What Guidestone Funds does

GuideStone Funds is the nation's largest faith-based mutual fund family, operating as a diversified mutual fund company that serves evangelical Christian investors, financial advisors, and religious organizations. Founded in 1918 (as stated in company history) as part of GuideStone Financial Resources and headquartered in Dallas, Texas, the company manages $22.6 billion in assets across 27+ mutual funds spanning seven categories: US Equity (index and actively managed growth/value), Non-US Equity (international and emerging markets), Fixed Income (money market, low/medium-duration, and global bonds), Real Assets/Alternatives, Impact (Global Impact Fund, Impact Bond Fund), Target Date (MyDestination 2015 through 2055), and Target Risk allocation funds. Investment management is conducted through its controlled affiliate, GuideStone Capital Management, LLC, which leverages external best-in-class managers while applying proprietary Christian values screening to portfolio construction. Since July 2023, GuideStone has also brought proxy voting in-house under proprietary voting guidelines that address discrimination risks, child labor, social media safety, and abortion-related policies, positioning the firm as a values-aligned active steward rather than a passive exclusionary screener.

The firm's business model is fee-based and recurring: revenue is generated from management fees on assets under management, with no other pricing tiers or fee structures disclosed in the source material. Distribution is sales-led through a network of thousands of financial advisors nationwide, supported by dedicated advisor consultants who help build faith-based investing practices, alongside direct retail access through the MyGuideStone online portal, institutional access, and employer-sponsored plan access via Employer Access. Customer segments include individual evangelical Christian investors (primary), financial advisors serving Christian clients (primary), and religious organizations investing reserves or endowments (secondary). GuideStone also pursues corporate engagement and shareholder advocacy, notably through co-development of the Eagle Freedom Alliance (2026) and sponsorship of the Anti-Trafficking Investor Network pilot (2025), and operates the Mission:Dignity charitable ministry supporting retired pastors and widows under its parent, GuideStone Financial Resources. The firm is privately held with no disclosed private equity, venture capital, or public ownership, and fund shares are distributed by Foreside Funds Distributors LLC as a third-party channel partner.

Name

Guidestone Funds

Legal name

GuideStone Funds

Website

https://guidestonefunds.com

Company type

Private

Founded year

1918

Operating status

Operating

Headcount range

11–50 employees

Short description

GuideStone Funds is the nation's largest faith-based mutual fund family, managing $22.6 billion across 27+ mutual funds for evangelical Christian investors, financial advisors, and religious organizations via Christian values screening and proprietary proxy voting.

Ownership category

akta.pro rank

Product category

Faith-Based Mutual Fund Management

NAICS

Open-End Investment Funds (525910), Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Sector & Thematic Mutual Funds (FSAAAEAJ)

akta.pro secondary industry

Fixed Income Mutual Funds (FSAAAEAB)

Keywords

• Faith-based mutual funds
• Biblically responsible investing
• Christian values screening
• Impact investing funds
• Christian asset management

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Mutual Fund Management Fees: GuideStone Funds generates revenue through management fees charged on its mutual fund assets under management. As of March 31, 2026, the company manages $22.6 billion in assets across its diversified suite of investment solutions including US Equity, Non-US Equity, Fixed Income, Real Assets/Alternatives, Impact, Target Date Funds, and Target Risk Funds.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

GuideStone Funds is the nation's largest faith-based mutual fund family, offering a diversified suite of more than 27 mutual funds across US Equity, Non-US Equity, Fixed Income, Real Assets/Alternatives, Impact, Target Date, and Target Risk categories. The company manages $22.6 billion in assets (as of March 31, 2026) and applies proprietary Christian values screening and in-house proxy voting guidelines to align portfolio construction with evangelical Christian principles. Funds are distributed primarily through a nationwide network of financial advisors with additional direct investor and institutional access channels.

Product overview

GuideStone Funds operates as a diversified mutual fund company offering faith-based investment solutions. The product lineup includes a comprehensive suite of 27+ mutual funds across seven core categories: US Equity funds (index and actively managed growth/value strategies), Non-US Equity funds (international and emerging markets), Fixed Income funds (money market, short, intermediate, and global bonds), Real Assets/Alternatives funds, Impact funds (Impact Bond and Global Impact Funds), and Target Date/Target Risk allocation funds. All funds are managed in accordance with Christian values screening criteria, excluding investments in companies that conflict with biblical principles. The company serves individual investors, financial advisors, and institutional investors through its fund offerings.

