Woodward Park City
Woodward Park City is a privately held, year-round action sports facility in Park City, Utah, owned by POWDR, offering mountain biking, skateboarding, indoor training, skiing, snowboarding, camps, lessons, memberships, and private events for all ages and skill levels.
- Company typePrivate
- Founded1996
- HeadquartersPark City, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Woodward Park City does
Woodward Park City is a privately held, year-round action sports destination facility located in Park City, Utah, operating since 1996 under the ownership of POWDR, an adventure lifestyle conglomerate that also controls Copper Mountain, Mt. Bachelor, Snowbird, and Eldora. The company delivers a multi-discipline recreation and instruction program covering mountain biking, skateboarding, scootering, indoor action sports training, skiing, snowboarding, and snow tubing, with structured offerings spanning daily admission, season passes and memberships, private and group lessons, clinics, multi-week programs, summer camps (including youth-focused MTN Kids & Minis and visiting professional athlete sessions), equipment rentals, and private event hosting such as birthday parties and corporate events. The core physical asset combines lift-accessed freeride mountain bike trails (jumps, berms, banks, wall rides) with indoor training hubs and winter ski/ride infrastructure, supported by a brand-aligned sponsorship ecosystem (Yeti, Subaru, Gatorade, Red Bull).
The business operates a direct-to-consumer model with hybrid revenue mechanics: per-visit ticketing across multiple activity types, annual subscription products (Mountain Park Season Pass at $199 and an All-Access Membership), and per-program fees for lessons, camps, and clinics. Distribution is omnichannel through the company website, a membership portal, dedicated e-commerce storefronts (shop.woodwardparkcity.com and shopcampwoodward.com), and on-site box office and rental operations. Customer segments span individual athletes across all ages and skill levels, youth and families seeking structured camp and program experiences, and event organizers booking private functions. Marketing is digital-first via Instagram, Facebook, YouTube, email newsletter, blog content, and real-time webcam and trail/mountain reports. Woodward Park City competes as a differentiated, professionally credentialed action sports training and recreation destination within the broader mountain resort and POWDR portfolio, with no disclosed funding rounds, mergers, or acquisitions at the subsidiary level.
Woodward Park City firmographics
Firmographics- Name
- Woodward Park City
- Legal name
- Woodward Park City
- Website
- https://woodwardparkcity.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Woodward Park City is a privately held, year-round action sports facility in Park City, Utah, owned by POWDR, offering mountain biking, skateboarding, indoor training, skiing, snowboarding, camps, lessons, memberships, and private events for all ages and skill levels.
- Ownership category
- akta.pro rank
Woodward Park City industry classification
Industry- Product category
- Action Sports Recreation Facility
- NAICS
- Fitness and Recreational Sports Centers (71394), Skiing Facilities (713920), Recreational Goods Rental (532284)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Adventure & Aerial Parks (Ropes Courses, Zipline Parks, Climbing Parks) (THAJAEAI)
- akta.pro secondary industries
- Mountain Biking & Cycling Adventure Centers (Trail Parks, Guiding) (THAAAKAH), Educational Adventure Programs (Outdoor Education, Skill Development) (THAAAAAO)
Keywords
Where Woodward Park City is headquartered
LocationHeadquarters
- HQ city
- Park City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Woodward Park City business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Daily Tickets: Single-visit tickets for various activities including lift tickets, bike park access, indoor hub access, snow tubing, and ski/ride lift tickets. Revenue generated per visit on a pay-as-you-go basis.
- Season Passes & Memberships: All-Access Membership providing year-round access and Mountain Park Season Pass for summer mountain biking. Recurring subscription model with unlimited access benefits.
- Lessons & Programs: Revenue from private lessons, group lessons, clinics, multi-week programs, and summer seasonal programs for various skill levels and age groups.
- Summer Camps: Week-long summer camp programs offering skateboard, mountain biking, parkour, and other action sports activities with games, projects, and themed activities.
- Equipment Rentals: Rental equipment available for visitors who do not have their own gear for various action sports activities.
