What FarmIQ Systems Ltd does

FarmIQ Systems Ltd is a New Zealand-based agricultural SaaS company providing farm management software to pastoral farmers across the country. Originating as a Primary Growth Partnership initiative in 2010 and becoming a fully incorporated private company in 2017, FarmIQ serves more than 3,500 farms with a cloud-based platform delivered via web application and native mobile apps (iOS and Android). The company's core offering, FarmIQ, is sold as four annual subscription tiers (Lite, Essentials, Performance+, Pro) priced per farm since a March 2024 restructuring, with additional products including FARMAX (decision modelling acquired in 2021), Grow (a separate land-management app for hobby farmers and specialty growers), and built-in compliance modules such as the Freshwater Farm Plan Tool and NZFAP Dashboard.

The platform is differentiated by deep integrations with the dominant NZ agricultural infrastructure — Fonterra for dairy data, NAIT for livestock traceability, Gallagher and Te Pari for EID weigh-scale data, ANZCO and Silver Fern Farms for kill sheets, Harvest for weather, and FARMAX for bi-directional modelling — backed by Crown Research Institute AgResearch, which became a shareholder in June 2023. The technology stack combines map-based paddock recording, animal and pasture management, EID integration, offline mobile capability, and emerging AI features (Scout help assistant, photo-to-list recognition).

Commercially, FarmIQ operates a direct-to-farmer go-to-market with self-service signup, a free trial, and a direct sales team (Head of Sales & Marketing, B2B Channel Specialists, Inbound Sales & Onboarding Specialists), supplemented by rural professional channel partners who recommend the software to farmer clients. The company runs content marketing through The Muster newsletter, webinars, the Better Together podcast, and industry sponsorships including NZIPIM awards. Revenue is generated purely through recurring SaaS subscriptions; no revenue figures are publicly disclosed.

Name

FarmIQ Systems Ltd

Legal name

FarmIQ Systems Ltd

Website

https://farmiq.co.nz

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

FarmIQ Systems Ltd provides cloud-based farm management software to New Zealand pastoral farmers across 3,500+ farms. Its SaaS platform integrates with Fonterra, NAIT, Gallagher, Te Pari and FARMAX to deliver paddock, animal, pasture and compliance management via four subscription tiers.

Ownership category

akta.pro rank

Product category

Farm Management Software

NAICS

Farm Management Services (115116), Support Activities for Animal Production (115210)

SIC

Agricultural Services (700)

akta.pro primary industry

Farm Management Information Systems (FMIS) & Digital Recordkeeping (AFABAMAD)

akta.pro secondary industries

Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting) (AFAAAFAF), Whole-Farm Business Management & Budgeting Advisory (AFACAJAA), Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support) (AFACAJAG)

Keywords

• Farm management software
• Agricultural SaaS
• Livestock recording
• Pasture management
• Farm compliance software

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription - Lite Pack: Entry-level compliance-focused subscription for farmers keeping things simple with basic farm recording and compliance tools
2. SaaS Subscription - Essentials Pack: First-step farm recording subscription with vital farm information management, NAIT reporting, and basic animal and land recording
3. SaaS Subscription - Performance+ Pack: Mid-tier subscription with pasture and animal management tools, feed budgeting, and sustainability goal tracking for profit and production optimization
4. SaaS Subscription - Pro Pack: Premium subscription with full EID recording, individual animal tracking, kill sheet integrations with ANZCO and SFF, and comprehensive analysis tools

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

FarmIQ Systems Ltd sells a cloud-based farm management SaaS platform that enables New Zealand farmers to record, plan and analyse livestock, pasture, feed, health and safety, staff, and compliance activities via web and mobile applications. The company also offers FARMAX, a decision-support and planning tool for predictive farm modelling, and Grow, a simplified land management mobile app.

Product overview

FarmIQ Systems Ltd offers an all-in-one farm management software platform built for New Zealand farmers. The product portfolio includes four subscription tiers: FarmIQ Lite (compliance-focused), FarmIQ Essentials (farm recording with NAIT integration), FarmIQ Performance+ (pasture and animal optimization), and FarmIQ Pro (individual animal tracking with EID). The company also owns FARMAX, a decision-support and planning tool acquired in 2021 that uses AgResearch science for predictive modeling and integrates bidirectionally with FarmIQ. A separate product called Grow serves as a simpler land management app for broader users. The Freshwater Farm Plan Tool and NZFAP Dashboard are built-in features available across all packs.

Differentiator

Problem solved

Functional benefit

Brands

• FARMAX: FARMAX is a decision modelling tool that helps with predicting and planning farm performance. It was acquired by FarmIQ in 2021 and is backed by AgResearch science.
• Grow

Products and services

• FarmIQ All-in-one cloud-based farm management software built for New Zealand farmers, providing map-based recording of paddocks, animals, pasture, feed, health and safety, compliance, and staff management via desktop web and mobile app.
• FarmIQ Lite Entry-level subscription pack for New Zealand farmers needing simple farm recording focused on compliance, including interactive farm map, staff management, and regulatory compliance features.
• FarmIQ Essentials Subscription pack for first-step farm recording with vital farm information management, integrated NAIT reporting for stock movements, animal and land recording, and staff and inventory management.
• FarmIQ Performance+ Mid-tier subscription pack with pasture and animal management tools, feed budgeting, nutrient and chemical management, Te Pari integration, and kill sheet integration with ANZCO and Silver Fern Farms for profit, production and sustainability goals.
• FarmIQ Pro Premium subscription pack with full EID recording, individual animal tracking and welfare analysis, kill sheet integrations with ANZCO and Silver Fern Farms, and comprehensive farm operation analysis with advanced reporting widgets.
• FARMAX Decision support and planning tool backed by AgResearch science that helps New Zealand farmers predict and model farm performance, including pasture, production, GHG, and financial forecasts, with bi-directional integration with FarmIQ.
• Grow Simple land management mobile app that brings map, diary, stock records, health and safety, and team communication together in one app, designed for pastoral farmers, horticulturalists, beekeepers, hobby farmers and other growers.

