Homewood Mountain Resort, Lake Tahoe, California

What Homewood Mountain Resort, Lake Tahoe, California does

Homewood Mountain Resort is a privately held, 60-plus-year-old ski resort operating 1,260 acres on Lake Tahoe's West Shore in Homewood, California. The resort operates seven lifts, 66 runs (15% beginner, 40% intermediate, 30% advanced, 15% expert), a 1,650-foot vertical between a 6,230 ft base and 7,880 ft summit, 450 inches of average annual snowfall, and 300+ days of sunshine. Beyond lift-served terrain, the resort markets over 750 acres of guided snowcat-accessible terrain and 720 acres of backcountry around Ellis Peak, anchored by a 2-mile longest run (Rainbow Ridge).

The business operates a multi-stream, direct-to-consumer revenue model with both subscription and transactional components. Subscription-style annual season passes include Unlimited ($1,099 adult), Value, Weekly 2-Day, and a 35%-discounted West Shore Resident tier. Transactional revenue includes dynamically priced lift tickets (with $75 Inspire & Serve pricing for first responders, teachers, and military, plus an Honor Roll Ski Free program), ski/board rentals, children's and adult group and private lessons, youth ski team programs (Development Team at $1,999 for 26 days, Super Sliders at $799 for 8 days), All-Inclusive Private Snowcat Adventures at $4,500 per group of up to 8, on-mountain dining (Madden Cafe, Big Blue View Bar, 89 Bar & Grill) including a co-branded Alibi Ale Works IPA, and a retail operation (Homewood Mountain Sports) carrying premium outerwear brands. A recent capital cycle includes a new 8-passenger gondola replacing the 1966 Madden Chair (target completion winter 2026-2027) and additions to the grooming fleet (PistenBully 600 E+ hybrid and PistenBully 400 Winch Cat).

The company is legally organized under JMA Ventures, LLC, which also operates sister properties Homewood High & Dry Marina and West Shore Cafe. Capital and development are provided by Discovery Land Company and Mohari, whose residential real-estate activity funds Master Plan public amenities and infrastructure. The Master Plan received TRPA Governing Board approval on January 22, 2025, along with California Tram Board and Placer County Substantial Conformance approvals, governing an expanded footprint that includes the gondola, new mid-mountain lodge positioning, and a workforce housing build-out (13 on-site units plus Tahoma Cottages) sized for a 300+ employee operation. Day-to-day operations are led by General Manager Andy Buckley, and the resort explicitly maintains community access programs across Lake Tahoe Basin schools, first responders, teachers, military, and West Shore residents as a structural feature of its positioning.

Name

Homewood Mountain Resort, Lake Tahoe, California

Legal name

JMA Ventures, LLC

Website

https://skihomewood.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

251–500 employees

Short description

Homewood Mountain Resort is a privately held, family-operated ski resort on Lake Tahoe's West Shore, running 1,260 acres across 7 lifts and 66 runs plus 750+ acres of guided snowcat backcountry, serving individual skiers, families, youth ski teams, and West Shore residents via season passes, lessons, rentals, dining, and retail.

Ownership category

akta.pro rank

Product category

Ski Resort / Winter Mountain Recreation

NAICS

Skiing Facilities (71392), Skiing Facilities (713920)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB)

akta.pro secondary industries

Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK), Guided Backcountry & Off-Piste Services (Ski Touring, Splitboarding, Heli/Cat Skiing) (THAAAJAD), Snowmobile & Motorized Snow Tours (Snowmobiling, Snowbike) (THAAAJAF)

Keywords

• Ski resort operations
• Winter recreation services
• Ski instruction programs
• Mountain hospitality
• Snow sports retail

Headquarters

HQ city

Homewood

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Season Passes: Unlimited, Value, and Weekly 2-Day passes for 2026-2027 season with pricing ranging from $549 to $3,199
2. Lift Tickets: Day lift tickets with dynamic pricing, including special programs for first responders, teachers, and military at $75 non-peak
3. Equipment Rentals: Ski and snowboard rental shop with Atomic, Nordica, Burton, Jones Snowboards, and Moment brands; demo programs with Moment Skis and Jones Snowboards
4. Ski & Snowboard Lessons: Children's group lessons (ages 5-12) with full-day packages including lift ticket, equipment, helmet, lunch, and instruction; adult group lessons; private lessons for groups up to 5 people
5. Ski Team Programs: Development Team ($1,999, ages 9-17, 26 program days) and Super Sliders ($799, ages 6-12, 8 program days) programs
6. Snowcat Adventures: All-Inclusive Private Snowcat ($4,500 for up to 8 participants including lift tickets) and Passholder Private Snowcat ($3,950 excluding lift tickets). Book-A-Ride hourly adventures also available.
7. Food & Beverage: On-mountain dining at Madden Cafe (coffee and breakfast), Big Blue View Bar (burritos with views), and 89 Bar & Grill (burgers). Partnership with Alibi Ale Works for Home Again Hazy IPA
8. Retail: Homewood Mountain Sports retail shop at North Base offering outerwear, lifestyle clothing, logo wear, equipment and accessories from Smith, Oakley, Burton, Anon, 686, KJUS, Helly Hanson, Obermeyer, Dale of Norway, Vuori brands

