Wymap Group

What Wymap Group does

Wymap Group is a privately held, Australian-owned airside resource company founded in 1981 by the Bailey family and headquartered in Rockdale, NSW, with operations spanning all major Australian airports (Sydney, Melbourne/Tullamarine, Brisbane, Perth) and New Zealand (Auckland, newly expanded to Christchurch in 2024). It provides specialised transport, technology, people, and cargo-sales services to the aviation logistics industry through four operating pillars: Wymap Transport (a 100+ vehicle fleet handling air freight, road feeder services, temperature-controlled and specialised cargo); MapTrak 3.0 (a proprietary cloud-based platform for Air Waybill/ULD capture, electronic run sheets, real-time cargo visibility, digital damage reporting, and fatigue management, first launched in 2011 and most recently re-released in 2023); Wymap People (aviation-exclusive recruitment, rebranded from Bailey Personnel in 2020); and The Aviation Group (TAG), a General Sales Agent selling airline cargo space on behalf of carriers in Australia and New Zealand since 2017.

The company generates revenue across three streams: transactional transport fees per consignment handled by Wymap Transport, professional-services and placement fees through Wymap People, and managed-services commissions through TAG's GSA arrangements. Pricing is bespoke and quote-based under multi-year enterprise contracts with major airlines, integrators, ground handlers and freight forwarders. Its customer roster is dominated by global logistics blue-chips including FedEx (30-year partnership), Qantas Freight (since 2007), DHL Express, UPS, Menzies Aviation, Dnata, Swissport, Australia Post, Maersk, and — most recently — Emirates SkyCargo under a 3-year Road Feeder Service deal starting January 2025. Go-to-market is enterprise direct sales through dedicated account management.

Wymap's competitive position rests on regulatory credentials (NHVAS210264, AACA accreditation, ASIC-cleared airside personnel, licenses at every major AU/NZ airport), a 44-year operating track record, the MapTrak 3.0 software asset, and long-tenured customer relationships that create meaningful switching costs. The business is expanding geographically (Western Sydney Airport MOU, Christchurch depot), broadening its service portfolio (white-collar recruitment, specialised cargo handling), and investing in its technology platform, though it has not disclosed material AI/ML capability development.

Name

Wymap Group

Legal name

Wymap Group

Website

https://wymap.com.au

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

101–250 employees

Short description

Wymap Group is a privately held Australian airside logistics provider founded in 1981, operating a 100+ vehicle fleet and the MapTrak 3.0 platform to deliver specialised transport, recruitment, and cargo sales services to airlines, integrators, and freight forwarders across Australia and New Zealand.

Ownership category

akta.pro rank

Product category

Aviation Logistics Services

NAICS

Freight Transportation Arrangement (488510), Air Transportation (481), Support Activities for Transportation (488)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Transportation Services (4700)

akta.pro primary industry

Air Cargo TMS (TLAEAAAF)

akta.pro secondary industries

Oversized/Out-of-Gauge Specialized Cargo Forwarding (OOG) (TLACAJAG), Air Cargo Cross-Dock / Breakbulk Facilities (TLALAFAK), Dynamic Slotting, Appointment & Delivery Promise (Time-Window) Optimization (TLAEAGAD)

Keywords

• Aviation logistics services
• Air freight transport
• Cargo terminal operations
• Road feeder services
• Aviation recruitment services

Headquarters

HQ city

Tullamarine

HQ country

Australia

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Transport Services: Specialized transport solutions for the aviation logistics industry including air freight transport, express transport, road feeder services, temperature-controlled freight, specialized cargo handling, and outsourced cargo terminal operations. Operates a commercial fleet of 100+ vehicles and trailers.
2. People/Recruitment Solutions: Wymap People (formerly Bailey Personnel) provides aviation recruitment services including staffing, casual/contract placements, and permanent placements for airlines, freight forwarders, and cargo handlers.
3. General Sales Agent (GSA) Services: The Aviation Group (TAG) acts as a General Sales Agent on behalf of airlines in Australia & New Zealand, managing and selling airline cargo space.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Wymap Group provides specialised aviation logistics transport services across Australia and New Zealand, operating a commercial fleet of more than 100 vehicles for air freight, express transport, road feeder services, temperature-controlled freight, and specialised cargo handling (including high-value items such as helicopters, engines, and live animals). The company also offers outsourced cargo terminal operations, aviation recruitment and staffing through Wymap People, and General Sales Agent (GSA) representation for airlines via The Aviation Group (TAG).

Product overview

Wymap Group operates a multi-product portfolio serving the aviation logistics industry across Australia and New Zealand. The core offering centers on Wymap Transport, a specialized transport division managing over 100 vehicles for air freight, express delivery, temperature-controlled cargo, and specialized freight handling. This is supported by MapTrak 3.0, a proprietary cloud-based logistics management platform providing real-time cargo tracking, electronic documentation, and operational visibility. The company also operates Wymap People, an aviation-exclusive recruitment division (formerly Bailey Personnel), and The Aviation Group (TAG), a General Sales Agent service for airlines. Together these offerings provide integrated transport, technology, staffing, and cargo sales solutions to major airlines, freight forwarders, and cargo terminal operators.

Differentiator

Problem solved

Functional benefit

Brands

• MapTrak 3.0: Electronic cloud-based software platform for transportation and air freight delivery tracking, providing real-time cargo visibility, traceability, and operational control for Wymap Transport and customers

Products and services

• Wymap Transport

Quantifiable outcome

• Cargo delivery within 2 hours of plane landing
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

23 partnerships are on record, tiered core and major.

