Rinehart Targets
Rinehart Targets manufactures self-healing foam archery targets — 3D animal, bag, cube, range, crossbow, and NASP targets — selling through direct e-commerce and a dealer network to individual archers, hunting clubs, schools, and commercial ranges.
- Company typePrivate
- Founded1999
- HeadquartersJanesville, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Rinehart Targets does
Rinehart Targets is a privately held, Janesville, Wisconsin-based manufacturer of archery targets founded in 1999, with 101-250 employees. The company designs and produces a broad portfolio — 3D animal targets (deer, bear, elk, boar, predators, varmints, birds, sheep/goat, exotic), bag targets, cube targets, range targets, crossbow-specific targets, NASP-standardized targets, dartboards, and accessories such as BowTree stands and replacement inserts. Its product platform is built around proprietary self-healing foam technology and patented Locking Inserts, with signature capabilities including Dual Layered Power Band Technology for crossbow bolts up to 450 feet per second and UV/weather resistance for year-round outdoor use. Sub-brands include Signature Series, Competition Series, Woodland Series, Hunt Series (dartboards), and NASP-aligned products for the National Archery in the Schools Program.
The business operates a hybrid go-to-market model anchored by direct-to-consumer e-commerce on rinehart3d.com (BigCommerce storefront) and complemented by an authorized dealer network accessed via a dealer locator, plus specialized application programs for clubs, schools, and government organizations. Pricing is unit-based across a wide range — entry-level targets and accessories from approximately $20 to $49.99, mid-range 3D and bag targets from $79.99 to $399.99, and premium competition targets and systems from $1,269.99 to $4,280 — with a discount outlet channel for factory seconds. A Rinehart Rewards loyalty program and an affiliate program support retention and referral economics. Marketing combines organic social (Facebook, X, Instagram), a content blog, dealer referrals, earned media (Outdoor Life "Best Archery Targets of 2026"), and direct e-commerce.
Rinehart generates revenue from three streams: direct e-commerce sales, dealer and institutional sales (clubs, schools, government), and discount outlet sales of blemished products. Customers span individual archers and hunters, archery clubs and commercial ranges, and schools participating in NASP. Strategic priorities visible in the input include co-development partnerships with Total Archery Challenge and CenterShot Blue, sustained product-line expansion (TAC LRS, FITA Wave, NASP Homework, Kodiak Grizzly), and category extension into indoor dartboard products under the Hunt Series sub-brand.
Rinehart Targets firmographics
Firmographics- Name
- Rinehart Targets
- Legal name
- Rinehart Targets
- Website
- https://rinehart3d.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Rinehart Targets manufactures self-healing foam archery targets — 3D animal, bag, cube, range, crossbow, and NASP targets — selling through direct e-commerce and a dealer network to individual archers, hunting clubs, schools, and commercial ranges.
- Ownership category
- akta.pro rank
Where Rinehart Targets is headquartered
LocationHeadquarters
- HQ city
- Janesville
- HQ country
- United States
- HQ region
- North America
Markets served
Rinehart Targets business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Direct E-commerce Sales: Rinehart Targets sells directly to consumers through their e-commerce website at rinehart3d.com, offering a comprehensive catalog of archery targets, accessories, and gear. Customers can browse products, add to cart, and complete purchases online.
- Dealer and Club Sales: Rinehart distributes through a network of dealers, clubs, schools, and government organizations through their dealer locator and specialized application processes.
- Discount Outlet: Factory second and blemished products sold at discounted prices through a dedicated outlet section, providing an additional revenue stream from products with minor cosmetic imperfections.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level targets (Field Target RFT, replacement covers) |
| Unit Pricing | Pay-as-you-go | Mid-range 3D targets and bag targets |
| Unit Pricing | Pay-as-you-go | Premium Signature/Competition Series 3D targets |
| Unit Pricing | Pay-as-you-go | Competition Range Systems |
| Unit Pricing | Pay-as-you-go | Blemished/Factory Second Products |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Rinehart Targets product offering
Product offeringCore offering
Rinehart Targets designs, manufactures, and sells archery practice and hunting targets using proprietary self-healing foam technology. Its catalog spans 3D lifelike animal targets, bag targets, cube targets, range targets, crossbow-specific targets, and NASP-certified targets, along with accessories such as replacement inserts, replacement bag covers, and target/bow stands. Products are sold directly through its e-commerce website, via a dealer network, and through specialized programs for schools, clubs, and government organizations, with a discount outlet for blemished inventory.
