What eFitness does

eFitness Spółka akcyjna is a Poznań-based SaaS provider of club management software for the fitness industry, founded in 2010 and operating as a Polish public joint-stock company. Its platform, built on Microsoft Azure with vue.js, ASP.NET MVC, .NET Core, and SignalR, is delivered in two packages: eFitness Studio (for small studios, yoga/dance/CrossFit/swim schools) and eFitness Business (for large gyms and multi-location chains), with extensions including the eFitness App (member-facing iOS/Android app with class booking, QR access, and payments), eFitness Scanner (staff mobile app), and an Access Control module handling 100M+ entries/exits across 235 facilities. The product surface spans scheduling, CRM, POS/bar/inventory, financial reporting with a Business Health Check dashboard, GDPR/RODO-compliant data handling, and KSeF (Polish e-Invoice) readiness. Two developer APIs — Member API and Data Lake API v6.x — enable third-party integrations across 15+ partner systems, including payments (PayU, Elavon, Espago, Przelewy24), access control hardware (Suprema, Ievo, Gantner), fiscal printers (Novitus, Posnet), corporate benefit cards (Multisport, Medicover Sport), and fitness equipment (Technogym).

The business model is a tiered SaaS subscription (monthly for Business, annual with up to 60% discount for Studio) sold via a hybrid sales-led and product-led motion: direct enterprise sales through the website plus a free 1-month self-service trial feeding PLG onboarding. Revenue is supplemented by professional services (implementation, data migration, training) and optional modules/add-ons. The customer base spans 1,000+ clubs across 10+ European countries, with named enterprise customers including Just Gym, Active Zone, Sportlife, and CITYZEN alongside numerous boutique studios; 2025 throughput reached 27.6M member visits, 13.5M class reservations, and 651K+ online membership sales. In September 2025 the company announced a planned merger with FITPO sp. z o.o. as the acquiring entity, signaling in-market consolidation as a growth lever.

Name

eFitness

Legal name

eFitness Spółka akcyjna

Website

https://efitness.pl

Company type

Public

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Poznan

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription (eFitness Studio): Monthly or annual subscription for small fitness studios with core club management features including scheduling, member management, and basic reporting.
2. SaaS Subscription (eFitness Business): Enterprise-level subscription for large gyms and gym chains with advanced features including CRM, access control, multi-location management, and comprehensive analytics.
3. Additional Services and Add-ons: Additional revenue from optional modules, integrations, and premium support services.
4. Implementation and Training Services: Professional services including onboarding, data migration from other systems, and training for new customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

eFitness provides a cloud-based SaaS platform for managing fitness clubs, gyms, and studios, offered in two tiers: eFitness Studio for small studios and eFitness Business for large clubs and gym chains. The platform includes member management, class scheduling, payments, CRM, reporting, and is complemented by a member-facing mobile app (eFitness App), a staff mobile app (eFitness Scanner), automated access control hardware integrations, and two developer APIs (Member API and Data Lake API).

Product overview

eFitness is a cloud-based SaaS fitness club management platform offered in two main packages: eFitness Studio (for small studios and boutique clubs) and eFitness Business (for large clubs and networks). The ecosystem includes eFitness App for member self-service (reservations, payments, QR access), eFitness Scanner for staff mobile operations, and eFitness Access Control for automated 24/7 facility access. Two developer APIs are available: Member API for building custom member-facing applications and Data Lake API for business intelligence and third-party integrations. The platform serves 1,000+ clubs across 10+ European countries.

Differentiator

Problem solved

Functional benefit

Brands

• eFitness Studio: Fitness club management software package for small studios.
• eFitness Business
• eFitness App
• eFitness Scanner

Products and services

• eFitness Studio Entry-level SaaS package designed for small fitness studios, yoga schools, dance schools, CrossFit boxes, swimming schools, martial arts studios, and training studios. Includes class scheduling, member management, online payments, basic CRM, marketing campaigns, and POS functionality.
• eFitness Business Comprehensive SaaS package for large fitness clubs, multi-location gym networks, and chain operators. Offers full automation, advanced CRM with sales funnel, multi-club management, detailed reporting, Business Health Check dashboard, and integration with access control hardware.
• eFitness App Mobile application for gym members enabling class reservations, online payments, QR code-based club access, training progress tracking, and club news. Available on iOS (4.9 rating) and Android (4.8+ rating) with 978,713 downloads by end of 2025.
• eFitness Scanner Free mobile application for club staff enabling member code scanning, entry/exit handling, and streamlined reception operations directly from a smartphone.
• eFitness Access Control Automated access control system enabling 24/7 club operations via QR codes, NFC cards/fobs, and biometric readers. Supports 235 facilities with 772 readers, handling over 100 million entries/exits in 2025. Integrates with Suprema, Ievo, and Gantner hardware.
• Member API REST API enabling creation of custom Member Areas, mobile applications, or third-party integrations. Provides READ operations and requires basic authentication.
• Data Lake API API for retrieving objects from the eFitness database including clubs, members, memberships, agreements, classes, sales, accounting, warehouse, and CRM data. Version 6.0.0 supports pagination (default 10,000 results) and date range filtering (max 6-month range).