- Private Events: Birthday parties, custom events, and private event bookings generating revenue through venue rental and programmed activities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Mountain Park Season Pass for summer access |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Woodward Park City product offering
Product offeringCore offering
Woodward Park City is a year-round action sports recreation destination in Park City, Utah that combines outdoor terrain parks with indoor training infrastructure for mountain biking, skateboarding, scootering, skiing, and snowboarding. It sells physical access through daily tickets, an All-Access Membership, and a Mountain Park Season Pass, and offers structured lessons, multi-week and summer seasonal youth programs, summer camps, clinics, visiting pro sessions, equipment rentals, and private event bookings for individuals, families, and groups.
Product overview
Woodward Park City is a year-round action sports destination offering a comprehensive portfolio of products and services for all ages and abilities. The core offering centers on daily tickets and membership passes providing access to diverse facilities including mountain biking (with Hot Laps lift and freeride trails featuring jumps, berms, banks, wall rides), skateboarding areas, indoor training hubs, snow tubing, and ski/snowboard lifts. The product lineup spans admission ticketing (Daily Tickets, All-Access Tickets, Indoor Hub Tickets, Bike Park Tickets, Snow Tubing Tickets, Ski & Ride Lift Tickets), membership programs (All-Access Membership, Mountain Park Season Pass), and instructional services (Learn at Woodward lessons, Clinics, Private/Group Lessons, Multi-Week Programs, Summer Camps, Visiting Pros). Additional offerings include facility rentals, event hosting (Birthday Parties, Custom Events), and informational services (Webcam, Trail & Mountain Report, Park Map). The company is operated by POWDR and partners with Yeti, Subaru, Gatorade, and Red Bull.
Differentiator
Problem solved
Functional benefit
Products and services
- Daily Tickets Single-visit admission tickets to Woodward Park City's facilities, offered in multiple access tiers including All-Access Tickets (full facility access), Indoor Hub Tickets (indoor training facility access), Bike Park Tickets (mountain bike trail and Hot Laps lift access), Snow Tubing Tickets, and Ski & Ride Lift Tickets, sold to individual visitors and groups.
- All-Access Membership Year-round membership providing unlimited access to all Woodward Park City facilities and attractions, sold to individual consumers and families seeking recurring year-round access to all action sports disciplines offered at the facility.
- Mountain Park Season Pass Annual season pass for the Mountain Park providing unlimited Hot Laps lift access and trail access throughout the summer season, priced at $199 for all-season riding access; sold to mountain biking and freeride enthusiasts who ride frequently during the summer season.
- Private Lessons One-on-one instruction with Woodward coaches for personalized skill development in skateboarding, mountain biking, parkour, skiing, snowboarding, and other action sports, sold to individual athletes of any age or skill level seeking tailored coaching.
- Group Lessons Group-based instructional lessons for learning action sports in a collaborative environment across skateboarding, mountain biking, parkour, skiing, snowboarding, and other disciplines, sold to individuals and friend/family groups seeking coached group instruction.
- Clinics Specialized instructional clinics that focus on specific action sports disciplines and skill-development topics, sold to athletes seeking concentrated, short-format coaching on a defined subject.
- Summer Seasonal Programs (MTN Kids & Minis) Weekend and week-long programs for kids ages 4-12 during summer months (July and August), sold to families seeking supervised, age-appropriate coaching in mountain biking and related action sports during the summer season.
- Multi-Week Programs Progressive multi-week programs for ages 3-12 offering playful introductions for younger children and foundational coaching for older kids in skateboarding, parkour, and other action sports; sold to families seeking longer-format progressive coaching.
- Summer Camps Day camps for kids featuring skateboarding, mountain biking, parkour, and other action sports activities with games, projects, and themed activities, sold week-by-week to families seeking full-day supervised programming during summer.
- Birthday Parties Private event bookings for birthday celebrations at Woodward Park City facilities, sold to parents planning children's birthday parties that combine action sports programming with venue rental.
- Custom Events Private event and corporate event booking services for groups at Woodward Park City, including venue rental and programmed action sports activities, sold to corporate and group event organizers seeking unique team or private event venues.
- Equipment Rentals On-site equipment rental services for mountain bikes, skateboards, and other action sports gear, sold to visitors who do not have their own equipment for the day's activities.
- Visiting Pros Special camp sessions featuring professional action sports athletes as instructors and mentors, sold to families and athletes seeking premium, professionally-led training experiences.
