Toy Triangle
- Company typePrivate
- Founded1992
- HeadquartersJeddah, Saudi Arabia
- Headcount101–250
- GTM typeB2B
- OfferingServices
Toy Triangle firmographics
Firmographics- Name
- Toy Triangle
- Legal name
- Toy Triangle Company
- Website
- https://toytriangle.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Toy Triangle industry classification
Industry- Product category
- Wholesale Toy Distribution
- NAICS
- Toy and Hobby Goods and Supplies Merchant Wholesalers (423920), Toy and Hobby Goods and Supplies Merchant Wholesalers (42392)
- akta.pro primary industry
- Traditional Toys Distribution (CRAOAMAA)
- akta.pro secondary industries
- Digital/Interactive Toys & Accessories Distribution (CRAOAMAJ), Hobby & Model Kits Distribution (RC, Scale Models, Miniatures) (CRAOAMAD)
Keywords
Where Toy Triangle is headquartered
LocationHeadquarters
- HQ city
- Jeddah
- HQ country
- Saudi Arabia
- HQ region
- Middle East
Offices6 records
Markets served
Toy Triangle business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Wholesale Toy Distribution: Toy Triangle generates revenue by distributing toys wholesale to retailers across the Middle East. The company acts as a regional distributor for 65+ toy brands including LOL Surprise, LEGO, Little Tikes, Miniverse, and others, selling products in bulk to retail stores and e-commerce platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Wholesale B2B pricing for retailers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Toy Triangle product offering
Product offeringCore offering
Toy Triangle is a wholesale developer and distributor of toys headquartered in Jeddah, Saudi Arabia, founded in 1992. The company distributes more than 65 international toy brands to physical retail stores and e-commerce platforms across Saudi Arabia, the UAE, Kuwait, Qatar, and Hong Kong.
Product overview
Toy Triangle is a leading toy developer and distributor operating for over 32 years with a workforce of 150+ employees, distributing 65+ premium toy brands across 7+ states. The company operates a dual-channel model comprising physical retail store locations and an e-retailer platform partnering with regional e-commerce leaders. The product portfolio centers on wholesale distribution of licensed and proprietary toy brands including LEGO, LOL Surprise, Little Tikes, Miniverse, and UFC Octagon Fighters, spanning categories such as action figures, construction toys, dolls, educational toys, arts & crafts, outdoor blasters, and RC vehicles. The company serves both retail and e-commerce channels across Saudi Arabia, UAE, Kuwait, Qatar, and Hong Kong.
Differentiator
Problem solved
Functional benefit
Companies that use Toy Triangle
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles1 record
Toy Triangle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Toy Triangle partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Toys R UscoreToy Triangle hosts LOL Surprise fashion show mega runway events in Dubai in collaboration with their longstanding partner Toys R Us. The events took place at Dubai Festival City and Dubai Festival Plaza, featuring fashion shows, nail art, hair styling activities, and craft stations for children.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Toy Triangle competitors and assessment
Company assessmentBroad incumbents
- Hamleys: Iconic global toy retailer with established physical and online presence in the Middle East. Operates in the same toy category and overlapping customer base as Toy Triangle, but focuses on direct retail rather than wholesale distribution to other retailers.
- Toys R Us: Global specialty toy retailer with multi-brand retail operations. Is also a known customer of Toy Triangle, making it comparable in product category and customer base, though it is retail-focused rather than a wholesale distributor.
- Landmark Group (Babyshop, Max): UAE-based retail conglomerate operating Babyshop and other kids' concepts across the Middle East. Comparable as a large multi-category toy and children's products retailer in the same geographies Toy Triangle serves.
- Amazon (Middle East): Dominant global e-commerce platform with major Middle East operations selling toys from Toy Triangle's portfolio. Comparable in product category and customer base, but operates a marketplace model across all consumer goods rather than specializing in toys.
Direct peers
- Mumzworld: Leading Middle East online retailer for mother, baby, and children's products, including toys. Comparable to Toy Triangle's e-commerce distribution arm and overlaps with Toy Triangle's distributed brand portfolio; both serve the same regional end consumer.
- Noon: Major Middle East e-commerce platform and one of Toy Triangle's listed distribution partners. Comparable in product category, customer base, and distribution mechanism, though Noon is a marketplace platform rather than a single-brand distributor.
- Early Learning Centre (ELC): Specialty retailer focused on educational and developmental toys for young children, with Middle East presence. Comparable in product category (educational toys) and overlapping brand portfolio with Toy Triangle's distribution.
Regional players
- FirstCry: Major online retailer for baby and children's products with growing Middle East presence. Comparable in product category (toys and kids' goods) and e-commerce distribution model, though primarily India-headquartered.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Toy Triangle social profiles
Digital presenceToy Triangle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Toy Triangle leadership team
Management profileNumber of profiles
Toy Triangle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Toy Triangle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Toy Triangle
What does Toy Triangle do?
Toy Triangle is a wholesale developer and distributor of toys headquartered in Jeddah, Saudi Arabia, founded in 1992. The company distributes more than 65 international toy brands to physical retail stores and e-commerce platforms across Saudi Arabia, the UAE, Kuwait, Qatar, and Hong Kong.
Is Toy Triangle a public or private company?
Toy Triangle is a private company. It is classified as unknown and is currently operating.
When was Toy Triangle founded?
Toy Triangle was founded in 1992. It employs 101 to 250 people.
Where is Toy Triangle based?
Toy Triangle is headquartered in Jeddah, Saudi Arabia, in the Middle East region.
How does Toy Triangle make money?
One revenue line is on record: wholesale Toy Distribution.
Who are Toy Triangle's main competitors?
Broad incumbents on record are Hamleys, Toys R Us, Landmark Group (Babyshop, Max) and Amazon (Middle East). Direct peers are Mumzworld, Noon and Early Learning Centre (ELC). FirstCry is listed as a regional player.
Does Toy Triangle have an API?
No public API is recorded for Toy Triangle.
What industry is Toy Triangle in?
Toy Triangle's product category is Wholesale Toy Distribution. Its primary akta.pro industry code is CRAOAMAA, Traditional Toys Distribution, with a secondary code of CRAOAMAJ, Digital/Interactive Toys & Accessories Distribution. Its NAICS code is 423920.