Quantifiable outcome

• 100 million+ entries and exits handled by Access Control in 2025
• +6 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability1 record

Feature7 records

Partnerships

Eleven partnerships are on record, tiered core.

• PayUcoreTechnology or IntegrationPayment gateway integration enabling online payments within the eFitness system for membership sales, class bookings, and other transactions.
• ElavoncoreTechnology or IntegrationPayment processing integration for card transactions in fitness clubs using eFitness system.
• EspagocoreTechnology or IntegrationPayment gateway integration supporting installment payments and subscription billing for fitness memberships.
• Przelewy24coreTechnology or IntegrationPolish payment gateway integration enabling various online payment methods for club members.
• Novitus (Fiscal Printers)coreTechnology or IntegrationIntegration with Novitus fiscal printers for compliance with Polish fiscal regulations and KSeF requirements.
• Posnet (Fiscal Printers)coreTechnology or IntegrationIntegration with Posnet fiscal printers for fiscal documentation and receipt generation.
• SupremacoreTechnology or IntegrationAccess control hardware integration including QR code readers and biometric scanners for automated club entry.
• GantnercoreTechnology or IntegrationAccess control and membership card system integration for automated club management.
• Benefit MultisportcoreTechnology or IntegrationIntegration with Benefit Multisport corporate fitness benefit cards, allowing members to use workplace fitness benefits.
• Medicover SportcoreTechnology or IntegrationIntegration with Medicover Sport corporate wellness program for fitness membership payments.
• MicrosoftcoreTechnology or IntegrationGold Partner utilizing Microsoft Azure cloud infrastructure, Azure Machine Learning, and Big Data analytics. Core technology platform for eFitness SaaS solution.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Wodify: CrossFit and functional fitness-focused gym management software. Direct competitor in the CrossFit/affiliate gym segment that eFitness serves via CrossFit customers like CrossFit 12U1 Wilanów and CrossFit Ursynów.

Direct peers

• WellnessLiving: Canadian fitness and wellness business management platform with scheduling, CRM, payments, and member apps. Comparable SMB-to-mid-market fitness SaaS offering to eFitness, serving as a North American counterpart.
• ClubReady: US-based fitness club management platform focused on franchise and multi-location fitness operators. Direct competitor in the enterprise gym chain segment that eFitness' Business tier targets.
• TeamUp: UK-based fitness studio management SaaS targeted at independent studios and gyms. Comparable SMB offering to eFitness Studio for boutique and independent fitness operators.
• Virtuagym: Netherlands-based fitness club management SaaS with member engagement, coaching, and club management modules. Competes directly with eFitness in the European fitness operator market with similar SMB-to-enterprise tiering.
• Glofox: Irish-headquartered fitness studio management SaaS (now part of ABC Fitness) with strong focus on boutique studios. Overlaps with eFitness Studio tier for yoga, CrossFit, and boutique fitness operators.
• PerfectGym: Polish-headquartered cloud-based fitness club management software serving Europe, Asia, and Australia. Closest head-to-head competitor to eFitness in the CEE market with comparable club management, CRM, and access control features.
• Resamania (Orisha): French fitness club management software owned by Orisha, serving clubs across Europe. Comparable product scope to eFitness with member management, scheduling, payments, and access control.

Regional players

• GymMaster: New Zealand-based gym management software serving primarily APAC markets with comparable club management, member, and access control functionality. Indirect peer with similar product offering but different geographic focus.

Broad incumbents

• Mindbody (now part of ABC Fitness): One of the largest global SaaS platforms for fitness studios, salons, and wellness businesses. Direct competitor in fitness club management software with broader geographic reach and deeper enterprise feature set than eFitness.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@efitnesssystem4168/videos
• Facebookfacebook.com/akademiaefitness
• Instagraminstagram.com/efitness.software
• LinkedInlinkedin.com/company/efitnesssoftware

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eFitness