Mynd Immersive
Mynd Immersive is a US-based digital therapeutics company that licenses VR-based therapy and engagement platforms to senior living communities, VA medical centers, hospice/palliative care, and post-acute rehabilitation providers, anchored by a flagship partnership with Select Rehabilitation and a VA vendor relationship since 2018.
- Company typePrivate
- Founded2016
- HeadquartersPlano, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Mynd Immersive does
Mynd Immersive (legal entity MyndVR Inc.), founded in 2016 and headquartered in Dallas, Texas, develops and licenses a virtual reality-based digital therapeutics platform targeted at older adults, veterans, and hospice and post-acute care populations. The company's flagship hardware-software stack pairs Meta Quest and HTC VIVE XR Elite headsets with a tablet-based command center for real-time session management and runs a proprietary content library of more than 200 immersive 360-degree videos and clinically-themed applications (e.g., Breathe XR, Progressive Muscle Relaxation, Soundscape Distraction, Mynd Explorer on Google Earth, and engagement/cognitive games like Puzzling Places, Power Pinball, Bowling Blitz, and Butterflies). The product portfolio is organized into four core offerings: Mynd Inspire for resident engagement, MyndXR for post-acute PT/OT/ST rehabilitation, MyndCare for caregiver training and respite, and Mynd Inspire for Veterans for veteran-specific therapeutic content including Honor Flight and USO material. The platform also powers the Great American Elderverse, a philanthropic program launched with the CTA Foundation, AT&T, HTC VIVE, NETGEAR, and Select Rehabilitation to extend immersive care to underserved seniors.
Mynd Immersive operates a B2B enterprise GTM primarily through direct sales to senior living operators, VA medical centers, hospice/palliative care facilities, and post-acute rehabilitation providers. Reported pricing is a $1,800-$3,000 annual per-facility subscription covering hardware, the tablet command center, and access to the content library. Distribution is anchored by a flagship channel partnership with Select Rehabilitation, the nation's largest contract therapy company (21,000 therapists, 3,000+ sites in 46 states), which has scaled Mynd to 500+ senior care communities covering 150,000+ residents. Federal procurement runs through the U.S. Department of Veterans Affairs, where Mynd is a vendor since 2018 and reports more than 3,000 headsets deployed across 170+ VA locations in all 50 states and Puerto Rico, with 100% reimbursement approved for prescriptive therapeutic use. Marketing relies on CES-style industry events, healthcare conferences, published clinical studies (Stanford VHIL, CMS-funded trials, VA multi-site studies), and charitable visibility through the Elderverse program.
The company has demonstrated clinical outcomes such as 60% reduction in distress (SUDS), 47% reduction in pain intensity (DVPRS), 88% improvement in socialization in CMS-funded programs, and Stanford-validated improvements in caregiver-resident relationships. Cumulative disclosed equity and grant funding totals roughly $7.87M across five rounds from 2018 to 2024, including early investors such as AustinLee Ventures, Capital Factory, Cope Ventures, and HTC's VIVE X. The company completed one acquisition (Immersive Cure, December 2021) to expand into hospice and veteran care, and reports operating geographies spanning the United States, United Kingdom, Canada, and Australia. Revenue and ownership details beyond founder/early-investor backing are not publicly disclosed.
Mynd Immersive firmographics
Firmographics- Name
- Mynd Immersive
- Legal name
- MyndVR Inc.
- Website
- https://myndimmersive.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mynd Immersive is a US-based digital therapeutics company that licenses VR-based therapy and engagement platforms to senior living communities, VA medical centers, hospice/palliative care, and post-acute rehabilitation providers, anchored by a flagship partnership with Select Rehabilitation and a VA vendor relationship since 2018.
- Ownership category
- akta.pro rank
Mynd Immersive industry classification
Industry- Product category
- Digital Therapeutics for Senior and Veteran Care
- NAICS
- Services for the Elderly and Persons with Disabilities (62412), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Digital Rehabilitation & Physical Therapy Therapeutics (HLACANAJ)
- akta.pro secondary industries
- Behavioral Health & Neurocognitive Therapeutics (Digital) (HLACANAI), Cognitive Stimulation & Reminiscence Therapy (Non-Clinical) (HSABAEAH), Remote Therapeutic Monitoring (RTM) & Digital Rehabilitation Platforms (HLALABAK)
Keywords
Where Mynd Immersive is headquartered
LocationHeadquarters
- HQ city
- Plano
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mynd Immersive business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Enterprise Platform Licensing: B2B licensing of the MyndXR therapeutic platform to senior living operators, VA facilities, and hospice organizations with tiered pricing based on facility size and deployment scope.
- Partnership-Based Deployment: Revenue generated through large-scale partnerships with therapy providers like Select Rehabilitation covering 500+ senior care communities and 150,000+ residents.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard annual facility subscription covering VR headsets, tablet controller, and content library access |
| Subscription | Annual | Entry-level therapeutic VR packages for seniors |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Mynd Immersive product offering
Product offeringCore offering
Mynd Immersive provides VR-based digital therapeutic platforms for aging adults and Veterans, deployed in senior living communities, VA medical centers, post-acute rehabilitation facilities, and hospice/palliative care settings. The offering combines Meta Quest and HTC VIVE XR Elite headsets, a tablet-based Command Center for caregivers, and a library of 200+ immersive videos plus therapeutic applications (Breathe XR, Progressive Muscle Relaxation, Mynd Explorer, and others) to deliver non-pharmacological interventions for pain, anxiety, isolation, and cognitive decline.
