Heavenly Ski Resort

What Heavenly Ski Resort does

Heavenly Ski Resort is a four-season mountain resort located on the south shore of Lake Tahoe, straddling the California-Nevada border. Founded in 1955 and now celebrating 70 years of operation, Heavenly is owned and operated by Vail Resorts (NYSE: MTN) under the Vail Resorts Management Company legal entity. The resort operates under a special use permit from the USDA Forest Service Lake Tahoe Basin Management Unit, with four base areas (California Lodge, Heavenly Village, Boulder Lodge, Stagecoach Lodge) providing access to 97 trails across the mountain.

The resort's core product is lift access, sold through daily lift tickets and a tiered season pass portfolio (Epic Pass, Epic Local Pass, Tahoe Local Pass, Tahoe Value Pass, Epic Day Pass, Military Passes) integrated with Vail Resorts' Epic Pass network of 90+ properties worldwide. Supporting offerings include ski and snowboard instruction (Ski & Ride School), equipment rentals (Heavenly Sports, The Boarding House, My Epic Gear), on-mountain dining at nine venues, licensed childcare for children aged 6 weeks to 6 years, a luxury lodging signature property (Zalanta Resort), and event venues including the 8,200-foot Lakeview Lodge for weddings and corporate groups. Summer operations are branded Epic Discovery and include a mountain coaster, scenic gondola, tubing, zipline, gemstone panning, climbing wall, and hiking. The My Epic mobile app provides real-time lift status, trail maps, webcams, and mobile pass functionality, while the Epic Mountain Rewards loyalty program offers pass holders 20% discounts on food, lodging, lessons, and rentals.

Heavenly's business model combines subscription-like recurring revenue from season passes with transaction-based revenue across tickets, lodging, rentals, lessons, F&B, childcare, retail, group events, and summer activities. Go-to-market is primarily direct-to-consumer through the skiheavenly.com website, the EpicPass.com platform, and on-resort ticket offices, with dedicated sales teams serving corporate groups and wedding parties of 20+. Revenue is not publicly disclosed at the resort level and is aggregated within Vail Resorts' consolidated Mountain segment. Tom Fortune serves as Vice President and General Manager. Customer segments span families, beginners, Epic Pass holders, corporate groups, and destination wedding couples, with no single customer concentration disclosed.

Name

Heavenly Ski Resort

Legal name

Vail Resorts Management Company

Website

https://skiheavenly.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

101–250 employees

Short description

Heavenly Ski Resort is a four-season mountain resort on Lake Tahoe's south shore, owned by Vail Resorts and operating 97 trails, four base lodges, lodging, ski school, childcare, and summer activities under the Epic Pass network.

Ownership category

akta.pro rank

Product category

Ski Resort and Mountain Recreation

NAICS

Skiing Facilities (713920), RV (Recreational Vehicle) Parks and Recreational Camps (7212), Recreational Goods Rental (532284)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB)

akta.pro secondary industries

Ski & Mountain Full-Service Hotels (THAGAAAJ), Mountain & Ski Luxury Resorts (THAGACAB), Snow & Mountain Unique Stays (Chalets, Ski Cabins) (THAMADAL), Mountain & Ski Homes (THAMAAAG)

Keywords

• Ski resort operations
• Winter sports recreation
• Mountain resort hospitality
• Ski lift access
• Alpine skiing services

Headquarters

HQ city

South Lake Tahoe

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Lift Tickets & Season Passes: Primary revenue stream from daily lift ticket sales and season pass products (Epic Pass, Tahoe Local Pass, Tahoe Value Pass, Epic Day Pass). Season passes provide recurring revenue and customer lock-in across the Vail Resorts network.
2. Lodging: On-mountain lodging including Zalanta Resort and other signature properties, generating revenue from overnight accommodations with discounts for Epic Pass holders.
3. Equipment Rentals: Ski and snowboard rentals through Heavenly Sports locations and My Epic Gear program, with online booking discounts and pass holder benefits.
4. Ski & Ride School: Group and private lessons for children and adults, including specialized programs for beginners and adaptive skiing.
5. Food & Beverage: On-mountain dining at multiple lodges including Tamarack Lodge, Cafe Blue, Boulder Lodge, California Lodge, and others, with pass holder discounts up to 20%.
6. Childcare: Licensed daycare and Ski/Play programs for children ages 6 weeks to 6 years, including optional ski components for ages 3-4.
7. Retail: Retail stores including Heavenly Sports locations, Patagonia, The North Face, Helly Hansen, and Gondola Sports selling apparel, accessories, and souvenirs.
8. Group Events & Weddings: Corporate events, weddings, and group bookings at Lakeview Lodge and other venues, with group lodging discounts and custom event planning services.
9. Summer Activities: Summer mountain coaster, scenic gondola, tubing, gemstone panning, zipline, hiking, and climbing wall attractions operating May through fall.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Heavenly Ski Resort is a four-season mountain resort straddling the California-Nevada border at South Lake Tahoe. It sells lift access (daily lift tickets and multi-resort season passes via the Epic Pass), ski and snowboard instruction, equipment rentals, licensed childcare, on-mountain dining, lodging, and summer activities (mountain coaster, scenic gondola, tubing, zipline). The resort also hosts weddings and corporate events at mountaintop venues. The property is owned and operated by Vail Resorts and runs under a USDA Forest Service permit.

