Sierra at Tahoe

Name

Sierra at Tahoe

Legal name

Booth Creek Resort Properties, LLC

Website

https://sierraattahoe.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Ski Resort

NAICS

Skiing Facilities (71392), Recreational Goods Rental (532284), Tour Operators (56152)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Integrated Ski & Mountain Resorts (Lift-Served Skiing/Riding) (THAAAJAA)

akta.pro secondary industries

Guided Backcountry & Off-Piste Services (Ski Touring, Splitboarding, Heli/Cat Skiing) (THAAAJAD), Mountain Safety & Patrol Services (Avalanche Training, Rescue, Medical) (THAAAJAI)

Keywords

• Ski resort services
• Winter sports recreation
• Ski and snowboard instruction
• Terrain park operations
• Mountain hospitality services

Headquarters

HQ city

Twin Bridges

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Season Passes: Recurring revenue from season passes sold directly to consumers. Tiered options include Unlimited ($529 adult), Play ($429 adult), and Weekday ($329 adult) passes. Passes provide the majority of revenue and customer acquisition, with holders generating additional revenue through on-mountain spending.
2. Lift Tickets: One-time ticket sales for daily access. Tickets available as full day, half day, night skiing, and multi-day packages. Advance purchase discounts up to 40% off. Lift Ticket 3-PAK available at $91 per ticket with no blackout dates.
3. Food and Beverage: On-mountain dining through multiple outlets including Mama's Kitchen, Aspen Express, Java, Grandbrew, The Pub, 360 Smokehouse BBQ (partnered with Urban Roots Brewing & Smokehouse), and Baja Grill. Mobile ordering introduced for convenience.
4. Ski and Snowboard Rentals: Equipment rentals including demo equipment, high performance gear, skis, and snowboards. 30% employee discount available.
5. Retail: Sierra Mountain Sports retail store selling gear and merchandise. 30% off retail for employees.
6. Ski and Ride Lessons: Group and private lessons for adults, kids, and beginners. Single lessons and multi-day packages available.
7. Ikon Pass Access Revenue: Revenue from Ikon Pass partnership - Ikon Pass holders receive 7 days (standard) or 5 days (Base Pass) of access with select blackout dates. Sierra receives referral traffic and potential passholder conversion.
8. Group and Corporate Sales: Group packages and corporate sales for organizations, teams, and events. Dedicated sales team for group bookings.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels11 records

Core offering

Sierra-at-Tahoe is a ski resort operating across 2,000 acres and 50 trails at Twin Bridges, California, selling lift access via season passes and daily lift tickets, ski and snowboard lessons, equipment rentals, terrain park access, tubing, on-mountain dining, retail, and group/corporate event services. The resort features 14 lifts, 9 amphitheater-style terrain parks including South Shore's only halfpipe, and Huckleberry Canyon expert backcountry access, complemented by 400+ inches of average annual snowfall.

Product overview

Sierra-at-Tahoe is a ski resort offering a comprehensive winter sports experience centered around its core ski and snowboard facilities across 2,000 acres and 50 trails. The resort's primary offerings include lift tickets and season passes (Unlimited, Play, and Weekday tiers), paired with ski and ride school lessons for all ages and skill levels. Equipment rentals with demo and high-performance options complement the instructional programs. The resort features eight world-class terrain parks including nine amphitheater-style parks and South Shore's only halfpipe, along with expert terrain in Huckleberry Canyon. Additional revenue streams include tubing and snow play activities at Blizzard Mountain, on-mountain dining venues, Sierra Mountain Sports retail shop, and group/corporate sales services. The resort joined the Ikon Pass network in 2024, expanding access to a broader network of pass holders.

