Lock Research & Insights

What Lock Research & Insights does

Lock Research & Insights (legal name: Lock & Asociados S.A.C.) is a Peruvian B2B market research firm headquartered in Lima, founded around 2020 and operating with 11–50 employees. The company specializes in point-of-sale studies across both the Modern Channel (supermarkets and convenience stores) and the Traditional Channel (bodegas and independent retail) in Peru, providing quantitative and qualitative research to consumer goods manufacturers and retailers. Its core offering comprises six research services: Scan Data Supermercados and Scan Data Tiendas de Conveniencia (continuous quantitative sales tracking from major supermarket and convenience store chains), Target Store (ad-hoc modern-channel optimization studies), Chequeos de Distribución y Precios en el Canal Tradicional (traditional-channel distribution and price audits), Ejecución en el Punto de Venta (point-of-sale execution measurement), and Estudios Ad-hoc (customized quantitative and qualitative consumer studies). Documented operational scale includes a 656-point-of-sale survey across Lima Metropolitan area as of October 2020.

The firm operates a sales-led B2B go-to-market, delivering research engagements directly to enterprise clients on a quote-based, professional-services pricing model. Its customer base includes multinational FMCG companies (Heineken, Unilever, Mondelez, Reckitt Benckiser), Peruvian manufacturers (Danper, Sancela, Quimpac, Medifarma, Cartavio, Terrafertil, Oregon Foods), and retailers (Arca Continental, plus supermarket and convenience chains such as Wong, Metro, Plaza Vea, Tottus, Tambo, Oxxo, Listo, and Repsol that are monitored in its studies). Marketing and distribution rely on direct client relationships, a LinkedIn presence, a content/news section on the company website, and occasional earned media. Pricing is not publicly disclosed.

In October 2025, Lock Research & Insights was acquired by dichter & neira, a Latin American market research organization with 39 years of experience and full-service operations in more than 11 countries. The acquisition transformed Lock from an independent Peru-only operator into a subsidiary within a pan-regional network, expanding its geographic reach, enlarging its multinational client cross-sell potential, and providing access to the parent's technology and analytics capabilities. Leadership including Jesús Lock (Gerente General) and Patricia Pellón (Gerente Comercial) was retained, and the entity continues to operate under the Lock Research & Insights brand integrated into the dichter & neira group.

Name

Lock Research & Insights

Legal name

Lock & Asociados S.A.C.

Website

https://lockyasociados.com

Company type

Private

Founded year

2020

Operating status

Acquired

Headcount range

11–50 employees

Short description

Lock Research & Insights is a Lima-based B2B market research firm specializing in point-of-sale studies across Peru's modern and traditional retail channels. It serves enterprise FMCG manufacturers and retailers with quantitative Scan Data, distribution audits, and ad-hoc consumer studies, and is now a subsidiary of dichter & neira's 11-country Latin American network.

Ownership category

akta.pro rank

Product category

Retail Market Research Services

NAICS

Marketing Research and Public Opinion Polling (541910), Professional, Scientific, and Technical Services (54)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Market Research & Consumer Insights (BPAHALAA)

akta.pro secondary industries

Syndicated Market Research (Panels, Omnibus, Tracker Studies) (MPAAALAB), Shopper Insights & Path-to-Purchase Research (MPAAAJAL), Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

Keywords

• Retail market research
• Point-of-sale analytics
• Consumer goods insights
• Scan data services
• Distribution measurement

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Market Research Services: Lock Research & Insights generates revenue through providing market research services including Scan Data studies, Target Store analysis, distribution and price checks, point-of-sale execution studies, and ad-hoc consumer studies to consumer goods manufacturers and retailers in Peru.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Lock Research & Insights is a Peruvian B2B market research firm that provides point-of-sale studies and retail analytics for consumer goods manufacturers and retailers. The firm delivers quantitative studies (Scan Data for supermarkets and convenience stores, distribution and price checks, point-of-sale execution measurement) and custom ad-hoc consumer research, focused on Peru's Modern and Traditional retail channels.

