What Snowbird Resort does

Snowbird Resort operates a four-season mountain destination in Little Cottonwood Canyon within Utah's Wasatch Range, founded in 1971 and currently owned by POWDR, an adventure lifestyle conglomerate that also controls Copper Mountain, Mt. Bachelor, Boreal, Eldora, Mt. Hood, Soda Springs, Woodward, and others. The resort delivers winter skiing and snowboarding via season passes (including the Flex-5 no-blackout-date product), daily lift tickets, ski school (Snowbird Mountain Guides), and helicopter skiing through its Powderbird partnership; summer operations include Scenic Tram Rides on Utah's only aerial tram, a Mountain Coaster, and All-Day Activity Passes. Its product surface also encompasses on-mountain lodging (notably The Cliff Lodge), dining (including The Aerie restaurant), The Cliff Spa, childcare, equipment rentals, a merchandise e-commerce store (store.snowbird.com), and dedicated groups/conferences and weddings sales.

Snowbird serves a diversified customer base spanning individual skiers and snowboarders (the primary segment), summer activity visitors, corporate groups using the resort for meetings and team retreats, wedding couples, and adaptive sports participants through its Wasatch Adaptive Sports program. The company runs roughly 501-1000 employees and operates only in Utah, USA, with distribution concentrated entirely in direct-to-consumer channels owned by the company: snowbird.com for content and information, pass.snowbird.com for lift tickets and passes, store.snowbird.com for merchandise, and cliffspa.snowbird.com for spa bookings; the company does not use third-party resellers for core ski services and supplements direct channels with co-marketing partnerships with Subaru, Yeti, Pepsi, and Red Bull.

Revenue is generated across ten or more parallel streams—lift tickets/season passes, lodging, dining, retail/merchandise, summer activities, spa, guiding/lessons, childcare, groups/conferences/weddings, and helicopter skiing—via a mix of subscription (season passes, lodging specials), usage-based (summer activity passes), and transaction-fee pricing. Pricing appears dynamic across season, date, and product, with no public rate card. The one disclosed leadership figure is Tom Jones, Senior VP and CFO. No public financials, patents, awards, or active funding rounds are disclosed in available source materials.

Name

Snowbird Resort

Legal name

Snowbird

Website

https://snowbird.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Snowbird Resort operates a four-season mountain destination in Utah's Wasatch Range, offering winter skiing, summer activities, lodging, dining, and event hosting to individual outdoor recreation consumers, corporate groups, and wedding clients as a subsidiary of POWDR.

Ownership category

akta.pro rank

Product category

Mountain Resort and Skiing Destination Services

NAICS

Skiing Facilities (713920), Recreational Goods Rental (532284)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB)

akta.pro secondary industries

Mountain & Alpine Lodges (THAGAIAE), Winter & Mountain Guides (Ski, Snowshoe, Avalanche, Ice Climbing) (THAAALAF), Winter Adventure Experiences (Ski Touring, Snowshoeing, Dog Sledding) (THAJABAH)

Keywords

• Mountain ski resort
• Winter ski lift access
• Summer mountain activities
• Slope side lodging
• Helicopter skiing

Headquarters

HQ city

Sandy

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Lift Tickets and Season Passes: Revenue from selling winter lift tickets and various season pass products including Flex-5 passes, full-day lift tickets, and specialty tickets. Season passes are sold directly through pass.snowbird.com.
2. Lodging Accommodations: Revenue from overnight stays at Cliff Lodge and other resort lodging properties, including special packages like Stay & Save that bundle lift tickets, rentals, demos and lessons.
3. Dining and Food & Beverage: Revenue from on-mountain dining venues including the Aerie restaurant and various food and beverage outlets throughout the resort.
4. Retail and Merchandise: Revenue from the Snowbird Store selling apparel, hats, gear, and Snowbird-logo merchandise. Also includes online store sales.
5. Summer Activities: Revenue from summer mountain activities including tram rides, mountain coaster, all-day activity passes, and scenic experiences.
6. Spa Services: Revenue from The Cliff Spa offering wellness and spa treatments, with promotional offers like BOGO50 weekday specials.
7. Guiding and Lessons: Revenue from ski and snowboard lessons, mountain guiding programs, and specialized guiding services.
8. Childcare Services: Revenue from childcare facilities for guests with young children.
9. Groups, Conferences and Weddings: Revenue from hosting corporate meetings, conferences, and mountain weddings as event venues.
10. Helicopter Skiing - Powderbird: Revenue from helicopter skiing experiences operated through Powderbird subsidiary.