Differentiator

Problem solved

Functional benefit

Brands

• MyGuideStone: Online portal for individual investors to manage their GuideStone accounts
• Employer Access
• Mission:Dignity
• Weekly Macro Minute
• Faith-Based Investing Podcast

Products and services

• Money Market Fund A fixed income fund that invests in short-term, high-quality securities to provide current income while maintaining liquidity and principal stability, for investors seeking a cash-equivalent faith-based allocation.
• Low-Duration Bond Fund A fixed income fund that invests in bonds with shorter maturities to provide income while limiting interest rate risk, for conservative income-oriented Christian investors.
• Medium-Duration Bond Fund A fixed income fund that invests in intermediate-term bonds to provide a higher level of income than short-duration funds while managing interest rate risk.
• Global Bond Fund A fixed income fund that invests in debt securities from issuers around the world, providing diversification and income opportunities across global bond markets.
• Defensive Market Strategies Fund An equity fund that employs defensive investment strategies to help protect against market downturns while seeking capital appreciation.
• Equity Index Fund A fund designed to replicate the performance of the S&P 500 Index by investing in the same stocks in similar proportions.
• Value Equity Index Fund A fund that seeks to replicate the performance of the Russell 1000 Value Index by investing in large-cap value stocks.
• Value Equity Fund An actively managed equity fund that invests in undervalued stocks believed to have the potential for price appreciation.
• Growth Equity Index Fund A fund that seeks to replicate the performance of the Russell 1000 Growth Index by investing in large-cap growth stocks.
• Growth Equity Fund An actively managed equity fund that invests in stocks of companies with above-average earnings growth expectations.
• Small Cap Equity Fund An equity fund that invests in stocks of smaller companies with potential for above-average growth.
• International Equity Fund An equity fund that invests in stocks of companies located outside the United States to provide international diversification.
• International Equity Index Fund A fund designed to replicate the performance of international equity indices by investing in foreign stocks.
• Emerging Markets Equity Fund An equity fund that invests in stocks of companies in developing or emerging market countries with high growth potential.
• Global Real Estate Securities Fund A fund that invests in publicly traded real estate securities, including REITs, to provide income and capital appreciation.
• Strategic Alternatives Fund A fund that uses alternative investment strategies to diversify traditional portfolios and potentially reduce market correlation.
• Impact Bond Fund A fixed income fund that invests in bonds while seeking to generate positive social and environmental impact alongside financial returns.
• Global Impact Fund An equity fund that invests globally in companies that demonstrate commitment to creating positive social and environmental impact while seeking competitive investment returns.
• Conservative Allocation Fund An asset allocation fund with a conservative risk profile that emphasizes capital preservation with modest growth potential.
• Balanced Allocation Fund An asset allocation fund that seeks to balance income and capital appreciation through a mix of stocks and bonds.
• Moderately Aggressive Allocation Fund An asset allocation fund with a higher risk tolerance that seeks capital appreciation with some income generation.
• Aggressive Allocation Fund An asset allocation fund with maximum equity exposure designed for investors seeking long-term capital growth.
• MyDestination 2015 Fund A target-date fund designed for investors planning to retire around 2015, with an asset allocation that becomes more conservative as the target date approaches.
• MyDestination 2025 Fund A target-date fund designed for investors planning to retire around 2025, with an asset allocation that automatically adjusts over time.
• MyDestination 2035 Fund A target-date fund designed for investors planning to retire around 2035, with an asset allocation that becomes more conservative as the target date approaches.
• MyDestination 2045 Fund A target-date fund designed for investors planning to retire around 2045, with an asset allocation that automatically adjusts over time.
• MyDestination 2055 Fund A target-date fund designed for investors planning to retire around 2055, with an asset allocation that becomes more conservative as the target date approaches.

