What Dichter & Neira does

Dichter & Neira is a Panama-headquartered, family-controlled market intelligence and retail analytics firm founded in 1986 by Leopoldo Neira. It sells a modular software-and-services platform — organized around four pillars (Modern Channel via Retail Track, Retail Analytics and Shopper Link; Traditional Channel via StoreLive and Locator; In-Store Execution via StoreConnect AI and StoreView AI; and Consumer Knowledge/Shopper Understanding) — to FMCG manufacturers and retailers in more than ten Latin American countries plus Spain. The company distinguishes itself by fusing consumer-declared data with transactional, distribution, and in-store execution data, including real-time traditional-channel ticket capture via StoreLive and AI-driven image recognition via StoreConnect AI; in 2026 it added Ernest, a generative-AI agent for conversational market analysis. The firm serves approximately 300+ active enterprise clients including Heineken, Unilever, Nestle, Procter & Gamble, PepsiCo and Colgate-Palmolive, with a sales-led go-to-market executed by Regional Managing Directors and Commercial Directors across 14 offices in Latin America and Spain. Revenue is generated through a mix of recurring subscriptions to proprietary SaaS platforms and project-based custom research engagements; pricing is quote-based and not publicly disclosed. The company is privately held by the Neira family, self-funded, and led by CEO Gabriel Neira, with Chairman Leopoldo Neira on the board; it has absorbed Lock Research & Insights (Peru) and operates with roughly 500+ employees.

Name

Dichter & Neira

Legal name

Dichter & Neira

Website

https://dichter-neira.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

251–500 employees

Short description

Dichter & Neira is a Panama-based, family-controlled market intelligence and retail analytics firm that sells SaaS platforms (Retail Track, StoreConnect AI, StoreLive, Ernest) and custom research to FMCG manufacturers and retailers across 10+ Latin American countries and Spain.

Ownership category

akta.pro rank

Product category

Market Intelligence & Retail Analytics

NAICS

Information (51), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

akta.pro primary industry

Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)

Keywords

• Market intelligence
• Retail analytics
• FMCG insights
• Shopper analytics
• Consumer research

Headquarters

HQ city

Panama City

HQ country

Panama

HQ region

Latin America

Offices18 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Market Intelligence Solutions: Dichter & Neira generates revenue through providing market intelligence solutions and analytics services to FMCG manufacturers and retailers across Latin America. Their portfolio combines data, advanced analytics, and artificial intelligence throughout the entire retail ecosystem. Services include sell-out tracking, retail analytics, shopper insights, in-store execution solutions, and consumer understanding platforms.
2. Software-as-a-Service Platforms: The company offers proprietary software platforms including Retail Track, StoreConnect AI, StoreView AI, StoreLive, Shopper Link, and various analytics solutions delivered as ongoing services with continuous data capture and reporting capabilities.
3. Custom Research Studies: Custom market research and consulting services including consumer studies, brand tracking, product testing, and specialized retail audits delivered as project-based engagements.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Dichter & Neira provides market intelligence and retail analytics solutions for FMCG manufacturers and retailers across Latin America. Its portfolio combines proprietary SaaS platforms (Retail Track, StoreConnect AI, StoreView AI, StoreLive, Shopper Link, Branch Spot, Ernest) with custom research services that connect consumer-declared data to transactional, distribution and in-store execution data across modern and traditional retail channels.

Product overview

Dichter & Neira offers a modular market intelligence platform for consumer goods brands and retailers across Latin America. The portfolio spans four solution areas: (1) Canal Moderno - Retail Track with Retail Analytics modules (Price & Promo, Basket Dynamic, Perfect Assortment, Perfect Supply) plus Shopper Link for modern channel insights; (2) Canal Tradicional - StoreLive and Locator for traditional store monitoring; (3) In-Store Execution - StoreConnect AI (image recognition) and StoreView AI (external audits) for point-of-sale execution; (4) Consumer - Market Insight, Product Insight, Customer Satisfaction, Brand & Ad Insight, Shopper Behavior, and Branch Spot modules. The platform combines big data, artificial intelligence, image recognition, and transactional analytics to deliver actionable insights across the entire retail ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• StoreLive: Real-time monitoring platform for capturing point-of-sale data including prices, SKUs, formats, sizes and categories in the traditional channel
• StoreConnect AI
• StoreView AI
• Retail Track
• Shopper Link
• Branch Spot
• Ernest
• Insider Tendero
• Consumer Trends