Differentiator

Problem solved

Functional benefit

Products and services

• Season Passes Annual pass products providing unlimited or limited access to Sierra-at-Tahoe's ski and snowboard facilities, sold in three tiers: Unlimited ($529 adult, no blackout dates), Play ($429 adult, 10 blackout dates), and Weekday ($329 adult, Monday-Friday access). Includes Bring a Friend for Free (BFF) tickets, Powder Alliance access (Unlimited and Play), and 20% off on-mountain purchases.
• Lift Tickets Day tickets for skiing and snowboarding access, available as Full Day, Half Day, Afternoon, Night Skiing, and Beginner Area tickets, plus multi-day bundles including the Lift Ticket 3-PAK ($91 per ticket, no blackout dates) and 2-of-3 Day Ticket for flexible scheduling. Age-based pricing for Adult (23+), Young Adult (13-22), Child (5-12), and Senior (65-79).
• Ski + Ride School Lessons Instructional programs for skiing and snowboarding, including adult lessons, youth/kids lessons, private lessons, and team programs, with options for Single Lesson, 3-Day Package, 5-Day Package, and Private Lesson formats. The Adult Learn to Ski/Ride Program offers up to 44% savings when booked online.
• Equipment Rentals Rental equipment including demos, high-performance skis and snowboards, with rental packages for various ability levels. Includes a 30% employee discount.
• Terrain Parks Eight world-class terrain parks featuring 9 amphitheater-style parks and South Shore's only halfpipe (conditions permitting), with various features for beginner through expert skill levels.
• Tubing Hill and Snow Play Snow tubing activities and dedicated snow play areas for families and groups, separate from skiing and riding terrain.
• Blizzard Mountain Tubing and snow play area offering family-friendly winter activities at a dedicated, beginner-friendly zone.
• On-Mountain Dining Food and beverage offerings across multiple on-mountain outlets including Mama's Kitchen, Aspen Express, Java, Grandbrew, The Pub, 360 Smokehouse BBQ (partnered with Urban Roots Brewing & Smokehouse), and Baja Grill, with a new mobile ordering system.
• Sierra Mountain Sports On-mountain retail shop selling ski and snowboard equipment, apparel, accessories, and merchandise.
• Group and Corporate Sales Group sales and corporate event services for organizations, teams, and businesses seeking ski outings, team-building experiences, competitions, and corporate retreats, with volume discounts, custom packages, and a dedicated sales team.
• Mountain Tours Guided tours of the mountain providing guests with orientation and insight into the resort's terrain, lifts, and trails.
• Ikon Pass Access Access to Sierra-at-Tahoe via the Ikon Pass network, offering Ikon Pass holders 7 days (standard) or 5 days (Base Pass) of skiing with select blackout dates for the 2024/25 season onward.
• Gift Cards Gift cards available for purchase and redeemable toward ski passes, on-mountain dining, and retail purchases.

Quantifiable outcome

• 80th season anniversary
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Urban Roots Brewing & SmokehouseminorStrategic or Co-development Partner · 13 November 2024New food and beverage partnership bringing craft beer and signature dishes to 360 Smokehouse BBQ at Sierra-at-Tahoe. Part of resort dining upgrades for the 2024-25 season.
• Ikon PasscoreGTM or Marketing Partner · 27 August 2024Sierra-at-Tahoe joined Ikon Pass for the 2024/25 season as the first South Lake Tahoe destination and sixth California mountain on the pass. Ikon Pass holders receive 7 days (standard) or 5 days (Base Pass) of access with select blackout dates. This partnership provides access to Ikon Pass's extensive global customer base and positions Sierra as a destination for multi-resort pass holders.
• Sugar Pine FoundationminorStrategic or Co-development Partner · 15 October 2023Partner in Keep Sierra Clean Day reforestation efforts. Provided seeds and seedlings including Western White pines, Jeffery pines, and Red fir trees for guest planting activities.
• CIEEminorChannel Partner/ Reseller/ Distributor · 1 January 2023Sierra-at-Tahoe works with CIEE to hire J1 visa participants for seasonal employment. CIEE facilitates international exchange visitor program connecting Sierra with seasonal workers from around the world.
• USFS (United States Forest Service)coreStrategic or Co-development Partner · 29 August 2021Partnership with the United States Forest Service for Caldor Fire recovery and ongoing forest management. USFS provides regulatory oversight, forest management expertise, and support for restoration efforts including tree planting and terrain remediation.
• El Dorado Resource Conservation District (RCD)coreStrategic or Co-development Partner · 29 August 2021Collaboration with El Dorado RCD for forest management and reforestation following the 2021 Caldor Fire. RCD foresters oversee tree planting, hazard tree removal, and long-term forest recovery planning.
• El Dorado Community FoundationminorStrategic or Co-development Partner · 29 August 2021Established the Caldor Restoration Fund for community donations to support fire recovery efforts. Sierra matched dollar-for-dollar all $50 season pass rebates donated by passholders to assist affected employees.
• Atlas Tree CompanycoreImplementation/ SI/ Consulting Partner · 21 July 2021Local Santa Rosa-based tree service company leading Caldor Fire recovery tree mitigation. Deployed 30+ employees with 20 pieces of specialized heavy forestry equipment. Removed over 14,000 fire-damaged trees and approximately 5 million board feet of timber from Sierra's slopes during Phase 1 restoration.
• Powder AlliancecoreGTM or Marketing PartnerUnlimited+ and Play Season Pass holders receive 3 free days (Sunday-Friday, non-holiday) at 22 Powder Alliance resorts worldwide, plus 50% off weekend tickets. This provides pass holders added value and drives cross-resort traffic.
• SubaruminorGTM or Marketing PartnerSponsor of Subaru WinterFest event at Sierra. New Subaru vehicle purchasers receive two complimentary season passes (some blackout dates apply).
• Tahoe Forest ProductsminorStrategic or Co-development PartnerCarson City, NV mill that processes salvaged timber from Caldor Fire recovery. Approximately 20 million board feet of salvaged timber from Sierra project sent to the mill for repurposing.

