easierLife

What easierLife does

easierLife GmbH is a Karlsruhe-based German company, founded in 2014 by four researchers from the FZI Forschungszentrum Informatik, that develops and sells sensor-based personal emergency response systems for elderly and at-risk individuals living independently. The product line comprises four core devices - the stationary HOME base station with portable emergency button, the combined HOME&GO (stationary plus handheld), the mobile GO pendant, and the WATCH wrist device - each offered in a standard variant connected to a professional 24/7 emergency center and a Family variant that alerts a designated helper network through the companion app. The technical stack integrates 4G VoLTE voice communication, GPS, WLAN and cell-tower triangulation, the HOME Beacon accessory for indoor positioning, automatic fall detection, and long-term pattern recognition on sensor data, all unified through the easierLife mobile app for family members and caregivers.

The business model is subscription-based with monthly cancellation: end users pay a recurring fee that drops to roughly €9.45 per month for customers with a recognized care level (Pflegegrad 1 or higher) under Germany's statutory long-term care insurance, with easierLife handling the reimbursement paperwork. The company operates a hybrid go-to-market, combining direct-to-consumer sales through its website and a phone-based advisory service with a B2B channel of more than 50 partner organizations - including DRK, AWO, ASB, Caritas, BRK, Bruderhaus-Diakonie, ESWE Versorgungs, Amplifon, and social housing providers - which either resell the system as a white-label managed service or recommend it to clients. Hard revenue figures have not been disclosed; the company self-reports more than 90,000 end users across Germany and Austria and a workforce of 11-50 employees, with two small private funding rounds recorded in 2018 and 2020 from strategic backers (Englert Holding, KONSTANT, ESWE Versorgungs).

Name

easierLife

Legal name

easierLife GmbH

Website

https://easierlife.de

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

easierLife GmbH provides sensor-based personal emergency response systems (HOME, HOME&GO, GO, WATCH) for elderly and at-risk individuals in Germany and Austria, featuring automatic fall detection, GPS tracking, and emergency-center or family connections, serving 90,000+ users through subscriptions and 50+ care-organization partnerships.

Ownership category

akta.pro rank

Product category

Personal Emergency Response Systems

NAICS

Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (62161)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Fall Detection & Automatic Alert Monitoring Services (HSAHAHAC)

akta.pro secondary industries

Fall Detection, Safety & Emergency Response (PERS, Smart Home Health Sensors) (HLAHACAG), Wearable Medical Alert Devices (Pendants, Watches, Bands) (HSAHAHAI), At-Home Medical Alert Sensors & Smart Home Safety Integrations (HSAHAHAJ), Elderly/Frail & Assisted Living Connected Care (PERS/Fall Detection) (HLACAFAE), Caregiver Monitoring, Check-In & Family Notification Platforms (HSAHAHAE), Elder Care, Wellness & Home Health IoT (Fall Detection, Medical Alerts, Sleep/Wellness Sensors) (HSAPAQAJ)

Keywords

• Personal emergency response
• Elderly care technology
• Medical alert systems
• Fall detection devices
• Mobile emergency calls

Headquarters

HQ city

Karlsruhe

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Monthly Subscription Fees: Monthly subscription model with monthly cancellation option. Includes hardware (base station, emergency button, mobile devices) and service (monitoring, app access). Different tiers with or without professional emergency center connection.
2. GKV (Health Insurance) Reimbursement: Statutory health insurance (gesetzliche Pflegekasse) reimbursement for customers with Pflegegrad 1 or higher. easierLife handles application process. Private insurance also eligible for reimbursement.
3. B2B Enterprise Licensing: White-label/reseller arrangements with care organizations. Partners receive complete infrastructure including device management, contract management, and automated GKV billing. Partners focus on client relationships while easierLife provides technology backend.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

easierLife develops, sells, and operates sensor-based personal emergency response systems for elderly and at-risk individuals. The product portfolio consists of stationary home systems (HOME), combined home and mobile systems (HOME&GO), pure mobile devices (GO), and wrist-worn emergency watches (WATCH), each available with optional 24/7 professional emergency center connection or family-only alerting via a companion app. Systems include automatic fall detection, GPS/WLAN/cellular location tracking, geofencing, and pattern-recognition sensor analytics, sold primarily via monthly subscription with statutory health insurance (Pflegekasse) reimbursement assistance for qualifying customers.

Product overview

easierLife offers a modular emergency call system portfolio consisting of four core products: easierLife HOME (stationary home system), easierLife HOME&GO (combination stationary and mobile), easierLife GO (pure mobile device), and easierLife WATCH (emergency watch). Each core product is available in both standard variants (with professional 24/7 emergency center connection) and Family variants (family-only alerting via app). The ecosystem is unified by the free easierLife App that connects all products, enabling family members to receive alerts, view locations, and coordinate responses. Optional accessories include the HOME Beacon for indoor positioning, motion sensors, door sensors, smoke detectors, and key safes. The system uses pattern recognition algorithms to analyze sensor data and detect deviations from daily routines.