Companies that use Woodward Park City
Customer profileSegments5 records
Ideal customer profiles2 records
Woodward Park City technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Woodward Park City partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- YetiminorBrand partnership featuring Yeti as an outdoor equipment brand partner. Yeti is known for high-performance coolers and gear.
- SubaruminorAutomotive brand partnership with Subaru, a brand known for outdoor adventure vehicles. Subaru is a presenting sponsor/partners with many outdoor recreation companies.
- GatorademinorBeverage partnership providing hydration products for athletes and visitors at the facility.
- Red BullminorEnergy drink brand partnership, common in action sports and extreme sports venues. Red Bull is associated with sponsoring athletes and events.
- POWDRcoreParent company and ownership entity. POWDR is an adventure lifestyle company that owns multiple ski resorts and action sports facilities including Woodward Park City, Copper Mountain, Mt Bachelor, Snowbird, Eldora, and others. Provides centralized brand platform and operational infrastructure.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Woodward Park City competitors and assessment
Company assessmentPeers
Direct peers
- Trestle Bike Park (Winter Park Resort): Lift-served mountain biking park at Winter Park, Colorado with jumps, berms, and freeride trails similar to Woodward's Mountain Park. Comparable in offering summer lift-accessed mountain biking with lessons and season passes in the same Mountain West region.
- Camp Woodward (Woodward West / Woodward Pennsylvania / Woodward Tahoe): Sister Woodward facilities under POWDR that offer the same multi-discipline action-sports training model (BMX, skate, parkour, snowboarding). Most directly comparable peer as they share the Woodward brand, coaching philosophy, and camp/lesson programming model.
Broad incumbents
- Snowbird Ski Resort: POWDR-owned Utah ski resort minutes from Park City with year-round tram operations and a nearby Woodward Barn for indoor action-sports training. Adjacent competitor in the same Park City region and a sister POWDR asset, making it a strategic comparable for cross-visitation and substitution dynamics.
- Copper Mountain: POWDR-owned Colorado ski and mountain bike resort with extensive summer programming, Woodward at Copper action-sports camp on property, and similar year-round recreation positioning. Strong comparable as both a POWDR sibling and a competing year-round mountain recreation operator.
Market position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Woodward Park City social profiles
Digital presenceWoodward Park City financial estimates
Financial estimateRevenue estimate
Valuation estimate
Woodward Park City leadership team
Management profileNumber of profiles
Woodward Park City funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Woodward Park City M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Woodward Park City
What does Woodward Park City do?
Woodward Park City is a year-round action sports recreation destination in Park City, Utah that combines outdoor terrain parks with indoor training infrastructure for mountain biking, skateboarding, scootering, skiing, and snowboarding. It sells physical access through daily tickets, an All-Access Membership, and a Mountain Park Season Pass, and offers structured lessons, multi-week and summer seasonal youth programs, summer camps, clinics, visiting pro sessions, equipment rentals, and private event bookings for individuals, families, and groups.
Is Woodward Park City a public or private company?
Woodward Park City is a private company. It is classified as corporate owned and is currently operating.
When was Woodward Park City founded?
Woodward Park City was founded in 1996. It employs 11 to 50 people.
Where is Woodward Park City based?
Woodward Park City is headquartered in Park City, United States, in the North America region.
How does Woodward Park City make money?
Six revenue lines are on record. Daily Tickets are the primary driver. The others are season Passes & Memberships, lessons & Programs, summer Camps, equipment Rentals and private Events.
Who are Woodward Park City's main competitors?
Park City Mountain Resort is listed as a peer. Direct peers are Trestle Bike Park (Winter Park Resort) and Camp Woodward (Woodward West / Woodward Pennsylvania / Woodward Tahoe). Broad incumbents are Snowbird Ski Resort and Copper Mountain.
Does Woodward Park City have an API?
No public API is recorded for Woodward Park City.
What industry is Woodward Park City in?
Woodward Park City's product category is Action Sports Recreation Facility. Its primary akta.pro industry code is THAJAEAI, Adventure & Aerial Parks (Ropes Courses, Zipline Parks, Climbing Parks), with a secondary code of THAAAKAH, Mountain Biking & Cycling Adventure Centers (Trail Parks, Guiding). Its NAICS code is 71394 and its SIC code is 7900.