BeeHive Homes

What BeeHive Homes does

BeeHive Homes is a privately held, franchised assisted living and memory care operator headquartered in Boise, Idaho, founded in 1987. The company operates more than 200 small-home residential assisted living facilities across the United States under a franchise model, with each location typically comprising 16-20 private suites designed to feel like a residence rather than an institutional facility. Its core service portfolio covers four care categories: Assisted Living (for seniors needing help with activities of daily living), Memory Care (specialized Alzheimer's and dementia care in secured environments), Respite Care (short-term stays at daily rates), and general Elderly Care. Differentiated offerings include a nurse call system for 24/7 response, ADA-compliant private bathrooms, and the VR Immersive Care program delivered in partnership with Mynd Immersive, which provides therapeutic virtual reality experiences for memory care residents and caregiver training simulations.

The business operates on an all-inclusive monthly subscription model, with disclosed rates at the Taylorsville, KY location ranging from $4,500/month for a studio bedroom to $5,700/month for a resident suite, plus optional services such as incontinence products, second-occupant fees, and respite care billed at $150-$400/day. Revenue is generated primarily at the franchisee level through these resident fees, with the corporate entity collecting franchise royalties, initial franchise fees, training, and marketing fund contributions. Customers are individual seniors and their families (a B2C long-tail model), with payer mix including private pay, Long-Term Care Insurance, and VA Aid & Attendance benefits.

The go-to-market combines a direct-to-consumer digital front door (beehivehomes.com with location search and lead capture), central and location-specific phone intake, multi-platform social media engagement, and franchise recruitment via beehivehomesfranchising.com. Marketing is heavily testimonial-driven and emphasizes personal, family-like relationships between staff and residents. The company continues to expand through new franchise openings in markets such as McKinney TX, Hitchcock TX, Grain Valley MO, and South Tulsa OK, with no disclosed institutional investment, M&A activity, or public-market presence.

Name

BeeHive Homes

Legal name

BeeHive Homes, Inc.

Website

https://beehivehomes.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

BeeHive Homes is a privately held, franchise-based assisted living and memory care operator founded in 1987, running 200+ small residential homes (16-20 suites each) across the United States. It serves seniors needing help with daily living, memory care, and short-term respite, generating revenue via all-inclusive monthly subscriptions and franchise royalties.

Ownership category

akta.pro rank

Product category

Assisted Living Services

NAICS

Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Assisted Living with Memory Care (Mixed Campus) (HLADABAB)

akta.pro secondary industries

Standalone Memory Care Communities (Purpose-Built) (HLADACAA), Small Residential Care Homes (RCFE/Board & Care) (HLADABAF)

Keywords

• Assisted living
• Memory care
• Senior care services
• Respite care
• Elderly residential care

Headquarters

HQ city

Henderson

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Monthly Suite Rental with Care Services: All-inclusive monthly rates covering room rental, care coordination, medication management, meals, housekeeping, laundry, activities, and 24/7 staffing. Pricing varies by room type and care level needed.
2. Personalized Care Packages: Tiered care packages based on assessment of resident needs including assistance with ADLs (dressing, grooming, mobility, dining), cognitive function, and clinical requirements. Points-based system determines care level.
3. Respite Care: Short-term stays at daily rates for temporary care needs. Includes furnished room, meals, activities, and personalized care during the stay.
4. Additional Services and Fees: Additional fees for optional services including incontinence products, non-preferred pharmacy, additional laundry, transportation assistance, podiatry services, and second occupant charges.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

BeeHive Homes operates a network of more than 200 assisted living and memory care homes across the United States through a franchise model. Each location is a smaller, residential-style facility (typically 16-20 private suites) designed to feel like a home rather than an institution, offering 24/7 caregiver staffing, medication management, meals, housekeeping, and individualized care plans for seniors needing daily living assistance, memory care, or short-term respite stays.

Product overview

BeeHive Homes operates a network of over 200 assisted living and memory care homes across the United States, offering residential senior care services in smaller, home-like settings. The company's service portfolio centers on four core care offerings: Assisted Living for seniors needing daily activity support, Memory Care for those with Alzheimer's and dementia, Respite (Short-Term) Care for temporary stays, and Elderly Care for general senior support. All services feature 24/7 caregiver staffing, private rooms with bathrooms, home-cooked meals, and individualized care plans. The company also offers an innovative VR Immersive Care program through a partnership with Mynd Immersive, bringing therapeutic virtual reality experiences to memory care residents and advanced caregiver training. Services are delivered across multiple state locations with consistent quality standards and a family-oriented approach.