Products and services

• Retail Track Sell-out retail platform for the modern channel that uses data science and analytics to improve sales performance and provide visibility into market dynamics and sales trends for FMCG brands and retailers.
• StoreLive Real-time monitoring platform for the traditional channel that captures transactional data (real prices, transacted SKUs, formats, sizes, and categories) through systematic ticket scanning, closing the gap between distributor sell-in and actual consumer sell-out.
• Locator Location tool for the traditional channel that helps identify and map store locations and distribution coverage across Latin American markets.
• StoreConnect AI AI-powered image recognition (IRT) solution for in-store execution that verifies planogram compliance, detects shelf share, monitors out-of-stock conditions, and ensures POP material presence in real-time across thousands of SKUs trained with high-precision neural networks.
• StoreView AI AI-powered external store auditing service that provides objective, unbiased measurements of point-of-sale execution at store-level KPIs without human auditor bias.
• Ernest - AI Agent for Market Analysis Generative AI agent for market analysis that enables natural language queries to convert business questions into informed decisions in minutes, reducing decision cycle time from weeks to minutes.
• Shopper Link Shopper analytics platform providing insights into consumer purchasing behavior and decision-making processes within the modern retail channel.
• Branch Spot Location intelligence solution for retail that identifies the best store locations, evaluates market potential, and minimizes risk of new openings through geomarketing analysis and competitive landscape evaluation.
• Market Insight Consumer market analysis solution that provides segmentation and deep understanding of consumer relationships and perceptions at key moments of the purchase process.
• Product Insight Product research service supporting strategic decisions on innovation, price, packaging and product performance, including concept evaluation, product testing, packaging optimization and price sensitivity analysis.
• Customer Satisfaction Customer satisfaction platform that identifies moments generating satisfaction and loyalty and tracks how brand reputation evolves, including Fidelity Systems for service performance measurement and Reputation Track for brand perception monitoring.
• Brand & Ad Insight Brand and advertising intelligence platform for measuring brand equity and evaluating advertising effectiveness, including Brand Life, Brand Pulse, Ad+ Impact and Ad React modules.
• Shopper Behavior Platform Shopper behavior analytics platform with Shopper Sight for path-to-purchase insights, Shopper Experience for in-store observation, and Consumer Decision Tree for purchase decision modeling across channels.

Quantifiable outcome

• Up to 50% savings in data collection time at point of sale with StoreConnect AI
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature17 records

Partnerships

One partnership is on record.

• Lock Research & InsightscoreStrategic or Co-development PartnerLock Research & Insights was integrated into Dichter & Neira's team. Patricia Pellón, Commercial Manager Peru and founding partner of Lock Research & Insights, joined Dichter & Neira bringing over 30 years of experience in market research with strong relationships with leading FMCG clients in Peru.

Scale indicators14 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• GfK (now part of NIQ): GfK provides consumer intelligence and market research with strong presence in Europe and LatAm. It competes with D&N on consumer panels, retail analytics, and shopper insights for FMCG manufacturers.
• Symphony RetailAI: Symphony RetailAI offers AI-driven retail analytics, demand forecasting, and category management solutions. It competes with D&N's Perfect Assortment, Price & Promo, and Perfect Supply modules in the modern channel.
• Numerator: Numerator provides consumer intelligence through panel-based purchase data and omnichannel measurement. It competes with D&N on first-party consumer insights and category performance analytics for FMCG clients.
• NielsenIQ: NielsenIQ provides retail measurement, consumer intelligence, and analytics to FMCG manufacturers and retailers globally. It competes head-to-head with D&N's Retail Track and StoreLive offerings across Latin American markets.
• Ipsos: Ipsos is a global market research and consumer insights firm with significant LatAm presence. It competes with D&N on brand tracking, ad effectiveness, product testing, and customer satisfaction research for major FMCG accounts.
• Dunnhumby: Dunnhumby specializes in customer data science and retail analytics, particularly for grocery and FMCG. It directly competes with D&N on shopper analytics, loyalty data, and category management solutions for major retailers and brands.
• Kantar: Kantar is the global leader in market research and shopper insights, operating extensively in Latin America. It directly competes with D&N across retail measurement, brand tracking, and consumer research for FMCG clients such as Unilever and Nestle.

Regional players

• CCR (Cadena de Investigación): CCR is a Latin American market research and analytics firm serving FMCG and retail clients. It provides shopper insights, brand tracking, and consumer research across Spanish-speaking markets, competing with D&N for regional accounts.
• Quantil Latam: Quantil is a Colombian market research firm serving FMCG and retail clients across the Andean region. It operates as a regional competitor to D&N with comparable shopper insights and consumer research offerings.

Broad incumbents

• Dentsu (research/analytics practice): Dentsu is a global advertising and marketing services network that includes market research and analytics capabilities. Its research arm overlaps with D&N's consumer insights offerings for FMCG clients in LatAm markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@dichterneiraresearch631
• LinkedInlinkedin.com/company/dichter-&-neira-research-network
• Xx.com/dichterneira
• Facebookfacebook.com/dichterneiraresearch

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dichter & Neira