Imaging @ Olympic Park
Imaging @ Olympic Park is a Melbourne-based, IDX-owned musculoskeletal diagnostic imaging centre and accredited Day Procedure Centre offering MRI, CT, ultrasound, X-ray and image-guided pain management to referred patients and the sporting community.
- Company typePrivate
- Founded2010
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Imaging @ Olympic Park does
Imaging @ Olympic Park is a single-site, specialist medical diagnostic imaging clinic located at AAMI Park in Melbourne, Australia, operating as a subsidiary of Integral Diagnostics (IDX). Founded around 2010, the centre positions itself as Australia's first Imaging and Treatment Day Procedure Centre, focused on musculoskeletal (MSK) imaging and image-guided interventional procedures for both the sporting and general community.
The facility's technology stack centres on three Medicare-licensed 3T 70cm bore MRI scanners (with open-bore patient-comfort features), complemented by CT, digital radiography (X-ray) and ultrasound. The Day Procedure Centre is accredited for interventional radiology and pain management services including cortisone injections, nerve blocks, facet joint and epidural injections, radiofrequency denervation, and platelet-rich plasma (PRP) therapy. A Patient Portal (Zed Technologies-powered, available on iOS and Android) and integration with Australia's national My Health Record provide image and report access for patients and referring clinicians.
Commercially, the clinic operates a referral-led go-to-market model serving three segments: GP/specialist referrers, the Melbourne sporting community, and the broader public. Revenue is generated primarily through bulk-billed Medicare diagnostic imaging services, with private fees for non-Medicare-eligible MRI scans and interventional pain procedures; private health insurance, TAC, Workers Compensation and DVA provide additional funding channels. Reports are typically turned around within 2–3 working days. The clinic accepts all medical imaging referral forms and offers online appointment requests.
Imaging @ Olympic Park firmographics
Firmographics- Name
- Imaging @ Olympic Park
- Legal name
- Imaging @ Olympic Park
- Website
- https://iop.net.au
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Imaging @ Olympic Park is a Melbourne-based, IDX-owned musculoskeletal diagnostic imaging centre and accredited Day Procedure Centre offering MRI, CT, ultrasound, X-ray and image-guided pain management to referred patients and the sporting community.
- Ownership category
- akta.pro rank
Imaging @ Olympic Park industry classification
Industry- Product category
- Diagnostic Imaging Services
- NAICS
- Diagnostic Imaging Centers (621512), Outpatient Care Centers (6214)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)
- akta.pro primary industry
- Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound) (HLAFAKAA)
- akta.pro secondary industry
- Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology) (HLAFAKAB)
Keywords
Where Imaging @ Olympic Park is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Imaging @ Olympic Park business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- Diagnostic Imaging Services: Revenue generated from providing medical imaging services including MRI, CT, X-ray, and ultrasound. Services are primarily bulk billed to Medicare with some interventional procedures attracting private fees.
- Interventional Pain Procedures: Revenue from minimally invasive image-guided procedures performed in the accredited Day Procedure Centre. These may be covered by private health insurance for admitted patients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Medicare Bulk Billed Imaging |
| One time/ perpetual license | Pay-as-you-go | Private Fee Services |
| Subscription | Pay-as-you-go | Private Health Insurance |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Imaging @ Olympic Park product offering
Product offeringCore offering
Imaging @ Olympic Park is a diagnostic medical imaging center located at AAMI Park, Melbourne, providing musculoskeletal-focused imaging services including MRI (three Medicare-licensed 3T 70cm bore scanners), CT, X-Ray, and Ultrasound, alongside image-guided interventional procedures such as cortisone injections, nerve blocks, radiofrequency denervation, and PRP therapy. Australia's first accredited Imaging and Treatment Day Procedure Centre, the clinic serves both the sporting community and the wider public with referrals from GPs and specialists.
Product overview
Imaging @ Olympic Park is a diagnostic imaging center offering a comprehensive suite of medical imaging services centered on musculoskeletal imaging. The core portfolio includes MRI (3T), CT, General X-Ray, Ultrasound, and Interventional Procedures. As Australia's first Imaging and Treatment Day Procedure Centre, the facility combines diagnostic imaging with pain management treatments including cortisone injections, nerve blocks, radiofrequency denervation, and PRP therapy. A Patient Portal (powered by Zed Technologies) provides patients secure access to view, store, and share imaging. The facility integrates with Australia's My Health Record system for report sharing with healthcare providers.