Pricing tiers

Distribution channels5 records

Marketing channels7 records

Core offering

Snowbird Resort operates a four-season mountain destination in Utah's Wasatch Range, selling lift access (season passes and daily lift tickets), on-mountain lodging (Cliff Lodge and resort properties), dining and retail, summer alpine activities (Aerial Tram, mountain coaster, hiking), spa and wellness services, and event venues for corporate meetings and weddings. It also delivers ski/ride instruction, mountain guiding, helicopter skiing via Powderbird, and adaptive sports programs through Wasatch Adaptive Sports.

Product overview

Snowbird Resort operates as a four-season mountain destination resort in Utah offering a unified platform of recreational services. The core product portfolio centers on winter skiing and snowboarding (Season Passes, Winter Lift Tickets) and summer alpine activities (Summer Activities, Scenic Tram Rides). These are supported by lodging accommodations, spa services, dining, and childcare. Guiding services include ski school, mountain guiding, Powderbird helicopter skiing, and adaptive sports programs. Additional offerings include equipment rentals, an online merchandise store, and event/wedding venue services. The resort is managed by POWDR, an adventure lifestyle brands company.

Differentiator

Problem solved

Functional benefit

Brands

• The Cliff Spa: Spa and wellness facility at the resort offering massage, facials, and other treatments
• Snowbird Mountain Guides
• The Aerie
• Powderbird Helicopter Skiing
• Wasatch Adaptive Sports

Products and services

• Season Passes (e.g., Flex-5 Pass) Multi-day and full-season ski/ride passes for unlimited or pre-paid winter access, purchased directly by guests.
• Winter Lift Tickets Daily and multi-day lift access for skiing and snowboarding.
• Summer Activities (All-Day Activity Pass, Mountain Coaster, Scenic Tram) Summer recreational package offerings including mountain coaster, scenic tram rides, and activity bundles.
• Lodging (Cliff Lodge and Resort Accommodations) Slope-side overnight accommodations bundled with lift and rental discounts.
• The Cliff Spa Wellness and spa treatments available at The Cliff Spa with promotional weekday specials.
• Guiding & Lessons (Snowbird Mountain School) Professional ski and snowboard instruction and mountain guiding services.
• Powderbird Helicopter Skiing Backcountry helicopter skiing guided experiences operated through Powderbird.
• Adaptive Sports (Wasatch Adaptive Sports) Adaptive ski and snowboard instruction for athletes with disabilities, partnered with Wasatch Adaptive Sports.
• Childcare Services Supervised childcare for guests' young children while parents enjoy resort activities.
• Events, Meetings & Weddings Event and venue services for corporate meetings, conferences, and mountain weddings.
• Dining (incl. The Aerie) On-mountain dining venues ranging from high-end (The Aerie) to casual food and beverage outlets.
• Snowbird Store (Apparel, Gear, Rentals & Merchandise) Snowbird-logo apparel, hats, gear, and merchandise sold via store.snowbird.com and on-mountain retail locations, plus equipment rentals.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor, core and flagship.