Scale indicators11 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Kirkwood Mountain Resort: Vail Resorts-owned South Lake Tahoe resort known for advanced terrain, high snowfall, and a more local vibe similar to Sierra's positioning. Direct competitor for expert skiers and powder-day trips from the Sacramento/Bay Area.
• Heavenly Mountain Resort: Vail Resorts-owned integrated Lake Tahoe resort with the largest skiable terrain in the region and a Nevada-side base. Competes directly with Sierra for South Shore and Bay Area drive-up demand and offers full lodging village amenities Sierra lacks.
• June Mountain: California Ikon Pass resort (also Alterra-owned) with a family-friendly, local vibe similar to Sierra. Smaller integrated resort with terrain parks and lessons; competes for Southern California and Central Valley passholders.
• Palisades Tahoe: Owned by Alterra Mountain Company and on the Ikon Pass, Palisades Tahoe is an integrated Lake Tahoe resort with 6,000+ acres, multiple base areas, and on-mountain lodging. It directly competes with Sierra for Tahoe visitation and is also an Ikon Pass partner, making it the closest large-scale peer.
• Bear Valley Mountain Resort: Independent California family-friendly resort in the Central Sierra with comparable mid-sized terrain and lessons focus. Competes with Sierra for Central Valley and Bay Area family ski trips on a similar independent-resort model.
• Mammoth Mountain: California's largest ski resort, also on the Ikon Pass via Alterra, with extensive terrain, terrain parks, and on-mountain lodging. Competes with Sierra for California destination skiers and is the dominant California Ikon partner.
• Sugar Bowl Resort: Independent, family-owned Northern California resort near Truckee/North Lake Tahoe with comparable scale, terrain mix, and authentic local culture. Closely comparable to Sierra in ownership style (private, independent), size, and Bay Area feeder market.
• Mt. Rose Ski Tahoe: Independently owned integrated resort between Reno and North Lake Tahoe with 1,200 acres and high snowfall. Comparable to Sierra in independent ownership, scale, and drive-up day-trip market from a Northern California/Nevada metro.
• Northstar California Resort: A Vail Resorts-owned integrated Tahoe resort with on-site village lodging, ski school, and terrain parks. Comparable in product mix to Sierra but with significantly larger lodging, Epic Pass exclusivity, and capital base.
• Homewood Mountain Resort: West Shore Lake Tahoe integrated resort with 1,260 acres and views-driven terrain. Comparable to Sierra in independent-style operations, West Shore positioning, and similar size, with overlapping Bay Area drive-up catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sierra_at_tahoe
• YouTubeyoutube.com/user/SierraAtTahoeResort
• Instagraminstagram.com/sierra_at_tahoe
• Facebookfacebook.com/SierraAtTahoe
• LinkedInlinkedin.com/company/sierra-at-tahoe

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sierra at Tahoe