Product overview

Heavenly Ski Resort operates as a comprehensive four-season mountain resort spanning the California-Nevada border at South Lake Tahoe. The core offering centers on ski and snowboard access via lift tickets and the Epic Pass program, which provides multi-resort access across the Vail Resorts portfolio. These primary access products are bundled with or supplemented by ski and ride school instruction, equipment rentals through Heavenly Sports and The Boarding House, and Heavenly Child Care for young families. Summer operations branded as Epic Discovery add warm-weather activities including a mountain coaster, scenic gondola, tubing, zipline, gemstone panning, hiking, and climbing wall. Accommodations include direct resort lodging such as the Zalanta Resort and a network of partner properties. The resort also supports group events including corporate meetings and weddings, with dedicated venues like Lakeview Lodge. An Epic Mountain Rewards loyalty program provides pass holders with discounts across food, lodging, lessons, and rentals. The resort is operated under permit from the USDA Forest Service and is owned by Vail Resorts.

Differentiator

Problem solved

Functional benefit

Brands

• Epic Pass: Season pass product offered by Vail Resorts providing access to multiple resorts including Heavenly
• Epic Mountain Rewards
• Epic Discovery
• Zalanta Resort
• Lakeview Lodge
• Heavenly Sports
• My Epic Gear
• Heavenly Ski & Ride School

Products and services

• Epic Pass

Quantifiable outcome

• 20% discount on food, lodging, lessons, and rentals for Epic Pass holders through Epic Mountain Rewards
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• USDA Forest ServicecoreStrategic or Co-development PartnerHeavenly operates under special use permit from the USDA Forest Service Lake Tahoe Basin Management Unit. This partnership enables resort operations on federal forest land and includes commitment to environmental stewardship and equal opportunity access.
• Helly HansenminorStrategic or Co-development PartnerGear partner providing technical outdoor apparel and equipment. Helly Hansen has been developing professional-grade outdoor gear since 1877, with products featured in the resort's gear guide for summer activities.
• Mountain DewminorGTM or Marketing PartnerStrategic alliance partner for brand collaborations and promotional activities at the resort.
• Lake Tahoe Transportation Management AssociationminorStrategic or Co-development PartnerPartnership providing Lake Link free ride-share service connecting resort areas with surrounding community transportation options.
• City of South Lake TahoecoreStrategic or Co-development PartnerPartnership for parking infrastructure and transportation coordination. The city owns and operates the Heavenly Village Parking Garage and manages public parking surrounding the resort.
• South Tahoe AirporterminorChannel Partner/ Reseller/ DistributorAirport shuttle service providing transportation from Reno Tahoe International Airport to Heavenly resort area.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Northstar California Resort: Sibling Vail Resorts property at Lake Tahoe offering similar ski, lodging, and Epic Discovery summer activities. Directly comparable as a Tahoe-based Epic Pass resort under common ownership with overlapping customer base.
• Kirkwood Mountain Resort: Another Vail Resorts-owned Tahoe-area ski resort offering comparable lift-served terrain, lessons, and pass integration. Closely comparable operating model and customer profile within the same parent ecosystem.
• Palisades Tahoe (formerly Squaw Valley / Alpine Meadows): Independent competitor on the north shore of Lake Tahoe with comparable acreage, terrain diversity, and California ski market overlap. Direct rival for destination skiers visiting the Lake Tahoe basin.
• Sierra-at-Tahoe Resort: Independent South Lake Tahoe ski resort competing for the same family and destination skier segments. Comparable scale, beginner-friendly terrain, and California Tahoe market positioning.
• Mammoth Mountain: California's largest ski resort operated by Alterra Mountain Company via the Ikon Pass, offering comparable four-season operations and California market overlap. Closest competitor by scale, vertical, and year-round model.

Regional players

• Diamond Peak Ski Resort: Incline Village-based Lake Tahoe ski resort competing for North Shore visitors. Smaller scale but overlapping geography and family-friendly beginner positioning.
• North Lake Tahoe / Heavenly area lodging peers: Tahoe-area vacation rental and boutique lodging operators (e.g., Tahoe Mountain Resorts, Lake Tahoe Vacation Resort) competing for the same lodging visitor in the South Lake Tahoe market.

Broad incumbents

• Park City Mountain: Largest ski resort in the United States, also Vail Resorts-owned, with Epic Pass integration. Comparable operational footprint, lodging portfolio, and pass-driven customer base, though larger and in Utah.
• Whistler Blackcomb: Vail Resorts' flagship Canadian resort; comparable four-season operations, Epic Pass integration, and premium destination positioning. International peer with analogous business model.

Others

• Zalanta Resort & South Tahoe vacation rental inventory: On-mountain luxury vacation rental properties in Heavenly Village competing for premium destination travelers. Adjacent lodging peer sharing customer demand pool with Heavenly's lodging program.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/skiheavenly
• YouTubeyoutube.com/user/HeavenlyMtnResort
• Facebookfacebook.com/skiheavenly
• Instagraminstagram.com/skiheavenly
• LinkedInlinkedin.com/company/heavenly-sports

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heavenly Ski Resort