eDigital

What eDigital does

eDigital (legal name: eDigital Agency) is a privately held digital marketing agency headquartered in Sydney, Australia, founded in 2014. The firm delivers professional marketing services including digital marketing strategy workshops, social media marketing training, paid media management (Google, social, remarketing), SEO, influencer marketing, branding, email marketing, and conversion rate optimization. It also sells a portfolio of four premium downloadable templates — Digital Marketing Plan, Social Media Strategy, Social Media Report, and Influencer Brief — delivered as Google Sheets, Google Docs, Google Slides, Word, and PDF files via PayPal with one-time perpetual licenses.

The company serves a hybrid customer base spanning enterprise (Yahoo, CapitalOne, The Athlete's Foot, ghd, Merivale, Thrifty Car Rental, GPT Group, Mood Media), mid-market (Datalicious, Chadwick, Sydney Design School), and government clients (NSW Land and Property Information, Eastern Metropolitan Regional Council), with an additional persona segment of marketing professionals who purchase standalone templates. Its go-to-market mixes direct sales-led consulting for services and self-serve PLG distribution for templates, supported by a content-led top-of-funnel strategy across a blog (claimed 400k+ readers), TikTok, YouTube, Instagram, LinkedIn, X, Facebook, and a 5,000+ subscriber email newsletter.

The business is small and founder-led (1-10 employees), operates without disclosed external funding, and has no AI/ML capabilities, patents, or M&A activity in the available record. Revenue figures are not publicly disclosed. The competitive narrative centers on practitioner experience (20+ years claimed), certified marketers, and battle-tested frameworks focused on reducing customer acquisition costs rather than on proprietary technology.

Name

eDigital

Legal name

eDigital Agency

Website

https://edigitalagency.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

eDigital Agency is a privately held Sydney-based digital marketing agency founded in 2014 that delivers marketing strategy workshops, training, and paid media services to enterprise, mid-market, and government clients, and sells premium downloadable marketing templates globally via PayPal self-serve.

Ownership category

akta.pro rank

Headquarters

HQ city

Surry Hills

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Premium Templates Sales: Sale of premium digital marketing templates (Social Media Strategy, Social Media Report, Influencer Brief, Digital Marketing Plan) through PayPal. Templates are sold as one-time purchases with instant digital delivery via Google Sheets/Docs/Slides.
2. Training & Workshops: Social media marketing training sessions and digital marketing strategy workshops delivered to businesses and government agencies. Training is described as 'brain bootcamps' providing tailored strategies.
3. Marketing Services: Digital marketing services including marketing strategy, content strategy, online ads management (Google, Social, Remarketing), SEO, influencer marketing, branding, and email marketing.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

eDigital is a digital marketing agency that helps businesses and brands plan, launch, and optimize digital marketing strategies across channels such as social media, content, SEO, paid advertising, influencer marketing, branding, email marketing, and conversion rate optimization. The agency also delivers training programs, workshops, and self-paced courses for marketing professionals, and sells a library of premium downloadable marketing templates (strategy, plan, influencer brief, and social media report templates) directly to marketers.

Product overview

eDigital Agency is a digital marketing services provider based in Sydney, Australia, offering a combination of professional marketing services and premium downloadable template products. The core service offerings include digital marketing strategy workshops, social media marketing training, online advertising, SEO services, influencer marketing, branding, email marketing automation, and conversion rate optimization. These services are complemented by a portfolio of standalone template products including the Social Media Report Template (Google Slides/PDF), Social Media Strategy Template (Google Sheets/Word), Influencer Marketing Brief Template (Google Docs/Word), and Digital Marketing Plan Template (Google Sheets/Excel/PDF). The company positions itself as a comprehensive resource for marketers, combining hands-on service delivery with tools and templates for DIY implementation.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Marketing Strategy & Consulting End-to-end digital marketing strategy services covering social media, content, SEO, paid advertising, influencer marketing, branding, email, and CRO for brands and enterprises.
• Social Media Marketing Workshops & Training Customized in-person and live virtual workshops on social media marketing for corporate teams and government agencies, including past delivery to multiple Australian government departments.
• Digital Marketing Masterclass (Self-Paced Course) Self-paced online course covering digital marketing fundamentals and advanced topics, sold directly to individual marketers.
• Social Media Strategy Template Premium downloadable template used by marketers and agencies to build structured social media strategies for clients.
• Digital Marketing Plan Template Premium downloadable template used to plan and document integrated digital marketing plans across channels.
• Social Media Report Template Premium downloadable template used to produce standardized social media performance reports for clients and stakeholders.
• Influencer Marketing Brief Template Premium downloadable template used to scope and brief influencer marketing campaigns for brands and agencies.

Quantifiable outcome

• Over 400k+ marketers reading their articles
• +2 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• PayPalcoreOthersPayPal is used as the payment processor for all template sales and service payments on the eDigital website. Customers complete payments via PayPal and are redirected to access purchased templates.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• WebFX: Full-service digital marketing agency offering SEO, paid media, social media and content strategy services. Comparable to eDigital in service mix and SMB/mid-market positioning, though at significantly larger scale.
• Disruptive Advertising: Digital marketing agency specializing in paid media, SEO, and CRO for mid-market clients. Closely mirrors eDigital's online-ads management, SEO and conversion-rate-optimization offerings.
• Lyfe Marketing: Social media marketing agency providing strategy, content, and ads management to SMBs. Directly comparable to eDigital's social media training, influencer marketing, and social advertising services.
• Coalition Technologies: Digital marketing agency combining SEO, paid media, web design and branding. Overlaps with eDigital's SEO, branding/logo design and online advertising service lines.
• Brafton: Content marketing agency offering content strategy, SEO, and social media services. Comparable to eDigital's content strategy, SEO and social media marketing training offerings.

Emerging players

• Smart Insights: Digital marketing planning templates, training and membership platform for marketers. Directly comparable to eDigital's template products and 'brain bootcamp' training positioning.

Broad incumbents

• Hootsuite: Established social media management platform offering scheduling, analytics and training resources. Competes with eDigital in social media marketing training and adjacent tooling.
• Buffer: Social media management platform with significant marketing educational content and resources. Comparable to eDigital's social media strategy content and template positioning at scale.
• HubSpot Academy: Free marketing training and certification platform with extensive digital marketing courses and templates. Competes with eDigital's training workshops and template product lines at scale.

Regional players

• Thinker Studios: Australia-based digital marketing agency offering similar strategy, content and paid media services. Comparable peer in the same Australian geography competing for the same local clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/eDigitalAus
• YouTubeyoutube.com/@edigitalagency
• Facebookfacebook.com/eDigitalAus
• LinkedInlinkedin.com/company/edigitalaus
• Instagraminstagram.com/edigitalau
• TikToktiktok.com/@edigitalaus

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eDigital