Differentiator

Problem solved

Functional benefit

Brands

• BeeHive Homes Franchising: The franchise division of BeeHive Homes that sells franchises to independent operators wanting to open BeeHive Homes assisted living facilities.

Products and services

• Assisted Living Residential assisted living care for seniors who value independence but require help with daily activities such as bathing, dressing, grooming, medication reminders, meals, housekeeping, and laundry. Delivered in a small, home-like facility with 24/7 trained caregiver staffing and individualized care plans.
• Memory Care Specialized care for seniors affected by memory loss conditions and diseases including Alzheimer's and dementia, featuring personalized care plans, structured routines, and a fully secured environment with controlled access and monitoring.
• Respite Care Short-term care services providing temporary assistance for loved ones recovering from surgery or illness, for caregiver relief, or as transitional care between hospital and home. Includes a furnished room, meals, activities, and personalized care during the stay.
• Elderly Care Comprehensive elderly care services supporting daily living activities while maintaining independence, delivered in a warm home-like setting with personalized care plans and 24/7 caregiver support.
• VR Immersive Care Therapeutic virtual reality program in partnership with Mynd Immersive, providing immersive experiences for memory care residents including virtual travel, memory recall therapy, and interactive caregiver training simulations.

Quantifiable outcome

• Higher staff-to-resident ratio enabling more personalized care and attention
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Mynd ImmersivecoreTechnology or IntegrationPartnership with Mynd Immersive for therapeutic virtual reality experiences at the Taylorsville location. VR Immersive Care program includes ElderVerse content for residents to experience virtual travel, memory recall, and immersive environments. Also provides caregiver training modules through realistic, interactive simulations to build empathy, skill, and confidence in handling difficult care situations.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Brookdale Senior Living: Largest US assisted living and memory care operator with ~640 communities. Directly comparable to BeeHive because both deliver assisted living, memory care, and respite services across a multi-state network; Brookdale is the broader-scale incumbent competing for the same families.
• Atria Senior Living: Operates 200+ senior living communities across the US and Canada, providing assisted living, memory care, and short-term stays. Comparable to BeeHive in service mix and multi-state scale, though Atria communities tend to be larger and more urban-focused.
• Sunrise Senior Living: Premium assisted living operator with strong memory care programming (Reminiscence neighborhoods) across 300+ communities. Comparable to BeeHive on the combination of assisted living + memory care within a residential-style setting, though Sunrise skews to higher-acuity private pay.
• Five Star Senior Living: Operates assisted living and memory care communities across more than 20 states with an emphasis on smaller, intimate settings. Direct peer to BeeHive because the operating model and resident profile closely mirror BeeHive's per-location scale.
• Sonida Senior Living (formerly Capital Senior Living): Mid-market assisted living and memory care operator with ~80 communities, recently taken private by Conversant Capital. Comparable to BeeHive on mid-market pricing tier and multi-state footprint, despite operating larger campuses.
• Belmont Village Senior Living: Operator of 30+ senior living communities with a strong emphasis on memory care programming and university partnerships. Comparable to BeeHive on assisted living + dedicated memory care offerings and personalisation positioning.
• Enlivant: Assisted living and memory care operator with 200+ communities, recently acquired by Omega Healthcare Investors. Comparable to BeeHive on scale, care mix, and primary customer (private-pay seniors), though operating larger average campuses.
• American House Senior Living Communities: Operates 80+ assisted living and memory care communities across the Midwest, Southeast, and Northeast. Direct peer to BeeHive on multi-state assisted living + memory care offering and similar private-pay customer segment.

Regional players

• Spring Arbor Senior Living: Operates assisted living and memory care communities primarily in the Mid-Atlantic and Southeast US. Directly comparable to BeeHive on small-home residential model and mid-market private-pay positioning, though with a regional rather than national footprint.

Direct peers

• The Arbor Company: Operates assisted living and memory care communities across the US, often in smaller residential settings. Closely comparable to BeeHive on residential-style assisted living, dedicated memory care, and mid-market pricing strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/beehivehomes
• Xx.com/beehivecare
• LinkedInlinkedin.com/company/beehive-homes-assisted-living001

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BeeHive Homes