Product overview
Rinehart Targets is a manufacturer of archery targets offering a comprehensive portfolio centered around their proprietary self-healing foam technology. The core product lineup includes 3D animal targets (bear, deer, boar, elk, exotic animals, predators, varmints, birds, sheep/goats), Bag Targets with Dual Layered Power Band Technology, Cube Targets, Range Targets for commercial use, Crossbow-specific targets, and NASP (National Archery in the Schools Program) targets. Supporting products include replacement inserts (locking inserts for quick replacement), replacement bag covers, BowTree stands, target stands, and Brick Wall Systems in 30" and 48" configurations. The company also offers Hunt Series dartboards for indoor game rooms, a Discount Outlet for factory seconds and blemished products, and branded merchandise under Rinehart Gear. A loyalty program (Rinehart Rewards) supports customer retention. Key technology differentiators include Signature self-healing foam that closes after shots, locking inserts for easy replacement, UV/weather resistance, and compound/crossbow compatibility across the product line.
Differentiator
Problem solved
Functional benefit
Brands
- NASP: National Archery in the Schools Program targets and accessories designed for school and educational archery programs
- Signature Series
- Competition Series
- Woodland Series
- Hunt Series
Products and services
- 3D Targets Lifelike foam animal targets renowned for realism, durability, and innovative design; includes bear, deer, boar, elk, exotic, predator, varmint, bird, and sheep/goat targets for archers of all levels.
- Bag Targets Durable bag targets with multi-layered construction featuring Dual Layered Power Band Technology for both compound and crossbow shooters, designed for easy arrow removal and long-lasting performance.
- Cube Targets Cube-style archery targets engineered for durability, versatility, and portability, ideal for archers seeking reliable practice solutions.
- Range Targets Targets designed for high-volume use in clubs and commercial ranges, offering exceptional durability and performance.
- Crossbow Targets Specialized targets engineered to withstand high-speed crossbow bolts with enhanced stopping power, including Dual Layered Power Band Technology that stops bolts traveling up to 450 feet per second.
- NASP Targets Round 80cm diameter shooting targets designed for the National Archery in the Schools Program, with replaceable cores for curriculum-based archery education.
- Hunt Series Dartboards Dartboards designed for game rooms and man caves, bringing the thrill of the hunt indoors with various animal themes.
- FITA Wave Target Competition range target molded with Signature self-healing foam; four-quadrant design with 5 replaceable yellow round inserts; specifications 52" H x 52" W x 13" D; priced at $2,299.00.
- RhinoBlock Award-winning six-sided block target: two 3D deer target zones (vital areas and anatomical organs) plus four high-visibility target zones; specifications 16" H x 16" W x 13" D; priced at $259.99.
- RhinoBlock XL Enhanced version of RhinoBlock with 18" x 18" target zone incorporating solid self-healing replaceable foam insert; specifications 18" H x 18" W x 13" D; priced at $299.99.
- RhinoBag Bag target with exclusive Dual Layered Power Band Technology and UV/weather-resistant polypropylene fabric shell; available in 18", 22", and 26" sizes for compound and crossbow shooters.
- 22" X-Bow Bag Crossbow-specific bag featuring Dual Layered Power Band Technology to stop crossbow bolts traveling up to 450 feet per second.
- 48" Brick Wall System Versatile custom backstop system with 12 Bricks and a Safety Topper made of Signature self-healing foam; each brick 4" H x 48" W x 15" D; priced at $2,909.99.
- 30" Brick Wall System Versatile custom backstop system with 7 Bricks and a Safety Topper made of Signature self-healing foam; each brick 4" H x 30" W x 15" D; priced at $1,269.99.
- TAC LRS (Long Range System) Long-range target developed in collaboration with Total Archery Challenge with input from elite long-range archers; features CenterShot Core technology; available in 24" and 36" variants.
- 18-1 Target Multi-sided target with 18 vivid target zones; guaranteed for a full year as the longest-lasting archery target offered.
- Replacement Inserts Replaceable high-impact foam inserts designed for quick replacement of high-impact areas using Rinehart's locking insert system, extending target life and maintaining consistent performance across various target models.
- BowTree Stands Durable and versatile stands offering solutions for both target support and bow storage.
- Target Stands Solid steel stands with powder coat finish for indoor and outdoor target setup.
- Replacement Bag Covers Replacement covers for Rhino Bag targets in 18", 22", and 26" sizes (available for US and Canada), priced $20-$31.99.
