WiseNetwork Oy
WiseNetwork Oy is a Finnish software company that builds WisePlatform, an in-house CRM-based all-in-one ERP system for SMEs in the sports, fitness, golf, and event sectors across Finland, Sweden, and Germany, supplemented by bundled outsourced accounting (WiseEconomy) and vertical-specific modules such as access control and ticketing.
- Company typePrivate
- Founded2012
- HeadquartersPori, Finland
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What WiseNetwork Oy does
WiseNetwork Oy is a Finnish private software company founded in 2012 and headquartered in Pori, Finland. The company builds and operates WisePlatform, a CRM-based all-in-one ERP system delivered entirely as proprietary, in-house technology rather than assembled from third-party products. The platform unifies customer relationship management, marketing (WiseMarketing), sales and point-of-sale (WiseSales), and financial management (WiseEconomy) modules under a single sign-on and a shared data layer, so that sales, bookings, and member activity automatically post into the accounting ledger without manual reconciliation. On top of the core platform, WiseNetwork sells three vertical-specific solutions: WisePlatform Gym (with access control, membership billing, and a mobile gym card app), WisePlatform Golf (tee-time booking and member/share management), and WisePlatform Event (ticketing, event management, and CRM). Additional modules cover ecommerce (WiseEcommerce), booking (WiseReserve), POS hardware, electronic signatures (WiseSign), payroll (WiseSalary), and an automation orchestration layer (WiseAMS) introduced in 2026.
The company's revenue model is a blend of recurring SaaS subscriptions (WisePlatform Gym is priced at 4% of customer turnover for the Easy tier and from €960/month for the Enterprise tier, plus implementation fees), a managed outsourced-accounting service called WiseEconomy offered exclusively to platform customers at fixed monthly fees, transaction-based ticket fees through WiseTicket, ancillary professional services, and POS hardware sales. WiseNetwork serves more than 400 small and medium-sized customers primarily in Finland, with an expanding presence in Sweden and Germany, concentrated in the sports, fitness, golf club, and event-organizer verticals. Go-to-market is sales-led with direct outreach, demo bookings, content marketing, and industry-community engagement through the WiseNetworking model and EuropeActive's T-20 group.
In March 2026, WiseNetwork received a growth investment from Finnish private equity firm Intera Partners (advised by Alantra) to accelerate international expansion and product development; the management team remains in place. The company reports 97.4% customer retention, 90% employee retention, €15 million in cumulative development and production spend, and 300 person-years of platform development effort from 2012 through 2026. Subsidiaries include WiseGym Oy, WiseGolf Network Oy, and WiseEvent Network Oy.
WiseNetwork Oy firmographics
Firmographics- Name
- WiseNetwork Oy
- Legal name
- WiseNetwork Oy
- Website
- https://wisenetwork.fi
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- WiseNetwork Oy is a Finnish software company that builds WisePlatform, an in-house CRM-based all-in-one ERP system for SMEs in the sports, fitness, golf, and event sectors across Finland, Sweden, and Germany, supplemented by bundled outsourced accounting (WiseEconomy) and vertical-specific modules such as access control and ticketing.
- Ownership category
- akta.pro rank
WiseNetwork Oy industry classification
Industry- Product category
- Vertical SaaS ERP for sports, fitness, golf, and events
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)
- akta.pro secondary industries
- Invoicing, Billing & Accounts Receivable Automation (FSAGAJAC), Sales Enablement & Revenue Operations (RevOps) Tools & Services (BPAFAFAJ)
Keywords
Where WiseNetwork Oy is headquartered
LocationHeadquarters
- HQ city
- Pori
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
WiseNetwork Oy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Supply Chain
Revenue model
- WisePlatform SaaS/ERP Subscriptions: WiseNetwork generates revenue primarily through subscription-based WisePlatform ERP licensing. WisePlatform Gym is offered in two tiers: Easy (4% of turnover) and Enterprise (starting at 960 EUR/month). The platform is marketed as a comprehensive all-in-one system, and revenue scales with customer business volume.
- WiseEconomy Accounting Services: WiseNetwork offers its own bookkeeping and accounting services (WiseEconomy) as an add-on to WisePlatform customers. The service is priced with fixed monthly fees covering all accounting, payroll, tax filings, and year-end closing. This provides an additional recurring revenue stream with high customer lock-in.
- WiseTicket Ticketing Platform: WiseNetwork charges event organizers a small commission fee for ticket sales through the WiseTicket platform. The company emphasizes that its fees are a fraction of traditional ticket seller commissions.