Quantifiable outcome

• Elite ewes identified through FarmIQ data showed $48/head additional value in lamb conception, with 30% higher scanning rates
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability4 records

Feature10 records

Partnerships

Six partnerships are on record, tiered core.

• AgResearchcoreStrategic or Co-development Partner · 20 June 2023AgResearch, a Crown Research Institute, officially became a shareholder of FarmIQ in June 2023. Through FarmIQ's acquisition of FARMAX in 2021, the company formed a strategic partnership with AgResearch to provide the primary industry with better access to information and support. AgResearch is the preferred provider of science and research for FarmIQ, with Megan Skiffington joining the FarmIQ Board as an observer.
• GallaghercoreTechnology or IntegrationAPI integration automatically transfers animal weighings, scannings, condition scores and treatments from Gallagher weigh scales to FarmIQ. Data recorded in the field syncs instantly with FarmIQ.
• Te ParicoreTechnology or IntegrationEID files transfer automatically into FarmIQ. If events don't already exist, they are created automatically using Te Pari data including weighing, scanning, condition scores and treatments.
• FonterracoreTechnology or IntegrationTwo-way integration: Daily milk insights flow from Fonterra into FarmIQ and FARMAX. Farm activity data like fertiliser records, cropping records, and feed inputs are shared back to Fonterra for Farm Dairy Records.
• FARMAXcoreTechnology or IntegrationFarmIQ acquired FARMAX in 2021. The bi-directional integration shares data including stock records, scanning results, average mob weights, pasture covers and nitrogen applications. FARMAX widgets appear on FarmIQ dashboard.
• New Zealand Farm Assurance Incorporated (NZFAI)coreStrategic or Co-development PartnerFarmIQ works closely with NZFAI to ensure the NZFAP & NZFAP Plus Dashboard is always up to date, meeting the latest programme requirements and reflecting any latest changes.

Scale indicators4 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Conservis: US-based farm management software focused on row-crop and mixed operations with planning, budgeting and recordkeeping tools. Comparable SaaS business model and feature set (records, planning, integration) to FarmIQ's FARMAX/operational modules, although serving different geographies.
• Figured: New Zealand farm financial management and livestock budgeting SaaS that integrates with FarmIQ for production data. Comparable NZ origin, complementary use cases (financial vs. operational) and overlapping farmer customers make it a tight peer.
• AgriWebb: Australian-origin livestock and farm management SaaS platform serving sheep, beef and mixed farmers with mobile-first recordkeeping, EID integration and compliance tools — the closest like-for-like competitor to FarmIQ in the Anglophone pastoral farming software market.

Broad incumbents

• Granular (Corteva): Corteva-owned farm management and agronomy SaaS offering farm records, financial planning and agronomic insights for larger US/Canadian operations. Same farm-MIS category and analytics overlay as FarmIQ+FARMAX, but operating at significantly larger scale inside a global ag-inputs giant.
• John Deere Operations Center: John Deere's connected farm platform that aggregates machinery, agronomic and operational data for farmers worldwide. Comparable as a central farm-data hub and integration ecosystem, though anchored in machinery hardware rather than software-first.
• Gallagher Animal Management: Major livestock technology vendor (weigh scales, EID readers, electric fencing) with a growing software/data offering and a direct integration into FarmIQ. Comparable as an adjacent farm data platform and a potential competitor if Gallagher expands its own farm-management software.
• Climate FieldView (Bayer): Bayer's digital farming platform providing field-level data collection, agronomic modeling and decision support. Overlaps with FarmIQ's GIS/map-based recording and FARMAX decision modeling, but serves primarily broadacre row-crop markets rather than pastoral farming.
• Trimble Agriculture: Trimble's agricultural division offers a suite of farm management, guidance and decision-support software. Comparable to FarmIQ+FARMAX as a multi-module farm MIS with strong integration ecosystem, though globally distributed rather than NZ-specialized.

Regional players

• LIC (Livestock Improvement Corporation): New Zealand dairy farmer cooperative providing herd recording, mating and analytics tools (MINDA). Directly comparable as a NZ-only, dairy-focused farm information system and a credible substitute for FarmIQ within the NZ dairy segment.

Emerging players

• AgWorld: Cloud-based farm management and agronomy platform with planning, recordkeeping and collaboration features. Comparable SaaS-first FMIS concept and integration model to FarmIQ, though more focused on crop input planning and agronomy than pastoral livestock.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/farmiqsystems
• Xx.com/FarmIQNZ

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FarmIQ Systems Ltd