Centershot Gun Range

What Centershot Gun Range does

Centershot Gun Range is a privately-held indoor firearms training facility and retail operation headquartered at 2638 142nd Ave, Dorr, Michigan. The core asset is a 12-lane indoor firing range equipped with Action Targets synchronized programmable target systems (8 fully programmable lanes with nearly 100 customizable training scenarios and 4 additional Action Targets synchronized lanes), capable of handling calibers up to 50 BMG in a climate-controlled environment open Tuesday through Saturday.

The company operates a diversified revenue model spanning range time fees ($11–$32 per session), four-tier membership subscriptions (Steel $25.99/mo, Brass $34.99/mo, Protector $59.99/mo, Corporate $2,000 for 200 hours), firearms training courses (Michigan CPL at $130, NRA Basics at $140, Defensive Handgun Academy at $997, Private Lessons at $125/hr), brick-and-mortar and online retail sales of firearms/ammunition/accessories, on-site gunsmithing services, FFL and NFA transfer services ($35/gun, $100/silencer), and firearm rentals including a $15 try-before-you-buy package. Group shooting event packages (The Muzzleloader at $310+, The Gatling Gun at $580+) serve corporate and group customers.

Centershot serves a hybrid segmentation spanning civilian recreational shooters, concealed pistol license seekers, women shooters (via women's-only classes and the Armed Women of America chapter), youth and families, church security teams (via the Church Safety Tour with Stephen Willeford), and law enforcement/security professionals. Distribution combines walk-in retail, member reservations, on-site training, e-commerce, and channel partnerships with USCCA (Official Partner), NRA, MCRGO, SilencerShop (registered dealer with on-site kiosk), and Action Targets (technology provider). The instructor team holds NRA, USCCA, and MCRGO certifications with 30+ years combined experience across law enforcement, military (U.S. Navy and U.S. Army veterans), and civilian defense backgrounds.

Name

Centershot Gun Range

Legal name

Centershot Gun Range

Website

https://centershotgunrange.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Centershot Gun Range operates a 12-lane indoor firing range and firearms training facility in Dorr, Michigan, offering NRA/USCCA/MCRGO-certified courses, tiered memberships, retail sales, gunsmithing, and FFL/NFA transfers for civilian, church security, women, and law enforcement segments.

Ownership category

akta.pro rank

Product category

Firearms Training and Indoor Range Services

SIC

Ordnance & Accessories, (No Vehicles/Guided Missiles) (3480)

akta.pro primary industry

Firearms, Range Safety & Less-Lethal Weapons Training (EDAOAMAN)

akta.pro secondary industries

Firearms & Ammunition Retail (CRAMAKAA), Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG), Armed Security & Firearms Training & Qualification (BPAKAOAB), Reloading & Gunsmithing Supplies Retail (CRAMAKAF)

Keywords

• Indoor gun range
• Firearms training
• Concealed pistol license
• Gunsmithing services
• Firearms retail

Headquarters

HQ city

Dorr

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Range Time Fees: Hourly lane rental fees for individuals and groups, ranging from $11 for 15 minutes single person to $32 for 60 minutes for 3 people.
2. Membership Subscriptions: Monthly and annual membership tiers (Steel, Brass, Protector, Corporate) providing free range time on select days, guest discounts, FFL transfers, training discounts, and USCCA Elite membership.
3. Firearms Training Courses: Revenue from CPL courses, new shooter seminars, NRA basics, defensive handgun academy, RSO certification, and reloading courses.
4. Retail Firearms and Accessories Sales: Brick-and-mortar and online store sales of firearms, ammunition, optics, and accessories. Bulk ammo sales with competitive pricing.
5. Gunsmithing Services: On-site gunsmith services including firearm repair, optics mounting, minor restoration, AR maintenance, and bore sighting.
6. FFL and NFA Transfers: Federal firearms license transfers at $35 per firearm, NFA item transfers at $100 per silencer/NFA item, with multiple firearm discounts.
7. Firearm Rentals: Standard firearm rental at $10 per gun plus range fee and ammo. Try-it-before-you-buy-it package at $15 including rental, up to 10 rounds, 15 minutes range time, and safety gear.
8. Shooting Packages: Group shooting event packages including The Muzzleloader (starting at $310) and The Gatling Gun (starting at $580) with multiple lanes, firearms, targets, and ammunition.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Centershot Gun Range operates a 12-lane indoor firing range in Dorr, Michigan, equipped with programmable synchronized target systems capable of handling calibers up to 50 BMG. The business sells range time by the hour, recurring memberships (Steel, Brass, Protector, and Corporate tiers), certified firearms training courses (Michigan CPL, NRA Basics, RSO, Defensive Handgun Academy, Private Lessons, Church Security), retail firearms and accessories (in-store and online), on-site gunsmithing, and FFL/NFA transfer services.