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Homewood Mountain Resort operates a 1,260-acre ski resort on Lake Tahoe's West Shore with 7 lifts, 66 runs, and 750+ acres of guided snowcat-accessible terrain. The resort sells season passes and lift tickets, rents ski and snowboard equipment, offers group and private lessons for children and adults, runs youth ski team programs, and provides guided snowcat backcountry adventures, on-mountain dining, and retail merchandise under one destination.

Product overview

Homewood Mountain Resort is a ski resort on Lake Tahoe's West Shore offering a comprehensive winter sports experience. The resort operates as a single unified destination with interconnected services including season passes (Unlimited, Value, Weekly 2-Day, and West Shore Resident passes), lift tickets with community discount programs (Inspire & Serve, Honor Roll Ski Free), ski and snowboard rentals from major brands (Atomic, Nordica, Burton, Jones, Moment), professional instruction through group and private lessons for children and adults, competitive ski team programs (Development Team, Super Sliders), exclusive snowcat backcountry adventures accessing 720 acres around Ellis Peak, on-mountain dining (Madden Cafe, Big Blue View Bar, 89 Bar & Grill), and retail at Homewood Mountain Sports. Major infrastructure development includes a new 8-passenger gondola replacing Madden Chair, expected to open winter 2026-2027.

Differentiator

Problem solved

Functional benefit

Products and services

• Unlimited Pass Unlimited skiing and riding season pass with no blackout dates, available in Adult, Junior, Teen, Senior, and Family tiers for the 2026-2027 winter season.
• Value Pass Ski 7 days a week season pass with minimal blackout dates for the 2026-2027 winter season.
• Weekly 2-Day Pass Season pass allowing any 2 days mid-week skiing for the 2026-2027 season with peak-date blackouts.
• West Shore Resident Pass Discounted season pass for full-time residents of Tahoe's West Shore between Tahoe City and Rubicon.
• Inspire & Serve Lift Tickets Discounted $75 non-peak day lift tickets for Lake Tahoe Basin first responders, teachers, and active duty or retired military.
• Honor Roll Students Ski Free Four free non-peak skiing days for Tahoe Basin students in grades 6-12 who earn Honor Roll recognition with valid documentation.
• Ski & Snowboard Rentals Rental equipment shop offering skis, snowboards, and demos from Atomic, Nordica, Burton, Jones Snowboards, and Moment Skis for skiers and snowboarders.
• Children's Group Lessons Full-day ski and snowboard group lessons for children ages 5-12, including instruction, lift ticket, rental equipment, helmet, and lunch.
• Adult Group Lessons Group ski and snowboard lessons for guests ages 13 and older, from beginner to advanced skill levels.
• Private Lessons Flexible private ski and snowboard instruction for any skill level, accommodating groups of up to 5 people for families and friends.
• Development Team Program Multi-day coaching program for 26 program days for skiers ages 9-17 building foundational skills through terrain exploration and peer-based learning.
• Super Sliders Program Entry-level ski team program with 8 coaching days for ages 6-12 introducing skiing, teamwork, and snow fundamentals.
• All-Inclusive Private Snowcat Full-day backcountry snowcat skiing experience for up to 8 guests including lift tickets, 6-8 guided runs, 2 professional guides, avalanche gear, breakfast, and lunch at $4,500.
• Passholder Private Snowcat Full-day backcountry snowcat experience for season pass holders, up to 8 guests at $3,950, excluding lift tickets but including guided runs, guides, avalanche gear, and meals.
• Book-A-Ride Adventures Hour-and-45-minute snowcat-accessed backcountry run with experienced guides, available on select dates for individual booking.
• Scenic Cat Ride Scenic snowcat tour to the top of Ellis Peak with panoramic Lake Tahoe views, meeting at 2:00 PM.
• On-Mountain Dining (Madden Cafe, Big Blue View Bar, 89 Bar & Grill) On-mountain food and beverage service at Madden Cafe (coffee and breakfast), Big Blue View Bar (burritos and views), and 89 Bar & Grill (burgers and apres).
• Home Again Hazy IPA Collaborative craft beer with Alibi Ale Works celebrating Homewood's revival, served on-mountain and at West Shore locations.
• Homewood Mountain Sports Retail Shop Full-service retail shop at North Base offering outerwear, lifestyle apparel, logo wear, equipment, and accessories from brands including Smith, Oakley, Burton, Anon, 686, KJUS, Helly Hansen, Obermeyer, Dale of Norway, and Vuori.

