What Marden-Kane Inc. does

Marden-Kane, Inc. is a privately held, family-owned promotional marketing agency headquartered in Syosset, New York, operating continuously since 1957. The firm provides end-to-end sweepstakes, contest, and instant win game administration services to enterprise brands, with a stated roster that includes Coca-Cola, Google, Intuit, Campbell's, Citi, Hyundai, Western Union, and other Fortune 500 companies across food & beverage, financial services, technology, automotive, travel, retail, and consumer electronics verticals. Core service lines include official rules drafting, federal/state regulatory compliance, state registration (NY, FL, RI) and bonding, winner selection and verification, IRS W-9/1099 reporting for prizes ≥$600, prize procurement and warehouse-based fulfillment, and social media promotion tracking.

Underlying technology is modest and operationally focused: a proprietary Social Tracker tool (approved by Instagram) aggregates hashtags, likes, and comments across seven social platforms via platform APIs and produces daily entry reports with database export. The firm also maintains EU-US, UK Extension, and Swiss-US Data Privacy Framework certifications (effective July 2023), encrypted transmission of sensitive data, monthly data deletion schedules, and secure physical document disposal to support cross-border personal data handling. No public API, SDK, mobile application, or AI/ML capability is disclosed.

The business operates as a B2B professional services firm on project-based pricing with quoted engagements and a typical 4–8 week launch timeline. Go-to-market is consultative and direct, pairing dedicated account teams with client marketing departments and creative agencies. Distribution is supported by content marketing (blog on legal compliance and platform guidelines), LinkedIn community engagement across at least six marketing-focused groups, and active membership in the ANA and MMA Global industry associations, including conference presence at the annual ANA/BAA Advertising and Marketing Law Conference. Customer concentration is distributed across many named enterprise logos, and the firm operates as a small (11–50 employees), nimble agency emphasizing regulatory expertise, long-tenured staff, and white-glove prize fulfillment as its principal differentiation.

Name

Marden-Kane Inc.

Legal name

Marden-Kane, Inc.

Website

https://mardenkane.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

11–50 employees

Short description

Marden-Kane is a family-owned, 67-year-old promotional marketing agency that administers sweepstakes, contests, and instant win games for Fortune 500 brands across food & beverage, financial services, technology, automotive, and retail, providing end-to-end compliance, winner management, and prize fulfillment services.

Ownership category

akta.pro rank

Headquarters

HQ city

Syosset

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Promotional Marketing Services: Full-service promotional marketing agency providing sweepstakes administration, contests, instant win games, and prize fulfillment for brand clients. Services include compliance review, official rules writing, registration in required states, winner notification, and prize delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Marden-Kane is a full-service promotional marketing agency that designs, administers, and executes sweepstakes, contests, and instant win games for brand clients. Services span the entire promotion lifecycle — official rules drafting, state registration and bonding (NY, FL, RI), winner selection and notification, prize procurement and fulfillment, IRS tax reporting (W-9s and 1099s for prizes $600+), and social media hashtag tracking via its proprietary Social Tracker Tool. Clients include Fortune 500 companies across food & beverage, financial services, pharmaceuticals, travel, retail, automotive, and media.

Product overview

Marden-Kane is a full-service promotional marketing agency offering a unified suite of promotion administration services. The core offerings include sweepstakes administration, contest management, instant win games, and prize fulfillment services. These are supported by proprietary technology (Social Tracker Tool for social media monitoring), compliance services (Official Rules Writing, State Registration for NY/FL/RI, Tax Reporting), and winner management. The company operates without a modular software platform, providing services through human expertise and their proprietary tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Sweepstakes Administration
• Contest Management
• Instant Win Games
• Prize Fulfillment
• Social Tracker Tool
• Official Rules Writing
• State Registration Services
• Tax Reporting Services

Named customers17 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Association of National Advertisers (ANA)coreOthersActive membership and participation in ANA events including the annual ANA/BAA Advertising and Marketing Law Conference. Uses ANA membership logo on website indicating significant industry standing.
• MMA GlobalcoreOthersActive membership in MMA Global, a leading mobile marketing association. Displays MMA logo on website as part of active membership.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HelloWorld: One of the largest US sweepstakes, contest, and loyalty promotion agencies (formerly ePrize), directly competing for the same Fortune 500 brand clients and offering comparable sweepstakes administration, rules writing, and fulfillment services.
• The Marketing Arm: Omnicom-owned promotional and experiential marketing agency running sweepstakes, contests, and prize-based campaigns for major brands, with overlapping service lines and a similar enterprise client profile.
• Sparks: Specialist promotional and experiential marketing agency delivering sweepstakes, contests, and brand activation campaigns for global brands, competing in the same niche and with comparable scale to Marden-Kane.
• Marketing Werks: Experiential and promotional marketing agency (now part of Deloitte Digital) that runs sweepstakes, sampling, and contest programs for consumer brands, overlapping with Marden-Kane on promotional campaign execution.
• MKG: Independent experiential and promotional marketing agency with a similar boutique profile to Marden-Kane, running sweepstakes and contest-based activations for consumer brands.
• Upshot: Independent promotional marketing agency specializing in sweepstakes, contests, and game-based promotions for consumer brands, with similar scale and service mix to Marden-Kane.

Broad incumbents

• Mosaic Group: Large North American experiential and promotional marketing agency serving Fortune 500 brands with field marketing, sampling, and consumer promotion campaigns that intersect with Marden-Kane's sweepstakes/contest work.
• George P. Johnson Experience Marketing: Large brand experience agency that runs sweepstakes, contests, and promotional mechanics inside experiential campaigns for enterprise brands, competing for adjacent budgets.
• Jack Morton Worldwide: Global brand experience agency (part of IPG) that designs and executes promotional campaigns including contests and sweepstakes as part of larger experiential programs for major brands.
• Momentum Worldwide: Omnicom-owned brand experience agency that delivers promotional marketing, contests, and sweepstakes mechanics as part of integrated brand campaigns for enterprise clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MardenKane
• LinkedInlinkedin.com/company/marden-kane-inc-
• Instagraminstagram.com/marden_kane
• Xx.com/mardenkane

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marden-Kane Inc.