional Development Fund under the Investment for Growth and Jobs Programme 2014–2020), and the platform has been extended through the 2022 acquisition of Evron Foods' garlic bread/baguette business (forming Crust & Crumb Breads Ltd) and the July 2024 launch of the branded TAKEAWAY by Crust & Crumb consumer line. The customer base is concentrated among a small set of European grocery retailers; headcount is reported in the 251–500 range, and the company holds BRCGS AA, Sedex, and Tortilla Industry Association certifications.
Crust & Crumb firmographics
Firmographics- Name
- Crust & Crumb
- Legal name
- Crust & Crumb Bakery Ltd
- Website
- https://crust-crumb.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Crust & Crumb is a private Northern Ireland-based food manufacturer (founded 2011) producing private-label pizzas, flatbreads, tortillas, garlic bread and baguettes — including gluten-free and vegan ranges — for major retail chains such as Tesco, Lidl, Asda, Dunnes Stores and Supervalu, and for foodservice operators, across six UK/Ireland production sites.
- Ownership category
- akta.pro rank
Crust & Crumb industry classification
Industry- Product category
- Flatbread and Pizza Manufacturing
- NAICS
- Bakeries and Tortilla Manufacturing (3118), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813)
- SIC
- Bakery Products (2050), Food And Kindred Products (2000)
- akta.pro primary industry
- Frozen Pizza & Flatbreads (CRADADAB)
- akta.pro secondary industries
- Frozen & Par-Baked Bakery Production (THAFAFAK), Refrigerated & Frozen Doughs and Batters Manufacturing (AFAKACAM), Gluten-Free & Allergen-Friendly Bakery Wholesale (AFAIAFAF), Refrigerated Dough & Batters (Biscuits, Cookie Dough, Pie Crust) (CRADACAI)
Keywords
Where Crust & Crumb is headquartered
LocationHeadquarters
- HQ city
- Derrylin
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Crust & Crumb business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Own-Label Manufacturing: Manufactures private label/own-label pizza, flatbreads, tortillas, and garlic bread products for major retail chains including Asda, Lidl, Tesco, Dunnes Stores, and Supervalu.
- Foodservice Supply: Supplies freshly prepared dough-based products to foodservice customers including restaurants, catering companies, and food manufacturers.
- Specialty Products: Produces specialty products including gluten-free and vegan options for retail partners, adding premium value through dietary-specific offerings.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Crust & Crumb product offering
Product offeringCore offering
Crust & Crumb manufactures ambient, chilled, and frozen flatbread products — including pizzas, tortillas and wraps, garlic breads, baguettes, and specialty flatbreads — primarily as own-label/private-label products for major retail chains (Tesco, Lidl, Asda, Dunnes Stores, Supervalu) and foodservice operators. The company also produces gluten-free, vegan, and allergen-free variants in a dedicated BRC-certified facility and recently launched a consumer takeaway meal line called TAKEAWAY by Crust & Crumb.
Product overview
Crust & Crumb is a food manufacturing company offering a diverse portfolio of dough-based products. The core offerings include Pizzas (various styles including hand-stretched, stonebaked, sourdough, woodfired, and American deep pan), Tortillas & Wraps (in multiple flavours), Garlic Breads, Baguettes & Specialty Breads (flatbreads, doughballs, ciabatta, naan), and Plant-based/Vegan/Gluten-Free alternatives. The company operates 6 production facilities across Northern Ireland and the Republic of Ireland, producing ambient, chilled, and frozen products with up to 72 hours dough fermentation. Recent expansion includes acquisition of the Evron Foods garlic bread business and launch of TAKEAWAY consumer product line.
Differentiator
Problem solved
Functional benefit
Products and services
- Pizzas Own-label pizzas manufactured for retail and foodservice customers in multiple styles (hand-stretched, stonebaked, sourdough, woodfired, American deep pan), formats (ambient, chilled, frozen), and sizes (7" to 14"), including high-protein and vegetable-infused variants.
- Tortillas and Wraps Tortillas and wraps available in plain, multi-grain, beetroot, kale, spinach, sweet potato, turmeric, carrot, and mediterranean flavours, supplied in ambient, frozen, and gas-flush packaging formats to retail and foodservice customers.
- Garlic Breads, Baguettes and Specialty Breads Garlic breads (Cheesy Garlic Toastie Slices, Garlic Toastie Slices, Garlic Baguettes), baguettes (Demi, Malted Demi, Tiger, Multigrain, French Stick, Large), flatbreads, doughballs, Tear n' Share, Ciabatta, Naan Breads, and sweet options such as Brioche Tear n' Share. Production capability was expanded through the 2022 acquisition of Evron Foods' garlic bread business.
- Plant-Based, Vegan and Gluten-Free Products Allergen-free and vegan products manufactured in a dedicated BRC-certified facility, including gluten-free pizzas (Stone Baked, Sourdough, High Protein, Vegetable Infused), vegan flavoured wraps (turmeric, sweet potato, beetroot, kale, carrot, tomato, chilli, multi-seed, multi-grain), gluten-free flat breads (naan, pitta, focaccia, mediterranean-style pantofola), and vegan garlic bread baguettes.
- Flatbreads Artisanal flatbreads supplied to retail and foodservice customers, configurable as pre-baked or post-baked and delivered as ambient, chilled, or frozen formats suitable for consumption from fridge or freezer.
- TAKEAWAY by Crust & Crumb Consumer takeaway meal product line launched in July 2024, marketed as 'Made for Sharin'', offering Mega Mains, Slammin' Sides, Darin' Desserts, and Dunkin' Dips for at-home consumption.