Product overview

Lock Research & Insights is a market research firm specializing in retail analytics with a portfolio of six core research services. The offering includes Scan Data Supermercados and Scan Data Tiendas de Conveniencia for quantitative sales tracking in modern retail channels, Target Store for ad-hoc optimization studies, Chequeos de Distribución y Precios en el Canal Tradicional for traditional channel analysis, Ejecución en el Punto de Venta for point-of-sale execution measurement, and Estudios Ad-hoc for customized consumer research. These services collectively provide insights on market trends, distribution, pricing, and consumer behavior across both modern and traditional retail channels in Peru.

Differentiator

Problem solved

Functional benefit

Products and services

• Scan Data Supermercados Quantitative study providing information about sales conducted by the main supermarket chains in the country, enabling analysis of market trends and performance metrics in the modern retail channel for consumer goods manufacturers and retailers.
• Scan Data Tiendas de Conveniencia Quantitative study providing sales information from the main convenience store chains in Peru, supporting analysis of performance in the convenience retail sub-channel for consumer goods manufacturers.
• Target Store Ad-hoc study focused on optimizing investment in the modern retail channel through targeted store analysis and strategic insights for consumer goods manufacturers and retailers.
• Chequeos de Distribución y Precios en el Canal Tradicional Quantitative study enabling knowledge of the distribution presence levels of manufacturers/brands participating in a category, as well as their public sale prices in Peru's traditional retail channel (bodegas, market stalls).
• Ejecución en el Punto de Venta Quantitative study measuring observable execution variables to evaluate management performance at the point of sale, including variables such as merchandising, placement, and in-store execution for manufacturers and retailers.
• Estudios Ad-hoc Quantitative and qualitative studies focused on consumer knowledge, tailored to specific research needs of clients in the consumer goods and retail sectors in Peru.

Quantifiable outcome

• Lock tracked supermarket sales showing 52% weekly growth during pre-quarantine period in March 2020
• +2 more outcomes

Named customers20 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• dichter & neiracoreStrategic or Co-development Partner · 1 October 2025dichter & neira, a Latin American market research company with 39 years of experience operating in 11 countries, acquired Lock Research & Insights in October 2025. The acquisition strengthens dichter & neira's presence in Peru and expands its capabilities in measuring Modern and Traditional Channels. Lock's team, led by Jesús Lock (Gerente General) and Patricia Pellón (Gerenta Comercial), joins the dichter & neira group, bringing expertise in point-of-sale research and buyer behavior.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• NielsenIQ: Global leader in POS/scan data and retail measurement with extensive LATAM operations. Directly comparable as a syndicated retail measurement provider competing for the same FMCG clients (Unilever, Heineken, Mondelez) that Lock serves.
• dichter & neira: Latin American market research firm operating in 11+ countries that acquired Lock in October 2025. Highly comparable as the parent now absorbing Lock's POS capabilities into its broader portfolio across the region.
• GfK: Global consumer and retail research firm with strong consumer goods panel data. Competes with Lock in shopper insights and POS analytics for FMCG manufacturers in Latin America.
• Ipsos: Global market research firm with retail, shopper, and consumer insights practices across LATAM. Comparable as a B2B research provider serving multinational FMCG clients in Peru and the region.
• Circana: Formed from IRI and NPD, Circana is a global leader in POS analytics and retail measurement. Directly competes with Lock's Scan Data offerings for CPG manufacturers' category and channel insights.
• Kantar: Global market research and insights firm with Worldpanel division providing POS and shopper insights. Competes with Lock for FMCG and retailer contracts across LATAM, including Peru.
• Euromonitor International: Global market research provider with retail and consumer goods industry data across LATAM. Competes with Lock for FMCG category and channel insights, though with a broader syndicated data model.

Direct peers

• Datum Internacional: Leading Peruvian market research firm with consumer and retail insights. Directly comparable as a Peru-based B2B research provider competing for FMCG and retailer engagements in the same geography.
• Arellano Investigación: Established Peruvian market research consultancy with consumer insights and brand tracking practices. Competes with Lock for the same CPG and retail clients in Peru with similar B2B service offerings.
• Apoyo Opinión y Mercado: Long-standing Peruvian market research and consulting firm serving consumer goods and retail clients. Directly comparable as a Peru-headquartered competitor offering consumer and shopper insights to similar B2B customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lock-asociados-s-a-c

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lock Research & Insights