What Ketv does

KETV NewsWatch 7 is an ABC-affiliated broadcast television station licensed to Omaha, Nebraska, and serving Council Bluffs, Iowa, and the surrounding Nebraska communities. Founded in 1957 and owned by Hearst Television through Hearst Properties Inc., the station broadcasts over-the-air on RF channel 20 and is the designated ABC affiliate for the Omaha designated market area. Its core product is the over-the-air television broadcast delivering local news, weather, sports, and community programming, layered with national ABC network content. The station has accumulated a multi-decade video archive of tens of thousands of digitized news stories that is licensable to external productions.

The station's product portfolio extends beyond linear broadcast to digital surfaces. KETV operates the KETV NewsWatch 7 mobile application on iOS and Android, featuring interactive weather radar and real-time traffic mapping under the "WeatherNow" brand; a website at ketv.com with on-demand video and breaking news; and distribution through the Very Local streaming platform. Distribution spans over-the-air broadcast, cable/satellite carriage (Comcast Xfinity, Cox, DirecTV, Dish Network), Hearst Television syndication, and social platforms (YouTube, Facebook, X).

KETV's revenue model is anchored in television advertising sold to local and regional businesses, supplemented by digital advertising on its website and mobile app, sponsored content programs (e.g., "Very Local Business Spotlight," "Cash in for Schools," health segments), footage licensing, and mobile app distribution. Named advertiser relationships include Methodist Health System (healthcare), Thrasher Foundation Repair (home services), and Nebraska Producers (agriculture). Operations are subject to FCC broadcast licensing, public inspection file, and closed captioning compliance. Revenue is not publicly disclosed.

Name

Ketv

Legal name

Hearst Properties Inc.

Website

https://ketv.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

51–100 employees

Short description

KETV NewsWatch 7 is an ABC-affiliated broadcast television station licensed to Omaha, Nebraska, owned by Hearst Television, delivering local news, weather, sports, and community content to the Omaha metro across broadcast, mobile, and digital channels.

Ownership category

akta.pro rank

Product category

Broadcast Television

NAICS

Television Broadcasting Stations (51612), Broadcasting and Content Providers (516)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

akta.pro secondary industries

Local/Regional News Channels (MPABAIAD), Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)

Keywords

• Local broadcast television
• News programming
• Weather coverage
• Television advertising
• Video licensing

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Television Advertising: The primary revenue stream is selling television advertising spots to local businesses and national advertisers reaching the Omaha broadcast market. The station offers various ad formats and placements across news programming, weather segments, and sports coverage.
2. Footage Licensing: Revenue generated from licensing historical and current video footage from their extensive archive to documentary filmmakers, productions, and other media entities. The archive contains exclusive high-quality video content not available elsewhere.
3. Digital Advertising: Website and mobile app advertising including display ads, sponsored content, and affiliate marketing partnerships. The station participates in various affiliate marketing programs.
4. Mobile App Distribution: Revenue derived from mobile app distribution through Apple App Store and Google Play Store, including potential in-app features and premium content offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

KETV is an ABC-affiliated local television station that broadcasts news, weather, sports, and entertainment programming to the Omaha, Nebraska market over-the-air on channel 20 and through cable/satellite and digital platforms. It sells television and digital advertising to local and national advertisers, and licenses its historical video archive to documentary and media productions.