Quantifiable outcome
- 25% export growth reported in one year
- +1 more outcomes
Companies that use Crust & Crumb
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles2 records
Crust & Crumb technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Crust & Crumb partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Bama (US Foodservice Supplier)minorCrust & Crumb Group Ltd acquired Evron Foods Ltd's garlic bread and garlic baguette business from its owner, US Foodservice supplier Bama. New business named Crust & Crumb Breads Ltd, located in Carn Industrial Estate, Craigavon.
- The Happy PearminorPartnership to manufacture vegan pizza products for The Happy Pear, including the Sourdough Spicy Veg Pizza. Product was shortlisted for The Grocer New Product Awards 2021.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Crust & Crumb competitors and assessment
Company assessmentBroad incumbents
- McCain Foods: Global leader in frozen potato and prepared food products with a growing frozen pizza and appetizer portfolio. Comparable in frozen food manufacturing, B2B retailer supply, and BRC-certified multi-site production, though broader in product scope and international reach.
- Dr. Oetker: German family-owned food manufacturer with major frozen pizza brands (Ristorante, Chicago Town) plus private-label pizza production. Comparable in pizza manufacturing technology (stonebaked, woodfired styles) and B2B/retail supply, though much larger and predominantly branded.
- Aryzta AG: Swiss-listed global B2B bakery group producing frozen bakery products including pizza, breads, and pastries for retail and foodservice customers. Directly comparable in frozen B2B bakery/pizza manufacturing and international distribution, though at significantly larger scale and broader product portfolio.
Direct peers
- Finsbury Food Group: UK specialty bakery manufacturer producing cakes, bread, and free-from products for major retailers under own-label and licensed brands. Comparable in product mix (specialty bakery, free-from, gluten-free) and B2B own-label model, with similar multi-site UK production footprint.
- Greencore Group: Ireland-based B2B food manufacturer producing own-label convenience foods including sandwiches, ready meals, and bakery products for major UK and Irish retailers. Comparable in customer base (Tesco, Sainsbury's, M&S), business model (own-label/private label), and cross-border UK/Ireland operating footprint.
- Pukka Pies: UK manufacturer of frozen savory pies, baked products, and pizza for retail and foodservice channels. Comparable in B2B own-label frozen savory baked goods manufacturing, UK supermarket customer base, and BRC-certified production.
- 2 Sisters Food Group: One of the largest UK food manufacturers, supplying own-label bakery, ready meals, pizza, and frozen products to major UK supermarkets. Highly comparable in B2B own-label model, product portfolio (pizza, flatbreads, garlic bread), and customer overlap with Crust & Crumb's retailer base.
- Symington's (Adelie Foods): UK B2B manufacturer of own-label ready meals, sauces, and ambient/chilled/frozen food products for major retailers and foodservice. Comparable in own-label B2B model, UK retailer customer base, and multi-format (ambient/chilled/frozen) production capability.
- Bakkavor Group: UK-based leading provider of fresh prepared food (FPF) and bakery products to major UK grocery retailers, operating from multiple production sites. Directly comparable in B2B own-label bakery/pizza model, retailer customer base, and multi-site UK production footprint.
Regional players
- Roberts Bakery: Family-owned UK bakery producing bread, rolls, and baked goods for major UK retailers. Comparable in B2B own-label bakery model and UK supermarket customer base, though focused more on bread than pizza/flatbreads and at smaller scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Crust & Crumb social profiles
Digital presenceCrust & Crumb compliance and trust
Trust signalCompliance3 records
Crust & Crumb financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crust & Crumb leadership team
Management profileNumber of profiles
Profiles1 record
Crust & Crumb subsidiaries and ownership
Company hierarchySubsidiaries1 record
Crust & Crumb funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crust & Crumb M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crust & Crumb
What does Crust & Crumb do?
Crust & Crumb manufactures ambient, chilled, and frozen flatbread products — including pizzas, tortillas and wraps, garlic breads, baguettes, and specialty flatbreads — primarily as own-label/private-label products for major retail chains (Tesco, Lidl, Asda, Dunnes Stores, Supervalu) and foodservice operators. The company also produces gluten-free, vegan, and allergen-free variants in a dedicated BRC-certified facility and recently launched a consumer takeaway meal line called TAKEAWAY by Crust & Crumb.
Is Crust & Crumb a public or private company?
Crust & Crumb is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Crust & Crumb founded?
Crust & Crumb was founded in 2011. It employs 251 to 500 people.
Where is Crust & Crumb based?
Crust & Crumb is headquartered in Derrylin, United Kingdom, in the Europe region.
How does Crust & Crumb make money?
Three revenue lines are on record. Own-Label Manufacturing is the primary driver. The others are foodservice Supply and specialty Products.
Who are Crust & Crumb's main competitors?
Broad incumbents on record are McCain Foods, Dr. Oetker and Aryzta AG. Direct peers are Finsbury Food Group, Greencore Group, Pukka Pies, 2 Sisters Food Group, Symington's (Adelie Foods) and Bakkavor Group. Roberts Bakery is listed as a regional player.
Does Crust & Crumb have an API?
No public API is recorded for Crust & Crumb.
What industry is Crust & Crumb in?
Crust & Crumb's product category is Flatbread and Pizza Manufacturing. Its primary akta.pro industry code is CRADADAB, Frozen Pizza & Flatbreads, with a secondary code of THAFAFAK, Frozen & Par-Baked Bakery Production. Its NAICS code is 3118 and its SIC code is 2050.