Differentiator
Problem solved
Functional benefit
Products and services
- MRI – Magnetic Resonance Imaging MRI service using a strong magnetic field and low-energy radiofrequency waves to examine specific areas of the body, providing the highest soft tissue resolution for imaging brain, nerves, tendons, ligaments, cartilage, spinal cord, breast, and abdomen. The clinic operates three Medicare-licensed 3T 70cm bore MRI scanners for musculoskeletal imaging.
- CT – Computed Tomography Computed Tomography scanning providing detailed evaluation of bone structures to diagnose complex fractures, bone deformities, bone abnormalities, and joint deformations. Useful where detailed cross-sectional bone imaging is required.
- General X-Ray Digital radiography service used as a first-line test for suspected bone issues and to diagnose osteoarthritis, dislocations, fractures, and other structural abnormalities. Performed using digital X-ray equipment on site.
- Ultrasound Medical imaging technique using sound waves to create pictures of the inside of the body. Often the first test ordered for musculoskeletal pain or injuries, useful in diagnosing sprains, strains, tears, pinched nerves, arthritis, and for guiding interventional procedures.
- Interventional Procedures Image-guided procedures performed under ultrasound or CT guidance to accurately target specific areas. Includes cortisone injections, nerve blocks, facet joint injections, epidural injections, radiofrequency denervation, PRP injections, and other pain management treatments. Australia's first Radiology Day Procedure Centre offering these procedures.
- Pain Management Services Specialised pain management focused on reducing or managing acute and chronic pain affecting the spine, joints, and soft tissues. Includes cortisone injections, nerve root injections, facet joint injections, epidural injections, and platelet-rich plasma (PRP) therapy delivered under image guidance.
- Sports Injuries and Pain Management Imaging Expanded musculoskeletal imaging service for sports-related injuries, integrating diagnostic imaging with pain management pathways. Focused on athletes and active patients requiring detailed musculoskeletal diagnosis.
- Patient Portal Secure web portal and mobile application (iOS and Android, powered by Zed Technologies) that enables patients to view, store, and share their medical imaging directly from their smartphone with health professionals and family. Provides access to imaging history and supports sharing with healthcare providers.
- Accredited Day Procedure Centre Australia's first accredited Imaging and Treatment Day Procedure Centre, providing care for patients undergoing interventional radiology and pain management procedures. Private health insurance can be used for admission, and TAC, WorkCover, DVA, and self-funded patients are accepted.
Quantifiable outcome
- Reports typically delivered within 2-3 working days
- +1 more outcomes
Companies that use Imaging @ Olympic Park
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Imaging @ Olympic Park technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability3 records
Feature3 records
Imaging @ Olympic Park partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Integral Diagnostics (IDX)coreImaging @ Olympic Park is a subsidiary of Integral Diagnostics (IDX), part of a wider network of radiology practices. Integral Diagnostics has united several radiology practices across Australia and New Zealand under a single vision of a healthier world. The network includes Apex Radiology, Capital Radiology, Lake Imaging, Direct Radiology, FMIG, Fowler Simmons Radiology, Lime Avenue Radiology, The X-Ray Group, Astra Radiology, Horizon Radiology, SRG Radiology, Cone Radiology, Trinity MRI, Sunshine Coast Radiology, Central Queensland Radiology, Imaging Queensland, Darling Downs Radiology, Mackay Radiology, and South Coast Radiology.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Imaging @ Olympic Park competitors and assessment
Company assessmentDirect peers
- Capitol Radiology: IDX-owned radiology group operating multiple clinics across Victoria with MRI, CT, ultrasound and interventional services. Sister brand within the IDX parent that competes in the same Victorian referrer market but also presents an internal coordination/routing opportunity.
- Lake Imaging: IDX-owned radiology group with multi-site regional Victoria and Melbourne coverage offering MRI, CT, ultrasound and interventional procedures. Closely comparable as both a same-network peer and as a regional Victoria competitor chasing the same GP referral base.