Quantifiable outcome

• 300+ days of sunshine per year
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• JMA VenturescoreStrategic or Co-development PartnerPrimary operating partner and resort management company. JMA Ventures LLC operates Homewood Mountain Resort and related properties including Homewood High & Dry Marina and West Shore Cafe.
• Alibi Ale WorksminorStrategic or Co-development PartnerCraft beer partnership creating Home Again Hazy IPA celebrating Homewood's reopening and rise into the future.
• Excellence in Education FoundationminorGTM or Marketing PartnerNonprofit partnership supporting Skiing for Schools program. Homewood donates hundreds of lift tickets annually sold at local shops with proceeds funding classroom grants, outdoor learning, and teacher innovation.
• Sierra Community HouseminorOthersLocal nonprofit receiving donation from Madden Chair Auction proceeds. Helps provide hunger relief, family resources, and legal assistance to those in need across the local community.
• Truckee PrideminorGTM or Marketing PartnerLGBTQ+ organization partnering for Homewood Love pride celebration event on the West Shore.
• Lake Tahoe PrideminorGTM or Marketing PartnerLGBTQ+ organization partnering for Homewood Love pride celebration event on the West Shore.
• Ski CaliforniaminorStrategic or Co-development PartnerIndustry association partnership for California Ski Safety Day, mountain safety education, and best practices sharing.
• Local West Shore BusinessesminorGTM or Marketing PartnerPartnership with local businesses including Dog & Bear Tavern, Swiss Lakewood, Fire Sign Cafe, Dockside Trading Co., West Shore Sports, and Tahoma Market & Deli for cross-promotion and community support.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• China Peak Mountain Resort: Independent California ski resort near Fresno/Mammoth region; comparable independent-operator, mid-sized mountain business with similar pass and lesson programs.
• Boreal Mountain Resort: Smaller, value-positioned independent ski area near Donner Summit with night skiing and terrain-park focus; comparable Tahoe-region operations.
• Sugar Bowl Resort: Independent mid-sized ski resort on Tahoe's Donner Summit side; comparable scale and independent-operator business model with similar season pass and day ticket revenue mix.
• Mt. Rose Ski Resort: Independently owned ski resort just outside Reno/Incline Village on the Carson Range; comparable independent-operator model serving Reno-Tahoe drive market.
• Diamond Peak Ski Resort: Incline Village (Nevada side of Lake Tahoe) ski resort operated by the Incline Village General Improvement District; directly comparable Lake Tahoe independent mountain targeting local access and family skiing.
• Sierra-at-Tahoe: Independent South Lake Tahoe ski resort with comparable acreage, terrain parks, and lessons/rentals/pass revenue mix; recaptured as an independent operator after a prior restructuring.

Broad incumbents

• Palisades Tahoe: Largest Tahoe-area resort (formerly Squaw Valley / Alpine Meadows), now Alterra-affiliated; larger scale and Ikon Pass distribution create a benchmark competitor in the same draw region as Homewood.
• Northstar California Resort: Vail-operated Tahoe resort with Epic Pass integration; a much larger scale, full-amenity destination that competes with Homewood for North Shore/Truckee skiers.
• Heavenly Mountain Resort: Vail-operated mega-resort straddling South Lake Tahoe; scale, lodging integrations, and Epic Pass distribution represent the largest competitive force in the Tahoe basin.

Regional players

• Dodge Ridge Mountain Resort: Family-owned independent California ski resort in the Sierra Nevada; similar scale and mid-tier positioning, but serves the Central Valley / Highway 108 corridor rather than the Tahoe basin directly.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/skihomewood/videos
• Facebookfacebook.com/homewoodmountainresort
• Instagraminstagram.com/skihomewood
• Xx.com/skihomewood
• LinkedInlinkedin.com/company/homewood-mountain-resort-lake-tahoe-california

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Homewood Mountain Resort, Lake Tahoe, California