• SubaruminorGTM or Marketing PartnerSubaru is listed as a partner of Snowbird Resort. Subaru likely provides vehicle support, co-marketing, or promotional partnerships aligned with outdoor adventure and mountain lifestyle branding.
• YetiminorGTM or Marketing PartnerYeti is listed as a partner of Snowbird Resort. Yeti provides outdoor gear and coolers branding partnership for co-marketing initiatives targeting outdoor adventure consumers.
• PepsiminorGTM or Marketing PartnerPepsi is listed as a partner of Snowbird Resort, likely as a beverage partner providing product and promotional marketing at the resort.
• Red BullminorGTM or Marketing PartnerRed Bull is listed as a partner of Snowbird Resort, likely as an energy drink partner and co-marketing relationship for extreme sports and mountain lifestyle events.
• PowderbirdcoreStrategic or Co-development PartnerPowderbird is a helicopter skiing operation that works closely with Snowbird Mountain Guides to provide expert backcountry helicopter skiing experiences. Powderbird.com is operated within the POWDR brand ecosystem alongside Snowbird. Accessed through Snowbird's guiding and lessons section.
• Wasatch Adaptive SportscoreStrategic or Co-development PartnerWasatch Adaptive Sports provides adaptive sports programs for athletes with disabilities at Snowbird Resort. Snowbird hosts the Wasatch Adaptive Sports program for adaptive skiing and snowboarding instruction.
• POWDRflagshipStrategic or Co-development PartnerPOWDR is the parent company and brand portfolio that owns Snowbird along with other adventure lifestyle brands including Copper Mountain, Mt Bachelor, Boreal, Eldora, Mt. Hood, Soda Springs, Woodward, and others. POWDR operates the unified pass platform and brand ecosystem.

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Vail Resorts: The largest North American ski operator (Vail, Beaver Creek, Park City, Whistler) and parent of the Epic Pass. Competes with Snowbird for destination skier dollars via the Epic Pass and the broadest operating scale in the industry.
• Aspen Snowmass: Aspen operators runs four mountains plus a globally recognized luxury brand. Competes with Snowbird for affluent destination skiers and event business, operating at a wider portfolio scale across dining, lodging and culture verticals.

Direct peers

• Deer Valley Resort: Utah luxury ski resort competing with Snowbird for high-end destination skiers, with comparable premium lodging, event, and ski-only positioning (no snowboarding), differentiating it from Snowbird's broader access model.
• Alta Ski Area: Adjacent Utah resort located in neighboring Little Cottonwood Canyon. Direct competitor in the same Wasatch destination market, with comparable powder-snow positioning and similar skier demographic.
• Mammoth Mountain: Major California four-season mountain resort with extensive summer activities, multi-revenue model (lodging, F&B, events), and tram-style sightseeing closely analogous to Snowbird's year-round positioning.
• Big Sky Resort: Large destination ski resort in Montana with comparable luxury lodging and terrain scale, competing for the same high-spend destination skier segment that anchors Snowbird's premium positioning.
• Copper Mountain Resort: POWDR-owned Colorado ski resort and sister property to Snowbird under the same parent brand portfolio. Operates the same season-pass and shared-pass-platform model with overlapping customer cross-sell.
• Park City Mountain: Largest ski resort in the U.S. and Snowbird's primary in-state competitor for destination skiers and Ikon Pass holders in Utah, with overlapping F&B, lodging and event verticals.
• Mt. Bachelor: POWDR-owned Oregon ski resort that is a sister property in the same parent portfolio. Operates a similar season-pass infrastructure via the POWDR pass platform as Snowbird.
• Jackson Hole Mountain Resort: Premium destination ski resort in Wyoming targeting experienced skiers and luxury lodging, with a similar aerial tram and steep-terrain differentiator comparable to Snowbird's Aerial Tram and Powderbird.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/snowbird
• YouTubeyoutube.com/@SnowbirdUT
• Facebookfacebook.com/SnowbirdUT
• Instagraminstagram.com/snowbird
• LinkedInlinkedin.com/company/snowbird

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Snowbird Resort