Product overview
Mynd Immersive is a comprehensive platform-plus-modules architecture offering immersive digital therapeutics for aging adults, Veterans, and caregivers. The core portfolio includes Mynd Inspire (resident engagement), MyndXR (post-acute rehabilitation therapy), MyndCare (caregiver training), and Mynd Inspire for Veterans (specialized veteran wellness). These products share a common VR hardware platform (Meta Quest and HTC VIVE headsets with companion tablets) and content delivery infrastructure, while serving distinct care settings: senior living communities, post-acute care/rehabilitation facilities, hospice/palliative care, and VA medical centers. The ecosystem is unified by a content library of 200+ immersive videos and therapeutic applications including Breathe XR, Progressive Muscle Relaxation, Soundscape Distraction, Butterflies, Puzzling Places, Power Pinball, and Bowling Blitz. The company also operates the Great American Elderverse social impact program extending access to underserved seniors through philanthropic partnerships.
Differentiator
Problem solved
Functional benefit
Brands
- Great American Elderverse: A major philanthropic program providing immersive healthcare access to underserved seniors nationwide, operated in partnership with the CTA Foundation
- MyndXR
- Mynd Inspire
- MyndCare
- Mynd Inspire for Veterans
Products and services
- Mynd Inspire Resident engagement platform delivering immersive VR experiences to senior living communities for reminiscence therapy, recreation activities, and cognitive stimulation. Designed for assisted living, independent living, memory care, and skilled nursing facilities serving older adults.
- MyndXR Therapeutic VR platform for post-acute care helping physical therapists, occupational therapists, and speech therapists guide rehabilitation through gamified cognitive exercises, exercise modules, and immersive videos. Designed to make rehabilitation feel engaging while aligning with clinical goals.
- MyndCare Dual-purpose caregiver training platform that builds staff skills through VR simulation scenarios and prevents burnout through a Respite & Relax library. Includes 20+ virtual dementia training modules for experiential learning.
- Mynd Inspire for Veterans VR system designed for Veterans supporting cognitive and emotional well-being, addressing anxiety, depression, PTSD, chronic pain, and loneliness. Includes over 200 immersive videos and veteran-specific content such as Honor Flights and USO performances. Features AI-enhanced clarity visuals on Meta Quest 3S hardware.
- Mynd Explorer Immersive travel application powered by Google Earth allowing seniors to virtually visit destinations worldwide, supporting reminiscence therapy and meaningful interaction for older adults in senior living communities.
- Mynd Immersive 360 Video Player
Companies that use Mynd Immersive
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles4 records
Mynd Immersive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature8 records
Mynd Immersive partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, major, supporting, strategic and acquisition.
- U.S. Department of Veterans Affairs (VA)coreVA expanded its VR therapy program partnering with Mynd Immersive and Meta for nationwide rollout across 45 VA medical centers. Initiative provides non-pharmacological treatment for chronic pain, anxiety, stress, and social isolation. VA has deployed 3,000+ headsets across 170+ VA locations in all 50 states. Includes development of Virtual Vietnam: A Path to Peace application.
- CTA FoundationcoreNon-profit foundation of Consumer Technology Association driving Great American Elderverse program to bring VR to underserved seniors. Provides tax-deductible donation option for foundations and corporate donors.
- AT&TcoreProvides 5G connectivity and secure IoT infrastructure for VR deployment in senior care facilities. AT&T Healthcare provides mobile hotspots and connectivity solutions enabling real-time data flow and remote care support.
- Lyda Hill PhilanthropiesmajorScience-driven philanthropy funding Elderverse expansion to Texas. Lyda Hill has committed her estate to philanthropy and scientific research.
- Select RehabilitationcoreNation's largest contract therapy company (21,000 therapists, 3,000 sites in 46 states) integrating MyndXR platform across senior living communities. Expanded to 500+ communities covering 150,000+ residents. Select provides clinical leadership for OT/PT/ST therapy integration.
- HTC VIVEcoreProvides HTC VIVE XR Elite headsets for MyndXR platform deployment. Hardware partner enabling immersive AR/MR/VR experiences designed for clinical comfort and impact.
- NETGEARsupportingProvides Nighthawk M6 Pro 5G mobile hotspots for WiFi connectivity at Elderverse deployment locations.
- Steven & Alexandra Cohen FoundationmajorInitial funder of Great American Elderverse program launch in tri-state area with 60 communities. Foundation has provided over $1 billion in charitable support.
- Cherokee Elder CarestrategicPACE program of Cherokee Nation bringing VR therapy to 10 locations in Oklahoma. First PACE program in Oklahoma and first rural PACE site sponsored by Native American tribe.