Product overview

KETV NewsWatch 7 is a traditional broadcast television station (ABC affiliate, channel 20) operated by Hearst Television in Omaha, Nebraska. The station's core product is its over-the-air broadcast delivering local news, weather, sports, and national/international news content. The station extends its reach through a portfolio of digital products including the KETV NewsWatch 7 mobile app (available on Apple iOS and Android) featuring interactive radar weather and traffic mapping, an extensive video archive available for licensing, and distribution through the Very Local streaming platform. The offering operates as a single unified broadcast and digital media service rather than a modular platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• KETV NewsWatch 7 Television Broadcast Over-the-air ABC-affiliated television broadcast delivering local news, weather, sports, and national network programming to viewers in the Omaha, Nebraska designated market area.
• KETV NewsWatch 7 Mobile App Mobile application for iOS and Android devices providing KETV news, weather, interactive radar, traffic maps, and breaking news alerts to Omaha-area users.
• KETV Video Archive Licensing Licensing of historical and current video footage from KETV's extensive archive of Omaha-area news coverage to documentary filmmakers, production companies, and other media entities.
• KETV WeatherNow Radar Service Interactive weather radar and forecasting service provided by the Weather Now Storm Team, offering real-time severe weather tracking and personalized alerts for the Omaha metro area.
• KETV Local Television and Digital Advertising Advertising placements sold to local businesses and national advertisers across KETV's television broadcasts, website, mobile apps, and sponsored content programs such as 'Very Local Business Spotlight'.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Hearst TelevisioncoreOthersKETV operates as a Hearst Television owned-and-operated station. Hearst Television is a subsidiary of Hearst Communications Inc., providing corporate resources, content syndication, national advertising relationships, and operational support for the Omaha station. The station branding and editorial operations fall under the Hearst Television corporate umbrella.
• Very LocalminorStrategic or Co-development PartnerKETV has partnered with Very Local to offer additional local news content, exclusive originals, and streaming options for viewers. The partnership provides a platform for KETV content to reach cord-cutters and digital-first viewers through the Very Local app and website.
• ABC NetworkcoreChannel Partner/ Reseller/ DistributorKETV serves as the ABC network affiliate in the Omaha market, broadcasting ABC network programming including national news, prime-time entertainment, sports events, and special programming. This affiliation provides access to national content while the station provides local news coverage.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WOWT: WOWT is the NBC-affiliated local TV station serving the same Omaha, Nebraska market as KETV. It directly competes for local news viewers, weather audiences, and local advertising dollars, with overlapping sports (Huskers) and community coverage mandates.
• KMTV: KMTV is the CBS-affiliated local television station also serving the Omaha market. It is a direct competitor to KETV in local news, weather, and advertising, operating with a similar mid-market broadcast footprint and Hearst/peer ownership dynamics.
• KPTM (FOX) / KXVO: KPTM and KXVO are the FOX-affiliated and CW/MyNetworkTV stations serving the Omaha DMA. They compete directly for the same local advertising and audience share, with KXVO specifically sharing the same physical broadcast facility and owner as KPTM.
• KOCO-TV: KOCO-TV is the ABC-affiliated station in Oklahoma City, also owned by Hearst Television. It is a highly comparable peer: same network affiliation, same corporate parent, similar mid-size market dynamics, and a strong weather/news positioning, making it one of the closest operational and strategic analogs to KETV.
• WBAL-TV: WBAL-TV is the Hearst-owned NBC affiliate in Baltimore, Maryland. It is a relevant peer given shared Hearst Television ownership, similar multi-channel distribution model (broadcast, app, website), and strong local news/weather franchise comparable to KETV's positioning in Omaha.
• WXII-TV: WXII-TV is the Hearst-owned NBC affiliate in Winston-Salem/Greensboro, North Carolina. It serves as a peer through shared Hearst Television ownership, similar mid-sized market profile, strong weather and news focus, and multi-platform digital product suite mirroring KETV's.

Broad incumbents

• Hearst Television: Hearst Television is the corporate parent of KETV and operates a portfolio of more than 30 local TV stations nationwide. While not a market-level competitor, it is the relevant corporate comparator for evaluating KETV's strategy, scale, and capital allocation within the broadcast group segment.
• Sinclair Broadcast Group: Sinclair is one of the largest US television broadcast operators with stations in dozens of markets. It is comparable as a broad incumbent peer competing for national ad spend, syndicated content, and operational scale across the local TV segment that KETV participates in.
• Nexstar Media Group: Nexstar is the largest US television broadcast group, operating hundreds of local stations across major and mid-size markets. It is a broad incumbent peer for KETV, setting industry benchmarks for retransmission fees, ad sales, and station operating economics.
• TEGNA: TEGNA is a major US broadcast group with stations in mid- and large-sized markets, including several ABC, NBC, CBS, and FOX affiliates. It is a broad incumbent peer for KETV in terms of station-level economics, ad sales strategy, and digital product development.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights1 record

Customer concentration

• Xx.com/KETV
• YouTubeyoutube.com/user/ketvtv
• Facebookfacebook.com/ketv7

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ketv