- Melbourne Radiology Clinic: East Melbourne radiology practice specialising in MSK imaging and interventional procedures including radiofrequency ablation. A direct local competitor where Dr Lawson completed his fellowship, chasing the same MSK referrer pool in the same metro market.
- PRP Diagnostic Imaging: Sydney-headquartered radiology network with strong sports, MSK and interventional focus, including PRP and image-guided injections. Closely comparable to I@OP on MSK and sports-medicine specialisation while competing for elite-athlete and specialist referral volume.
- I-Med Radiology Network: Australia's largest diagnostic imaging network, operating more than 250 clinics offering MRI, CT, ultrasound, X-ray and interventional procedures. Directly comparable as the dominant national rival to a Melbourne-based, multi-modality imaging centre, competing for the same GP and specialist referral base.
- Future Medical Imaging Group (FMIG): IDX-owned radiology group providing MRI, CT, ultrasound and interventional services across multiple Victorian and national sites. Closely comparable as another same-network peer offering multi-modality imaging with similar referrer dynamics.
- Q-Scan Radiology Clinics: Australian radiology group with multi-site MRI, CT, ultrasound and interventional offerings across QLD, NSW and other states. Comparable as a competing mid-to-large multi-modality imaging operator chasing the same referrer relationships and Medicare-funded diagnostic imaging volume.
Broad incumbents
- Sonic Healthcare: ASX-listed global diagnostics giant providing pathology, radiology and clinical services. While not MSK-specialised, its radiology arm competes for the same GP and specialist imaging referrals across Australia and sits at the top of the same pricing and reimbursement dynamics as I@OP.
- Healius Limited: ASX-listed healthcare operator running large-scale pathology and diagnostic imaging networks (Lumus Imaging). Competes with I@OP for referrers at the macro level through distributed clinic footprint and corporate referral contracts across Australia.
- RadNet: NASDAQ-listed US outpatient diagnostic imaging operator with hundreds of centres. Useful international comparable for the economics of a multi-modality, multi-MRI, multi-state imaging network business model relevant to evaluating I@OP's parent IDX.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Imaging @ Olympic Park social profiles
Digital presenceImaging @ Olympic Park financial estimates
Financial estimateRevenue estimate
Valuation estimate
Imaging @ Olympic Park leadership team
Management profileNumber of profiles
Profiles3 records
Imaging @ Olympic Park funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Imaging @ Olympic Park M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Imaging @ Olympic Park
What does Imaging @ Olympic Park do?
Imaging @ Olympic Park is a diagnostic medical imaging center located at AAMI Park, Melbourne, providing musculoskeletal-focused imaging services including MRI (three Medicare-licensed 3T 70cm bore scanners), CT, X-Ray, and Ultrasound, alongside image-guided interventional procedures such as cortisone injections, nerve blocks, radiofrequency denervation, and PRP therapy. Australia's first accredited Imaging and Treatment Day Procedure Centre, the clinic serves both the sporting community and the wider public with referrals from GPs and specialists.
Is Imaging @ Olympic Park a public or private company?
Imaging @ Olympic Park is a private company. It is classified as corporate owned and is currently operating.
When was Imaging @ Olympic Park founded?
Imaging @ Olympic Park was founded in 2010. It employs 11 to 50 people.
Where is Imaging @ Olympic Park based?
Imaging @ Olympic Park is headquartered in Melbourne, Australia, in the Oceania region.
How does Imaging @ Olympic Park make money?
Two revenue lines are on record. Diagnostic Imaging Services are the primary driver. The others are interventional Pain Procedures.
Who are Imaging @ Olympic Park's main competitors?
Direct peers on record are Capitol Radiology, Lake Imaging, Melbourne Radiology Clinic, PRP Diagnostic Imaging, I-Med Radiology Network, Future Medical Imaging Group (FMIG) and Q-Scan Radiology Clinics. Broad incumbents are Sonic Healthcare, Healius Limited and RadNet.
Does Imaging @ Olympic Park have an API?
No public API is recorded for Imaging @ Olympic Park.
What industry is Imaging @ Olympic Park in?
Imaging @ Olympic Park's product category is Diagnostic Imaging Services. Its primary akta.pro industry code is HLAFAKAA, Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound), with a secondary code of HLAFAKAB, Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology). Its NAICS code is 621512 and its SIC code is 8011.