What RBA Group does

RBA Group (legal entity RBA Australia) is an Australian commercial bathroom and plumbing products wholesaler founded in the early 1990s and headquartered in Oatley, New South Wales. The company operates as a specification-driven B2B distributor serving architects, designers, facility managers, plumbing contractors, and government entities across Australia. Its product ecosystem spans commercial tapware, flush valves, thermostatic mixing valves, accessible and bariatric toilet systems, ambulant and detention-grade fixtures, washroom accessories, hand dryers, soap dispensers, paper towel dispensers, mirrors, grab rails, shower systems, basins and troughs, baby change stations, drinking fountains, and behind-mirror handwashing platforms. RBA combines exclusive Australian distribution rights for international brands (Bobrick, Docol, Big John, Acorn, KoalaKare, Avac Australia) with proprietary sub-brands (Elouera, Steri+Shield, Contura, TrimLineSeries, Curvalinear, Air-Trol, Time-Trol, Wave-n-Go, Spec→Out) and advanced fabrication finishes such as PVD-coated stainless steel.

The company's revenue model is B2B wholesale hardware sales at unit prices ranging from roughly A$71 (basic grab rails) to A$2,470 (accessible toilet pans), with trade/GST-exclusive pricing and quantity break structures. Its go-to-market combines specification-led selling (Spec→Out Excel tool, AIA Refuel-certified CPD presentations on Health-First Washroom Design and AS1428.1-2021 Accessible Design) with phone-based direct sales (1300 788 778) and a website storefront with Australian state-level enquiry routing. RBA positions across primary verticals including education (EFSG/VSBA school building programmes), correctional facilities, public amenities/council, healthcare and mental healthcare, aged care/independent living, and secondary premium commercial/hospitality segments. The portfolio carries Watermark, WELS (up to 6-Star), AS1428.1-2021, AS1371, and AS1730 certifications, with Lead-Free certification across the product range positioned ahead of the May 2026 NCC mandate. Named project deployments include Melbourne and Brisbane Airports, Myer Centre QLD, and Monash University.

Strategically, RBA has shifted from a pure products wholesaler toward higher-margin proprietary systems (Elouera, Steri+Shield, Wave-n-Go), premium finishes (PVD Brushed Brass and Gunmetal), and the newer Valves category (Flush Valves and Thermostatic Mixing Valves). Distribution is exclusively domestic (Australia-wide freight network shipping 1,000+ SKUs weekly), with no international operations disclosed. The company has 11-50 employees, no public listing, no disclosed parent company, and no institutional investors identified in source materials, implying a privately-held owner-operator or family-owned structure.

Name

RBA Group

Legal name

RBA Australia

Website

https://rba.com.au

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

RBA Group is an Australian commercial bathroom and plumbing products wholesaler and exclusive distributor of world-leading brands (Bobrick, Docol, Big John, Acorn, KoalaKare) supplying tapware, fixtures, accessories, valves, and proprietary systems to architects, contractors, and government clients across education, healthcare, correctional, transport, and aged care sectors.

Ownership category

akta.pro rank

Product category

Commercial Bathroom & Plumbing Supplies

NAICS

Hardware Merchant Wholesalers (423710)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Plumbing Parts & Supplies Retail (Pipes, Valves, Fittings) (CRAIADAD)

Keywords

• Commercial bathroom products
• Plumbing supplies wholesale
• Commercial tapware
• Flush valves
• Bathroom fixtures distribution

Headquarters

HQ city

Oatley

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Hardware/Product Sales: One-time sale of commercial bathroom fixtures, tapware, accessories, and plumbing products to commercial customers including contractors, architects, facility managers, and government entities. Products are sold with individual SKUs and pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

RBA Group is an Australian wholesale supplier of commercial bathroom and plumbing products. Its range centers on commercial tapware and flush valves, supplied to trade customers such as plumbers, builders, and facility managers.

Product overview

RBA Group is a commercial bathroom and plumbing products wholesaler offering an extensive portfolio of bathroom fixtures, accessories, and plumbing solutions. The core product ecosystem centers on the Fino Collection by Bobrick (award-winning premium washroom accessories), Elouera Behind Mirror System (innovative behind-mirror sensor-operated handwashing platform), Steri+Shield™ (antimicrobial grab rail technology), and comprehensive PVD finish lines (Brushed Brass and Gunmetal). Their product range includes accessible/bariatric toilets (Big John Bariatric Toilet Seat, RBA8851-137), ambulant-compliant toilets, Docol and Inox self-closing tapware with 6-Star WELS ratings, Coogee/Bronte sensor taps, Wave-n-Go™ touch-free flush valves, Air-Trol™/Time-Trol™ water management systems, Curvalinear™ basins, hand dryers (TrimLineSeries™), soap dispensers, paper towel dispensers, mirrors, grab rails in multiple series, shower seats, shower curtain systems, and drinking fountains. The company serves diverse applications including healthcare, education, correctional facilities, aged care, hospitality, and public amenities across Australia.