Product overview

Centershot Gun Range operates as a comprehensive firearms training and retail facility in Dorr, Michigan. The core offering is an advanced 12-lane indoor firing range capable of handling calibers up to 50 BMG, paired with extensive firearms training programs. The product portfolio consists of the indoor gun range as the central platform, supplemented by firearms training services (Michigan CPL, New Shooter courses, Defensive Handgun Academy, Private Lessons, Church Security, and NRA certifications), a retail gun and accessories store (both physical and online), and tiered membership programs (Steel, Brass, Protector, and Corporate). Additional products include gunsmith services, FFL/NFA transfer services, silencer sales through SilencerShop partnership, shooting event packages, firearms rentals, and competitive leagues like the Action Pistol League. The training division features specialized instruction for civilians, church security teams, law enforcement, and women, delivered by certified instructors with decades of combined experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Indoor Gun Range A 12-lane indoor firing range with programmable synchronized target systems from Action Targets, accommodating calibers up to 50 BMG, featuring nearly 100 customizable programs to simulate real-world situations. Open to the public on a first-come, first-served basis with member-only lane reservations.
• Firearms Training Programas Comprehensive firearms training programs including Michigan Concealed Pistol License, New Shooter courses, NRA Basics of Pistol, Defensive Handgun Academy, Private Lessons, Church Security training, and NRA Range Safety Officer certification. Delivered by certified instructors with 30+ years combined experience to civilians, women, church security teams, and law enforcement.
• Retail Gun and Accessories Store Physical and online retail store offering firearms, ammunition, optics, and accessories with bulk ammo pricing, firearm rentals, and trade-in/used firearms service. Firearms sold online are delivered to the store to avoid FFL fee and shipping costs.
• Membership Subscription Program Recurring membership tiers including Steel ($25.99/month or $300/year) with free shooting Tuesday-Saturday, Brass ($34.99/month or $400/year) with free guest shooter and free FFL transfers, Protector ($59.99/month or $700/year) with USCCA Elite Level membership, and Corporate ($2,000 for 200 hours) with multi-user access ID.
• Gunsmith Services On-site gunsmith services including firearm repair, optics mounting and sighting-in, minor restoration, drilling and tapping for rails, AR maintenance, pistol sight replacement, and troubleshooting. Available one day per week.
• FFL Transfer Service Federal Firearms License transfer service at $35 per firearm with additional fees for multiple firearms; NFA item transfers at $100 per silencer/NFA item. Operated as a registered dealer.
• Silencer Sales and Transfers Silencer dealer services with SilencerShop direct dealer status (no transfer fee for SilencerShop orders), $100 transfer fee for other NFA orders, with on-site kiosk available during business hours.
• The Muzzleloader Package Group shooting package starting at $310, including 1-hour rental, 4-lane section, 1 Safety Officer, 4 firearms, 8 sets of eye/ear protection, 12 targets, and $150 worth of ammunition. Weekend fee +$50.
• The Gatling Gun Package Group shooting package starting at $580, including 8 lanes, 8 firearms (6 handguns, 2 long guns), up to 16 sets of protection, 24 targets, and $300 worth of ammunition. Weekend fee +$100.
• Firearms Rental Firearm rentals at $10 per gun plus range fee and ammo. Try It Before You Buy It option at $15 including gun rental, up to 10 rounds, 15 minutes range time, and safety gear.
• Private Lessons One-on-one or small group training sessions at $125 per hour with custom curriculum tailored to specific skill goals, flexible scheduling, and intimidation-free learning environment.
• Defensive Handgun Academy Advanced-level training program with six 2-3 hour modules: Holster Draw, Cadence Fire, Movement, Use of Cover, Cognitive Shooting, and Defensive Handgun 101. Full package available for $997 including 1,000 rounds 9mm ammo, 90-day membership, 1-year MCRGO membership, and VIP Training Club discount.
• Michigan CPL Course Michigan Concealed Pistol License course priced at $130 for 8+ hours meeting state requirements. Includes lunch, snacks, targets, and 30-day membership. Class size limited to 4-12 students.
• Action Pistol League Six-week competitive shooting league similar to IDPA/USPSA format (non-sanctioned), scored by Practiscore app, with 5-7 different stages weekly, 50-100 rounds of ammunition per stage, and Novice/Expert divisions.
• Online Store E-commerce platform for purchasing firearms, ammunition, and accessories online with delivery to the store to avoid FFL fees and shipping costs.