Differentiator

Problem solved

Functional benefit

Products and services

• easierLife HOME Stationary home emergency call system consisting of a base station and portable emergency button, providing 24/7 monitoring for individuals who are primarily at home. Includes built-in speaker and microphone for two-way communication with the professional emergency center or family. Optional Pflegekasse (statutory health insurance) reimbursement for Pflegegrad 1+ customers.
• easierLife HOME&GO Combination emergency system that pairs a stationary base station with a handheld mobile unit, providing emergency protection at home, in the garden, or while out. Uses GPS tracking so the 24/7 emergency center always knows the user's location.
• easierLife GO Purely mobile emergency call device with GPS tracking, built-in speaker and microphone. Compact enough to fit in a pocket and designed for active users who walk, travel, or shop and want continuous mobile protection.
• easierLife WATCH Mobile emergency watch worn on the wrist with GPS, WLAN, and cellular tracking. Automatically transmits the wearer's location during emergencies and enables two-way voice communication. Includes HOME Beacon for improved indoor positioning. Monthly subscription reduces to €9.45 with confirmed Pflegegrad 1 or higher.
• easierLife App Free mobile application for family members and caregivers that receives push notifications during emergencies, displays GPS location of the device user, enables a callback function, and allows management of helper networks with geofencing support. Available via Apple App Store and Google Play Store.
• easierLife HOME Family / HOME&GO Family / GO Family / WATCH Family Family-only alerting variants of the four core systems (HOME, HOME&GO, GO, WATCH). When triggered, these systems send alerts exclusively to a preconfigured helper network via the easierLife app rather than connecting to a professional 24/7 emergency center. Not eligible for Pflegekasse reimbursement.

Quantifiable outcome

• Over 90,000 users in Germany and Austria trust the system for their safety
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Twelve partnerships are on record, tiered foundational, core and minor.

• FZI Forschungszentrum InformatikfoundationalStrategic or Co-development Partner · 1 January 2014easierLife was founded in 2014 by four researchers from FZI Forschungszentrum Informatik in Karlsruhe. The founding team conducted research in over 100 senior households to understand how technology can truly help elderly people, leading to the development of the easierLife system.
• DRK (Deutsches Rotes Kreuz)coreChannel Partner/ Reseller/ DistributorOne of over 50 organizations using easierLife technology. DRK is a major German humanitarian organization providing care services. They recommend easierLife to their clients as part of their care offerings.
• AWO (Arbeiterwohlfahrt)coreChannel Partner/ Reseller/ DistributorOne of over 50 organizations using easierLife technology. AWO is a major German welfare organization providing social services and care.
• ASB (Arbeiter-Samariter-Bund)coreChannel Partner/ Reseller/ DistributorOne of over 50 organizations using easierLife technology. ASB is a German humanitarian organization providing emergency and care services.
• CaritascoreChannel Partner/ Reseller/ DistributorOne of over 50 organizations using easierLife technology. Caritas is one of the largest social welfare organizations in Germany, part of the Catholic Church.
• ESWE Versorgungs AGcoreChannel Partner/ Reseller/ DistributorEnergy utility company partnering with easierLife, likely offering emergency systems as part of home services or senior living offerings.
• Bruderhaus-DiakoniecoreChannel Partner/ Reseller/ DistributorDiakonie (Protestant social welfare organization) using easierLife technology for their care services.
• Volkswohnung GmbHminorChannel Partner/ Reseller/ DistributorSocial housing provider that has partnered with easierLife to offer emergency systems to their tenants.
• BenevitminorChannel Partner/ Reseller/ DistributorCare service provider partnering with easierLife.
• BRK (Bayerisches Rotes Kreuz)coreChannel Partner/ Reseller/ DistributorBavarian branch of the German Red Cross using easierLife technology.
• DLRG (Deutsche Lebens-Rettungs-Gesellschaft)minorChannel Partner/ Reseller/ DistributorGerman Lifesaving Association partnering with easierLife.
• AmplifonminorChannel Partner/ Reseller/ DistributorHearing aid and audio solutions company that has partnered with easierLife.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tunstall Healthcare: UK-headquartered global leader in telecare and PERS, supplying home emergency call systems and connected care platforms to elderly users across Europe. Directly comparable to easierLife on product category, subscription model, and care-organization channel.
• Philips Lifeline: One of the most recognized medical alert / PERS brands in North America and parts of Europe, offering in-home and mobile emergency response with fall detection. Closest direct competitor on product surface area and target customer.
• Essence SmartCare: Israel-based provider of PERS and remote monitoring solutions including fall detection, activity sensors, and telecare platforms for elderly care. Comparable as a technology-led PERS vendor selling to service providers across multiple geographies.
• Medical Guardian: US-based PERS provider offering in-home and mobile medical alert systems with fall detection and GPS. Comparable to easierLife on product portfolio (home, mobile, wearable) and direct-to-consumer subscription model.
• MobileHelp: US PERS vendor offering home and mobile emergency response systems with GPS and fall detection, distributed through dealers and direct-to-consumer. Comparable on subscription pricing, hardware tiers, and caregiver-app ecosystem.
• Lively (formerly GreatCall): US-focused senior-focused connected health service offering medical alert devices, cellular, and a caregiver app — formerly part of GreatCall and Best Buy. Closely comparable to easierLife on the integrated hardware + caregiver-app + subscription bundle.

Regional players

• Malteser Hausnotruf: Major German Hausnotruf (home emergency call) service operated by the Malteser aid organization, offering subscription-based PERS to elderly across Germany. Direct competitor in easierLife's home market with similar end-customer and insurance reimbursement model.
• Johanniter Hausnotruf: German Hausnotruf service run by the Johanniter humanitarian organization, providing 24/7 home emergency call and Pflegekasse-billable subscriptions to elderly customers. Comparable competitor in the German PERS market and distribution model.

Emerging players

• CarePredict: US-based AI-driven elder care platform using wearables and ambient sensors to detect health and activity pattern changes. Comparable as an emerging player in pattern-recognition-based remote monitoring for elderly, an area of overlap with easierLife's long-term sensor analytics.

Broad incumbents

• ADT Health: Medical alert / PERS offering within ADT's broader security and home monitoring portfolio. Comparable as a large incumbent expanding into senior safety as part of a wider smart-home and monitoring proposition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about easierLife