- Implementation and Onboarding Fees: WisePlatform Gym Easy charges a fixed 2,000 EUR implementation fee, while Enterprise charges 4 x monthly fee as onboarding cost. These are one-time fees that support revenue in early customer lifecycle.
- Hardware Sales (WisePOS terminals): WiseNetwork offers POS hardware devices for sale as part of the WisePOS offering, providing ancillary hardware revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Easy tier for smaller gym operators with turnover under 250k EUR/year. Pre-configured concepts and operating models. |
| Subscription | Monthly | Enterprise tier for larger operators with multiple locations. Custom pricing based on size and number of locations. |
| Subscription | Monthly | WiseEconomy fixed-fee accounting services covering all bookkeeping, payroll, tax filings, and year-end services. |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
WiseNetwork Oy product offering
Product offeringCore offering
WiseNetwork sells WisePlatform, a CRM-based all-in-one ERP system covering marketing, sales, financial management, and HR, delivered as three vertical-specific sub-brands — WisePlatform Gym for fitness centers, WisePlatform Golf for golf clubs, and WisePlatform Event for event organizers. The platform is sold primarily on recurring subscription, with WisePlatform Gym offered in Easy (4% of turnover) and Enterprise (from €960/month) tiers, plus a bundled outsourced accounting service (WiseEconomy). Implementation and onboarding fees and ancillary WisePOS hardware sales provide additional revenue streams.
Product overview
WiseNetwork Oy offers WisePlatform, a CRM-based all-in-one ERP system for SMEs in the Nordic countries, with a platform-plus-industry-specific-solutions architecture. The core WisePlatform provides CRM, marketing, sales, and financial management modules (WiseCRM, WiseMarketing, WiseSales, WiseEconomy) under shared credentials and logic. Three industry-specific sub-brands extend the platform: WisePlatform Gym for fitness centers, WisePlatform Golf for golf clubs, and WisePlatform Event for event organizers and festivals. Key modules include WiseEcommerce (online store), WiseReserve (booking system), WisePOS (point of sale), WiseTicket (ticketing), WiseAMS (automation), WiseAccessControl (access/gate management), and WiseEconomy (full outsourced accounting service). All modules share a common database, automatically syncing customer data, sales, inventory, and financial entries across the system without manual transfers.
Differentiator
Problem solved
Functional benefit
Brands
- WisePlatform Gym: ERP and management system specifically designed for gyms and fitness centers, including access control, POS, and member management.
- WisePlatform Golf
- WisePlatform Event
- WiseEconomy
- WiseNetworking
Products and services
- WisePlatform CRM-based all-in-one ERP system for SMEs combining marketing, sales, HR, and financial management tools under one platform with shared logic and user credentials. Built for SMEs in the sports, fitness, golf, and event verticals, continuously evolved based on industry professional feedback through the WiseNetworking model.
- WisePlatform Gym Industry-specific ERP for gyms and fitness centers, including 24/7 access control, POS, member management, mobile gym card, group fitness booking, automated recurring billing, marketing automation, and integrated financial management. Offered in Easy (4% of turnover) and Enterprise (from €960/month) subscription tiers.
- WisePlatform Golf Industry-specific ERP for golf clubs offering member and share management, tee-time booking, on-course POS, club operations tools, and integrated financial management.
- WisePlatform Event Event management ERP for event organizers, ticketing companies, and festivals, encompassing CRM, event apps, ticket sales with QR codes (WiseTicket), POS, and integrated marketing.
- WiseEconomy Accounting Services Full-service outsourced accounting with a named dedicated accountant, fixed monthly pricing covering bookkeeping, payroll, tax filings, annual accounts, and auditor liaison. Sector-specialized with separate teams for golf and fitness industries. Available exclusively to WiseNetwork customers.
Quantifiable outcome
- WiseNetwork has grown at over 35% annually in Finland since 2022
- +6 more outcomes
Companies that use WiseNetwork Oy
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
WiseNetwork Oy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature25 records
WiseNetwork Oy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EuropeActive (T-20 Group)coreWiseNetwork is a member of EuropeActive, a European fitness industry organization, and part of its T-20 group dedicated to promoting and accelerating digitalization in the fitness industry. This membership provides industry networking, credibility, and influence in the European fitness sector.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
WiseNetwork Oy competitors and assessment
Company assessmentDirect peers
- Mindbody: Mindbody is a global SaaS platform for fitness, wellness, and beauty businesses, offering CRM, scheduling, POS, and marketing automation. It is the most direct peer to WisePlatform Gym in terms of vertical focus (fitness SMBs) and integrated business management functionality.