- Swift Creek (Native-Owned Business)supportingNative and Veteran-owned consultancy facilitating Mynd's outreach to tribal entities and developing partnership with Cherokee Elder Care.
- Stanford University (Virtual Human Interaction Lab)coreStanford's VHIL conducted groundbreaking research on VR impact on older adults in partnership with Mynd. Study found 81.5% of caregivers enjoyed interacting with residents more, 74% mood improvement, and 58% reduced isolation.
- HTC VIVEcoreResearch collaboration with Stanford VHIL using HTC Vive hardware for VR and aging study.
- American Senior CommunitiesstrategicCMS-funded program deploying VR across 15 skilled nursing facilities in Indiana. Showed 88% success in reducing isolation and 88% improvement in socialization.
- MJHS Health SystemstrategicPartnership formed after Mynd's acquisition of Immersive Cure to study VR's impact on hospice patients, especially Veterans, in New York.
- Immersive Cure (Acquired)acquisitionMynd acquired Immersive Cure, a VR therapy company, expanding offerings for older adults, Veterans, and hospice patients. Led to MJHS Health System partnership.
Scale indicators13 records
Recent moves11 records
Expansion highlights7 records
Mynd Immersive competitors and assessment
Company assessmentDirect peers
- XRHealth: XRHealth offers a clinician-managed VR therapy platform for physical and cognitive rehabilitation, overlapping with MyndXR's post-acute care positioning and remote therapeutic monitoring.
- Rendever: Rendever provides shared VR experiences for seniors in senior living communities, overlapping directly with Mynd's Mynd Inspire product on reminiscence, social engagement, and cognitive stimulation for older adults.
- BehaVR: BehaVR builds immersive VR therapeutics for behavioral and mental health conditions, comparable to Mynd's anxiety, stress, and PTSD modules delivered via Mynd Inspire for Veterans.
- AppliedVR: AppliedVR is an FDA-authorized VR therapeutic platform for chronic pain and anxiety, directly competing with Mynd's prescriptive VR positioning and reimbursement-driven go-to-market.
- Embodied Labs: Embodied Labs provides VR-based experiential training for caregivers and aging-care professionals, directly comparable to MyndCare's dementia training and caregiver upskilling focus.
- Penumbra REAL Immersive: Penumbra's REAL Immersive System delivers VR-based rehabilitation for stroke and senior patients in clinical settings, directly comparable to MyndXR's PT/OT/ST therapy focus.
Emerging players
- Limbic: Limbic combines VR and AI for mental health therapy, comparable in digital therapeutic intent to Mynd's cognitive and behavioral health modules for older adults.
- One Caring Team: One Caring Team delivers VR experiences to reduce social isolation among seniors, an emerging alternative to Mynd's engagement and reminiscence offerings in assisted living settings.
- VirtualSpeech: VirtualSpeech provides VR-based therapy and communication skills training, an adjacent immersive therapeutics platform with comparable technology stack and clinical use cases.
- Healium: Healium offers VR/AR experiences for stress, anxiety, and sleep, partially overlapping with Mynd's Breathe XR and PMR applications in the wellness and behavioral health category.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Mynd Immersive social profiles
Digital presenceMynd Immersive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mynd Immersive leadership team
Management profileNumber of profiles
Profiles8 records
Mynd Immersive funding detail
Funding detailFunding overview
Funding rounds5 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mynd Immersive M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mynd Immersive
What does Mynd Immersive do?
Mynd Immersive provides VR-based digital therapeutic platforms for aging adults and Veterans, deployed in senior living communities, VA medical centers, post-acute rehabilitation facilities, and hospice/palliative care settings. The offering combines Meta Quest and HTC VIVE XR Elite headsets, a tablet-based Command Center for caregivers, and a library of 200+ immersive videos plus therapeutic applications (Breathe XR, Progressive Muscle Relaxation, Mynd Explorer, and others) to deliver non-pharmacological interventions for pain, anxiety, isolation, and cognitive decline.
Is Mynd Immersive a public or private company?
Mynd Immersive is a private company. It is classified as venture growth investor backed and is currently operating.
When was Mynd Immersive founded?
Mynd Immersive was founded in 2016. It employs 11 to 50 people.
Where is Mynd Immersive based?
Mynd Immersive is headquartered in Plano, United States, in the North America region.
How does Mynd Immersive make money?
Two revenue lines are on record. Enterprise Platform Licensing is the primary driver. The others are partnership-Based Deployment.
Who are Mynd Immersive's main competitors?
Direct peers on record are XRHealth, Rendever, BehaVR, AppliedVR, Embodied Labs and Penumbra REAL Immersive. Emerging players are Limbic, One Caring Team, VirtualSpeech and Healium.
Does Mynd Immersive have an API?
No public API is recorded for Mynd Immersive.
What industry is Mynd Immersive in?
Mynd Immersive's product category is Digital Therapeutics for Senior and Veteran Care. Its primary akta.pro industry code is HLACANAJ, Digital Rehabilitation & Physical Therapy Therapeutics, with a secondary code of HLACANAI, Behavioral Health & Neurocognitive Therapeutics (Digital). Its NAICS code is 62412 and its SIC code is 3845.