Quantifiable outcome

• Small class sizes of 4-12 students for individual attention
• +3 more outcomes

Segments6 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Right to BearcoreStrategic or Co-development Partner · 6 May 2025Partner organization for Church Safety Tour events. Collaborates with Stephen Willeford, the 'Real Barefoot Defender' from Texas, to provide church safety training workshops across Michigan.
• USCCA (United States Concealed Carry Association)coreGTM or Marketing PartnerOfficial Partner status with USCCA. Centershot offers USCCA Elite Membership through Delta Defense as part of their Protector membership tier. The company is an authorized USCCA dealer and offers official partner branding and materials.
• SilencerShopcoreChannel Partner/ Reseller/ DistributorRegistered SilencerShop dealer with NO transfer fee for SilencerShop orders. Centershot operates a SilencerShop kiosk for customer convenience during business hours. Direct dealer relationship enabling streamlined NFA purchases.
• NRA (National Rifle Association)coreGTM or Marketing PartnerCertified NRA training provider offering NRA Range Safety Officer certification and NRA Metallic Cartridge Reloading courses. Provides NRA educational materials and official course completion certificates.
• MCRGO (Michigan Coalition of Responsible Gun Owners)coreGTM or Marketing PartnerCertified MCRGO training provider. Offers 1-year MCRGO membership included with Defensive Handgun Academy. MCRGO Everyday Carry and DFA Academy Graduation certificates available through Centershot training.
• Gun Owners of AmericaminorStrategic or Co-development PartnerCo-presenter with Right to Bear on Church Safety Tour events featuring Stephen Willeford.
• State Representative Rachelle SmitminorGTM or Marketing PartnerMichigan State Representative attending Centershot Customer Appreciation Day events as a community partner.
• Armed Women of AmericacoreGTM or Marketing PartnerHosts local chapter meetings at Centershot on 4th Wednesday of every month at 6:00 PM. Includes classroom education followed by structured range sessions with certified instructors.
• ALLSTAR Comfort SolutionsminorGTM or Marketing PartnerSponsor for ALLSTAR Youth Shoot event providing free 3-hour youth new shooter basics course.
• Legacy FirearmminorGTM or Marketing PartnerSponsor for ALLSTAR Youth Shoot event providing free 3-hour youth new shooter basics course.
• MUCC (Michigan United Conservation Clubs)minorGTM or Marketing Partner2A organization attending Customer Appreciation Day events.
• 2A DisplayminorGTM or Marketing PartnerLocal vendor participating in Customer Appreciation Day events.
• Chase Custom HolstersminorGTM or Marketing PartnerLocal vendor participating in Customer Appreciation Day events.
• Titan Cerakote and EngravingminorGTM or Marketing PartnerLocal vendor participating in Customer Appreciation Day events.
• Phoenix DefenseminorGTM or Marketing PartnerLocal vendor participating in Customer Appreciation Day events.
• The Home Defense ShowminorGTM or Marketing PartnerPodcast/media partner attending Customer Appreciation Day; featured guest representing home defense education.
• Action TargetscoreTechnology or IntegrationProvider of synchronized target system for 4 lanes at Centershot range. Action Targets systems enable programmable, moving target scenarios for training.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sharpshooters Range: Indoor gun range with retail and training programs in multiple U.S. locations. Comparable mid-market indoor range competitor serving civilian shooters with memberships and classes.
• Eagle Gun Range: Multi-location indoor gun range offering range time, firearms training, retail, and memberships. Directly comparable indoor range + training + retail operator with similar target customer segments.
• The Range 702: Las Vegas indoor shooting facility offering range time, training, retail, and memberships with climate-controlled environments. Direct peer in modern indoor range + retail + training format.
• American Shooting Centers: Houston-area indoor/outdoor range complex offering training classes, retail, and event packages. Comparable in combining group shooting event packages with retail and instruction.
• GAT Guns: Large indoor gun range and retail operation in East Dundee, IL combining range time, classes, gunsmithing, and a major retail showroom — comparable multi-vertical firearms business in the Midwest.
• Range USA: National indoor gun range chain offering range time, firearms training, retail, and memberships across multiple states. Direct competitor on the indoor range + training + retail model, with larger scale and multi-state footprint.
• Point Blank Range & Gun Shop: Multi-location indoor firing range combining range time, training classes, retail firearms, and memberships. Closely comparable Midwest-oriented indoor range operator with similar revenue model.
• Sandy Springs Gun Club: Premium indoor range with training, retail, and membership tiers targeting civilian and professional shooters. Comparable business model with tiered memberships and certified instruction.
• Targetmaster: Indoor range and training facility operating multiple locations with range time, NRA-certified courses, and retail. Comparable Midwest regional indoor range competitor.

Broad incumbents

• Bass Pro Shops: National outdoor retailer with firearms departments, ammunition, and occasional in-store ranges/training events. Broad incumbent that overlaps on retail firearms and ammo but does not operate specialty training centers comparable to Centershot's focused program.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/centershot_gun
• YouTubeyoutube.com/channel/UC4jwt6i3mCuK60jeCnMG2Sg
• Facebookfacebook.com/CenterShotGunRange
• LinkedInlinkedin.com/company/centershot-gun-range
• Instagraminstagram.com/centershotgunrange

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centershot Gun Range