- Glofox: Glofox provides all-in-one gym management software for fitness studios and clubs, with member management, booking, billing, and branded mobile apps — directly overlapping with WisePlatform Gym's feature set and SMB fitness customer segment.
- PerfectGym: PerfectGym is a club management software platform for fitness chains, sports clubs, and leisure facilities, offering member management, access control, scheduling, and CRM. Its vertical focus on multi-location sports and fitness operators closely mirrors WisePlatform Gym Enterprise.
- Resamania: Resamania provides fitness club management software in France covering member management, billing, access control, and CRM. It targets the same SMB fitness operator segment as WisePlatform Gym and represents a comparable European vertical SaaS peer.
- ClubReady: ClubReady is a club management platform for fitness studios and gyms, offering member management, billing, scheduling, and CRM. It directly competes with WisePlatform Gym in the fitness SMB vertical with comparable integrated functionality.
- Jonas Fitness: Jonas Fitness provides club management software for health and fitness facilities, with member management, billing, access control, and reporting. It targets the same fitness operator SMB/mid-market segment as WisePlatform Gym.
- eFitness: eFitness is a Polish gym management software provider serving fitness clubs with membership management, access control, and CRM — a regional European peer directly competing with WisePlatform Gym in adjacent geographies.
Broad incumbents
- Visma: Visma is a leading Nordic provider of business software including ERP, accounting, HR, and payroll for SMBs. It is also a WiseNetwork partner via Visma Amili. Visma represents a broad incumbent competing with WisePlatform across multiple Nordic verticals.
- Fortnox: Fortnox is a leading Swedish cloud-based ERP and accounting platform for SMBs. It overlaps with WisePlatform's accounting/ERP functionality and serves a similar SMB customer base in the Nordics.
- Lemonsoft: Lemonsoft is a Finnish ERP and financial management software provider for SMBs, competing broadly with WisePlatform's core ERP and WiseEconomy financial management offerings in the Finnish market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
WiseNetwork Oy social profiles
Digital presenceWiseNetwork Oy financial estimates
Financial estimateRevenue estimate
Valuation estimate
WiseNetwork Oy leadership team
Management profileNumber of profiles
Profiles7 records
WiseNetwork Oy subsidiaries and ownership
Company hierarchySubsidiaries3 records
WiseNetwork Oy funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WiseNetwork Oy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WiseNetwork Oy
What does WiseNetwork Oy do?
WiseNetwork sells WisePlatform, a CRM-based all-in-one ERP system covering marketing, sales, financial management, and HR, delivered as three vertical-specific sub-brands — WisePlatform Gym for fitness centers, WisePlatform Golf for golf clubs, and WisePlatform Event for event organizers. The platform is sold primarily on recurring subscription, with WisePlatform Gym offered in Easy (4% of turnover) and Enterprise (from €960/month) tiers, plus a bundled outsourced accounting service (WiseEconomy). Implementation and onboarding fees and ancillary WisePOS hardware sales provide additional revenue streams.
Is WiseNetwork Oy a public or private company?
WiseNetwork Oy is a private company. It is classified as private equity controlled and is currently operating.
When was WiseNetwork Oy founded?
WiseNetwork Oy was founded in 2012. It employs 51 to 100 people.
Where is WiseNetwork Oy based?
WiseNetwork Oy is headquartered in Pori, Finland, in the Europe region.
How does WiseNetwork Oy make money?
Five revenue lines are on record. WisePlatform SaaS/ERP Subscriptions are the primary driver. The others are wiseEconomy Accounting Services, wiseTicket Ticketing Platform, implementation and Onboarding Fees and hardware Sales (WisePOS terminals).
Who are WiseNetwork Oy's main competitors?
Direct peers on record are Mindbody, Glofox, PerfectGym, Resamania, ClubReady, Jonas Fitness and eFitness. Broad incumbents are Visma, Fortnox and Lemonsoft.
Does WiseNetwork Oy have an API?
No public API is recorded for WiseNetwork Oy.
What industry is WiseNetwork Oy in?
WiseNetwork Oy's product category is Vertical SaaS ERP for sports, fitness, golf, and events. Its primary akta.pro industry code is HDAEAEAA, Core ERP Suites (Financials, Procurement, Projects), with a secondary code of FSAGAJAC, Invoicing, Billing & Accounts Receivable Automation. Its NAICS code is 54151 and its SIC code is 7372.