Quantifiable outcome

• Christians collectively hold an estimated $22.4 trillion in public market investments, representing nearly half of all stock, bond and mutual fund investments in the U.S.
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Eagle Freedom AlliancecoreStrategic or Co-development Partner · 1 January 2026GuideStone helped develop this investor-led initiative using shareholder influence to advance human trafficking prevention through constructive corporate engagement. The Alliance bridges investors' access to corporate leadership with practitioners' expertise on trafficking risks.
• Anti-Trafficking Investor Network (ATIN)coreStrategic or Co-development Partner · 1 January 2025GuideStone is a sponsor of ATIN's pilot project mapping enslaved people in the Democratic Republic of Congo to consumer brands whose supply chains rely on tantalum. ATIN is a collaboration between Clapham Accelerator and Refugee Investment Network, focused on ranking S&P 500 companies by their exposure to trafficking within supply chains.
• Clapham AcceleratorcoreStrategic or Co-development Partner · 1 January 2025Created by Eagle Venture Fund, the Clapham Accelerator focuses on fighting human trafficking and exploitation. The organization collaborates with investors and anti-trafficking practitioners to identify trafficking risks across industries.
• Eagle Venture FundcoreStrategic or Co-development PartnerA faith-driven venture capital firm based in Texas that created the Clapham Accelerator. Eagle Venture Fund facilitates the Eagle Freedom Alliance, an investor-led initiative for human trafficking prevention through shareholder advocacy.
• Refugee Investment NetworkminorStrategic or Co-development PartnerPartner in the Anti-Trafficking Investor Network collaboration, working with investors to map trafficking risks across corporate supply chains.
• BNP Paribas Asset ManagementminorStrategic or Co-development PartnerPart of a broad coalition of investors urging major sugar buyers to address human rights abuses in supply chains, representing hundreds of billions of dollars in assets under management.
• Christian Brothers Investment ServicesminorStrategic or Co-development PartnerFaith-based investment firm participating in investor coalition addressing human rights in sugar supply chains.
• Northwest Coalition for Responsible InvestmentminorStrategic or Co-development PartnerCoalition member participating in investor engagement efforts to address forced and exploitative labor in sugar supply chains.
• UnileverminorOthersEngaged by the investor coalition regarding human rights in sugar supply chains. Unilever shared its work with Oxfam to develop a playbook for farmworker engagement and its requirement that suppliers endorse its Responsible Partner Policy.
• NestléminorOthersEngaged by the investor coalition on supply chain human rights issues. Nestlé highlighted its strides in supply chain mapping and collaboration with Indian Sugar & Bio-Energy Manufacturers Association to create a code of conduct.
• JPMorgan ChaseminorOthersAs a result of GuideStone's corporate engagement efforts, JPMorgan Chase removed its vague 'social risk' policy which had been used to justify ideologically motivated debanking, effective early 2024.
• Foreside Funds Distributors LLCcoreChannel Partner/ Reseller/ DistributorGuideStone Funds shares are distributed by Foreside Funds Distributors LLC, which is not an adviser affiliate. Foreside is not a registered investment adviser and does not provide investment advice.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Timothy Plan: Timothy Plan is one of the most direct faith-based mutual fund competitors, offering a suite of mutual funds that screen out holdings conflicting with biblical Christian values, mirroring GuideStone's core screening proposition and evangelical target investor base.
• Eventide Funds: Eventide offers values-based mutual funds investing in companies with positive social and faith-aligned impact, overlapping GuideStone's Impact Bond and Global Impact Fund strategies and competing for the same faith-motivated investor segment.
• Praxis Mutual Funds: Praxis provides faith-based mutual funds with values screening and impact investing features, serving Anabaptist/Mennonite and broader Christian investors and directly competing with GuideStone for faith-aligned advisor and congregant assets.
• Ave Maria Mutual Funds: Ave Maria Mutual Funds invests based on Catholic moral and social teachings, screening out companies whose activities conflict with those values. It is a values-based mutual fund peer competing for religious-investor capital with a faith-aligned screening approach similar to GuideStone's.
• Crossmark Global Investments: Crossmark Global Investments provides faith-based and values-aligned investment management for institutions and individuals, including mutual funds and separate accounts, with screening and engagement services that overlap with GuideStone's stewardship and exclusionary offerings.
• Christian Brothers Investment Services (CBIS): CBIS provides faith-based, socially responsible investment services to Catholic institutions and aligned investors, applying values-based screens and active engagement. It is a direct faith-based peer and has been named alongside GuideStone in investor coalition work.

Emerging players

• Calvert Impact Capital: Calvert Impact Capital focuses on impact investing with community and faith-aligned dimensions, offering fixed income and impact products. It overlaps with GuideStone's Impact Bond and Global Impact strategies and competes for impact-oriented religious and institutional investors.

Broad incumbents

• Parnassus Funds: Parnassus is an established values/ESG-focused mutual fund family offering a full suite of equity and fixed income funds, representing a broader incumbent that competes with GuideStone for advisors and investors seeking values-aligned portfolios at scale.
• Vanguard: Vanguard is the largest mutual fund provider with broad equity, fixed income, and target date offerings and a deep advisor channel. It competes for the same advisor-led retirement dollars as GuideStone and increasingly offers values-aligned index and ESG options that could substitute for GuideStone's funds.
• Fidelity Investments: Fidelity operates one of the largest mutual fund families and employer retirement platforms, directly competing for retirement plan and advisor distribution dollars that GuideStone targets, and has begun adding values-based and faith-aligned product options.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GuideStoneFunds
• YouTubeyoutube.com/channel/UCYb3W7H7j-HV3Tk39aT5ZcQ
• Facebookfacebook.com/GuideStone
• LinkedInlinkedin.com/company/guidestone

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guidestone Funds