Differentiator

Problem solved

Functional benefit

Brands

• Elouera: Behind Mirror System - innovative washroom design solution featuring touch-free sensor-operated fixtures, designed and constructed in Australia
• Steri+Shield™
• Contura™
• TrimLineSeries™
• Curvalinear™
• ClassicSeries®
• Air-Trol™
• Time-Trol™
• Spec→Out™

Products and services

• Commercial tapware Commercial-grade tapware supplied to trade customers such as plumbers, builders, and facility managers for non-residential bathroom installations.
• Flush valves Commercial flush valves distributed to trade customers for use in commercial washrooms and public bathroom facilities.
• Commercial bathroom and plumbing products Broader range of commercial bathroom and plumbing products supplied by RBA Group to Australian trade customers.

Quantifiable outcome

• Steri+Shield™ shown to be up to 99% effective at inhibiting bacterial growth of E. Coli and S. Aureus within 24 hours
• +7 more outcomes

Named customers7 records

Segments8 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• BobrickcoreChannel Partner/ Reseller/ DistributorBobrick is a world-leading brand in washroom accessories, part of the RBA Group Family of Products. RBA distributes Bobrick products in Australia including the award-winning Fino Collection of premium washroom accessories featuring seam-welded edges and concealed hardware.
• DocolcoreChannel Partner/ Reseller/ DistributorBrazilian multinational leading tapware manufacturer. Docol became RBA's tapware supplier of choice in 2010. RBA has been working closely with Docol for the past two years to ensure all tapware is watermarked and WELS approved, and architecturally appropriate for the Australian market.
• Big John ProductscoreChannel Partner/ Reseller/ DistributorBig John is a manufacturer of bariatric toilet seats rated for loads over 540kg. Their products are part of the RBA Group Family of Products distributed in Australia.
• AcorncoreChannel Partner/ Reseller/ DistributorAcorn is a supplier of commercial bathroom fixtures. RBA has been working closely with Acorn to develop their toilet range including ambulant, bariatric, and prison grade products.
• KoalaKarecoreChannel Partner/ Reseller/ DistributorKoalaKare is a brand in baby change and parent room products. Greenpeak is listed as the Australian home of Koala Kare. Part of the RBA Group Family of Products.
• Avac AustraliaminorChannel Partner/ Reseller/ DistributorAvac Australia supplies vacuum drainage systems for commercial facilities. Their systems are mentioned in relation to Optus Stadium installations as an alternative to gravity fixtures for improved hygiene.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Reece Group: Australia's largest plumbing supplies distributor with a national branch network across residential, commercial, and infrastructure segments. While Reece operates at significantly larger scale and broader product breadth, it competes with RBA in commercial bathroom specification sales and is the most direct competitor in Australian plumbing wholesale.
• Caroma (GWA Group): Leading Australian bathroom and kitchen fixtures brand owned by GWA Group, manufacturing and distributing toilets, tapware, and basins across residential and commercial segments. Caroma competes in overlapping tapware and toilet categories and serves many of the same specification channels.
• Tradelink (Reece Group brand): Trade-focused plumbing supplies brand within the Reece Group distribution network, serving commercial plumbers and contractors across Australia. While Tradelink is broader in scope, it overlaps with RBA's commercial specification and trade-counter channels.
• Kohler (commercial division): Global bathroom fixtures, tapware, and engines manufacturer with a commercial specification business in Australia. Kohler competes broadly with RBA's distributed and own-brand product lines across premium hospitality, healthcare, and education projects.

Direct peers

• Enware Australia: Australian manufacturer and supplier of commercial washroom safety and plumbing products, including accessible and healthcare-focused solutions. Enware competes most directly with RBA in healthcare, aged care, and accessibility specification segments with comparable compliance-driven product ranges.
• Galvin Engineering: Australian commercial plumbing fittings and valves manufacturer offering tapware, valves, and pre-rinse units for institutional and commercial markets. Galvin competes with RBA's tapware and valves ranges in commercial specification projects.
• Methven (GWA Group): Tapware and shower brand owned by GWA Group with a strong commercial and specification presence in Australia. Methven competes in tapware and shower specification categories where RBA's Docol and own-brand products also compete.
• Bobrick Washroom Equipment: US-based global manufacturer of washroom accessories, partitions, and baby change products. Bobrick is both a principal supplier of RBA (distributing the Fino Collection, Contura, and TrimLineSeries in Australia) and a competitor in its home and adjacent markets; relevant peer because of overlapping product categories and customer types.
• Bradley Corporation: US manufacturer of commercial washroom accessories, partitions, and plumbing fixtures including hand dryers and baby change tables. Bradley competes in the same commercial specification space and serves institutional and commercial customers comparable to RBA's vertical mix.

Regional players

• Cylinderless / Britex: Australian manufacturer of stainless steel commercial bathroom and kitchen products including basins, troughs, and fixtures. Direct overlap in stainless steel commercial washroom fixtures, particularly in education, public amenities, and correctional applications.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCb9QXFx0G0zB6gD_f-T-k5g
• LinkedInlinkedin.com/company/rba-group

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RBA Group