• Emirates SkyCargocoreStrategic or Co-development Partner · 1 January 20253-year Road Feeder Service (RFS) partnership commencing January 2025. Wymap provides daily RFS services connecting Sydney to Melbourne and Sydney to Brisbane, with multiple weekly services to Adelaide and Perth. This partnership reinforces Wymap's reputation as a trusted provider in aviation logistics and strengthens Emirates SkyCargo's Australian operations.
• FedExcoreStrategic or Co-development Partner30-year partnership that set the standard for aviation logistics and people services. FedEx was one of Wymap's first customers, and the partnership continues with daily deliveries out of Sydney, Perth, and Auckland airports. Wymap has evolved its services to match FedEx's high performance standards.
• DHL ExpresscoreStrategic or Co-development PartnerLong-term partnership. First Christchurch Airport shuttle run was operated for DHL Express following Wymap's expansion to South Island.
• Western Sydney AirportcoreStrategic or Co-development PartnerSigned MOU to provide cargo and airside services. Wymap is one of 12 announced major freight companies. MOU allows Western Sydney Airport to work with Wymap to design concepts for an on-airport freight precinct and begin discussions about operations from Sydney's new airport.
• UPSmajorChannel Partner/ Reseller/ DistributorSupply chain partner providing transport solutions to support UPS operations in aviation logistics.
• Qantas FreightmajorChannel Partner/ Reseller/ DistributorMajor supply chain partner. Major contract awarded in 2007 for off-airport Cargo Terminal Operator services.
• Menzies AviationmajorChannel Partner/ Reseller/ DistributorSupply chain partner in aviation logistics services.
• DnatamajorChannel Partner/ Reseller/ DistributorSupply chain partner in aviation services.
• SwissportmajorChannel Partner/ Reseller/ DistributorSupply chain partner in ground handling and aviation services.
• Australia PostmajorChannel Partner/ Reseller/ DistributorSupply chain partner.
• Kuehne+NagelmajorChannel Partner/ Reseller/ DistributorSupply chain partner - global freight forwarding company.
• C.H. RobinsonmajorChannel Partner/ Reseller/ DistributorSupply chain partner - global logistics company.
• ExpeditorsmajorChannel Partner/ Reseller/ DistributorSupply chain partner - global freight forwarding and logistics services.
• DB SchenkermajorChannel Partner/ Reseller/ DistributorSupply chain partner - global logistics and freight forwarding.
• GeodismajorChannel Partner/ Reseller/ DistributorSupply chain partner - global supply chain operator.
• BolloremajorChannel Partner/ Reseller/ DistributorSupply chain partner in logistics and transport.
• Hellman Worldwide LogisticsmajorChannel Partner/ Reseller/ DistributorSupply chain partner - global logistics services.
• Star TrackmajorChannel Partner/ Reseller/ DistributorSupply chain partner - Australian courier and freight services.
• Toll PrioritymajorChannel Partner/ Reseller/ DistributorSupply chain partner - Australian transport and logistics.
• Ceva LogisticsmajorChannel Partner/ Reseller/ DistributorSupply chain partner - global logistics and supply chain management.
• MaerskmajorChannel Partner/ Reseller/ DistributorSupply chain partner - global container logistics.
• DHLmajorChannel Partner/ Reseller/ DistributorSupply chain partner - global express and logistics services.
• Air Menzies InternationalmajorChannel Partner/ Reseller/ DistributorSupply chain partner - aviation ground handling services.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Toll Group: Australia-based logistics and freight company providing air freight forwarding, road feeder services, and cargo terminal operations. Most directly comparable to Wymap in ANZ aviation logistics, with overlapping services and a long history of serving airlines and integrators.
• Mainfreight: Trans-Tasman logistics and freight forwarding company with strong airfreight and transport operations across Australia and New Zealand. Directly comparable to Wymap in the ANZ regional footprint and multi-modal air cargo handling.
• Team Global Express: Major Australian freight, parcel, and logistics company providing air freight, linehaul, and supply chain services. Comparable to Wymap as a domestic ANZ transport and logistics provider serving enterprise customers in aviation and integrator segments.
• Linfox: Australia's largest privately-owned logistics company offering transport, warehousing, and supply chain services including air freight support. Comparable to Wymap as a large ANZ private transport operator serving enterprise supply chain customers.
• Menzies Aviation: Global airside services and ground handling company providing cargo handling, ramp, and airside logistics at major airports. Directly comparable to Wymap in airside operations, and listed as a Wymap supply chain partner, sharing the same customer base of airlines and integrators.
• Swissport: Global airside ground services and cargo handling operator providing services at airports worldwide. Comparable to Wymap in airside cargo and ground handling services, and listed as a Wymap supply chain partner serving the same airline customers.
• Dnata: Global air services provider offering ground handling, cargo, and travel services at airports worldwide. Comparable to Wymap in airside cargo operations, and listed as a Wymap supply chain partner serving the same airline and integrator ecosystem.
• Worldwide Flight Services (WFS): Global air cargo and ground handling company providing airside services at airports across multiple continents. Comparable to Wymap in airside cargo handling operations for airlines and integrators, though operating on a much larger international footprint.

Broad incumbents

• DSV Air & Sea: Global freight forwarding and logistics company providing air and sea freight services worldwide through a broad portfolio. Comparable to Wymap's freight forwarding adjacency and listed as a supply chain partner, though operating at much larger scale and broader scope.
• Kuehne+Nagel Air Logistics: Global logistics company with a major air freight forwarding division serving airlines, governments, and enterprises worldwide. Comparable to Wymap in air cargo handling, and listed as a Wymap supply chain partner, though operating at far larger international scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCzTtCnkXckj1tqk5NTVjXBg
• Facebookfacebook.com/wymapgroup
• LinkedInlinkedin.com/company/wymap
• Instagraminstagram.com/wymapgroup

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wymap Group