- Discount Outlet (Factory Seconds and Blemished Targets) Factory seconds and blemished targets with slight cosmetic imperfections sold at 20-40% discount from regular prices.
- Rinehart Gear (Branded Merchandise) Branded merchandise including hats, sweatshirts, and apparel.
Quantifiable outcome
- Targets withstand thousands of arrows without significant wear
- +1 more outcomes
Companies that use Rinehart Targets
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Rinehart Targets technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Rinehart Targets partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Total Archery ChallengecoreRinehart collaborated with Total Archery Challenge (TAC) to develop the TAC LRS (Long Range System) product line. This partnership resulted in targets developed with input from elite long-range archers, including the TAC LRS 24 and TAC LRS 36 products featuring CenterShot Core technology.
- CenterShot BluecoreRinehart developed the CenterShot Core target in collaboration with CenterShot Blue, creating a versatile, high-performance option in the block-style category with built-in CenterShot technology.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Rinehart Targets competitors and assessment
Company assessmentDirect peers
- Delta McKenzie Targets: One of the oldest and most direct 3D archery target manufacturers in the US, offering foam animal, bag, and range targets across hunting and competition segments. Directly comparable to Rinehart's core 3D and Signature product lines on materials, customer base, and price tiers.
- Morrell Targets: Direct competitor in 3D foam archery targets and bag targets, including crossbow-rated SKUs. Comparable to Rinehart across retail, club, and competition channels with overlapping price points and similar end-user segments.
- Block Targets (G5 Outdoors / Field Logic): Block-style and 3D archery targets sold through the broader G5/Field Logic archery portfolio. Directly comparable to Rinehart's RhinoBlock, Cube, and range-target SKUs on form factor and archer customer base.
- Black Hole Archery Targets: Specialty manufacturer of layered foam archery targets including 3D and bag formats. Comparable niche competitor with overlapping dealer and club distribution and similar self-healing foam positioning to Rinehart.
- Big Shot Targets: Manufacturer of heavy-duty bag and 3D archery targets focused on crossbow and broadhead use. Direct overlap with Rinehart's X-Bow and bag-target lines on durability claims and price tiers.
Broad incumbents
- Field Logic: Broader archery accessories portfolio parent (Block, G5, Tru-Fire, Scent-Lok) with significant retail and pro-shop distribution. Comparable to Rinehart on archery channel access and target category, though not specializing in 3D/foam targets at Rinehart's level of realism.
- Mathews Archery: Premium compound bow manufacturer with adjacent hunting and target-archery accessories. Comparable on end-customer (bowhunter/archer) and dealer channels, though bows—not targets—are the core offering.
Emerging players
- Muzzy Products (Feradyne Outdoors): Broadhead and archery accessory brand with growing target presence, sold through hunting and archery retail. Comparable on bowhunter end-customer and outdoor-retail channel, though core category is broadheads rather than foam targets.
Market position
Strengths1 record
Competitive moat4 records
Key risks1 record
Key highlights7 records
Customer concentration
Rinehart Targets social profiles
Digital presenceRinehart Targets financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rinehart Targets leadership team
Management profileNumber of profiles
Rinehart Targets funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rinehart Targets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rinehart Targets
What does Rinehart Targets do?
Rinehart Targets designs, manufactures, and sells archery practice and hunting targets using proprietary self-healing foam technology. Its catalog spans 3D lifelike animal targets, bag targets, cube targets, range targets, crossbow-specific targets, and NASP-certified targets, along with accessories such as replacement inserts, replacement bag covers, and target/bow stands. Products are sold directly through its e-commerce website, via a dealer network, and through specialized programs for schools, clubs, and government organizations, with a discount outlet for blemished inventory.
Is Rinehart Targets a public or private company?
Rinehart Targets is a private company. It is classified as unknown and is currently operating.
When was Rinehart Targets founded?
Rinehart Targets was founded in 1999. It employs 101 to 250 people.
Where is Rinehart Targets based?
Rinehart Targets is headquartered in Janesville, United States, in the North America region.
How does Rinehart Targets make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are dealer and Club Sales and discount Outlet.
Who are Rinehart Targets's main competitors?
Direct peers on record are Delta McKenzie Targets, Morrell Targets, Block Targets (G5 Outdoors / Field Logic), Black Hole Archery Targets and Big Shot Targets. Broad incumbents are Field Logic and Mathews Archery. Muzzy Products (Feradyne Outdoors) is listed as an emerging player.
Does Rinehart Targets have an API?
No public API is recorded for Rinehart Targets.